scholarly journals How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence

2014 ◽  
Vol 62 (6) ◽  
pp. 1257-1263 ◽  
Author(s):  
Naďa Birčiaková ◽  
Jana Stávková ◽  
Martin Souček
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Wilcoxon Test ◽  
Individual Factors ◽  
The Czech Republic ◽  
Income Levels ◽  
Level Of Education ◽  
Brand Quality ◽  
Radial Graphs

This article analyzes the behavioural changes in groups of consumers and households on the market with individual commodities, based on the classification of individual reasonable consumption. Consumers expressed the degree of influence in their decision-making on satisfying their needs through selected key marketing factors such as price, brand, quality, habits and experience, advertising, recommendation from friends and relatives, packaging, discounts, new items, and so on. The analysis sought to determine whether the changes in the economic situation in the Czech Republic have an impact on the degree of marketing instrument influence on consumer behavior and decision-making. To express the degree of influence 10 point opinion scale is used. Thanks to the investigation taking place in 2007 with 609 respondents and in 2013 with 516 respondents, it was possible, it was possible to deal with the search for evidence of differences in the importance of individual factors using the Wilcoxon test. In 2013, attention was also paid to the degree of influence of some marketing tools such as price, quality and discount events on consumer behavior and decision-making in selected groups of households created by different income levels and different level of education achieved by the head of the household. The influence is expressed by radial graphs.

Consumer behavior

2020 ◽  
Author(s):  
Vladimir Naumov
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Choice ◽  
Quantitative Research ◽  
Statistical Processing ◽  
Buying Behavior ◽  
Psychological Theories ◽  
Internet Environment ◽  
Online Stores

The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

scholarly journals Consumer behavior and decision making at beverage purchases

2005 ◽  
Vol 53 (6) ◽  
pp. 63-74 ◽  
Author(s):  
Miroslav Foret
Keyword(s):  
Decision Making ◽  
Czech Republic ◽  
Consumer Behavior ◽  
Life Style ◽  
Marketing Research ◽  
The Czech Republic ◽  
The Third ◽  
Shopping Centres ◽  
Life Style Changes ◽  
Contemporary Life

The first part of the paper is devoted to the theoretical problems of consumer behavior and decision masking. In the second part is used so called “beer local patriotism” as an concrete example of the mentioned problems. The third part presents own empirical results from marketing research in the Czech Republic in October−November 2004. The fourth part contents description of the contemporary life style changes and its influences for consumer behavior. In the fifth part is the purchase seen as a part of the contemporary life style and entretaiment. The last part deals with the changes of consumer behavior in the shopping centres.

Awareness and Decision Making in Professional Ethics

2000 ◽  
Vol 5 (1) ◽  
pp. 19-27 ◽  
Author(s):  
Ronny Swain
Keyword(s):  
Decision Making ◽  
Professional Ethics ◽  
Ethical Decision Making ◽  
Code Of Ethics ◽  
Professional Autonomy ◽  
Ethical Awareness ◽  
Ethical Decisions ◽  
The Right ◽  
Aid Decision

The paper describes the development of the 1998 revision of the Psychological Society of Ireland's Code of Professional Ethics. The Code incorporates the European Meta-Code of Ethics and an ethical decision-making procedure borrowed from the Canadian Psychological Association. An example using the procedure is presented. To aid decision making, a classification of different kinds of stakeholder (i.e., interested party) affected by ethical decisions is offered. The author contends (1) that psychologists should assert the right, which is an important aspect of professional autonomy, to make discretionary judgments, (2) that to be justified in doing so they need to educate themselves in sound and deliberative judgment, and (3) that the process is facilitated by a code such as the Irish one, which emphasizes ethical awareness and decision making. The need for awareness and judgment is underlined by the variability in the ethical codes of different organizations and different European states: in such a context, codes should be used as broad yardsticks, rather than precise templates.

Classifying Countries within the Transitional Justice Typology

2017 ◽  
Author(s):  
Cynthia M. Horne
Keyword(s):  
Transitional Justice ◽  
Truth Commissions ◽  
Public Disclosure ◽  
Employment Change ◽  
The Czech Republic ◽  
File Access ◽  
Independent Variable ◽  
Public Disclosures

Chapter 2 explores each of the country cases in this project, namely the Czech Republic, Slovakia, Hungary, Poland, Romania, Bulgaria, Estonia, Latvia, Lithuania, Russia, Ukraine, and Albania. The chapter provides historical details of the transitional justice reforms in all twelve countries from 1989–2013, covering lustration, file access, public disclosures, and truth commissions. This material is then used to place each country case within the typology developed in Chapter 1, according to whether the measures were expansive and included compulsory employment change, limited and included largely voluntary employment change, informal and largely symbolic, or actively rejected. The chapter provides variable conceptualization and operationalization specifics to be used in the subsequent statistical analyses, including three different lustration variables, a truth commission variable, and timing of reform variables. It provides qualitative, comparative historical details to justify the classification of countries according to the primary independent variable, namely lustration and public disclosure programs.

scholarly journals Exploring patterns in psychiatric outpatients’ preferences for involvement in decision-making: a latent class analysis approach

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Ingunn Mundal ◽  
Mariela Loreto Lara-Cabrera ◽  
Moisés Betancort ◽  
Carlos De las Cuevas
Keyword(s):  
Decision Making ◽  
Depressive Disorder ◽  
Latent Class ◽  
Psychiatric Patients ◽  
Mental Healthcare ◽  
Psychological Reactance ◽  
Psychiatric Outpatients ◽  
Public And Private ◽  
Level Of Education ◽  
Healthcare Settings

Abstract Background Shared decision-making (SDM), a collaborative approach that includes and respects patients’ preferences for involvement in decision-making about their treatment, is increasingly advocated. However, in the practice of clinical psychiatry, implementing SDM seems difficult to accomplish. Although the number of studies related to psychiatric patients’ preferences for involvement is increasing, studies have largely focused on understanding patients in public mental healthcare settings. Thus, investigating patient preferences for involvement in both public and private settings is of particular importance in psychiatric research. The objectives of this study were to identify different latent class typologies of patient preferences for involvement in the decision-making process, and to investigate how patient characteristics predict these typologies in mental healthcare settings. Methods We conducted latent class analysis (LCA) to identify groups of psychiatric outpatients with similar preferences for involvement in decision-making to estimate the probability that each patient belonged to a certain class based on sociodemographic, clinical and health belief variables. Results The LCA included 224 consecutive psychiatric outpatients’ preferences for involvement in treatment decisions in public and private psychiatric settings. The LCA identified three distinct preference typologies, two collaborative and one passive, accounting for 78% of the variance. Class 1 (26%) included collaborative men aged 34–44 years with an average level of education who were treated by public services for a depressive disorder, had high psychological reactance, believed they controlled their disease and had a pharmacophobic attitude. Class 2 (29%) included collaborative women younger than 33 years with an average level of education, who were treated by public services for an anxiety disorder, had low psychological reactance or health control belief and had an unconcerned attitude toward medication. Class 3 (45%) included passive women older than 55 years with lower education levels who had a depressive disorder, had low psychological reactance, attributed the control of their disease to their psychiatrists and had a pharmacophilic attitude. Conclusions Our findings highlight how psychiatric patients vary in pattern of preferences for treatment involvement regarding demographic variables and health status, providing insight into understanding the pattern of preferences and comprising a significant advance in mental healthcare research.

scholarly journals Deep learning framework for handling concept drift and class imbalanced complex decision-making on streaming data

2021 ◽  
Author(s):  
S. Priya ◽  
R. Annie Uthra
Keyword(s):  
Decision Making ◽  
Deep Learning ◽  
Concept Drift ◽  
Class Imbalance ◽  
Streaming Data ◽  
Superior Performance ◽  
Data Streaming ◽  
Minority Class ◽  
Concept Drift Detection

AbstractIn present times, data science become popular to support and improve decision-making process. Due to the accessibility of a wide application perspective of data streaming, class imbalance and concept drifting become crucial learning problems. The advent of deep learning (DL) models finds useful for the classification of concept drift in data streaming applications. This paper presents an effective class imbalance with concept drift detection (CIDD) using Adadelta optimizer-based deep neural networks (ADODNN), named CIDD-ADODNN model for the classification of highly imbalanced streaming data. The presented model involves four processes namely preprocessing, class imbalance handling, concept drift detection, and classification. The proposed model uses adaptive synthetic (ADASYN) technique for handling class imbalance data, which utilizes a weighted distribution for diverse minority class examples based on the level of difficulty in learning. Next, a drift detection technique called adaptive sliding window (ADWIN) is employed to detect the existence of the concept drift. Besides, ADODNN model is utilized for the classification processes. For increasing the classifier performance of the DNN model, ADO-based hyperparameter tuning process takes place to determine the optimal parameters of the DNN model. The performance of the presented model is evaluated using three streaming datasets namely intrusion detection (NSL KDDCup) dataset, Spam dataset, and Chess dataset. A detailed comparative results analysis takes place and the simulation results verified the superior performance of the presented model by obtaining a maximum accuracy of 0.9592, 0.9320, and 0.7646 on the applied KDDCup, Spam, and Chess dataset, respectively.

scholarly journals Choosing Among Options Presented Sequentially or Simultaneously

2018 ◽  
Vol 28 (1) ◽  
pp. 97-101 ◽  
Author(s):  
Shankha Basu ◽  
Krishna Savani
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Experimental Economics ◽  
Reference Point ◽  
Eyewitness Identification ◽  
Simultaneous Presentation ◽  
Judgment And Decision Making ◽  
Choice Architecture ◽  
Processing Styles ◽  
Presentation Formats

When choosing among multiple options, people can view the options either one at a time or all together. In this article, we review an emerging stream of research that examines the ways in which viewing options sequentially as opposed to simultaneously influences people’s decisions. Multiple studies support the idea that viewing options simultaneously encourages people to compare the options and to focus on the ways in which the options differ from each other. In contrast, viewing options sequentially encourages people to process each option holistically by comparing the option with previously encountered options or a subjective reference point. Integrating research from judgment and decision making, consumer behavior, experimental economics, and eyewitness identification, we identify ways in which the different processing styles elicited by sequential- and simultaneous-presentation formats influence people’s judgment and decision making. This issue is particularly important because presenting options either sequentially or simultaneously is a key element of choice architecture.

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