scholarly journals Digital Public Archaeology at Must Farm: A Critical Assessment of Social Media Use for Archaeological Engagement

2020 ◽  
Author(s):  
Christopher Wakefield
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Media Use ◽  
Public Archaeology ◽  
Critical Assessment ◽  
Social Media Use ◽  
Growing Body ◽  
Online Strategies

Digital public archaeology is increasingly exploring social networks as platforms for online outreach initiatives. Despite a growing body of literature concerning archaeological engagement on social media there are few examinations of such applications in practice. This research critically assesses the current discussions surrounding archaeological social media use before exploring commercial digital outreach at Must Farm, Cambridgeshire. Quantitative examinations of the project's Facebook metrics and qualitative comment analyses are employed to assess whether audiences were meaningfully engaged by these online strategies. The research concludes there is substantial value in using social networks to communicate archaeology and provides recommendations for future applications.

Personal Brand Benefits of Social Media Use for Researchers

2021 ◽  
pp. 226-245
Author(s):  
Alberto Prado Román ◽  
Iria Paz-Gil ◽  
Miguel Prado Román
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
21St Century ◽  
Teaching Strategies ◽  
Media Use ◽  
Research Field ◽  
Social Media Use ◽  
Personal Brand ◽  
Professional Capacity

Social networks are a very relevant tool for businesses to connect efficiently with many users at the same time. It means that in the second decade of the 21st century, companies have strengthened their strategies to expand their influence. In the higher education context, social media can help develop teaching strategies. Nevertheless, are they also relevant to expanding the professional capacity of researchers? Given this, this research aims to determine whether they are relevant within the research field and how they use them according to the researchers' position and the professional objectives set.

scholarly journals Social Media Use Predicts Greater Liking in In-Person Initial Interactions

2021 ◽  
pp. 014616722110409
Author(s):  
Jennifer L. Heyman ◽  
Lauren Gazzard Kerr ◽  
Lauren J. Human
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Interactions ◽  
Online Social Networks ◽  
Large Scale ◽  
Media Use ◽  
First Impressions ◽  
Social Media Use ◽  
Large Scale Study ◽  
Interaction Partners

Does how people generally engage with their online social networks relate to offline initial social interactions? Using a large-scale study of first impressions ( N = 806, Ndyad = 4,565), we examined how different indicators of social media use relate to the positivity of dyadic in-person first impressions, from the perspective of the participants and their interaction partners. Many forms of social media use (e.g., Instagram, Snapchat, passive) were associated with liking and being liked by others more, although some forms of use (e.g., Facebook, active) were not associated with liking others or being liked by others. Furthermore, most associations held controlling for extraversion and narcissism. Thus, while some social media use may be generally beneficial for offline social interactions, some may be unrelated, highlighting the idea that how, rather than how much, people use social media can play a role in their offline social interactions.

Social Media Lessons on the Nature of Political Decision Making

2020 ◽  
Author(s):  
Douglas R. Pierce
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Social Media ◽  
Media Use ◽  
Political Judgment ◽  
Political Decision ◽  
Social Media Use ◽  
Online Social Media ◽  
New Models ◽  
Political Decision Making

Traditional models of political decision making tend to focus on the subject’s information levels or information-processing strategy. One of the most common conceptions of political decision making assumes that voters who are informed by a store of factually accurate policy information make more optimal decisions—that is, decisions more in line with their supposed political interests—than those who lack such information. However, this traditional view of political decision making minimizes the roles of affect and social influence on judgment. No phenomenon underscores the primary place of these constructs more so than the meteoric rise of online social media use. Indeed, scholars working at the intersection of social media use and political judgment have made important revisions to the traditional model of political decision making. Specifically, the popularity of online social networks as a tool for exchanging information, connecting with others, and displaying affective reactions to stimuli suggest that new models of competent political decision making which take into account social, affective, and cognitive elements are replacing older, information-based and rational choice models. In this essay, I review some of the pertinent literature on social media use and decision-making and argue that motivation, emotion, and social networks are key components of political judgment and are in fact more relevant to understanding political decisions than political knowledge or political sophistication. I also propose that new models of political decision-making would do well to take into account automaticity, social approval, and the role of information in both rationalizing preferences and persuading others.

scholarly journals Regulating Self-Image on Instagram: Links Between Social Anxiety, Instagram Contingent Self-Worth, and Content Control Behaviors

2021 ◽  
Vol 12 ◽  
Author(s):  
Richard B. Lopez ◽  
Isabel Polletta
Keyword(s):  
Social Media ◽  
Social Anxiety ◽  
Psychological Health ◽  
Media Use ◽  
Sense Of Self ◽  
Human Beings ◽  
Social Media Use ◽  
Specific Content ◽  
Growing Body ◽  
Self Worth

Social media platforms have provided human beings with unprecedented ways to virtually connect with one another, creating a novel and complex arena for psychological research. Indeed, a growing body of research has uncovered links between social media use and various aspects of health and wellbeing. However, relatively little work has examined factors that characterize how people experience and regulate their online selves on particular platforms. In the present study, we recruited a large sample of active Instagram users (N = 247; ages 18–58) to complete a questionnaire battery that included measures of participants' social anxiety, their sense of self-worth tied to Instagram use, and specific content control behaviors on the Instagram platform (e.g., editing captions, disabling comments, etc.). Results indicated that participants with higher levels of social anxiety tended to have greater Instagram contingent self-worth, and this was then associated with some content control behaviors, including editing captions and photos and videos when sharing posts. These findings suggest that those who are more socially anxious interact with Instagram differently, and this may arise from self-worth that is wedded to their experiences on the platform. Overall, this work adds to a growing body of research highlighting the benefits and risks of social media use on psychological health.

scholarly journals Social media - a disruptive opportunity for science and extension in agriculture?

2016 ◽  
Vol 16 ◽  
pp. 53-60
Author(s):  
M.J. Casey ◽  
A. Meikle ◽  
G.A. Kerr ◽  
D.R. Stevens
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Zealand ◽  
Case Studies ◽  
Online Survey ◽  
Media Use ◽  
Mobile Apps ◽  
Practice Change ◽  
Social Media Use ◽  
Research Communities

The use of social media is increasing and provides an opportunity compared to 'traditional' media. Advances in cloud computing and smartphones have increased the ability to utilise different forms of social interaction. Are farmers and rural businesses realising this opportunity? The engagement of the agricultural community in social media was investigated using an online survey of email recipients of the New Zealand Grassland Association and Beef + Lamb New Zealand to understand their use of computing hardware and social media use. Case studies of recent social media use by Beef + Lamb New Zealand, NZ Agriseeds Ltd and a Deer Industry research uptake project are documented. Responses of 209 survey respondents identified 82% of users with two or more devices, while 100% used email regularly and approximately 95% accessed websites on a daily or weekly basis. Regular Facebook use averaged approximately 50% in the agribusiness and research communities, though this was only 30% in the farming community. Other social media platform use, such as Twitter, YouTube and Linkedin, was lower. Regular mobile apps use was highest in the agribusiness (60%) while this was lower in farming and research communities (30%). The case studies highlighted the development of new social networks using Facebook and Twitter as the underlying opportunity for future engagement in agriculture, while websites, mobile apps and YouTube have the capacity to house resources for interrogative learning and support. Resources need to be allocated to ensure the power of these platforms can be harnessed for commerce and practice change. Keywords: social media, survey, agriculture, interrogative learning, extension, adoption, social networks

Communication Studies during the Pandemic Period

2021 ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Political Communication ◽  
Eating Habits ◽  
Media Use ◽  
Communication Studies ◽  
Social Media Use ◽  
Consumption Habits

The aim of the book is to reveal the changes and developments in the field of communication with the Coronavirus process. With the epidemic, many things have changed – from education to politics, from social media use to advertisements, from consumption habits to eating habits and also all daily habits. Articles discussed are effects of Covid-19 on social networks, political communication, advertisment, crisis and marketing. There are not only theory but also samples from different areas in this book

scholarly journals Regulating self-image on Instagram: Links between social anxiety, Instagram contingent self-worth, and content control behaviors

2021 ◽  
Author(s):  
Richard B. Lopez ◽  
Isabel Polletta
Keyword(s):  
Social Media ◽  
Social Anxiety ◽  
Psychological Health ◽  
Media Use ◽  
Sense Of Self ◽  
Human Beings ◽  
Social Media Use ◽  
Specific Content ◽  
Growing Body ◽  
Self Worth

Social media platforms have provided human beings with unprecedented ways to virtually connect with one another, creating a novel and complex arena for psychological research. Indeed, a growing body of research has uncovered links between social media use and various aspects of health and wellbeing. However, relatively little work has examined factors that characterize how people experience and regulate their online selves on particular platforms. In the present study, we recruited a large sample of active Instagram users (N=247; ages 18-58) to complete a questionnaire battery that included measures of participants’ social anxiety, their sense of self-worth tied to Instagram use, and specific content control behaviors on the Instagram platform (e.g., editing captions, disabling comments, etc.). Results indicated that participants with higher levels of social anxiety tended to have greater Instagram contingent self-worth, and this was then associated with some content control behaviors, including editing captions and photos and videos when sharing posts. These findings suggest that those who are more socially anxious interact with Instagram differently, and this may arise from self-worth that is wedded to their experiences on the platform. Overall, this work adds to a growing body of research highlighting the benefits and risks of social media use on psychological health.

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