Pioneer Entrepreneurs

Author(s):  
Mukti Khaire

This chapter describes pioneer entrepreneurs and their cultural impact. Because market creation is influenced by commentary as well as commerce, pioneer entrepreneurs may be new or established producers or intermediaries in the value chain of their industries. This is a unique conception of the entrepreneur. Consumption of cultural goods (more than other kinds of goods) is influenced by cultural norms that define individuals’ core beliefs about appropriateness and value, as well as their sense of identity. Therefore, pioneer entrepreneurs in creative industries face a formidable challenge when introducing new cultural goods; often, such new goods may not align with prevailing cultural norms, making it difficult to create a market for them. The same challenge also gives pioneers a significant opportunity to influence and change culture by creating a market for new goods through generating discourse that changes cultural norms, optimal framing, and generating consensus about the value of the good.

Author(s):  
Mukti Khaire

The worlds of business and culture are seen as unrelated, even opposing. This chapter describes why and how the two are related. Creators, producers, and intermediaries constitute a value chain in markets formed at the intersection of commerce (where producers, with goods for sale, reside), commentary (discourse generated by intermediaries as well as producers that contributes to construction of value of goods), culture (beliefs about value, influenced by the commentary), and consumption (acquiring goods aligned with cultural norms and therefore valued). Markets for symbolic and new products require higher levels of commentary than those for utilitarian and well-understood products, given the greater need to assess and construct the value of these products. Pioneer entrepreneurs create markets for new cultural goods by first establishing them as appropriate and valuable to induce their consumption. This requires changing conventions of appropriateness and value, which in turn can effect cultural change.


2021 ◽  
Vol 13 (16) ◽  
pp. 9232
Author(s):  
Xu Chen ◽  
Chunhong Liu ◽  
Yao Jiang ◽  
Changchun Gao

The agglomeration paradigm for creative industries has fundamentally changed under the digital economy, giving rise to a new form of virtual agglomeration within these industries. This study explores the causes of this virtual agglomeration. We collected online Chinese news texts related to the virtual agglomeration of the creative industry, used text mining to identify nine factors affecting its formation, and refined the internal and external factors for an analytical framework based on the PEST (political, economic, social, technological) and value-chain models. We then combined the relevant literature and the creative industry’s development practices, analyzed the mechanism of each driving factor, and constructed a driving-force model for the creative industry’s virtual agglomeration. The external driving factors were government policy planning, the digital economic environment, emerging consumer demand, and the application of innovative technology; the internal factors were the digitalization of cultural resources, flexible manufacturing, digital marketing and promotion, online interactive services, and virtual platform facilities. Each factor was found to contribute to virtual agglomeration through different internal mechanisms. This study’s findings have theoretical and practical value for cultivating the modes of virtual agglomeration within creative industries.


2018 ◽  
Author(s):  
Kristiana Sri Utami ◽  
Nany Noor Kurniyati

Creative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.


2019 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Octadila Laily Anggraeni ◽  
Elvia Shauki

<em>Industry 4.0 has brought many changes, in the financial sector there is financial technology. One form of financial technology is crowdfunding. Creative industries are quite high sectors that use crowdfunding as a funding model. This research includes collaboration between crowdfunding and the music industry. In the process of collaboration between the crowdfunding and the music industry, the parties need to conduct a value chain analysis and find out their competitive advantages to maximize fundraising. The consequence of collaboration between the crowdfunding and the music industry is the presence of new business models accompanied by changes in the value chain. This study aims to determine value chain design collaboration between reward-based crowdfunding and the music industry. This research is based on the value network theory, using a qualitative approach with multi-cases study design. This research was conducted by gathering information through interviews with crowdfunding and the music industry. The results show that collaboration leads to changes in value chain design. Crowdfunding has changed the pattern of production in the music industry with its involvement in funding, sales, and distribution. Other forms of crowdfunding and other creative industries require further investigation. This study aims to help practitioners understand how reward-based crowdfunding is changing the music industry.</em>


2017 ◽  
Vol 34 (4) ◽  
pp. 330-341 ◽  
Author(s):  
Jürgen Rehm ◽  
Robin Room

Aims: To examine the cultural impact on the diagnosis of alcohol-use disorders using European countries as examples. Design: Narrative review. Results: There are strong cultural norms guiding heavy drinking occasions and loss of control. These norms not only indicate what drinking behaviour is acceptable, but also whether certain behaviours can be reported or not. As modern diagnostic systems are based on lists of mostly behavioural criteria, where alcohol-use disorders are defined by a positive answer on at least one, two or three of these criteria, culture will inevitably co-determine how many people will get a diagnosis. This explains the multifold differences in incidence and prevalence of alcohol-use disorders, even between countries where the average drinking levels are similar. Thus, the incidence and prevalence of alcohol-use disorders as assessed by surveys or rigorous application of standardised instruments must be judged as measuring social norms as well as the intended mental disorder. Conclusions: Current practice to measure alcohol-use disorders based on a list of culture-specific diagnostic criteria results in incomparability in the incidence, prevalence or disease burden between countries. For epidemiological purposes, a more grounded definition of diagnostic criteria seems necessary, which could probably be given by using heavy drinking over time.


2019 ◽  
Vol 4 (01) ◽  
pp. 1
Author(s):  
Octadila Laily Anggraeni ◽  
Elvia Shauki

<em>Industry 4.0 has brought many changes, in the financial sector there is financial technology. One form of financial technology is crowdfunding. Creative industries are quite high sectors that use crowdfunding as a funding model. This research includes collaboration between crowdfunding and the music industry. In the process of collaboration between the crowdfunding and the music industry, the parties need to conduct a value chain analysis and find out their competitive advantages to maximize fundraising. The consequence of collaboration between the crowdfunding and the music industry is the presence of new business models accompanied by changes in the value chain. This study aims to determine value chain design collaboration between reward-based crowdfunding and the music industry. This research is based on the value network theory, using a qualitative approach with multi-cases study design. This research was conducted by gathering information through interviews with crowdfunding and the music industry. The results show that collaboration leads to changes in value chain design. Crowdfunding has changed the pattern of production in the music industry with its involvement in funding, sales, and distribution. Other forms of crowdfunding and other creative industries require further investigation. This study aims to help practitioners understand how reward-based crowdfunding is changing the music industry.</em>


2019 ◽  
Vol 18 (1) ◽  
Author(s):  
Ivan Evander Subagyo ◽  
Dewi Savitri Saraswati ◽  
Teddy Trilaksono

The creative industry is currently growing very rapidly in developing countries. This is indicated by various government policies to increase the competitiveness of this industry. Value chains are needed to gain the competitive advantage within this industry at every additional step of the chain. However, there is no comprehensive research on the creative industry value chain in developing countries, such as Indonesia, especially in small and medium enterprises (SMEs). This study attempts to explore the concept of industrial chain values to narrow the gaps that exists in the literature. The research method used is a qualitative approach through semi-structured interviews and observations of 11 SMEs consisting of 5 creative business sub-sectors, namely the culinary, fashion, craft, photography, and visual communication design sectors. The results of this study indicate that, in creative industries, co- creation is the differentiator on the value chain activities, especially those that offer customization. Meanwhile, the use of social media is also considered as an important value chain activities that must be used to effectively communicate the value of the business. The results of this study can be used by stakeholders in Indonesian SMEs as a reference for formulating competitiveness strategies for this creative industry.


Kultura ◽  
2020 ◽  
pp. 249-276
Author(s):  
Lidija Varbanova

The global pandemic is changing the world in significantly high speed and in many dimensions-economic, social, cultural, digital. Covid-19 certainly had a negative effect on all sectors requiring traveling and physical presence, including many arts and culture events and organisations, as well as sectors that are complementary to the culture and creative industries value chain. Despite, the global pandemic opened up new opportunities of living more among our communities, consuming more local products, reorganising our life to be more resilient, catalyzing both business and social innovations, using much more digital and online tools, including also for further increase of cultural participation and democratisation of the arts. In the last few months we have received plenty of evidences worldwide that culture does contribute to the economic and social vitality of cities across the world. This paper aims to identify the essence and key characteristics of "creative clusters" (CCs) and to offer a typology of their diverse forms of existence. It also summarises key business models and sources of external financial support for development of CCs. Finally, the paper draws key success factors for their development. The research for elaboration of this paper was done during 3-months long period (April-June 2020) in collaboration with Nikoloz Nadirashvili and Creative Georgia, within the framework of the Project - "Designing a Creative Cluster Ecosystem in Georgia" under the support of UNESCO and the European Commission. The research methods used for elaboration of this paper are: desk research of documents and publications, mapping and analysis of diverse cases and targeted in depth interviews with professionals and managers running creative clusters.


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