Communication Studies during the Pandemic Period

2021 ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Political Communication ◽  
Eating Habits ◽  
Media Use ◽  
Communication Studies ◽  
Social Media Use ◽  
Consumption Habits

The aim of the book is to reveal the changes and developments in the field of communication with the Coronavirus process. With the epidemic, many things have changed – from education to politics, from social media use to advertisements, from consumption habits to eating habits and also all daily habits. Articles discussed are effects of Covid-19 on social networks, political communication, advertisment, crisis and marketing. There are not only theory but also samples from different areas in this book

Social Media and Regionalism in South Korean Voting Behavior: The Case of the 19th South Korean Presidential Election

2018 ◽  
Vol 54 (03) ◽  
pp. 1840006
Author(s):  
JAE MOOK LEE ◽  
YOUNGDEUK PARK ◽  
GI DONG KIM
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Political Communication ◽  
Presidential Election ◽  
Voting Behavior ◽  
Media Use ◽  
Social Media Use ◽  
Bonding Social Capital ◽  
South Korean ◽  
Independent Effects

This study examines the moderating effects of social media use on regionalist voting behavior in South Korea. Analyzing the survey data conducted during the 2017 Korean presidential election, we test how social media functions in electoral processes, particularly with respect to region-based voting in the Korean electorate. The findings of this study reveal that social media use affects region-based voting behavior among the Korean electorate by connecting people with different regional backgrounds in online political communication. That is, social media use can create “bridging” social capital rather than “bonding” social capital in society. In this respect, results differ significantly from findings in the 2012 presidential election. In 2012, only the independent effects of social media existed with a liberal bias, without revealing interaction with regional dummies. These independent effects disappeared in 2017, and different kinds of social media were statistically significant only when they functioned as moderating variables for regional dummies. This implies that as the functions of social media in the Korean election process have evolved in more complexity, they now are able to affect progressive as well as conservative voters.

scholarly journals Digital Public Archaeology at Must Farm: A Critical Assessment of Social Media Use for Archaeological Engagement

2020 ◽  
Author(s):  
Christopher Wakefield
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Media Use ◽  
Public Archaeology ◽  
Critical Assessment ◽  
Social Media Use ◽  
Growing Body ◽  
Online Strategies

Digital public archaeology is increasingly exploring social networks as platforms for online outreach initiatives. Despite a growing body of literature concerning archaeological engagement on social media there are few examinations of such applications in practice. This research critically assesses the current discussions surrounding archaeological social media use before exploring commercial digital outreach at Must Farm, Cambridgeshire. Quantitative examinations of the project's Facebook metrics and qualitative comment analyses are employed to assess whether audiences were meaningfully engaged by these online strategies. The research concludes there is substantial value in using social networks to communicate archaeology and provides recommendations for future applications.

Personal Brand Benefits of Social Media Use for Researchers

2021 ◽  
pp. 226-245
Author(s):  
Alberto Prado Román ◽  
Iria Paz-Gil ◽  
Miguel Prado Román
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
21St Century ◽  
Teaching Strategies ◽  
Media Use ◽  
Research Field ◽  
Social Media Use ◽  
Personal Brand ◽  
Professional Capacity

Social networks are a very relevant tool for businesses to connect efficiently with many users at the same time. It means that in the second decade of the 21st century, companies have strengthened their strategies to expand their influence. In the higher education context, social media can help develop teaching strategies. Nevertheless, are they also relevant to expanding the professional capacity of researchers? Given this, this research aims to determine whether they are relevant within the research field and how they use them according to the researchers' position and the professional objectives set.

scholarly journals Social Media Use Predicts Greater Liking in In-Person Initial Interactions

2021 ◽  
pp. 014616722110409
Author(s):  
Jennifer L. Heyman ◽  
Lauren Gazzard Kerr ◽  
Lauren J. Human
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Interactions ◽  
Online Social Networks ◽  
Large Scale ◽  
Media Use ◽  
First Impressions ◽  
Social Media Use ◽  
Large Scale Study ◽  
Interaction Partners

Does how people generally engage with their online social networks relate to offline initial social interactions? Using a large-scale study of first impressions ( N = 806, Ndyad = 4,565), we examined how different indicators of social media use relate to the positivity of dyadic in-person first impressions, from the perspective of the participants and their interaction partners. Many forms of social media use (e.g., Instagram, Snapchat, passive) were associated with liking and being liked by others more, although some forms of use (e.g., Facebook, active) were not associated with liking others or being liked by others. Furthermore, most associations held controlling for extraversion and narcissism. Thus, while some social media use may be generally beneficial for offline social interactions, some may be unrelated, highlighting the idea that how, rather than how much, people use social media can play a role in their offline social interactions.

Beyond Web 2.0. Social Media and Urban Educated Youths Participation in Kenyan Politics

2018 ◽  
pp. 176-193
Author(s):  
Julius Mwashimba M. Kirigha ◽  
Lynete Lusike Mukhongo ◽  
Robert Masinde
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Undergraduate Students ◽  
Political Communication ◽  
Urban Youth ◽  
Media Use ◽  
Social Media Use ◽  
Web Based ◽  
Political Views ◽  
Use Of Social Media

The purpose of the study, was to contribute to a further understanding of the shifting dynamics in youth political communication enabled by advancements in ICTs and explore the extent to which social media use has impacted on both institutional and extra-institutional political participation. The study sought to critically analyse the relationship between social media use and urban youth political participation by integrating both probability and non-probability sampling techniques to generate data using web based questionnaires and Focus Group Discussions among undergraduate students aged 18-24 years. From the findings it emerged that a majority of educated urban youth prefer to use Facebook to access political information. In addition, the users viewed social media as a free space where they could express their political views without censorship or regulation. As a result, it was established that as the use of social media increases, so does participation in politics, indicating a positive relationship between how youth use social media and their participation in politics.

Beyond Web 2.0. Social Media and Urban Educated Youths Participation in Kenyan Politics

2016 ◽  
pp. 156-174
Author(s):  
Julius Mwashimba M. Kirigha ◽  
Lynete Lusike Mukhongo ◽  
Robert Masinde
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Undergraduate Students ◽  
Political Communication ◽  
Urban Youth ◽  
Media Use ◽  
Social Media Use ◽  
Web Based ◽  
Political Views ◽  
Use Of Social Media

The purpose of the study, was to contribute to a further understanding of the shifting dynamics in youth political communication enabled by advancements in ICTs and explore the extent to which social media use has impacted on both institutional and extra-institutional political participation. The study sought to critically analyse the relationship between social media use and urban youth political participation by integrating both probability and non-probability sampling techniques to generate data using web based questionnaires and Focus Group Discussions among undergraduate students aged 18-24 years. From the findings it emerged that a majority of educated urban youth prefer to use Facebook to access political information. In addition, the users viewed social media as a free space where they could express their political views without censorship or regulation. As a result, it was established that as the use of social media increases, so does participation in politics, indicating a positive relationship between how youth use social media and their participation in politics.

Social Media Lessons on the Nature of Political Decision Making

2020 ◽  
Author(s):  
Douglas R. Pierce
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Social Media ◽  
Media Use ◽  
Political Judgment ◽  
Political Decision ◽  
Social Media Use ◽  
Online Social Media ◽  
New Models ◽  
Political Decision Making

Traditional models of political decision making tend to focus on the subject’s information levels or information-processing strategy. One of the most common conceptions of political decision making assumes that voters who are informed by a store of factually accurate policy information make more optimal decisions—that is, decisions more in line with their supposed political interests—than those who lack such information. However, this traditional view of political decision making minimizes the roles of affect and social influence on judgment. No phenomenon underscores the primary place of these constructs more so than the meteoric rise of online social media use. Indeed, scholars working at the intersection of social media use and political judgment have made important revisions to the traditional model of political decision making. Specifically, the popularity of online social networks as a tool for exchanging information, connecting with others, and displaying affective reactions to stimuli suggest that new models of competent political decision making which take into account social, affective, and cognitive elements are replacing older, information-based and rational choice models. In this essay, I review some of the pertinent literature on social media use and decision-making and argue that motivation, emotion, and social networks are key components of political judgment and are in fact more relevant to understanding political decisions than political knowledge or political sophistication. I also propose that new models of political decision-making would do well to take into account automaticity, social approval, and the role of information in both rationalizing preferences and persuading others.

scholarly journals SOCIAL MEDIA USE AND POLITICAL COMMUNICATION CHALLENGES AMONG SELECTED ENTREPRENEURS IN NIGERIA

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Doris Ngozi Morah ◽  
Chinwe Elizabeth Uzochukwu
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Development ◽  
Media Use ◽  
Media Technology ◽  
Social Media Use ◽  
Public Issues ◽  
New Public ◽  
Social Media Platforms ◽  
Communication Challenges

Social media technology has become ‘the mouth-piece’ of the millennium, especially in Nigeria and Africa. It provides the much-needed oxygen for universal democratisation processes and considered as most suitable for expression of opinion on public issues, affairs and debates. Though its impacts are still incipient, it is palpable that social media platforms promote a new public sphere for negotiation between political, national, public and cultural interests, especially in Nigeria. The survey investigates how entrepreneurs are using social media to participate in governance actively and inherent challenges hinged on Technology Determinism and Agenda Setting theories. Deploying purposive sampling, to select 200 respondents from Enugu and Anambra States of Nigeria, findings show that social media, especially Facebook, Twitter and Whatsapp augment interest, participation, interaction and socialisation among artisans and traders with regards to politics to a great extent. The findings, however, contrast the notion that media literacy is a barrier to social media use, which assumes that uneducated people may not be able to manipulate social media effectively. Results also demonstrate that social media could be an excellent strategy for futuristic political development in selected cities. The study, therefore, recommends a decrease in the cost of data tariff to enable artisans and traders, especially the rural-based entrepreneurs have access to the Internet and social media.

scholarly journals Social media - a disruptive opportunity for science and extension in agriculture?

2016 ◽  
Vol 16 ◽  
pp. 53-60
Author(s):  
M.J. Casey ◽  
A. Meikle ◽  
G.A. Kerr ◽  
D.R. Stevens
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Zealand ◽  
Case Studies ◽  
Online Survey ◽  
Media Use ◽  
Mobile Apps ◽  
Practice Change ◽  
Social Media Use ◽  
Research Communities

The use of social media is increasing and provides an opportunity compared to 'traditional' media. Advances in cloud computing and smartphones have increased the ability to utilise different forms of social interaction. Are farmers and rural businesses realising this opportunity? The engagement of the agricultural community in social media was investigated using an online survey of email recipients of the New Zealand Grassland Association and Beef + Lamb New Zealand to understand their use of computing hardware and social media use. Case studies of recent social media use by Beef + Lamb New Zealand, NZ Agriseeds Ltd and a Deer Industry research uptake project are documented. Responses of 209 survey respondents identified 82% of users with two or more devices, while 100% used email regularly and approximately 95% accessed websites on a daily or weekly basis. Regular Facebook use averaged approximately 50% in the agribusiness and research communities, though this was only 30% in the farming community. Other social media platform use, such as Twitter, YouTube and Linkedin, was lower. Regular mobile apps use was highest in the agribusiness (60%) while this was lower in farming and research communities (30%). The case studies highlighted the development of new social networks using Facebook and Twitter as the underlying opportunity for future engagement in agriculture, while websites, mobile apps and YouTube have the capacity to house resources for interrogative learning and support. Resources need to be allocated to ensure the power of these platforms can be harnessed for commerce and practice change. Keywords: social media, survey, agriculture, interrogative learning, extension, adoption, social networks

E-Electioneering 2010: Trends in Social Media Use in Australian Political Communication

2011 ◽  
Vol 139 (1) ◽  
pp. 7-22 ◽  
Author(s):  
Jim Macnamara ◽  
Gail Kenning
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
Turning Point ◽  
Media Use ◽  
Qualitative Content Analysis ◽  
Social Media Use ◽  
Political Candidates ◽  
Us Presidential Election ◽  
Youtube Videos

In the wake of the ‘turning point’ 2004 US presidential election, the Obama campaign of 2008, the 2010 UK election and e-democracy movements globally, Australians went to the polls in 2010 in a media-hyped flurry of tweeting, YouTube videos, Facebook befriending and ‘liking’, blogging and other social media activities. Following a study showing that the 2007 Australian election was not a ‘YouTube election’, as claimed by many media and commentators, and that social media use in the campaign was mostly non-interactive promotional messaging, a study was undertaken during the 2010 federal election campaign to gain comparative data and updated insights. This article reports quantitative and qualitative content analysis of social media use by 206 federal political candidates and the two major political parties during the 2010 Australian election to identify trends in the volume of e-electioneering content and activity, as well as the main ways in which social media are being used in political communication.

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