The Hidden Potential Within Video Game Consoles

IEEE Micro ◽  
2021 ◽  
pp. 1-1
Author(s):  
Michael Mattioli ◽  
Atte Lahtiranta
Author(s):  
William Gibbons

Around 1980, home video game consoles began to transition from a luxury product for affluent technophiles into a mass-market entertainment product. Television advertisements were central to that transition, not least in that they helped shape a popular image of who plays video games. This chapter examines the prominent role of music in an influential early television advertising campaign for Atari, the leading maker of home consoles at the time. The music of the “Have You Played Atari Today?” campaign reached across gender and age demographics, positioning Atari’s products as fun for every member of the family. Although most ads of the series were unified musically through the use of the same extended jingle, each featured lyrics tailored to demonstrate the product’s appeal to various members of an extended family. Furthermore, the jingle’s musical hook eventually became a standalone sonic signifier for the Atari brand that endured for years beyond the initial campaign.


2008 ◽  
Vol 17 (01) ◽  
pp. 141-167 ◽  
Author(s):  
KIAT-SENG YEO ◽  
ZHI-HUI KONG ◽  
NUKALA NISHANT ◽  
HAITAO FU ◽  
WEI ZENG

The proliferation of integrated circuits (ICs) in the present technological era has brought forth revolutionary digital modernization that has ultimately transformed the history and lifestyle of humankind. ICs have become the heart of practically all state-of-the-art electronic devices such as computers, cell phones, video game consoles, and cameras. This ever-flourishing IC design industry is knowledge-intensive, which in turn translates into a huge appetite for technically precocious talents. Hence, in an effort to fuel and further foster the industry with more highly skilled manpower and at the same time to vie for a share of the burgeoning industry, higher educational institutions and universities from all around the globe are placing greater than ever emphasis on IC design research. Most importantly, strenuous efforts in a holistic manner are being made by each university in order to elicit outstanding and top-notch research in IC design. The authors have conducted a detailed and extensive survey to rank the various universities of the world in the field of IC design based on their research performance. In fact, assessments in the form of ranking have gained prominence over the recent years captivating the attention of a large number of students and universities. It helps the students in knowing how each university is progressing in a particular field and in turn helps the universities in analyzing their positions globally to remain competitive. Three ranking indicators, namely the Number of Publications, Citation Counts, and Cites per Paper have been chosen. The methodology used in ranking is also reported. The universities occupying the top echelons in IC design research are identified and a proven three-pronged approach for eliciting outstanding research performance is discussed.


2014 ◽  
Vol 82 ◽  
pp. 177-189 ◽  
Author(s):  
Tugrul Daim ◽  
Jay Justice ◽  
Liliya Hogaboam ◽  
Saku J. Mäkinen ◽  
Ozgur Dedehayir

2020 ◽  
Vol 20 (3) ◽  
pp. 59-68
Author(s):  
M. V. Anfinogenov ◽  
◽  
I. S. Antyasov ◽  

This article covers the video games as a unique phenomenon in the information environ-ment, the development of security technologies and unauthorized access methods since the first video game release until the position of the video game industry in our time. Represented a step change in the interaction systems, the technical features of both hardware and software security which were used by video game developers and companies producing platforms. The analysis of the hacking techniques and methods intended for these protection systems and re-lated global incidents is made. Illustrated the formation and development of security systems of the video game consoles of subsequent generations under the influence of the mistakes and shortcomings in the data security of the prior console generations. The process of centralization and generalization of the user data integrity systems in the modern world is considere


2021 ◽  
Author(s):  
Michael Mattioli ◽  
Atte Lahtiranta

<div><div><div><p>Video game consoles share many of the characteristics of an ideal device for use in enterprise deployments. In comparison to many desktop and notebook PCs available in the market, modern video game consoles are actually quite powerful and capable. They provide an excellent user experience with simple and intuitive setup and operation. At the heart of the design of many modern video game consoles is security; they are remarkably resilient against very sophisticated hardware and software attacks. They are also rather cost-effective in comparison to modern PCs.</p></div></div></div>


Author(s):  
Albert E. BRAND ◽  
Yuriy E. YAKUBOVSKIY

This article studies the process of spreading generations of industrial products in the competitive market and assessing the influence of the characteristics of generations of products and destabilizing factors on the volume of their sales. The level of innovation and competitiveness of generations is used as characteristics, their definition and mathematical formalization are given. The study uses the generalized model of F. Bass, the provisions of the concept of “multi-product competition” by R. Peterson and V. Mahajan, and the concept of the va­riability of consumer behavior of different generations by T. Islam and N. Mead. A model of the spreading of generations of industrial products of competing brands in the duopole market is obtained, taking into account destabilizing factors. Based on this model, equations are constructed that establish the relationship between the shares of consumers of competing generations of pro­ducts. The statistical data on the spreading of generations of video game consoles from Sony and Microsoft in the global and regional markets serve as a basis for approbation. To identify the parameters of the model and determine the presence and closeness of the relationship, correlation-regression analysis and the least squares method are used. These results demonstrate a high level of correlation between the sales volume of each console generation and the characteristics of the console generations. It was found that with an increase in the influence exerted by a competitor, the cumulative market share of the considered generation of the product decreases, and with an increase in the level of innovation of the generation of the product, its level of competitiveness increases. The obtained results of processing the predicted and actual data on the spread of generations demonstrate a significant influence of destabilizing factors on the process of spreading generations. The theo­retical significance of the work consists in the development of a model for the distribution of generations of industrial products for a particular case with a duapole market structure. The practical significance lies in obtaining the calculated values of the link between the sales volume of each generation of consoles and their characteristics.


2020 ◽  
Author(s):  
Michael Mattioli ◽  
Atte Lahtiranta

<div><div><div><p>Video game consoles share many of the characteristics of an ideal device for use in enterprise deployments. In comparison to many desktop and notebook PCs available in the market, modern video game consoles are actually quite powerful and capable. They provide an excellent user experience with simple and intuitive setup and operation. At the heart of the design of many modern video game consoles is security; they are remarkably resilient against very sophisticated hardware and software attacks. They are also rather cost-effective in comparison to modern PCs.</p></div></div></div>


2021 ◽  
Author(s):  
Michael Mattioli ◽  
Atte Lahtiranta

<div><div><div><p>Video game consoles share many of the characteristics of an ideal device for use in enterprise deployments. In comparison to many desktop and notebook PCs available in the market, modern video game consoles are actually quite powerful and capable. They provide an excellent user experience with simple and intuitive setup and operation. At the heart of the design of many modern video game consoles is security; they are remarkably resilient against very sophisticated hardware and software attacks. They are also rather cost-effective in comparison to modern PCs.</p></div></div></div>


2022 ◽  
Author(s):  
Vladimir Sobota ◽  
Geerten Van De Kaa ◽  
Mark De Reuver ◽  
Ranjan Prajapati

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