“Have You Played Atari Today?”

Author(s):  
William Gibbons

Around 1980, home video game consoles began to transition from a luxury product for affluent technophiles into a mass-market entertainment product. Television advertisements were central to that transition, not least in that they helped shape a popular image of who plays video games. This chapter examines the prominent role of music in an influential early television advertising campaign for Atari, the leading maker of home consoles at the time. The music of the “Have You Played Atari Today?” campaign reached across gender and age demographics, positioning Atari’s products as fun for every member of the family. Although most ads of the series were unified musically through the use of the same extended jingle, each featured lyrics tailored to demonstrate the product’s appeal to various members of an extended family. Furthermore, the jingle’s musical hook eventually became a standalone sonic signifier for the Atari brand that endured for years beyond the initial campaign.

Author(s):  
Oksana V. Baskaeva ◽  

An overview of the areas of sibling research that laid the foundation for the modern understanding of sibling issues is presented. Attention is focused on the importance of sibling relationships for personal development, socialization and adaptation, and on the existing shortage of relevant work at the same time. The main stages of the development of sibling theory in their continuity are considered, starting from the first studies devoted to the search for a connection between the order of birth and achievements and dated to the end of the 19th century, to the term “individual environment” developed by the genetics of behavior in the second half of the 20th century. It emphasizes the role of A. Adler, who has made sibling a central feature of family life and personal development and has long determined the future direction of empirical family research. It shows a gradual shift in the interest of researchers from studying the influence of birth order, gender, and age intervals between siblings on personal characteristics. In this connection, an analysis of the nature of sibling relations on the basis of reciprocity and complementarity, undertaken by Dunn, is given. Early works on the jealousy and rivalry of children in the family, the study of the impact of parental differential treatment on them, as well as the influence of child characteristics on siblings in families with sick children are considered.


2009 ◽  
Vol 90 (2) ◽  
pp. 227-230 ◽  
Author(s):  
Joan Beder

When an individual dies, the role of the family member(s) is clearly prescribed by society: support, presence, caring, and remembrance. Traditionally, the definition of “family” has broadened to create the “extended family” or “expanded family” with members defined by deep bonds, relationships, and friendships. Currently, close friends who become the extended/expanded family, can be as central as kin to family structure and stability. Therefore, when one member of an extended family dies, the death resonates throughout the entire system affecting not only the lives of the immediate family members, but also those in the expanded circle of family relationships. This article describes the relationships in one extended family and discusses the struggles and counseling interventions used when one member of an extended family suddenly dies.


1999 ◽  
Vol 19 (4) ◽  
pp. 471-503 ◽  
Author(s):  
PAUL THOMPSON

Belief that the extended family is in terminal decline has proved to be a remarkably persistent myth. It is currently being revived as a result of recent statistical trends. The belief has been closely connected to sociological enquiries undertaken over the course of the century. The validity of the belief, and in particular the significance of grandparents within the extended family, is explored in two sets of life story interviews recently undertaken with adults in Britain; one set are people in their thirties who had become step-children, and the second set participants in a multi-generational study of social mobility. The analysis addresses questions of contact after parental loss, sources of support within the family, the involvement of grandparents, the importance of co-residence, conflict, emotional closeness and communication within a family.


2020 ◽  
Vol 10 (2) ◽  
pp. 234
Author(s):  
Taufiq Ramdani

Electricity has been a vital force of soclial change. Access to electricity is an inevitable drive to multidmentional transfromation of society. The purpose of this research is to describe the forms of social change that occurs in Punik remote rural communities as a result of the presence of diesel generating electrical power (generator) in 2005. Based on a qualitative conducte in Punik Village of Batu Lanteh Subdistrict of Sumbawa regency, this research found the following conclusions: (a) shifts in the layers of social status, which is based on the extent of the diversity of manifestations and clumps of technology that can have, how expensive, how far the complexity or level of sophistication, how people are able to do and have it , (b) changes in the distribution of roles in the family and society, where the role of the family and society to adapt following the relative availability of resources beyond the normative criteria, namely gender and age, (c) shifts in basis and the orientation of interaction and cooperation of the elements of intimacy that strengthen kinship and altruism shifted into affective neutrality, individual and economy-oriented interests, (d) shift in the tradition, includig a variety of oral tradition that includes the inauguration of the relationship between individuals that is reduced by functions clump technology innovation; other collective traditions are relatively easier stimulus delivered through the entertainment medi; (e) The change of culture, a culture which previously relied on a livelihood, the human role and traditional equipment based technologies manifestation are displaced by electrical function, (f) the changes social events to adapt with electrical availability.Keywords: Diffusion; Electricity; Generator; Innovations; Remote Indigenous Communities; Social Change.


2020 ◽  
Vol 97 (4) ◽  
pp. 1101-1122
Author(s):  
Jörg Matthes ◽  
Michael Prieler

There is a lack of comparative research on nudity in television advertising. Building on cross-cultural theory, we examined countries’ gender indices and preclearance policies as predictors of nudity. We also tested the influence of a main actors’ gender and age, as well as the role of product categories. We sampled N = 1,755 TV ads from 13 countries and found that the main characters’ nudity was higher for women compared with men, less likely with increasing age, and occurred more often for congruent than incongruent products. Multilevel analyses showed that nudity was independent of a country’s gender indices and preclearance policy.


Author(s):  
Esther Muddiman ◽  
Sally Power ◽  
Chris Taylor

The relationship between the family and civil society has always been complex, with the family often regarded as separate from, or even oppositional to, civil society. Taking a fresh empirical approach, this book reveals how such separation underestimates the important role the family plays in civil society. Considering the impact of family events, dinner table debates, intergenerational transmission of virtues and the role of the mother, this enlightening book draws on survey data from 1000 young people, a sample of their parents and grandparents, and extended family interviews, to uncover how civil engagement, activism and political participation are inherited and fostered within the home.


Author(s):  
Jati Untari ◽  
Ariyanto Nugroho2

Introduction: Health is a field that is very closely related to women's duties because the role of women is the reproductive role that is in the realm of the household. Health seeking behavior is preceded by a decision-making process that requires social support from spouses or other family members so that it can potentially improve the health status of women and children in the family. This study aims to explore the differences in family support for mothers in health seeking behavior when ANC, childbirth, and toddlers are sick in rural areas. Methods:The study was conducted using qualitative methods with in-depth interviews with 6 mothers, 6 husbands and 4 mother-in-laws who in their families had toddlers who had experienced illness in the last 3 months. The study was conducted in Banaran subvillage, Sleman District. Results :The results found that family support for maternal health seeking behavior during ANC, childbirth and when sick toddlers are always discussed by husband and wife, while the role of in-laws is very small, that is giving advice. In the condition of the childbirth, the family support not only from her husband and mother-in-laws but also from the whole extended family on the part of the mother who does not live in one house. Conclussions: In conclusion, mothers get considerable support from their families, both from their husbands, mother-in-laws or large families who do not live in the same house in health seeking behavior, especially during childbirth.


1968 ◽  
Vol 62 (1) ◽  
pp. 169-184 ◽  
Author(s):  
M. Kent Jennings ◽  
Richard G. Niemi

In understanding the political development of the pre-adult one of the central questions hinges on the relative and differentiated contributions of various socializing agents. The question undoubtedly proves more difficult as one traverses a range of polities from those where life and learning are almost completely wrapped up in the immediate and extended family to those which are highly complex social organisms and in which the socialization agents are extremely varied. To gain some purchase on the role of one socializing agent in our own complex society, this paper will take up the specific question of the transmission of certain values from parent to child as observed in late adolescence. After noting parent-child relationships for a variety of political values, attention will be turned to some aspects of family structure which conceivably affect the transmission flows.I. Assessing the Family's Impact: “Foremost among agencies of socialization into politics is the family.” So begins Herbert Hyman's discussion of the sources of political learning.1 Hyman explicitly recognized the importance of other agents, but he was neither the first nor the last observer to stress the preeminent position of the family. This viewpoint relies heavily on both the direct and indirect role of the family in shaping the basic orientations of offspring. Whether the child is conscious or unaware of the impact, whether the process is role-modelling or overt transmission, whether the values are political and directly usable or “nonpolitical” but transferable, and whether what is passed on lies in the cognitive or affective realm, it has been argued that the family is of paramount importance.


1993 ◽  
Vol 17 (3) ◽  
pp. 325-353 ◽  
Author(s):  
Daniel Scott Smith

The history of the family lacks a history. Sociologists and historians rarely cite interpretative literature written before the last third of the twentieth century. Curiously, at least for the discipline of history, recent scholars have seemingly regarded older perceptions as relics of a prescientific past.This foray into intellectual history will demonstrate that ignoring the history of this field also distorts it. My case study considers what is widely regarded as the largest revision in thinking about the history of the family—the complete overthrow of what William J. Goode, the sociologist most credited with its rejection, has derisively called (1970: 6) “the classical family of Western nostalgia.” Kertzer and Hogan (1988: 84) have aptly summarized the chief elements of the interpretation overturned by the revisionists: “Until recently, the popular image of Western family history pictured people as living in large extended family units that had multiple functions. With the advent of industrialization, it was thought, this system was transformed into one characterized by small, nuclear family units having more specialized functions.”


Author(s):  
Grace Kerly Lony Langi

Tinutuan is known as a local culinary which is close to all socio-economic status, religion and belief, gender, and age. There is no limit to consuming it, therefore tinutuan can be accepted as one of the culinary choices for people outside the region and abroad. The problem now, things related to history, preparation, processing, and presentation tinutuan not all people Manado City find out tinutuan fans. This study aims to interpret the tinutuan gastronomic inheritance system so that tinutuan as gastronomy in Manado City is not marginalized even extinct. Research data in the form of observation, interview, literature study, and documentation by using qualitative approach. Informants were determined purposively. The results show formal and informal inheritance systems in gin tinutuan gastronomic practices. Tinutuan gastronomy became the culinary heritage of the city of Manado, therefore recommended inheritance system in the family and culinary business is not broken. In addition, the active role of society and educational organizations to socialize tinutuan culinary in the pattern of daily eating habits.


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