Migrating to Social Networks While Watching Televised Sports: A Case Study of the Effect of Enjoyment on Second-Screen Usage During the World Cup

2020 ◽  
pp. 1-13
Author(s):  
Vered Elishar-Malka ◽  
Yaron Ariel ◽  
Dana Weimann-Saks
Keyword(s):  
Social Networks ◽  
Negative Correlation ◽  
Online Survey ◽  
World Cup ◽  
Second Screen ◽  
The World ◽  
Sport Events

The World Cup is among the most popular televised sport events. This case study examined how enjoyment from and transportation into World Cup broadcasts affected WhatsApp use on a second screen. The authors hypothesized a negative correlation between World Cup enjoyment and WhatsApp use (both match related and unrelated), mediated by transportation into the match. Based on an online survey of 454 participants, they found that the more enjoyment the viewers experienced, the less they used WhatsApp for non-match-related purposes and (contrary to their hypothesis) the more they used it for match-related purposes. It was also found that the more enjoyment viewers experienced, the more transported they were into the match, leading to higher match-related and lower non-match-related WhatsApp use.

scholarly journals More than a Hashtag: Producers’ and Users’ Co-creation of a Loving “We” in a Second Screen TV Sports Production

2017 ◽  
Vol 18 (7) ◽  
pp. 670-688 ◽  
Author(s):  
Åsa Kroon
Keyword(s):  
World Cup ◽  
Fifa World Cup ◽  
Second Screen ◽  
Technological Affordances ◽  
Instrumental Reasons

This article presents a case study of a series of Swedish football commentary webcasts where both producers and users engage in communication with each other during the FIFA World Cup in 2014. The main aim is to identify what the participants do to construct sociable bonds with each other using the technological affordances available, specifically those connected to second screens. Second screening is approached as a thoroughly sociable activity rather than a practice you engage in for primarily instrumental reasons like finding facts or statistics. The analysis shows how users and producers adopt strategies of inclusion oriented to creating a joint sense of “being here together” in the community that is formed around the official hashtag expressenvm. The results indicate that second screen setups of this kind have the potential of displacing the big TV screen and its live sports event, at least for a specific user crowd.

scholarly journals An Enhanced Mathematical Model in Sports Events Timetabling

2017 ◽  
Vol 1 (1) ◽  
pp. 42-46
Author(s):  
Saeed Simorghi ◽  
Mostafa Bakhshandeh
Keyword(s):  
Mathematical Model ◽  
Time Interval ◽  
World Cup ◽  
Sports Events ◽  
Mip Model ◽  
Time Order ◽  
Sport Events

Events such as Olympics, Football World Cup and Golf and Tennis huge tournaments have always drawn the attention from fans and TV viewers. To obtain this attention many factors are involved. One the major reasons to attract fans is the time order of matches. Another factor is that prominent matches must be distributed over a time interval of the tournament. These make a problem which is called "Sport Events Timetabling". This article develops a MIP model to scheduling sport events. In this model, intrinsic constraints of sport events timetabling are considered. For example, it is possible to schedule group matches and matches which plays between two teams, simultaneously. At the end a case study is introduced and solved with the GAMS 9.32 software.

scholarly journals Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™

2010 ◽  
Vol 50 (1) ◽  
pp. 118-132
Author(s):  
Monika Piątkowska ◽  
Jolanta Żyśko
Keyword(s):  
South Africa ◽  
Marketing Strategies ◽  
World Cup ◽  
Great Opportunity ◽  
Fifa World Cup ◽  
Ambush Marketing ◽  
Global Companies ◽  
Sport Events ◽  
Marketing Methods

Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing option for different kind of companies.The aim of ambush marketing is to obtain more of the gains associated with an official event sponsorship but without incurring the same extent of its costs. "Ambushers" are becoming increasingly astute at developing ways to circumvent legal attempts to control non-sponsor marketing strategies.Therefore, the aim of the paper is to introduce and categorize various ambush marketing methods and counter-ambushing strategies. As ambush marketing has shifted over time from broadcast sponsorship campaigns and venue surrounding advertising to more off-site venue marketing, it is also important to analyze how the organizers of major sport event prevent the event itself, the sponsorship rights and how they deal with ambush marketing issue. The case of 2010 FIFA World Cup South Africa has been studied.

scholarly journals Perception of public managers on the sustainability of sports mega-events: the case of the 2014 World Cup in Brazil

2020 ◽  
Author(s):  
César Ricardo Maia de Vasconcelos ◽  
Fernando Cabral de Macedo Filho
Keyword(s):  
World Cup ◽  
Sport Event ◽  
The Public ◽  
Descriptive Research ◽  
Public Managers ◽  
The World ◽  
Qualitative Descriptive ◽  
Sport Events ◽  
The City

The realization of the 2014 World Cup in Brazil generated meaningful transformations in the host cities. These transformations brought concerns over the sustainability of a mega-sport event. The present study tried to understand the sustainability resulting from the World Cup in the city of Natal, Brazil, from the perspective of local public managers. This qualitative, descriptive research, whose data were inductively analyzed, used a semi-open interview composed of 24 semi-structured questions in order to obtain information from the public managers at local and state levels and who are linked to the event. As a result, the managers involved concluded that the 2014 World Cup in Natal did not serve sustainability neither leave any sustainable effects. It was also observed that the lack of sustainability was due to the lack of adequate planning and technical projects, as well as to the lack of organization and social participation in the preparation and follow-up of the works and actions necessary for its accomplishment. Among the propositions of new works, there is the recommendation to analyze how the public managers and the normative regulations are dealing with sustainability in the planning and in the projects for the realization of two other mega-sport events, the FIFA 2018 World Cup in Russia and the FIFA 2022 World Cup in Qatar.

scholarly journals Facebook an Anti-Stereotyping Tool: A Case Study

2021 ◽  
Vol 2 (2) ◽  
pp. 1-15
Author(s):  
Mohd Sahid Khan ◽  
Keyword(s):  
Social Media ◽  
Social Change ◽  
Civil Rights ◽  
General Public ◽  
Online Survey ◽  
Freedom Of Speech ◽  
Mainstream Media ◽  
Awareness Campaigns ◽  
The World

Facebook, the most popular social media (SM) platform has penetrated every nook and corner of the world. SM is now treated as the ‘fifth Estate’, other than legislative, executive, judiciary, and mainstream media. The power of SM as a critique is widely acknowledged. Establishments are finding it difficult to deal with it at times. Due to its ease of usage and relative anonymity, the general public finds it very convenient to put across their viewpoints, even if it’s against the establishment. Some establishments at times are at loggerheads with champions of freedom of speech including civil rights activists. SM has been used for propaganda, marketing, and awareness campaigns. In this paper, we are proposing to use this powerful tool towards social change. Through a case study, a detailed process is being proposed for using social media particularly Facebook as an an-ti-stereotyping tool. The response to an online survey, the outcome of opinion min-ing, and the enthusiastic response to our case study by the targeted audience validate our hypothesis that Facebook can be effectively utilized as an anti-stereotyping tool.

scholarly journals O Instagram como meio promocional: uma análise do conteúdo do designer Wandson no ramo digital

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 115-129
Author(s):  
Jessica Roque ◽  
Inês Vieira ◽  
Francisca Barroso ◽  
Fernanda Guimarães
Keyword(s):  
Social Networks ◽  
Online Survey ◽  
Digital Age ◽  
The Internet ◽  
The World

Instagram is one of the most widely used social networks in the world, which has led to the rise of influencers. Therefore, several brands have benefited from the emergence of these new "personalities". This paper is based on understanding the function of Instagram as a promotional media. That said, the main purpose of the study is to understand how Wandson Lisboa's interactions and his original and creative content on Instagram attract brands. To answer this question, we address aspects such as the Internet and growth of social networks, as well as press relations in the digital age. Afterwards, we conduct an interview with NOS brand manager and Wandson himself, as well as an analysis of his Instagram posts. We also ran an online survey to understand how people use Instagram and interact with influencers.

scholarly journals The significance of mega sporting event on infrastructure development: A case of FIFA 2022 World Cup in Qatar

2020 ◽  
Vol 9 (3) ◽  
pp. 1295
Author(s):  
Khalifa Al-Dosari
Keyword(s):  
Online Survey ◽  
Descriptive Statistics ◽  
Sporting Events ◽  
Infrastructure Development ◽  
World Cup ◽  
Fifa World Cup ◽  
Infrastructural Development ◽  
Sporting Event ◽  
Survey Questionnaires

This study sought to find how significant mega sporting events to a country are beneficial insofar as infrastructural development is concerned. The study used the 2022 FIFA World Cup in Qatar as the case study in reference. Various researches around the concept of infrastructure development due to mega sporting events were analysed in this study. The evidence of infrastructure development due to mega sporting events was also dissected and presented in the study. The research was conducted with the help of online survey questionnaires, and the data collected was analysed by using descriptive statistics as well as an OLS regression analysis. The variables measured were infrastructural developments in the country to find the significance of the 2022 FIFA World Cup. It was found that the 2022 World cup significantly affects the development of infrastructure in the country. It was therefore concluded that major sporting events are significant in the development of infrastructure of a country. It’s recommended that the research should be used for future references in the analysis of infrastructural changes due to major sporting events.

scholarly journals Second Screen Engagement of Event Spectators

2018 ◽  
Vol 2018 ◽  
pp. 1-20 ◽  
Author(s):  
Tomas Cerny ◽  
Michael Jeff Donahoo
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Single Channel ◽  
Effective Means ◽  
Audience Member ◽  
Second Screen ◽  
The World ◽  
Real Time Information ◽  
Time Information

An effective means of engaging spectators at live events involves providing real-time information from a variety of sources. Consumers demand personalized experience; thus, a single channel perspective fails. Modern entertainment must extend to spectator mobile devices and adapt content to individual interests. Moreover, such systems should take advantage of venue screens to engage in sharing live information, aggregated social media, etc. We propose a second screen application, providing each audience member a personalized perspective, involving mobile devices equipped with Wi-Fi, and spanning to venue screens in hotels, halls, arenas, elevators, etc. Such a system engages both local audience and remote spectators. Our work provides a case study involving experience from the deployment of such an application at the ACM-ICPC World Finals with audiences at the event and around the world. We analyze and categorize its features, consider its impact on the audience, and measure its demands.

Social Second Screen: WhatsApp and Watching the World Cup

2019 ◽  
Vol 8 (1) ◽  
pp. 123-141
Author(s):  
Dana Weimann-Saks ◽  
Yaron Ariel ◽  
Vered Elishar-Malka
Keyword(s):  
Television Viewing ◽  
Research Literature ◽  
World Cup ◽  
Soccer Game ◽  
Second Screen ◽  
Israeli Population ◽  
The World ◽  
Physical Presence ◽  
Screening Question ◽  
Live Broadcast

In recent years, changes have taken place in television viewing patterns during live broadcasts of major events. One of the most striking changes is the introduction of “second screens” that accompany viewing. The current study adds to the existing research literature by examining viewing patterns and socialization during the live broadcast of major sports games. Specifically, it examines the use of smartphones and WhatsApp among Israeli viewers of the 2018 World Cup games’ televised broadcasts, from the quarterfinals onward. In total, 454 respondents were filtered through a screening question, in a representative panel of Israeli population. Findings show that most viewers prefer to watch the broadcast of a major soccer game together, though co-viewing is not necessarily done in the physical presence of others. Findings also reveal a connection between the viewer’s engagement with the game and the enjoyment of watching the broadcast. Further, this relationship is mediated through the use of a smartphone as a second screen, especially the use of WhatsApp. This study contributes to existing research literature by showing the extent to which game-related communication using WhatsApp contributes to a meaningful collaborative viewing experience, the degree of engagement with the game, and the extent to which it is enjoyed.

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