scholarly journals How to Attract an Audience at a Conference: Paper, Person or Place?

2017 ◽  
Vol 18 (4) ◽  
pp. 468-491
Author(s):  
Isabel Günther ◽  
Melanie Grosse ◽  
Stephan Klasen

Abstract We analyze the drivers of audience size and the number of questions asked in parallel sessions at the annual conference of the German Economics Association. We find that the location of the presentation is at least as important for the number of academics attending a talk as the combined effect of the person presenting and the paper presented. Being a presenter in a late morning session on the second day of a conference, close to the place where coffee is served, significantly increases the size of the audience. When it comes to asking questions, location becomes less important, but smaller rooms lead to more questions being asked. Younger researchers and very senior researchers attract more questions and comments. There are also interesting gender effects. Women attend research sessions more diligently than men, but seem to ask fewer questions than men. Men are less likely to attend presentations on health, education, welfare and development economics than women. Our findings suggest that strategic scheduling of sessions could ensure better participation at conferences. Moreover, different behaviors of men and women at conferences might also contribute to the lack of women in senior scientist positions.

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Andrew B Whitford ◽  
Holona L Ochs

Traditional arguments against women as leaders suggest that women would not be extended the trust necessary for leadership and/or that women undermine their own bargaining position by extending too much trust to others. We examine data from a laboratory test in which pairs of subjects are given the task of negotiating a wage-labor agreement.  We first derive the optimal contract offer for principals and response by agents. We find that men and women do not reach different bargaining outcomes. We also find that women in authority are perceived as more trustworthy than men with authority, and women are no more or less trusting than men of their superiors or subordinates. The perceived trust is not rooted in differential wage terms but is based on the negotiation setting. Thus, women are likely to be extended the trust necessary to lead and are not likely to produce outcomes that are significantly different from men.


2020 ◽  
Vol 37 (5) ◽  
pp. 511-519
Author(s):  
Yamen Koubaa ◽  
Amira Eleuch

Purpose The purpose of this paper is to test for gender-specific effects on odor-induced taste enhancement and subsequent food consumption in olfactory food marketing. Design/methodology/approach Lab experiments conducted among female and male participants using vanillin as a stimulus and ratings of sweetness, taste pleasantness and eating of sugar-free food as measures. Findings Odor-induced taste enhancement is gender-specific. Female consumers outperform male consumers in olfactory reaction and sweetness perception. While men outperform women in food consumption. Research limitations/implications Odor intensity was set to the concentration level of 0.00005per cent according to the findings from (Fujimaru and Lim, 2013). The authors believe that this intensity level is appropriate for both men and women. Still, there may be some gender effects on intensity levels, which are not explored here. The author’s test for the effects of one personal factor, gender and odor-induced taste enhancement of sugar-free food. The authors think that investigating the combined effects of more personal factors such as age, culture and so on adds to the accuracy of the results. Practical implications It seems that the stronger sensory capacities of women in terms of odor detection and recognition already confirmed in the literature extends to the cross-modal effects of this sensory detection and recognition on taste enhancement. It seems appropriate to tailor olfactory food advertising according to the gender of the target audience. Originality/value Odor-induced taste enhancement is still a novel subject in marketing. While most of the research has investigated the effects of smelling congruent odors on taste perception and food consumption among mixed groups of men and women, the value of this paper lies in the investigation of the potential moderating effects of gender on this relationship.


Author(s):  
Susan K. Lippert ◽  
John A. Volkmar

Research to date on information technology (IT) adoption has focused primarily on homogeneous single country samples. This study integrates the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) with Hofstede’s (1980, 1983) Masculinity/Femininity (MAS-FEM) work value dimension to focus instead on post adoption attitudes and behaviors among a mixed gender sample of 366 United States and Canadian users of a specialized supply chain IT. We test 11 hypotheses about attitudes towards IT within and between subgroups of users classified by nationality and gender. Consistent with the national MAS-FEM scores and contrary to the conventional consideration of the U.S. and Canada as a unitary homogenous cultural unit, we found significant differences between U.S. men and women, but not between Canadian men and women. These results support the importance of the MAS-FEM dimension—independent of gender—on user attitudes and help to clarify the relationship between culture and gender effects. Implications for managers responsible for technology implementation and management are discussed and directions for future research are offered.


2017 ◽  
Vol 80 (3) ◽  
pp. 379-401 ◽  
Author(s):  
D. Joel Whalen

This article, the second of a two-part series, presents 12 assignments designed to help students increase their online communication skills, conduct professional conferences, use advanced presentation software, develop problem-solving and critical thinking, gain greater awareness of gender effects in communication, and perform community service. These teaching innovations debuted at the 2016 Association for Business Communication’s annual conference in Albuquerque, New Mexico. Additional teaching materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are posted on these websites: http://www.businesscommunication.org/page/assignments and http://salesleadershipcenter.com/research .


2006 ◽  
Vol 33 (2) ◽  
pp. 155 ◽  
Author(s):  
Kelly K. Miller ◽  
Darryl N. Jones

It is now well established that men and women often differ significantly in their attitudes and responses to workplace situations, challenges and policies. The aim of this study was to examine the effect of gender on perceptions and priorities held by Australasian wildlife managers. Data were collected via a questionnaire distributed during December 2002 – February 2003 to members of the Australasian Wildlife Management Society (AWMS) and registrants of the 2002 AWMS annual conference. The results show that there are now significantly more female AWMS members than there were in the early 1990s, a possible indication of a change in the wider wildlife management profession in Australasia. Consistent with previous research, male respondents held different views from female respondents about wildlife and wildlife management. In particular, male respondents were significantly more likely to express the ‘management/consumptive use of wildlife’ perspective than female respondents. Interestingly, this gap was observed only in the 18–30-year age category. The paper examines what these differences might mean for the future of wildlife management in Australasia.


Sign in / Sign up

Export Citation Format

Share Document