Estratégias de Comunicação da Netflix Portugal no Twitter

This research aimed to analyse Netflix Portugal's Twitter communication strategies, as well as their efficiency, after the decrease in the number of followers of the platform during the second quarter of 2019. To this end, a metaanalysis of the tweets published in the second and third quarter of the same year was carried out, in terms of content and quantity. In addition, the clipping technique was used to check to what extent the social network served as a public relations platform. It was found that the streaming company increased its communicative efforts, however, the engagement that resulted from them was not the most desired. Nevertheless, compared to the second quarter, in the third quarter there was a greater generation of news production.

O Instagram como meio promocional: uma análise do conteúdo do designer Wandson no ramo digital

Instagram is one of the most widely used social networks in the world, which has led to the rise of influencers. Therefore, several brands have benefited from the emergence of these new "personalities". This paper is based on understanding the function of Instagram as a promotional media. That said, the main purpose of the study is to understand how Wandson Lisboa's interactions and his original and creative content on Instagram attract brands. To answer this question, we address aspects such as the Internet and growth of social networks, as well as press relations in the digital age. Afterwards, we conduct an interview with NOS brand manager and Wandson himself, as well as an analysis of his Instagram posts. We also ran an online survey to understand how people use Instagram and interact with influencers.

Assessoria de Imprensa no Twitter: O que levou o “partido do twitter” a sentar-se na Assembleia da República

Recognized as a political party in 2017, “Iniciativa Liberal” was created with the aim of “bringing all Portuguese liberals together”. It started small, and it remains small, but gradually it has been gaining the recognition of other parties and in 2019 it got, for the first time ever, a seat in the Assembly of the Republic. By leading newspapers it was considered “The Twitter Party” for its distinctive and strong presence on this social network. The main goals of this study consisted in making an objective approach to the characteristics and motivations behind the unique choice of discourse the party utilized on the platform and in observing its effects as well through methods which revealed their following success or unsuccess, not only internally, near the users themselves, but also externally with mentions in the media.

A comunicação dos partidos políticos portugueses no Facebook: A campanha eleitoral no meio digital

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.

Gestão da Informação: desafios e competências para preservação digital

The objective of this paper is to make an analysis and reflection about the Information Management (IM), digital preservation and the skills of the information professional, especially, the Librarian. This research is from qualitative nature and exploratory character, with the purpose of providing to researchers a better familiarity with the problem pointed in this study and build reflections based on an expanded knowledge about the imposed challenge by the information management and by the scope of the digital preservation, pursuing evidences of the studied subjects. The paper, initially, addresses the concept of the Information Management (IM), the challenges of Big Data and the information cycle. Secondly, explicit and analyzes politics, proceedings, and strategies of preservation of digital documents. Further, explicit that beyond a so challenging scenario, where the information object dialogs preferentially with the Digital Technologies,the chosen of the professional with the desire skill and abilities becomes a strategy for the success of the adopted model. When realized the need of the integration of multiples knowledge, developing a set of skills, the librarian, professional chosen as the studied object, must be prepared to answer the market of digital preservation. On this stage of the research there are no findings yet that could trace a safe conclusion. However, the question is evident - educate information professionals with the capacity to face the challenges of a digital economy is an attitude to be consider for the universities that intend to engage in the digital transformation.

El papel del Big Data en la estrategia comunicativa de las marcas. Valoración y casos de éxito

The importance of Big Data in the current business and commercial context is unquestionable, however few studies have been done on how this resource can influence the strategic development of brand communication campaigns. In this article we propose to make a first approach to this object of study. We emphasize that in this case the methodology developed is more important than the valued sample, since it represents an advance to deepen this area of study. In order to carry out the research, an extensive bibliographic and hemerographic study on the concept of Big Data and its applications has been carried out. From that point we have been able to develop a field study and identify success stories that have given us references of how Big Data works in this context.

Ética na vida, nas profissões e nas organizações: reflexões para debate nos diversos cursos universitários e politécnicos

This paper aims at dealing with ethics and its applicability to the conduct of daily life in organizations and in the profession. It constructs the definition of ethics, ethics on a daily basis, ethics and codes of conduct for organizations and ethics in the profession. It ends by questioning the role of being a professional and why having a profession. It approaches ethics in accordance with the new moment we live in the infosphere and the behavioral changes of beings increasingly affected by technologies. It aims to lead the reader, both as a citizen and as a professional, to reflect on their behavior and conduct nowadays and calls for more ethical conduct. It is a theoretical, reflective, applicable and qualitative study. It concludes that professions emerge, evolve and disappear with the evolution of society, production methods and technologies. Another conclusion raised from this study is that conduct and behavior change as society and culture evolve, but ethics persist. Researchers concluded through this study that it is possible for people, both in the staff and in the professional field, to have ethical conduct and be prosperous in times when technology and infosphere prevail.