Research on Automatic Layout Algorithm of Graphic Language in Visual Communication Design under New Media Context

This paper provides an in-depth study and analysis of big-data-driven data visualization and visual communication design models. The characteristics of new media and the definition of traditional media are analyzed; the importance of the new media environment is derived through comparison; and the successful cases of new media integration today are analyzed. In this process, we will optimize the traditional science and technology intelligence service model, optimize the various components that make up the science and technology intelligence wisdom service, achieve model optimization and reflect the four characteristics of science and technology intelligence wisdom service, and reconstruct the science and technology intelligence wisdom service using the literature research method. The design based on imagery schema theory is manifest, inclusive, and somewhat innovative and at the same time has a high degree of consistency and internal logical relationship with the visual representation of multidomain heterogeneous data at the cognitive level and displays purpose. This internal logical relationship is systematically organized and deeply analyzed, and the methodology from subpattern extraction and visual interaction design to the deep integration of visual representation is proposed in combination with specific application scenarios and cases.

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The affects of the new media design on the visual communication design

Global Journal on Humanities and Social Sciences ◽

10.18844/gjhss.v0i0.321 ◽

2016 ◽

Author(s):

Hülya Gündoğdu

Keyword(s):

New Media ◽

Mass Communication ◽

Visual Communication ◽

The Other ◽

Technological Innovations ◽

Media Design ◽

Visual Communication Design ◽

Communication Design ◽

One Step ◽

Important Field

Arts and Technology has been involved in an interaction with each other since the existence of Human being. Technological innovations have not only included the society but also the art. ’The New Media’concept which has been the focus of this issue has also affected the visual communication design.The visual communication design has acreative process in which the technology and design are combined and communication is established. Additionally, the decrease in the interest in desktop publishing has led to the development of the concept of ‘the new media.’The new media design concept has been an important field especially in the developing countries. Because, in our century where competency almost disclaims right of living to the other, the companies and trademarks are making use of the power of visual communication design in order to bring up their productions one step forward than the others, to boost their pre-occupyingness, and to turn will of purchasing into permanency. In this study, the reasons for the innovation-visual communication design into the digital field, along with the new media concept have been addressed.Keywords: new media, visual communication design, design, digital, mass communication, consumer.

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