scholarly journals Evaluating Broadcast Strategy: The Case of Australian Football

2015 ◽  
Vol 8 (4) ◽  
pp. 431-451 ◽  
Author(s):  
Hunter Fujak ◽  
Stephen Frawley

The central aim of this study was to evaluate the broadcast strategies of Australia’s 2 leading commercial sports leagues, the Australian Football League and the National Rugby League. Specifically, the research focused on assessing the degree of exclusivity and geographic reach embedded in each broadcast agreement. In doing so, the research considered the impact of strategy in providing value to the broadcasters and teams, as well as utility to fans of each league, within Noll’s framework of broadcasting principles.

2010 ◽  
Vol 24 (1) ◽  
pp. 10-44 ◽  
Author(s):  
Paul Turner ◽  
David Shilbury

Environmental factors such as emerging technology, globalization, economic reform and social change are creating a background in which sporting organizations must seek to quickly adapt to manage their ongoing activities and operations. Focusing on emerging technology in the area of sport broadcasting, this research examined six preconditions for interorganizational relationship (IOR) formation from the perspective of professional football clubs in Australia. Based upon theories derived from the IOR literature, these six preconditions for IOR formation were considered to determine if emerging broadcasting technologies impact on IOR formation between Australian Football League (AFL) and National Rugby League (NRL) clubs and broadcasters. Semistructured in-depth interviews with senior managers of 11 AFL, and 10 NRL clubs were undertaken and data analyzed, coded and emergent themes identified. Results indicate that professional club managers display most of these attributes that precipitate the preconditions for IOR formation, but although these preconditions exist, there is little willingness by the clubs to formulate IORs with sport broadcasters.


Author(s):  
Robert J Mason ◽  
Damian Farrow ◽  
John AC Hattie

Coach observation studies commonly examine training and competition environments, with little attention paid to the ways in which coaches provide video feedback in a performance analysis setting. In addition, few studies have considered the reception of feedback by an athlete, or the characteristics of the athlete that may support or hinder feedback reception. The purposes of this study were threefold. First, to examine the characteristics of feedback provided by a coach during a typical video feedback meeting. Second, to measure the impact of this feedback on athlete learning. Third, to consider a range of learner characteristics that may impact feedback reception. Six coaches and six players affiliated with an Australian Football League (AFL) club were recruited. Coach-player dyads were observed in one-to-one video feedback meetings following a game played in the 2017 season. Players were interviewed to test feedback recall. Players also completed a series of tests designed to measure learner characteristics, with the intention of discovering moderating factors of the relationship between feedback and learning outcomes. Rates of feedback generally mirrored those found in previous studies. Coaches provided nearly 30 feedback messages during each meeting. Players recalled 50% of summarised feedback messages but just 6% of all feedback a week later. A ceiling effect on learner characteristics was observed. The paper presents a novel design for examining feedback effectiveness while considering learner characteristics. Given the findings on feedback quantity and recall, coaches are encouraged to adopt a ‘less is more’ approach to providing feedback.


2021 ◽  
Author(s):  
Alan J Pearce ◽  
Doug A King ◽  
Adam J White ◽  
Catherine M Suter

AbstractBackgroundManagement of concussion remains a serious issue for professional sports, particularly with the growing knowledge on the consequences of repetitive concussion. One primary concern is the subjective assessment of recovery that dictates the time until a concussed athlete is returned to competition. In response to this concern, the Australian Football League (AFL) changed its policy in 2020 such that clearance for return-to-play was extended from one day, to a minimum of five days, prior to the next scheduled match.ObjectiveWe sought to examine the impact of the AFL policy change by asking whether the time to return-to-play after concussion was increased in the 2020 season relative to previous years.MethodsRetrospective data on injury and return-to-play were sourced from publicly available tables published on the AFL website. We compared the number of matches missed and the number of days missed in concussed players across 2017 to 2020 inclusive.ResultsAnalysis of data from 166 concussed players revealed no increase in the number of matches missed in 2020 relative to previous years as would have been expected from an extend recovery protocol. Considering the number of days missed in 2020 relative to 2017-19 we found, paradoxically, that there was an overall reduction in the average time to return-to-play in 2020 (11.2 vs 16.2 days).ConclusionThis study demonstrates that any policy change around concussion management requires ongoing auditing to ensure clearance meets policy objectives and highlights the need for objective measures for return-to-play after concussion.


2020 ◽  
Vol 13 (3) ◽  
pp. 533-540
Author(s):  
James Bingaman

Despite its relative obscureness in the United States, Australian football has graced American airwaves since the 1990s. The outbreak of COVID-19 in the spring of 2020 paved the way for the Australian Football League to be one of the only professional sports leagues broadcasting games live on American television. Although the Australian Football League would later suspend the season, for at least one weekend, Australian football was the most popular sport in the United States. This short essay pulls from news articles, social media posts, and existing literature to explore this unique time in the American sports landscape by investigating the response to Australian football from fans, the response from media outlets, and the future directions of Australian football in the United States. The increase in exposure could help the Australian Football League become the next big spectator sport in the United States as well as help grow the game at a local, grassroots level.


Author(s):  
Adi Schnytzer ◽  
ALBERT HIZGILOV

This paper examines the presence of "jet-lag" effects in the Australian Football League point spread betting market. Fodor and Krieger’s (2014) findings that bookmakers, in NFL betting markets, do not consider efficiently the possible impact of jet lag on team performance, and are unable to take into account the possible existence of a potentially confounding home team bias since in virtually all games in the NFL, one of the teams has an a priori home ground advantage. Schnytzer and Weinberg (2008) took advantage of the distinctive feature of the Australian Football League (AFL), that many fixtures take place on neutral grounds, to demonstrate the apparent existence of a home team bias and the absence of a favorite-longshot bias. We conduct standard econometric tests of market efficiency over games where the home team bias cannot, by definition, exist. We used the 2001-2016 AFL seasons including the final series matches, venues, and betting information data and found no statistically significant line inefficiency in the games played on neutral grounds, regardless of whether the visiting team travels across multiple time zones in either direction or whether neither team requires a flight to reach the relevant stadium. However, line inefficiencies were found in overall games in which the home team enjoys an a priori home ground advantage. Such inefficiencies occur both in games where the visiting team experiences time zone changes when traveling to the game, and in games where the visiting team experiences no such changes. The amalgamated results for both neutral games and home bias games makes clear that jet lag cannot serve as a sole factor leading to inefficiencies but merely if combined with the home team bias. We show that betting on games in various inefficient sub-groups yields returns between 1.26 and 8.07 percent.


2019 ◽  
Vol 53 (20) ◽  
pp. 1264-1267 ◽  
Author(s):  
Gavin A Davis ◽  
Michael Makdissi ◽  
Paul Bloomfield ◽  
Patrick Clifton ◽  
Ruben J Echemendia ◽  
...  

BackgroundThe use of video to assist professional sporting bodies with the diagnosis of sport-related concussion (SRC) has been well established; however, there has been little consistency across sporting codes with regards to which video signs should be used, and the definitions of each of these signs.AimThe aims of this study were to develop a consensus for the video signs considered to be most useful in the identification of a possible SRC and to develop a consensus definition for each of these video signs across the sporting codes.MethodsA brief questionnaire was used to assess which video signs were considered to be most useful in the identification of a possible concussion. Consensus was defined as >90% agreement by respondents. Existing definitions of these video signs from individual sports were collated, and individual components of the definitions were assessed and ranked. A modified Delphi approach was then used to create a consensus definition for each of the video signs.ResultsRespondents representing seven sporting bodies (Australian Football League, Cricket Australia, Major League Baseball, NFL, NHL, National Rugby League, World Rugby) reached consensus on eight video signs of concussion. Thirteen representatives from the seven professional sports ranked the definition components. Consolidation and refinement of the video signs and their definitions resulted in consensus definitions for six video signs of possible concussion: lying motionless, motor incoordination, impact seizure, tonic posturing, no protective action—floppy and blank/vacant look.ConclusionsThese video signs and definitions have reached international consensus, are indicated for use by professional sporting bodies and will form the basis for further collaborative research.


Author(s):  
Mikaeli A. Carmichael ◽  
Rebecca L. Thomson ◽  
Lisa J. Moran ◽  
Joel R. Dunstan ◽  
Maximillian J. Nelson ◽  
...  

The effect of the menstrual cycle on athlete performance, wellbeing and perceived exertion and fatigue is not well understood. Furthermore, it has not been investigated specifically in Australian Football athletes. This pilot study aimed to explore how naturally menstruating Australian Football athletes may be affected by menstrual cycle phase. The data collected from the routine monitoring of five naturally menstruating athletes (average menstrual cycle length of 28 ± 3 [SD] days) in one team (athlete age range 18–35 years) competing in the Women’s Australian Football League during the 2019 season were retrospectively analysed to compare performance (countermovement jump parameters and adductor squeeze pressure), perceived exertion, perceived fatigue and wellbeing (perceived sleep quality, stress and soreness) outcomes between the follicular and luteal phases. Performance, perceived exertion, stress and soreness did not appear to be affected by menstrual cycle phase (p > 0.17). However, perceived fatigue appeared to be significantly greater (p = 0.042) and sleep quality worse (p = 0.005) in the luteal phase. This pilot study suggests further research focusing on the effect of menstrual cycle phase on subjective fatigue and wellbeing is warranted.


2016 ◽  
Vol 18 (3) ◽  
pp. 253-270 ◽  
Author(s):  
Liam J. A. Lenten

The presence of asymmetry in the relation between attendances and competitive balance in the Australian Football League is tested, over the period 1945-2010. The results from the well-specified structural time-series model validate the uncertainty of outcome hypothesis, and the null of no asymmetry is rejected easily in the structural innovations of the series, although it is not rejected in the levels. The latter finding substantiates the reversibility (without net loss of demand) of league revenue-sharing and labor market policies that influence demand in professional sports leagues.


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