Consumer Behavior in Social Commerce Adoption: Systematic Literature Review

2020 ◽  
Author(s):  
Shinta Amalia Kusuma Wardhani ◽  
Apol Pribadi Subriadi
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Social Commerce

scholarly journals Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review

IEEE Access ◽  
2020 ◽  
Vol 8 ◽  
pp. 89041-89058
Author(s):  
Samah Abdelsalam ◽  
Naomie Salim ◽  
Rose Alinda Alias ◽  
Omayma Husain
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Impulse Buying ◽  
Social Commerce ◽  
Buying Behavior

scholarly journals How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

2021 ◽  
Vol 11 (23) ◽  
pp. 11087
Author(s):  
Bingqing Shen ◽  
Weiming Tan ◽  
Jingzhi Guo ◽  
Linshuang Zhao ◽  
Peng Qin
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Future Trend ◽  
Influential Factors ◽  
Future Research ◽  
Research Gaps ◽  
Research Directions ◽  
Virtual Spaces ◽  
Application Design

Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer behavior is paramount to promote purchase of products and services. The question of their relation needs to be answered, together with the possible improvement of application design. This paper used a systematic literature review approach to synthesize research on virtual commerce from both application design and consumer behavior research, considering the promotion of purchase in virtual commerce settings. Throughout the review, influential factors to purchase and preeminent design artifacts were identified. Then, the research gaps were discovered by mapping the design artifacts to the influential factors, which can inspire future research opportunities on the synergy of these two research directions. Moreover, the evolution of virtual commerce research along with multiple directions were discussed, including the suggestion of meta-commerce as a future trend.

Consumer behavior in social commerce: A literature review

2016 ◽  
Vol 86 ◽  
pp. 95-108 ◽  
Author(s):  
Kem Z.K. Zhang ◽  
Morad Benyoucef
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
Social Commerce

scholarly journals Drivers and Barriers to Clean Cooking: A Systematic Literature Review from a Consumer Behavior Perspective

2018 ◽  
Vol 10 (11) ◽  
pp. 4322 ◽  
Author(s):  
Vania Vigolo ◽  
Rezarta Sallaku ◽  
Federico Testa
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Cultural Influences ◽  
Clean Energy ◽  
Local Context ◽  
Negative Effects ◽  
Health Related ◽  
Consumer Perspective ◽  
Personalized Approach

A lack of access to clean energy and use of traditional cooking systems have severe negative effects on health, especially among women and children, and on the environment. Despite increasing attention toward this topic, few studies have explored the factors influencing consumers’ adoption of improved cooking stoves (ICS). This systematic literature review (n = 81) aims to identify the main drivers and barriers to clean cooking from a consumer perspective. In addition, it aims to define how consumers perceive ICS with respect to traditional stoves. Thematic analysis revealed seven factors that may act as drivers or barriers to ICS adoption: economic factors; socio-demographics; fuel availability; attitude toward technology; awareness of the risks of traditional cookstoves and the benefits of ICS; location; and social and cultural influences. Perceptions focused on four topics: convenience and uses, aesthetics, health-related impacts, and environmental impacts. This review contributes to understanding of consumer behavior with regards to ICS. The findings suggest that availability and affordability of technology are not enough to enhance ICS adoption. Rather, policy makers and managers should approach customers with a less technical and a more personalized approach that takes due consideration of a local context and its social and cultural dynamics.

scholarly journals The impact of supply chain partnership and market driven strategy on consumer behavior in buying Vocaloid Hatsune Miku products

2018 ◽  
Vol 204 ◽  
pp. 01010
Author(s):  
Vicio Rizky Damar ◽  
Markus Hartono
Keyword(s):  
Supply Chain ◽  
Consumer Behavior ◽  
Literature Review ◽  
Systematic Literature Review ◽  
General Public ◽  
Literature Study ◽  
The World ◽  
Market Driven ◽  
World Level ◽  
The Impact

Hatsune Miku is the first virtual singer who is currently achieving success, even up to the world level. Miku has a large number of fansbase, like a famous singer. Its popularity also helps Crypton Future Media, as the company maker of Miku, to collaborate, forming a supply chain partnership with several big companies, to bring Miku into real products, which fans can have. This literature review explores this literature study explores Miku's development ever since it was created, until it became famous, and gave rise to a unique supply chain partnership. Researcher using systematic literature review method, with the aim of understanding how big the impact of Supply Chain Partnership and Market Driven from the success of virtual singer Hatsune Miku to consumer behavior, both from the general public and fans. The impact of this unique supply chain partnership is to make consumers loyal and feel close.

scholarly journals The Influence of Marketing Ethics and Consumer Ethics on Consumer Behaviour and Decisions Before and During COVID-19 Pandemic: A Literacy Study

2021 ◽  
pp. 74-80
Author(s):  
Sahri Prayitno ◽  
Setyo Riyanto ◽  
Luthfita Ayu Diarta
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Customer Loyalty ◽  
Consumer Behaviour ◽  
Consumer Ethics ◽  
Marketing Ethics ◽  
Product Choices ◽  
And Behavior ◽  
A Company

One of the focuses of marketing in a company is how to achieve customer loyalty. That is reflected in how companies maintain brands, consumers, and product-consumer relationships. In some cases, companies focus solely on profit, resulting in the company losing its reputation. There is an opinion that consumers demand ethics and responsibility from companies to stakeholders, in this case, consumers. Consumers in this position can provide feedback regarding the company's marketing ethics. During the COVID-19 Pandemic, consumers are also more vigilant and careful in choosing products. So, with the COVID-19 Pandemic conditions like this, it is necessary to study whether consumer ethics in determining product choices and behavior towards products will be affected and whether a company's marketing ethics also influence product determination and consumer behavior towards products. This article aims to examine whether marketing ethics and consumer ethics influence consumer behavior and decisions to buy a product or interact further with the product, especially in the current era of the COVID 19 Pandemic. And the method used for this article is a systematic literature review. From this research, it is concluded that marketing and consumer ethics have a role in influencing consumers to choose to buy products and the responses given after making a purchase or through transaction experience with a company. And consumer behavior and decisions are very dependent on how ethical the company is in marketing its products both before and during the COVID-19 Pandemic

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