The Impact Mechanism of Consumer Perceived Risk on Purchase Intention under the C2C Model

2010 ◽  
Author(s):  
Yaping Chang ◽  
Jin Luo
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Impact Mechanism ◽  
The Impact

scholarly journals Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

2021 ◽  
Vol 13 (18) ◽  
pp. 10221
Author(s):  
Sufyan Habib ◽  
Nawaf N. Hamadneh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Research Work ◽  
Mobile Internet ◽  
Growth Potential ◽  
Internet Technology ◽  
Consumer Trust ◽  
Online Purchase ◽  
The Impact

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

scholarly journals Explaining Consumers’ Intention for Traceable Pork regarding Animal Disease: The Role of Food Safety Concern, Risk Perception, Trust, and Habit

2020 ◽  
Vol 2020 ◽  
pp. 1-13
Author(s):  
Huy Duc Dang ◽  
Giang Thanh Tran
Keyword(s):  
Food Safety ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Safety Concern ◽  
African Swine Fever ◽  
Animal Disease ◽  
Safety Issues ◽  
Tpb Model ◽  
The Impact

Purpose. The aim of this paper is to explain a consumers’ intention for traceable food in the context of the African Swine Fever (ASF) outbreak, in order to provide scientific knowledge for the government’s intervention to mitigate the perceived risk and to promote the development of traceable food. Methodology. This research employed an extended theory of planned behavior (TPB) model in predicting purchase intention/attitude toward traceable pork. The structural equation analysis (SEM) was used on a sample of 230 students in Vietnam. Findings. The current context of food safety issues, as well as animal disease outbreak, is beneficial to direct consumption toward traceable products. Heterogeneous impacts of trust were confirmed on how consumers perceived risks associated with the ASF outbreak. Consumers’ habits of shopping places and looking for the product origin incite the positive attitude toward traceable pork. Food safety concerns also promoted a positive purchase attitude. Originality/Value. The study’s objective is first to equip knowledge regarding the consumers’ intention toward traceable food under the impact of animal disease, particularly in the context of food safety issues in Vietnam. Extended knowledge promotes tailored policies to regain consumers’ confidence and facilitate the development of traceable food.

Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahima Shukla ◽  
Vranda Jain ◽  
Richa Misra
Keyword(s):  
Young Women ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Working Women ◽  
Content Type ◽  
Conversion Rates ◽  
Tam Model ◽  
Perceived Benefit ◽  
The Impact

PurposeThe study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and purchase intention through perceived benefit. An investigation of the impact of perceived risk on purchase intention is also carried out.Design/methodology/approachThe paper carried out a quantitative study based on a purposive sample of 180 working women from the Delhi-NCR region of India and used Structural Equation Modelling (SEM) to test hypotheses based on the extended TAM model.FindingsPerceived benefit, website aesthetics, and ISE positively and significantly impact working women's purchase intention. The study also finds an indirect relationship between ISE and purchase intention through perceived benefit. Perceived risk has a negative and insignificant influence on working women's purchase intention for online shopping.Practical implicationsThe study finding reflects that perceived website aesthetics fill the gap between offline and online environments. ISE makes shopping easy and increases the shopper's confidence. A mobile-optimized website with ease of navigation would increase women shoppers' conversion rates on mobile devices, leading to a favourable impact on revenue generation for online retailers.Originality/valueDespite the vast literature on constructs derived from the TAM model, very few studies have researched young women consumers from an emerging economy perspective. The novelty of this research lies in identifying the factors that influence young working women's online shopping intention using smartphone through the glance of ISE and perceived aesthetics in the Indian context.

Intention of and commitment towards purchasing luxury products

2017 ◽  
Vol 8 (3) ◽  
pp. 476-495 ◽  
Author(s):  
Nur Jahan Khan ◽  
Mohammed Abdur Razzaque ◽  
Nik Mohd Hazrul
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Muslim Country ◽  
Related Factors ◽  
Content Type ◽  
Moderating Variables ◽  
Promotional Efforts ◽  
Luxury Products ◽  
Advertising Exposure ◽  
The Impact

Purpose The purpose of this study is to empirically probe into the impact of product-related factors on the purchase intention (PI) of luxury products by Muslim consumers in Malaysia and their commitment to purchase (CP) these products. It tests if PI influences CP and how moderating variables affect the PI–CP relationship in the context of purchase of such products. Design/methodology/approach Data were collected from a sample of 186 Muslim consumers drawn through a series of carefully conducted mall intercept interviews in six major shopping malls located in different parts of Kuala Lumpur, Malaysia, using a structured, self-administered survey questionnaire. Data were analyzed using a moderated regression analysis. Findings Although Islam does not seem to encourage spending on luxuries, sampled Muslim consumers did not seem to have much inhibition about purchasing luxury products. Their PI was found to be significantly influenced by product advantage and brand awareness, while PI–CP relationship pertaining to luxury products appeared to be positive. Of the two moderating variables examined in the study, only advertising exposure was found to strengthen the PI–CP relationship, while perceived risk, the other moderating variable, seemed to weaken it. Research limitations/implications As the study was conducted in a single country setting (i.e. Malaysia), the findings may lack generalizability. Future researchers may enlarge the scope of the study by including other countries, particularly other Muslim countries, to obtain generalized findings. Practical implications Manufacturers as well as marketers of luxury products should emphasize the product-related factors in their promotional efforts and increase familiarity of the brand through repeated exposures for brand recognition and brand recall. Social implications This study also provides food for thought for Muslim scholars and researchers about the Muslim consumer psyche. Originality/value To date, this is the first research undertaking to empirically study the PI–CP relationship in the context of purchase of luxury products in a predominantly Muslim country. The study will be useful to marketers, academics and other researchers working in this area.

“Carne Fraca”

2019 ◽  
Vol 122 (2) ◽  
pp. 722-735
Author(s):  
Filipe Quevedo-Silva ◽  
Otavio Freire ◽  
Caroline Pauletto Spanhol-Finocchio
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Positive Impact ◽  
Risk Attitude ◽  
Content Type ◽  
National Crisis ◽  
Cast Doubt ◽  
Negative Effect ◽  
The Impact

Purpose Over the last few years, several events have reduced the consumer confidence in relation to food safety. Recently, one event that triggered discussions and concern among consumers in Brazil was the “Carne Fraca” operation which cast doubt on the quality and safety of Brazilian beef. The purpose of this paper is to analyse the impact of the news regarding a national crisis in beef production on consumers’ assessment and purchase intention of beef. Design/methodology/approach A quantitative study was conducted involving 417 respondents in Brazil. The procedure for the analysis consisted of the investigation of two models, incorporating mediation and moderation effects. Findings The results show that news on the crisis had a positive impact on risk perception. This impact was negatively moderated by consumer scepticism. Risk perception had a negative effect on the assessment of beef and purchase intention. These effects were negatively affected by risk attitude. The news directly affected consumers’ assessment of beef and indirectly affected purchase intention through mediation of perceived risk. Originality/value This study proposes two models, analysing the effect of the media on consumers’ assessment of beef and purchase intention, mediated by risk perception. Furthermore, the models analyse the moderating effects of scepticism and consumers’ risk attitude.

scholarly journals The Impact of Risk-Aware Consumer Trust on CB E-Commerce Platforms and Purchase Intention

2022 ◽  
Vol 30 (3) ◽  
pp. 1-13
Author(s):  
Yi Sun ◽  
Yunrong Li
Keyword(s):  
Questionnaire Survey ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Consumer Trust ◽  
Perception Of Risk ◽  
Five Dimensions ◽  
Rich Variety ◽  
Cross Border ◽  
High Degree ◽  
The Impact

Cross-border e-commerce(CBRC) is increasingly affecting the value of traditional trade due to its rich variety, convenient operation, and free of time and space restrictions, and has also changed the consumer's Shopping habits. However, the development of CBEC still faces many problems, resulting in domestic consumers' willingness to consume on CBEC platforms is not high. Based on the above background, the research content of this paper is the influence of consumer trust on purchase intention based on perceived risk of CBEC platforms. In this paper, a questionnaire survey is used to collect data for simulation. The results show that from the regression results of the five dimensions of trust on purchase intention, the adjusted R2 is 0.466, indicating a high degree of fit. When the exploratory value in perceived promotional gains is high, it will leave consumers in an irrational state and weaken the perception of risk.

scholarly journals A Study of Young Chinese Intentions to Purchase “Online Paid Knowledge”: An Extended Technological Acceptance Model

2021 ◽  
Vol 12 ◽  
Author(s):  
Aiting Xu ◽  
Wei Li ◽  
Zhiyu Chen ◽  
Shouzhen Zeng ◽  
Llopis-Albert Carlos ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
The Impact

Under the catalysis of knowledge anxiety and cognitive surplus, knowledge sharing platforms has experienced rapid growth, which has accelerated the integration of knowledge resources online. As with all new successful and sustainable business products, the consumers will play an important role in the future development of online paid knowledge. Therefore, we constructed an extended technological acceptance model by examining factors that influence young Chinese people's willingness to pay for online paid knowledge. The study surveyed 405 young Chinese participants, in which the extended technological acceptance model was tested by using structural equation modeling. Findings indicate that perceived ease of use is positively associated with perceived usefulness and associated attitudes, whereas perceived usefulness and attitude is positively associated with purchase intention. Perceived risk and group conformity are found to indirectly affect consumers' willingness to pay. The study advances the current body of knowledge by empirically testing the impact of perceived risk and the role of cultural influence (group conformity) on purchasing intention. Finally, theoretical and practical implications are discussed.

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