scholarly journals Countering the negative image of women in computing

2019 ◽  
Vol 62 (5) ◽  
pp. 56-63 ◽  
Author(s):  
Fay Cobb Payton ◽  
Eleni Berki
Keyword(s):  
Negative Image ◽  
Women In Computing

A Study on Consumer Characteristics of Korean consumers' Intention to purchase Luxury Brand

2019 ◽  
Vol 118 (8) ◽  
pp. 420-430
Author(s):  
Ji-Hun Lee ◽  
Bok-Hyun Moon ◽  
Mi-Sook Yang
Keyword(s):  
Structural Equation ◽  
Service System ◽  
Equation Model ◽  
Pricing Strategy ◽  
Luxury Brands ◽  
Negative Image ◽  
Intention To Purchase ◽  
Characteristics Analysis ◽  
Changing Times

This study aims to suggest marketing implications for the success of the luxury brands in the market.Questionnaire was conducted for 360 consumers interested in purchasing luxury goods. The collected data were verified for the appropriateness of the structural equation model and the causation of each concept.luxury brands should put more effort to improve the quality and type of products through various consumer characteristics analysis, and build a pricing strategy to match consumer characteristics with various pricing systems and payment methods. In addition, it is necessary to pay more attention to setting the service system worthy of their luxury images so that the service system can also take the luxury image. What's more, since most luxury consumers are those who value their personality and image rather than cost, so they should do their best at each step so as not to give the negative image of the company to the eyes of the consumers until the end. And it needs to continue their research for enhanced quality of the products and manage the image to sustain the image of the company over time, and make efforts to understand the way of expressing the changing images in step with the changing times and read the cultural trend.

Celebrity defendant: The effect of the negative image of celebrity on public sentence prediction

2016 ◽  
Vol 24 (9) ◽  
pp. 1353
Author(s):  
Ting YANG ◽  
Xiaopeng REN
Keyword(s):  
Negative Image

Public Administration at the Movies

Public Voices ◽  
2017 ◽  
Vol 4 (2) ◽  
pp. 3 ◽  
Author(s):  
Lyn Holley ◽  
Rebecca K Lutte
Keyword(s):  
Public Administration ◽  
Public Perception ◽  
Public Information ◽  
Public Employees ◽  
Paper Briefly ◽  
Negative Image ◽  
The Public ◽  
Popular Films ◽  
Positive Message ◽  
American Society

This paper briefly summarizes evidence for the influence of popular films on public perception of government and on public policy.  Two films examined through the lens of public administration, and the lessons they teach about public administration, are exposed.  One film, Ghostbusters conveys a strongly negative image, and the other, A Thousand Heroes a strongly positive message.  Only Ghostbusters was and remains popular and profitable.  Public information efforts by government and the public administration community have been limited or reactive.  The authors argue for the increased support for public information initiatives such as those of the Public Employees Roundtable (PER) and  the American Society of Public Administration (ASPA).

Broken Promises and the Rise of a Stereotype

2018 ◽  
Author(s):  
Koji Yamamoto
Keyword(s):  
Social Psychology ◽  
Sixteenth Century ◽  
Public Service ◽  
Political History ◽  
Negative Image ◽  
The Poor ◽  
The Social ◽  
The Reformation ◽  
Balance Of Trade

Projects began to emerge during the sixteenth century en masse by promising to relieve the poor, improve the balance of trade, raise money for the Crown, and thereby push England’s imperial ambitions abroad. Yet such promises were often too good to be true. This chapter explores how the ‘reformation of abuses’—a fateful slogan associated with England’s break from Rome—came to be used widely in economic contexts, and undermined promised public service under Elizabeth and the early Stuarts. The negative image of the projector soon emerged in response, reaching both upper and lower echelons of society. The chapter reconstructs the social circulation of distrust under Charles, and considers its repercussions. To do this it brings conceptual tools developed in social psychology and sociology to bear upon sources conventionally studied in literary and political history.

scholarly journals How we lost the women in computing

2018 ◽  
Vol 61 (5) ◽  
pp. 9-9 ◽  
Author(s):  
Moshe Y. Vardi
Keyword(s):  
Women In Computing

scholarly journals Schlüssel oder Peitsche? Schulgrammatik im Spagat

2020 ◽  
Vol 48 (2) ◽  
pp. 336-388
Author(s):  
Marc Felfe
Keyword(s):  
Second Language ◽  
Error Correction ◽  
Common Ground ◽  
Linguistic Theory ◽  
Linguistic Knowledge ◽  
Future Teachers ◽  
Negative Image ◽  
Linguistic Awareness ◽  
Grammar Lessons

AbstractIn this essay I understand school grammar as academic grammar for future teachers. It aims at linguistic awareness, not linguistic knowledge, which is an essential common ground with grammar lessons at school. It is about exciting insights into the structure of language.In the first section, the discourse on school grammar is examined. I will put a focus on the cultivated negative image of school grammar in history and then contrast it with practical expectations of use. Thereafter the essential linguistic foundations are outlined, which have been neglected in school grammar for far too long, being afraid of linguistic theory: valency and constituency. Afterwards, the area of tension between first and second language in terms of school grammar will be explored. Finally, I sketch school grammar as a basis for error correction and evaluation.

Preparing for the unpredictable: adaptive feedback enhances the response to unexpected communication signals

2012 ◽  
Vol 107 (4) ◽  
pp. 1241-1246 ◽  
Author(s):  
Gary Marsat ◽  
Leonard Maler
Keyword(s):  
Nervous System ◽  
Sensory Input ◽  
Low Frequency ◽  
Excitatory Input ◽  
Negative Image ◽  
Communication Signals ◽  
First Order ◽  
Communication Signal ◽  
Apical Dendrites ◽  
Spike Bursts

To interact with the environment efficiently, the nervous system must generate expectations about redundant sensory signals and detect unexpected ones. Neural circuits can, for example, compare a prediction of the sensory signal that was generated by the nervous system with the incoming sensory input, to generate a response selective to novel stimuli. In the first-order electrosensory neurons of a gymnotiform electric fish, a negative image of low-frequency redundant communication signals is subtracted from the neural response via feedback, allowing unpredictable signals to be extracted. Here we show that the cancelling feedback not only suppresses the predictable signal but also actively enhances the response to the unpredictable communication signal. A transient mismatch between the predictive feedback and incoming sensory input causes both to be positive: the soma is suddenly depolarized by the unpredictable input, whereas the neuron's apical dendrites remain depolarized by the lagging cancelling feedback. The apical dendrites allow the backpropagation of somatic spikes. We show that backpropagation is enhanced when the dendrites are depolarized, causing the unpredictable excitatory input to evoke spike bursts. As a consequence, the feedback driven by a predictable low-frequency signal not only suppresses the response to a redundant stimulus but also induces a bursting response triggered by unpredictable communication signals.

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