Human failure is a primary contributor to successful cyber attacks. For any cybersecurity initiative, it is therefore vital to motivate individuals to implement secure behavior. Research using protection motivation theory (PMT) has given insights into what motivates people to safeguard themselves in cyberspace. Recent PMT results have highlighted the central role of the coping appraisal in the cybersecurity context. In cybersecurity, we cope with threats using countermeasures. Research has shown that countermeasure awareness is a significant antecedent to all coping appraisal elements. Yet, although awareness plays a key role within the PMT framework, it is generally challenging to influence. A factor that is easy to influence is countermeasure readability. Earlier work has shown the impact of readability on understanding and that readability metrics make measuring and improving readability simple. Therefore, our research aims to clarify the relationship between countermeasure readability and security intentions. We propose an extended theoretical framework and investigate its implications using a survey. In line with related studies, results indicate that people are more likely to have favorable security intentions if they are aware of countermeasures and are confident in their ability to implement them. Crucially, the data show that countermeasure readability influences security intentions. Our results imply that cybersecurity professionals can utilize readability metrics to assess and improve the readability of countermeasure texts, providing an actionable avenue towards influencing security intentions.
O07.6 Exploring the role of sex and sexual experience in predicting american indian adolescent condom use intention using protection motivation theory
