Digital Public Relations: Trend and Required Skills

Public Relations have evolved adjusting its practices to fulfill the needs of its users. In this case, technology possesses a great influence on how PR operates and interacts within society. Various institutions move to digital Public Relations, relying heavily on digital platforms, forcing Public Relations practitioners to master a new set of skills. This research aimed to map digital public relations trends and investigate the digital public relations competencies needed. A number of public relations practitioners from various institutions were interviewed to meet the objectives. A qualitative descriptive approach was used to answer the research questions. The research found that today traditional and digital public relations work synergically and are still needed by organizations. Apart from having good communication, interpersonal, writing, analytical thinking, and soft skills, a public relations practitioner is expected to be familiar with the digital platform and have the ability to design digital content.

Cross-Cultural Adaptation Process of Japanese Expatriates in Indonesia

Cross-cultural adaptation process is an ongoing issue for expatriates while working abroad, including Japanese expatriates working in Indonesian companies. This research aims to know the critical point and adaptation process of Japanese expatriates. The research method used was ethnography. Primary data collection techniques were in-depth interviews and observations. This research also included secondary data. Findings revealed that the adaptation process had an important role as it could lead to a comfortable interaction and reduce miscommunication at work. Important factors in the adaptation process were language fluency, work culture adjustment, media uses, daily interaction with Indonesians, interaction among Japanese in Indonesia, and real assistance for expatriates. There were three stages that expatriates had to go through, i.e., preparation, active, and final stage. The critical points in the adaptation process were language skills and willingness to accept changes.

iGeneration’s Communication Psychology Facing Covid-19 In Terms of Cognitive Dissonance

The Covid-19 pandemic has a broad impact on various aspects and lines. One of them is that the country’s economy has not moved forward as before. The unemployment rate increase among the iGeneration who have just graduated from college feels confused and anxious because they have not found a job, thus negatively affected them. This research aims to analyze the iGeneration in facing the impact of Covid-19 pandemic in cognitive dissonance theory by linking interpersonal communication through communication psychology. This research was a case study of a conservative generation of 22 years of age with excellent academic achievements. The results show that of the three mental mechanisms that consist of selective prevents dissonance, post-decision dissonance creates a need for reassurance, and minimal justification for action induces a shift in attitude, the informants have different perspectives and perceptions that affect self-efficacy on the issue as cognitive dissonance.

Identifying Personal Characteristics of Social Media Entrepreneurs in Indonesia

Social media is currently not only used to communicate with friends but as a platform for business. This trend has been increasing since the Covid-19 pandemic, where more and more people are using it to buy and sell. However, there are doubts in running a business through social media, i.e., the absence of the right business strategy, understanding of business competition, and the personal characteristics of the people it needs. Therefore, this study aims to determine the ideal personal characteristics needed in running a social media-based business. Using qualitative research methods, data analysis from 20 interviews identifies twelve characters, six of which are critical to someone who has good potential to do business on social media and who can make the most of it. The suitability of an entrepreneur’s character and the demands of doing business on social media will lead to positive attitudes that are key to business success.

Exploring Self Identity: An Analysis of Audience Reception of Vlogs

This study analyzed the interpretation of the self-identity projected by Tasya Farasha through her YouTube content. The development of youth identity today cannot be separated from the role of social media. In this context, Tasya Farasha’s content was examined from the viewpoint of the audience who watched it. This study uses a reception analysis methodology with focus group discussion as data collection technique. The informants in this study were selected based on criteria and classified based on three different universities in Jakarta. The result showed that the informants perceived the content of Tasya Farasya’s broadcast as a reference for youth in forming self-identity both culturally and persuasively in speech and action. The self-identity that Tasya Farasya projects led to a cosmopolitan identity. An identity that sees human’s equality in a community. This self-identity also shows its resistance to various dogmas that discriminate against differences.

Hoax Distribution in Social Media After Ratification of Omnibus Law

Social media had both positive and negative impacts. Lately, hoaxes had spread on social media massively after the ratification of the Job Creation Law (Omnibus Law). This research aimed to obtain an overview of hoax distribution on social media that emerged after the ratification of the Job Creation Law, find out the factors that cause it, and solve hoaxes on social media. The research method used was a descriptive qualitative approach. The results showed that hoax contents were circulating on social media after the ratification of the Job Creation Law. This was due to the lack of awareness of the digital media literacy culture and the absence of clarity regarding the draft of the Job Creation bill that was passed. The solution to eradicating hoaxes on social media could be done with three approaches: culture (literacy), technology, and law.

The Song #2019GantiPresiden and Political Communication in Simulacra Analysis

This research aims to find out how the hashtag #2019GantiPresiden, which was initially just a common hashtag on Twitter, has triggered a massive mass movement in Indonesia. Moreover, the hashtag incarnated into various souvenirs, even into a song that shouted the need for Indonesia to have a new president. The Hashtag #2019GantiPresiden became a medium of communication to convey political messages from political actors and those interested in the Indonesian presidential elections in 2019. Qualitative method was used in the drafting of this paper by collecting data relating to the topic of discussion and then using the Simulacra logic initiated by Jean Baudrillard in data analysis. The study concluded that in 2019, the #2019GantiPresiden hashtags showed the world that a voice on social media could become a great mass power in the real world.