Gender in Educational Communication

2014 ◽  
Vol 4 (3) ◽  
pp. 26-41
Author(s):  
Lucie Zormanová
Keyword(s):  
Czech Republic ◽  
Secondary Schools ◽  
Gender Stereotypes ◽  
Quantitative Research ◽  
Educational Communication ◽  
Theoretical Background ◽  
The Czech Republic ◽  
And Gender ◽  
Lower Secondary Schools

The article deals with gender-stereotyped patterns of behaviour in educational communication at lower secondary schools in the Czech Republic. Theoretical background of the issue of pedagogical communication and gender stereotypes was followed by the presentation of findings of quantitative research based on audio record analysis. Research focuses on observations and evaluation of communication in a class and its aim is to find out whether there exists a relation between the pupil’s gender and his communication in the lesson. Results of the pedagogical survey are further compared to the results of previously realised Czech and foreign surveys.

Novice Teachers of English as a Foreign Language in the Czech Republic and their Drop-Out Intentions

2019 ◽  
Vol 7 (2) ◽  
pp. 51-77
Author(s):  
Světlana Hanušová ◽  
Michaela Píšová ◽  
Tomáš Kohoutek
Keyword(s):  
Czech Republic ◽  
Secondary Schools ◽  
Foreign Language ◽  
Novice Teachers ◽  
English Language ◽  
Teaching Profession ◽  
English Language Teaching ◽  
Drop Out ◽  
The Czech Republic ◽  
Lower Secondary Schools

Abstract Problems with staffing play a crucial role among factors influencing the quality of English language teaching at Czech primary and lower secondary schools. Since 1990 the shortage of teachers of English as a foreign language has been repeatedly reported by the Czech School Inspectorate. The shortage is largely caused by the reluctance of English language teacher education study programme graduates to accept teaching positions at primary and lower secondary schools. A drop-out syndrome in the early stages of the teachers’ career is another factor that may contribute to the lack of teachers of English. Unfortunately, it has not been researched in the Czech Republic and it has not been systematically monitored by the state. In the research study focusing on novice teacher drop-out, conducted in 2015–2017, we deal with the process of socialisation of novice teachers in schools and with external factors that influence the socialisation and that can be seen as predictors of novice teachers’ decision to stay in their current school or leave either the school or the teaching profession. The current paper presents partial findings related to drop-out intentions of novice teachers of English as a foreign language in comparison with teachers of other subjects. Our findings indicate that drop-out intentions are more frequent in teachers of English as a foreign language than for other teachers and that teachers of English evaluate their cooperation with colleagues and leadership at their schools more critically than other teachers.

scholarly journals ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

2021 ◽  
Vol 24 (4) ◽  
pp. 189-205
Author(s):  
Kateřina Matušínská ◽  
Michal Stoklasa
Keyword(s):  
Czech Republic ◽  
Marketing Research ◽  
Theoretical Background ◽  
Product Placement ◽  
Target Group ◽  
Practical Implementation ◽  
The Czech Republic ◽  
Advertising Strategy ◽  
Advertising Strategies ◽  
And Gender

The aims of the paper are: 1) to verify the validity of the traditional theoretical definition of the Foote, Cone & Belding (FCB) model based on the use of representative products concerning the age (generation) and gender of the selected target group in the conditions of the Czech Republic, and 2) to verify the validity of defined advertising strategies in the traditional theoretical conception of the Foote, Cone & Belding (FCB) model with the current level of acceptance and perception of advertising within the defined selected target group according to age (generation) and gender in the conditions of the Czech Republic. To meet both aims, both secondary and primary marketing research was implemented. The theoretical background of the paper is based on knowledge of marketing communication principles in general with emphasis on advertising theories. The greatest attention is focused on the traditional version of the FCB model which is based on a matrix of consumer thinking–feeling and high–low involvement behaviours and proposes four advertising strategies. Primary research data were obtained using a questionnaire, on the online panel of research agency Ipsos, on 1,100 Czech respondents. The methods used are positional maps for the FCB grid and chi-squared with a suitable post-hoc test. The outputs reveal the differences of the theoretical FCB model in comparison with its practical implementation. It is necessary to adapt (extend) the model according to specific conditions and identification features of different Czech generations and genders, then adjust recommendations for advertising strategies. In Czech conditions, the sextant grind should be used. There is a prevalence of representative product placement in quadrants 1 and 3, i.e., rational appeals even for products where this is not expected. The outcomes can be used for the choice of correct advertising strategy, advertising media, and types.

scholarly journals The spatial concentration of immigrant pupils at primary and lower secondary schools in the Czech Republic

2016 ◽  
Vol 24 (4) ◽  
pp. 38-51 ◽  
Author(s):  
Jiří Hasman ◽  
Yvona Kostelecká ◽  
David Hána
Keyword(s):  
Czech Republic ◽  
Secondary Schools ◽  
Iron Curtain ◽  
The European Union ◽  
The Czech Republic ◽  
History Of ◽  
History Of Migration ◽  
A Current ◽  
Lower Secondary Schools

AbstractSince the fall of the Iron Curtain and especially since joining the European Union, the Czech Republic has become a country with a sharply growing number of immigrants, who more and more often are coming to the country with the purpose of settling long term and starting a family. This change places demands on society as a whole but also on particular areas such as the education system, which needs to integrate these children successfully and ensure that they are provided with quality education. The experiences of countries with a long history of migration have shown a negative correlation between the extent of concentration of non-citizen pupils in a school and their academic performance. Such a relationship is explored in this article which examines the degree of concentration of non-citizen pupils at Czech primary and lower secondary schools both in terms of concentration in individual regions, as the spatial distribution of immigrants tends to be very unequal, and in terms of concentrations at particular schools within individual regions. The article shows that despite a current growing concentration of non-citizen students in some regions, there is not clear evidence to confirm a growing segregation at particular schools.

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