The Business of Culture

Author(s):  
Mukti Khaire

The worlds of business and culture are seen as unrelated, even opposing. This chapter describes why and how the two are related. Creators, producers, and intermediaries constitute a value chain in markets formed at the intersection of commerce (where producers, with goods for sale, reside), commentary (discourse generated by intermediaries as well as producers that contributes to construction of value of goods), culture (beliefs about value, influenced by the commentary), and consumption (acquiring goods aligned with cultural norms and therefore valued). Markets for symbolic and new products require higher levels of commentary than those for utilitarian and well-understood products, given the greater need to assess and construct the value of these products. Pioneer entrepreneurs create markets for new cultural goods by first establishing them as appropriate and valuable to induce their consumption. This requires changing conventions of appropriateness and value, which in turn can effect cultural change.

Author(s):  
Mukti Khaire

This chapter describes pioneer entrepreneurs and their cultural impact. Because market creation is influenced by commentary as well as commerce, pioneer entrepreneurs may be new or established producers or intermediaries in the value chain of their industries. This is a unique conception of the entrepreneur. Consumption of cultural goods (more than other kinds of goods) is influenced by cultural norms that define individuals’ core beliefs about appropriateness and value, as well as their sense of identity. Therefore, pioneer entrepreneurs in creative industries face a formidable challenge when introducing new cultural goods; often, such new goods may not align with prevailing cultural norms, making it difficult to create a market for them. The same challenge also gives pioneers a significant opportunity to influence and change culture by creating a market for new goods through generating discourse that changes cultural norms, optimal framing, and generating consensus about the value of the good.


PLoS ONE ◽  
2020 ◽  
Vol 15 (4) ◽  
pp. e0231338 ◽  
Author(s):  
Jarkko Niemi ◽  
Richard Bennett ◽  
Beth Clark ◽  
Lynn Frewer ◽  
Philip Jones ◽  
...  

New Medit ◽  
2021 ◽  
Vol 20 (1) ◽  
Author(s):  

Most employee satisfaction studies do not consider the current digital transformation of the social world. The aim of this research is to provide insight into employee satisfaction in agribusiness by means of coaching, motivation, emotional salary and social media with a value chain methodology. The model is tested empirically by analysing a survey data set of 381 observations in Spanish agribusiness firms of the agri-food value chain. The results show flexible remunerations of emotional salary are determinants of employee satisfaction. Additionally, motivation is relevant in the production within commercialisation link and coaching in the production within transformation link. Whole-of-chain employees showed the greatest satisfaction with the use of social media in personnel management. Findings also confirmed that employees will stay when a job is satisfying. This study contributes to the literature by investigating the effect of current social and digital business skills on employee satisfaction in the agri-food value chain.


2018 ◽  
Vol 6 (1) ◽  
pp. 32-40
Author(s):  
S Islam ◽  
TN Naha ◽  
J Begum ◽  
M Khatun ◽  
MI Hossain

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Manek Kolhatkar

Describing cultural change and variability and inferring sociocultural dynamics about past people and communities may be among archaeology’s main goals as a field of practice. In this regard, the concept of skill has proved its usefulness to, time and again, expand the breath of archaeologists and lithic technologists’ analyses. It covers a wide range of applications, from apprenticeship, cognition, paleo-sociology, spatial organization. It is one of the main causes for material culture variability, up there with raw material constraints, design, technological organization or cultural norms. Yet, while skill has certainly been the focus of some research in the last decades, it remains quite peripheral, when considering how central the concept should be to technological inquiries. Whatever the reasons may be, this book, edited by Laurent Klaric and fully bilingual (French and English), aims at changing that, and argues for skill to become a central concern in lithic technology. Its chapters do so strongly and the end-result is a book that should become a reference for lithic technologists, whatever their research interests or schools of thought may be.


2021 ◽  
Vol 13 (1) ◽  
pp. 88-121
Author(s):  
Fernando Romana

Abstract Objective: The aim of this paper is to understand a production system of a forging and presses structure of a centenary factory in terms of a cultural change on the management approach. Methodology: The study was focused on many aspects such as the pieces production lead time, a time study of the setups, the Overall Equipment Effectiveness determination for the Computer Numeric Control machinery and an analysis of the production cells operational flow. Findings: For the aspects that were analysed during the study, the problems are identified, and the root causes determined. At the end of the assessment stage Lean tools and concepts for fixing the problems were proposed, like new rules for production planning, setups procedures, 5S toll usage and a Lean implementation plan that is adapted to the company. Value Added: The high industrial competitivity has dictated the development for this sector that – allied with the inconstant and unstable economic environment – makes the companies very vulnerable and highly dependent of the global market. This is a concern of special relevance for the Small and Medium Size companies that are increasingly adopting Lean solutions to continuously improve their operational value chain and the management approach, for a more systemic way of thinking. Recommendations: For some of the solutions an impact study with their implementation was made. An analysis of the success factors proposed in the literature that were verified during the assessment stage of the case study was performed as well.


2016 ◽  
Vol 27 (3) ◽  
pp. 327-338
Author(s):  
M Begum ◽  
MR Ahmed ◽  
T Noor ◽  
MI Hossain

Orange is one of the most import fruit crops that generate additional cash income for market actors. The study was investigated the marketing system of orange , value addition, roles and functions of value chain actors with the help of primary data collected from both farmers (forty) through simple random sampling and value chain actors (thirty) through purposive sampling by using structured questionnaire and face to face interview technique. The gross return and net return of farmers were estimated Tk. 2, 70,000 and Tk. 22084.77 per hectare respectively. Per quintal value addition of orange of bepari, aratdar, wholesaler and retailer were estimated at Tk. 800, Tk. 340, Tk. 700 and Tk. 1000 respectively. The net marketing margin per quintal of orange of bepari, aratdar, wholesaler and retailer were estimated at Tk. 293.59, Tk. 107.32, Tk. 356.46 and Tk. 700.8 respectively. Among the different actors, retailer incurred highest (in percentage) value addition and net marketing margin. On the other hand, aratdar incurred lowest marketing cost and marketing margin and bepari incurred highest (in percentage) marketing cost but adding second highest value in compare to another.Progressive Agriculture 27 (3): 327-338, 2016


Sign in / Sign up

Export Citation Format

Share Document