scholarly journals Understanding public opinion to the introduction of minimum unit pricing in Scotland: a qualitative study using Twitter

BMJ Open ◽  
2019 ◽  
Vol 9 (6) ◽  
pp. e029690 ◽  
Author(s):  
Laurence Astill Wright ◽  
Su Golder ◽  
Adam Balkham ◽  
J McCambridge
Keyword(s):  
Public Opinion ◽  
Thematic Analysis ◽  
Media Analysis ◽  
Alcohol Policy ◽  
Social Media Analysis ◽  
Policy Issues ◽  
Related Individuals ◽  
Positive Sentiment ◽  
Twitter Users ◽  
Unit Pricing

ObjectivesOn 1 May 2018 minimum unit pricing (MUP) of alcohol was introduced in Scotland. This study used Twitter posts to quantify sentiment expressed online during the introduction of MUP, conducted a thematic analysis of these perceptions and analysed which Twitter users were associated with which particular sentiments.Design and settingThis qualitative social media analysis captured all tweets relating to MUP during the 2 weeks after the introduction of the policy. These tweets were assessed using a mixture of human and machine coding for relevance, sentiment and source. A thematic analysis was conducted.Participants74 639 tweets were collected over 14 days. Of these 53 574 were relevant to MUP.ResultsStudy findings demonstrate that opinion on the introduction of MUP in Scotland was somewhat divided, as far as is discernible on Twitter, with a slightly higher proportion of positive posts (35%) than negative posts (28%), with positive sentiment stronger in Scotland itself. Furthermore, 55% of positive tweets/retweets were originally made by health or alcohol policy-related individuals or organisations. Thematic analysis of tweets showed some evidence of misunderstanding around policy issues.ConclusionsIt is possible to appreciate the divided nature of public opinion on the introduction of MUP in Scotland using Twitter, the nature of the sentiment around it and the key actors involved. It will be possible to later study how this changes when the policy becomes more established.

scholarly journals Understanding public opinion to the introduction of Minimum Unit Pricing in Scotland: a qualitative study using Twitter. (Preprint)

2018 ◽  
Author(s):  
Laurence Astill Wright ◽  
Su Golder ◽  
Adam Balkham ◽  
Jim McCambridge
Keyword(s):  
Public Opinion ◽  
Alcohol Consumption ◽  
Policy Implementation ◽  
Thematic Analysis ◽  
Economic Consequences ◽  
Alcohol Policy ◽  
Policy Issues ◽  
Related Individuals ◽  
Unit Pricing ◽  
The Uk

BACKGROUND On 1st May 2018 Minimum Unit Pricing (MUP) of alcohol was introduced in Scotland to reduce the health, social and economic consequences of greater alcohol consumption when compared to the rest of the UK. OBJECTIVE This study aimed to assess responses to the policy implementation in comments made on Twitter. METHODS All tweets relating to MUP were captured during the two weeks after the introduction of the policy. These tweets were assessed using a mixture of human and machine coding for relevance, sentiment and source. A thematic analysis was conducted. RESULTS 74,639 tweets were collected over 14 days. Study findings demonstrate that opinion on the introduction of MUP in Scotland is divided, as far as is discernible on twitter, with a slightly higher proportion of positive posts, particularly in Scotland itself. Furthermore, 55% of positive tweets/retweets were originally made by health or alcohol policy-related individuals or organisations. Thematic analysis of tweets showed some evidence of misunderstanding around policy issues. CONCLUSIONS It is possible to appreciate the divided nature of public opinion on the introduction of MUP in Scotland using twitter, the nature of the sentiment around it, and key actors involved, and it will be possible to later study how this changes when the policy becomes more established.

scholarly journals Sports under Quarantine: A Case Study of Major League Baseball in 2020

2020 ◽  
Vol 10 (1) ◽  
pp. 5
Author(s):  
Kari L. J. Goold ◽  
Reynafe N. Aniga ◽  
Peter B. Gray
Keyword(s):  
Major League Baseball ◽  
Data Retrieval ◽  
Media Analysis ◽  
Research Approach ◽  
Social Media Analysis ◽  
News Reports ◽  
Common Category ◽  
Major League ◽  
Twitter Users

This case study entailed a Twitter content analysis to address the pandemic-delayed start to Major League Baseball (MLB) in the shortened 2020 season. This case study helps address the overarching objective to investigate how the sports world, especially fans, responded to MLB played during the 2020 COVID-19 pandemic. The methods investigated the common themes and determined who used predetermined Twitter hashtags. We recorded how many times external links, photos, emojis, and the 30 MLB teams were mentioned in the 779 tweets obtained during 39 days of data retrieval. Results showed that the most common category of tweeted content concerned news reports. Comparable numbers of positive and negative responses to the start of the MLB season were recognized, with a fraction of tweets highlighting COVID-19 impacts on health and modification of play (e.g., cardboard fans). The majority of Twitter users were from media and layperson categories. More inferred males tweeted using the selected hashtags. In exploratory analyses, results indicated that 50.2% of the sample included a link or a photo, and 2.2% of the sample used an emoji. The three most mentioned teams were the Cardinals (N = 51), Marlins (N = 49), and the Yankees (N = 48). The results confirmed the value of social media analysis as a research approach and revealed patterns emerging during a unique pandemic sports and media era.

scholarly journals An Investigation into the Attitudes of Archivists towards the Use of Social Media at Archives New Zealand

2021 ◽  
Author(s):  
◽  
Leah Johnston
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Thematic Analysis ◽  
Research Problem ◽  
Media Analysis ◽  
Structured Interviews ◽  
Social Media Analysis ◽  
User Attitudes ◽  
Use Of Social Media

<p>Research problem: The purpose of this case study was to identify the attitudes of reference archivists at Archives New Zealand towards the use of social media. Analysis of the results aimed to determine whether attitudes expressed were affecting the organization’s current use of social media. Methodology: Thematic analysis was employed to identify themes of attitudes expressed by the archivists during semi-structured interviews. In turn content analysis was undertaken to determine Archives New Zealand’s current use of social media. Results: Analysis of the data showed that archivists were able to see the opportunities that the use of social media could bring. Although some concerns were expressed the overall impression given that it would be used in future but first a strategic plan need be put in place. Implications: Although results provide some insight, as a relatively small study it would be beneficial for further research to be undertaken. Additionally, a similar study of user attitudes would provide a more balanced view of the use of social media at Archives New Zealand.</p>

scholarly journals Panic, pizza and mainstreaming the alt-right: A social media analysis of Pizzagate and the rise of the QAnon conspiracy

2021 ◽  
pp. 001139212110348
Author(s):  
Paul Bleakley
Keyword(s):  
Social Media ◽  
Thematic Analysis ◽  
Media Analysis ◽  
Conspiracy Theory ◽  
Social Media Analysis ◽  
Donald Trump ◽  
Factors Influencing

The conspiracy theory known as ‘Pizzagate’ gained a cult following on alt-right forums, ultimately prompting one believer to conduct a shooting on the pizzeria identified by online conspiracists. A thematic analysis of 767 tweets referencing Pizzagate selected from five key intervention points in this timeframe reveals several factors influencing Pizzagate’s continued appeal over a four-year period. The article examines how an online alt-right conspiracy collective, QAnon, weaponized Pizzagate as part of its overarching campaign to attract support for President Donald Trump and worked to establish the theory as a popular (albeit false) narrative within the contemporary political zeitgeist.

scholarly journals The Communication Network of Online Prostitution in Twitter

2021 ◽  
Vol 6 (1) ◽  
pp. 13
Author(s):  
Christiany Juditha
Keyword(s):  
Communication Network ◽  
Communication Networks ◽  
Service Marketing ◽  
Media Analysis ◽  
Commercial Sex ◽  
Group Level ◽  
Analysis Method ◽  
Social Media Analysis ◽  
The Social ◽  
Twitter Users

Humans widely use Twitter for various communication purposes. One advancement in communication due to the inception of this technology is online prostitution, which enables Twitter users to quickly, openly, and vulgarly flirt. Prostitution is no longer a taboo in Eastern society. This study aims to obtain an overview of online prostitution communication networks on Twitter, using the Social Media Analysis method with Sentimentviz application. The results show that intact communication networks were formed between actors, irrespective of the limited number. Twitter accounts are used to promote commercial sex services by each actor through their timeline and hashtags such as #openbo, #realangel, #bispak, #bisyar. At the group level, some actors have a unique position to help service marketing by retweeting messages and functioning as pimps. As for ego-centered networks, most actors stand-alone without being associated with others in promoting commercial sex services.

scholarly journals An Investigation into the Attitudes of Archivists towards the Use of Social Media at Archives New Zealand

2021 ◽  
Author(s):  
◽  
Leah Johnston
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Thematic Analysis ◽  
Research Problem ◽  
Media Analysis ◽  
Structured Interviews ◽  
Social Media Analysis ◽  
User Attitudes ◽  
Use Of Social Media

<p>Research problem: The purpose of this case study was to identify the attitudes of reference archivists at Archives New Zealand towards the use of social media. Analysis of the results aimed to determine whether attitudes expressed were affecting the organization’s current use of social media. Methodology: Thematic analysis was employed to identify themes of attitudes expressed by the archivists during semi-structured interviews. In turn content analysis was undertaken to determine Archives New Zealand’s current use of social media. Results: Analysis of the data showed that archivists were able to see the opportunities that the use of social media could bring. Although some concerns were expressed the overall impression given that it would be used in future but first a strategic plan need be put in place. Implications: Although results provide some insight, as a relatively small study it would be beneficial for further research to be undertaken. Additionally, a similar study of user attitudes would provide a more balanced view of the use of social media at Archives New Zealand.</p>

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