Analysis of high quality customer identification and marketing service strategy based on big data

2021 ◽  
Author(s):  
Qin Xiao
2020 ◽  
Vol 47 (3) ◽  
pp. 319-327
Author(s):  
Seounghyun Kim ◽  
Young-Kyoon Suh ◽  
Byungchul Tak

2016 ◽  
Vol 851 ◽  
pp. 615-619 ◽  
Author(s):  
Zhi Ling Wang

With the development of social information in the background of big data, this paper gives the practical problems in the construction of network course of "metal materials and heat treatment". The aim of the study established on the basis of the Internet will provide us more comprehensive supports and services, and more friendly practical systems in teaching. Our research will build a public open platform for the cultivation of high-quality talents and the promotion of lifelong learning process. This paper has focused on the theoretical value of the network course construction, construction objectives, the content and advantages of the construction. The results of this paper are helpful to improve the teaching effects of the course of "metal materials and heat treatment" in vocational colleges.


2020 ◽  
Vol 179 ◽  
pp. 02014
Author(s):  
Li Zhe ◽  
Liu Xueyan ◽  
Tian Huan

With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era. Based on this, the purpose of this article is to use service design to improve the precise marketing strategy of luxury brands, and to study the current situation of luxury brands marketing and service design theory in the era of big data. Combining the existing research results of service design with the unique attributes of luxury brands marketing, by establishing the implementation path and theoretical model of introducing service design into luxury brands marketing, verifying the important role of service design in luxury brands marketing, and from this put forward the design model and feasibility strategies of marketing services for luxury brands.


2017 ◽  
Vol 50 (1) ◽  
pp. 64-80 ◽  
Author(s):  
JAMES L. MITCHELL ◽  
DERRELL S. PEEL ◽  
B. WADE BRORSEN

AbstractHedonic modeling of Oklahoma cow auction data is used to determine the market value of bred cow characteristics. We use Agricultural Marketing Service data that let us consider more years and more lots of cattle than is typical for a cattle hedonic study. The greatest price premiums were for black, late-gestating cows, categorized as high quality by market reporters and weighing between 1,600 and 1,700 lb. Previous research on optimal cow size finds much smaller-size cows are optimal, and our research finds that larger cows receive a lower price per pound but still receive a substantially higher price per head.


2021 ◽  
Vol 5 (1) ◽  
pp. 3
Author(s):  

Rigorous peer-review is the corner-stone of high-quality academic publishing [...]


2021 ◽  
Vol 13 (1) ◽  
Author(s):  
Michael Hardinghaus ◽  
Simon Nieland

Abstract Introduction Many municipalities aim to support the uptake of cycling as an environmentally friendly and healthy mode of transport. It is therefore crucial to meet the demand of cyclists when adapting road infrastructure. Previous studies researching cyclists’ route choice behavior deliver valuable insights but are constrained by laboratory conditions, limitations in the number of observations, or the observation period or relay on specific use cases. Methods The present study analyzes a dataset of over 450,000 observations of cyclists’ routing settings for the navigation of individual trips in Berlin, Germany. It therefore analyzes query data recorded in the bike-routing engine BBBike and clusters the many different user settings with regard to preferred route characteristics. Results and Conclusion Results condense the large number of routing settings into characteristic preference clusters. Compared with earlier findings, the big data approach highlights the significance of short routes, side streets and the importance of high-quality surfaces for routing choices, while cycling on dedicated facilities seems a little less important. Consequentially, providing separated cycle facilities along main roads – often the main focal point of cycle plans – should be put into the context of an integrated strategy which fulfills distinct preferences to achieve greater success. It is therefore particularly important to provide a cycle network in calm residential streets as well as catering for short, direct cycle routes.


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