scholarly journals Identification of Key Influencing Factors of User Experience of Mobile Reading APP in China Based on the Fuzzy-DEMATEL Model

2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Yi Zhang ◽  
Xing Rong ◽  
Mengfei Shu ◽  
Qiang Chen
Keyword(s):  
Decision Making ◽  
Influencing Factors ◽  
User Experience ◽  
Information Quality ◽  
Rapid Development ◽  
Algorithm Design ◽  
Mobile Internet ◽  
Fuzzy Decision Making ◽  
Fuzzy Dematel ◽  
Research Perspective

With the rapid development of the mobile Internet, mobile reading has transcended the limitation of time and space, becoming an indispensable part of people’s living and learning. As the direct service object of mobile reading APP, users’ subjective use experience is decisive in the success or failure. It is of great significance to identify the key influencing factors of user experience of mobile reading APP. It is conducive not only to improving users reading experience and increasing users stickiness but also to improving mobile reading service quality, which is essential to promote the healthy and sustainable development of mobile reading APP. From the perspective of user experience, content analysis and questionnaire survey are used to construct the index system of influencing factors of mobile reading APP user experience, which includes 6 dimensions of reliability, usefulness, thoughtfulness, interactivity, security, and compatibility, and 21 influencing factors. Based on the decision-making trial and evaluation laboratory (DEMATEL) method, introducing the triangular fuzzy number, the fuzzy decision-making trial and evaluation laboratory (fuzzy-DEMATEL) model is established, extending the single value of the comparison matrix to a fuzzy interval and then giving the decision makers a proper judgment space. The key influencing factors of mobile reading APP user experience are identified by algorithm design. Ultimately, the 10 key influencing factors of mobile reading APP user experience are identified, which are information quality, content richness, value fit, copyright protection, timeliness, personalized service, reading function richness, interpersonal interaction, system performance, and privacy protection, and suggestions for improving the user experience of mobile reading APP are put forward to provide reference for mobile reading APP developers. The research results not only enrich and perfect the theoretical and practical research in the mobile reading field to a certain extent, providing a new research perspective for the field of mobile reading, but also effectively solve the defects of the traditional DEMATEL method that expert judgment is subjectively biased and difficult to express with an exact number directly. The research expands the application scope of DEMATEL.

Barriers to implementing digitalization in the Indian construction industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Avirag Bajpai ◽  
Subhas C. Misra
Keyword(s):  
Decision Making ◽  
Construction Industry ◽  
Research Paper ◽  
Fuzzy Decision Making ◽  
Top Management ◽  
Research Approach ◽  
Extensive Literature ◽  
Total Quality ◽  
Fuzzy Dematel ◽  
Content Type

PurposeThis research paper aims to analyze the critical barriers to implementing digitalization in the Indian construction industry as Indian construction companies are lagging in the implementation of digital technologies in the work environment.Design/methodology/approachIn this research paper, a qualitative research approach is adopted, and multiple detailed interviews are conducted with industry and academic experts. Further, multi-criteria decision-making (MCDM) techniques are used to finalize the prioritization among various alternatives. The fuzzy-decision-making trial and evaluation laboratory (Fuzzy-DEMATEL) and interpretive structural modeling (ISM) techniques are employed to find the exact relationship among the identified alternatives.FindingsThis study identifies 14 critical barriers from an extensive literature review and multiple interviews with industry professionals, and further driving and critical barriers are identified.Research limitations/implicationsIn this research paper, an exploratory study with a limited number of respondents from a large Indian construction company is carried out. Further, a detailed longitudinal analysis can be done to assess the subjectivity of the participants with more advanced statistical tools. However, this research discusses several points pertaining to the implementation of digitalization in the construction industry. The research further identifies the critical barriers to digitalization in the Indian construction industry.Practical implicationsThe finding of the study has two-pronged implications. First, it provides a road-map to the construction industry by highlighting the engagement of top management as the key focus area for successful digitalization. Second, the finding also shows similarity of the digitalization process to the adoption of process improvement techniques like lean and total quality management (TQM), wherein the top management plays a crucial role in ushering in the implementation of a disruptive change.Originality/valueThe research is unique in two ways. First, this is one of the very few attempts to understand digitalization in the Indian context. Second, the research also demonstrates that the combination of fuzzy DEMATEL and ISM techniques can be successfully employed in the emerging field of construction digitalization research.

An Uncertain Decision Making Process Considering Customers and Services in Evaluating Banks

2014 ◽  
pp. 1115-1150
Author(s):  
Fatemeh Akbari ◽  
Hamed Fazlollahtabar ◽  
Iraj Mahdavi
Keyword(s):  
Decision Making ◽  
Service Quality ◽  
Customer Relationship ◽  
Fuzzy Decision Making ◽  
Decision Making Process ◽  
Service Firms ◽  
Fuzzy Dematel ◽  
Fuzzy Anp ◽  
Network Process ◽  
Good Relation

In today's changing environment two properties are required to service namely good relation with customers and service quality. Nowadays no organization can get great achievement unless it can attract sufficient customers providing better service quality is important for service firms. This paper proposes a novel combined approach utilizing group decision making process to evaluate and rank criteria influencing the customer relationship management and service quality of four banks in Iran based on fuzzy decision making trial and evaluation laboratory (Fuzzy DEMATEL) and fuzzy analytic network process (Fuzzy ANP). Defuzzification of decision makers' judgments is handled by Converting Fuzzy data into Crisp Scores (CFCS) method. Fuzzy DEMATEL is applied to deal with inner dependencies among criteria. Fuzzy ANP is used to compute final ranking of four banks as an empirical example. An empirical study is presented to illustrate the application of the proposed method.

An Uncertain Decision Making Process Considering Customers and Services in Evaluating Banks

2013 ◽  
Vol 4 (2) ◽  
pp. 48-78 ◽  
Author(s):  
Fatemeh Akbari ◽  
Hamed Fazlollahtabar ◽  
Iraj Mahdavi
Keyword(s):  
Decision Making ◽  
Service Quality ◽  
Analytic Network Process ◽  
Customer Relationship ◽  
Fuzzy Decision Making ◽  
Decision Making Process ◽  
Service Firms ◽  
Fuzzy Dematel ◽  
Fuzzy Anp ◽  
Great Achievement

In today’s changing environment two properties are required to service namely good relation with customers and service quality. Nowadays no organization can get great achievement unless it can attract sufficient customers providing better service quality is important for service firms. This paper proposes a novel combined approach utilizing group decision making process to evaluate and rank criteria influencing the customer relationship management and service quality of four banks in Iran based on fuzzy decision making trial and evaluation laboratory (Fuzzy DEMATEL) and fuzzy analytic network process (Fuzzy ANP). Defuzzification of decision makers’ judgments is handled by Converting Fuzzy data into Crisp Scores (CFCS) method. Fuzzy DEMATEL is applied to deal with inner dependencies among criteria. Fuzzy ANP is used to compute final ranking of four banks as an empirical example. An empirical study is presented to illustrate the application of the proposed method.

scholarly journals Identification of Key Influencing Factors of Sustainable Development for Traditional Power Generation Groups in a Market by Applying an Extended MCDM Model

2019 ◽  
Vol 11 (6) ◽  
pp. 1754 ◽  
Author(s):  
Jun Dong ◽  
Dongran Liu ◽  
Dongxue Wang ◽  
Qi Zhang
Keyword(s):  
Power Generation ◽  
Decision Making ◽  
Sustainable Development ◽  
Influencing Factors ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Fuzzy Decision Making ◽  
Actual Problem ◽  
Five Dimensions ◽  
Fuzzy Delphi

With the deepening reform of the power market, the external environment of China’s power industry is going through a huge change. China’s traditional power generation groups (TPGGs), with assets all over the country, are, due to a lack of market awareness about energy policies, facing serious challenges in developing competitive advantages, improving power transaction modes, optimizing profit models, and even realizing basic corporate strategies. In this study, we focus on identifying the key factors influencing sustainable development in an unprecedented market environment for TPGGs, so as to achieve overall sustainable development for the whole power generation sector in China. A hybrid framework based on Multiple-Criteria Decision-Making (MCDM) was proposed to recognize the key influencing factors under vague rule conditions. We developed a novel method combining three different MCDM methods with triangular fuzzy numbers (TFNs), fuzzy Delphi, fuzzy Decision-Making Trial and Evaluation Laboratory (DEMATEL), and Analytic Network Process (ANP), to cover uncertainty and make the problem-solving approach closer to the actual problem. A series of analyses indicate that the final 14 factors covering the five dimensions are considered to be important factors in the sustainable development of TPGGs. Based on the results, it can be said that “Gross energy margin” and “Pricing bidding strategy” dominate the impacts of TPGG’s sustainable development. Finally, we give some advice relating to practical measures to help TPGGs achieve sustainable development in the market-oriented industry environment.

Application of fuzzy DEMATEL and fuzzy CODAS for analysis of workforce attributes pertaining to Industry 4.0: a case study

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
S Vinodh ◽  
Vishal Ashok Wankhede
Keyword(s):  
Decision Making ◽  
Industry 4.0 ◽  
Skills Training ◽  
Fuzzy Decision Making ◽  
System Modelling ◽  
Fuzzy Decision ◽  
Fuzzy Dematel ◽  
Content Type ◽  
Modern Manufacturing

PurposeThe aim of this study is to analyze workforce attributes related to Industry 4.0 using fuzzy decision-making trial and evaluation laboratory (DEMATEL) and fuzzy combinative distance-based assessment (CODAS).Design/methodology/approachTechnological trends stipulate various revolution in industries. Industry 4.0 is a vital challenge for modern manufacturing industries. Workforce adoption to such challenge is gaining vital importance. Therefore, such workforce-related attributes need to be identified for enhancing their performance in Industry 4.0 environment. In this context, this article highlights the analysis of 20 workforce attributes for Industry 4.0. Relevant criteria are prioritized using fuzzy DEMATEL. Workforce attributes are prioritized using fuzzy CODAS.FindingsThe key attributes are “Skills/training in decision-making (WA2)”, “Competences in complex system modelling and simulation (WA1)” and “Coding skills (WA20)”.Research limitations/implicationsIn the present study, 20 workforce attributes are being considered. In future, additional workforce attributes could be considered.Practical implicationsThe study has been conducted based on inputs from industry experts. Hence, the inferences have practical relevance.Originality/valueThe analysis of workforce attributes for Industry 4.0 using MCDM methods is the original contribution of the authors.

scholarly journals A Complete MCDM Model for NPD Performance Assessment in an LED-Based Lighting Plant Factory

2018 ◽  
Vol 2018 ◽  
pp. 1-24
Author(s):  
Wen-Chin Chen ◽  
Yen-Fu Lin ◽  
Kai-Ping Liu ◽  
Hui-Pin Chang ◽  
Li-Yi Wang ◽  
...  
Keyword(s):  
Decision Making ◽  
Product Development ◽  
New Product Development ◽  
Crop Yields ◽  
Rapid Development ◽  
New Product ◽  
Fuzzy Decision Making ◽  
Trade Offs ◽  
Fuzzy Delphi ◽  
Plant Factory

Globally, industries and economies have undergone rapid development and expansion over the last several decades. As a result, global warming and environmental contaminations have resulted in climate change and jeopardized food security. In many developing countries, already decreasing crop yields are threatened by extreme weather and soil damaged by genetically modified food, making environmental problems worse and increasing food and organic product prices. For these reasons, this study proposes a hybrid multicriteria decision-making (MCDM) model for new product development (NPD) in the light-emitting diode- (LED-) based lighting plant factory. First, literature reviews and expert interviews are employed in constructing a list of decision-making objectives and criteria for new product development. Then, a fuzzy Delphi method (FDM) is used to screen the elements of the objectives and criteria, while a fuzzy decision-making trial and evaluation laboratory (FDEMATEL) is used to determine the relationships among the objectives and criteria. Finally, a fuzzy analytic network process (FANP) and a composite priority vector (CPV) are manipulated to determine the relative importance weights of the critical objectives and criteria. Results show that the proposed method can create a useful and assessable MCDM model for decision-making applications in new product development, and a case study is herein performed to validate the feasibility of the proposed model in a Taiwanese LED-based lighting plant factory, which not only provides the decision-makers with a feasible hierarchical data structure for decision-making guidance but also increases the competitive advantages of trade-offs on developing novel products.

scholarly journals Applying UTAUT and Fuzzy Dematel Methods: A New Legal Aid Administration System

2021 ◽  
Vol 8 (1) ◽  
pp. 24-36
Author(s):  
Jeremiah Kau Makokoane ◽  
Docter Joe Khosa
Keyword(s):  
Decision Making ◽  
Technology Acceptance ◽  
Fuzzy Decision Making ◽  
Direct Influence ◽  
Legal Aid ◽  
Fuzzy Dematel ◽  
Use Of Technology ◽  
The Social ◽  
Main Determinants ◽  
Facilitating Conditions

A hybrid UTAUT and Fuzzy Dematel Method is proposed in assessing the perception of accepting the new electronic Legal Aid Administration (eLAA) system by employees of Legal Aid South Africa. Information technology acceptance research has in many respects provided insight to decision-making on reviewing user acceptance. Legal Aid SA’s employees’ perception measured by their response of assessment is useful information on users’ attitude of accepting the eLAA system. Therefore, this study aims to measure the main determinants of intention and usage of the new system by users using the Unified Theory of Acceptance and Use of Technology (UTAUT). Further, we identify the cause-and-effect factors of acceptance and suggest the importance of factors using the Fuzzy Decision-Making Trial and Evaluation Laboratory (Dematel) method. The findings of this study suggest that the UTAUT dimensions of Performance Expectancy has high direct influence on acceptance of the eLAA system by Legal Aid SA employees than other variances. Alternatively, Effort Expectancy (EE) dimension is in the overall having the least power of direct influence on using the eLAA system. Notably, both the Social Influence and Facilitating Conditions have low direct influence in predicting the attitude of using the eLAA system. The findings of this study are useful in assisting the management of Legal Aid SA to gain insight into preferred ways to introduce automated systems that are perceived useful and acceptable amongst employees.

Exploring critical influencing factors for the site selection failure of waste-to-energy projects in China caused by the “not in my back yard” effect

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xuhui Cong ◽  
Liang Wang ◽  
Li Ma ◽  
M. Skibnewski
Keyword(s):  
Decision Making ◽  
Influencing Factors ◽  
Site Selection ◽  
Information Disclosure ◽  
Analytical Framework ◽  
Waste To Energy ◽  
Fuzzy Decision Making ◽  
Content Type ◽  
Factors Affecting ◽  
Decision Making Processes

PurposeThis study aims to explore the critical influencing factors that lead to the site selection failure of waste-to-energy (WtE) projects in China under the influence of the “Not In My Back Yard” (NIMBY) effect, which can provide references to improve the decision-making process of similar projects in the future.Design/methodology/approachThe fuzzy decision-making trial and evaluation laboratory (DEMATEL) method was used to propose an analytical framework for exploring the critical influencing factors affecting the site selection failure of WtE projects. The causal relationship between different influencing factors is finally determined on the basis of the opinions of 12 experts from universities, government departments, consulting units, planning and design units, construction units and WtE enterprises.FindingsResults showed that six crucial factors resulted in the site selection failure of WtE projects from the NIMBY effect perspective: “Insufficient public participation,” “Near the place of residence,” “Nonstandard government decision-making processes,” “Low information disclosure,” “Destroys the surrounding environment,” and “Imperfect compensation scheme.”Originality/valueResults can determine the priorities and causal relationships among the various influencing factors. The decision-making optimization suggestions can provide reference for decision- makers, thereby possibly promoting the scientific and standardization of site selection decision process.

Causal Relationships Among Multiple Criteria of Sustainable Development

2020 ◽  
Vol 11 (3) ◽  
pp. 37-55
Author(s):  
Lazim Abdullah
Keyword(s):  
Economic Growth ◽  
Decision Making ◽  
Sustainable Development ◽  
Causal Relationship ◽  
Multiple Criteria ◽  
Fuzzy Decision Making ◽  
Fuzzy Decision ◽  
Fuzzy Dematel ◽  
Effect Relationship ◽  
Research Findings

The assessment of sustainable development is really challenging due to multiple criteria that characterize sustainable development. These criteria are interdependent where one criterion may influence the effectiveness of the entire criteria. This article aims to unravel the causal relationship among the criteria of sustainable development. Five experts in sustainable development were invited to provide linguistic evaluation about the criteria of sustainable development in Terengganu Malaysia. The current research proposes the use of fuzzy decision-making trial and evaluation laboratory (DEMATEL) methods for the formation of causal relationship. The use of fuzzy DEMATEL approach is harmonious in dealing with experts' bias and ambiguity pertaining to the investigation. Research findings indicate that ‘economic growth' (C31) is the most important criteria in sustainable development in the investigated region. The main contribution of this paper is the establishment of the cause-effect relationship among fifteen criteria of sustainable development.

Blog Recommendation and Management Implications in an Emergency Context: An Information Entropy Perspective

2017 ◽  
Vol 34 (01) ◽  
pp. 1740007 ◽  
Author(s):  
Siqing Shan ◽  
Jihong Shi ◽  
Qi Yan
Keyword(s):  
Decision Making ◽  
Information Entropy ◽  
Rapid Development ◽  
Mobile Internet ◽  
User Generated Content ◽  
Management Implications ◽  
Modeling Methodology ◽  
Proposed Model ◽  
Content Similarity ◽  
Primary Contribution

A modeling methodology for blog recommendation and forecasting based on information entropy is presented. With the increasing popularity of smartphones and the rapid development of the mobile Internet, the amount of user-generated content such as blogs is increasing daily. Valuable information, such as bloggers’ opinions, feelings, and attitudes, is often part of this content. Particularly in the context of an emergency, this information should also be used to facilitate decision making. The current blog recommendation model examines primarily users’ interests or content similarity, whereas in this paper, the value of the blog is considered. The primary contribution of this paper is the proposal of an information-entropy-based blog recommendation model for finding valuable blogs to facilitate decision-making in an emergency context. A series of indicators for evaluating a blog in an emergency context are proposed. Using the method of information entropy, a blog recommendation model is developed. The model can also be used to forecast the value of emergency blogs in the future. The model has been tested and validated using crawled data from the Sina Blog, and the results have demonstrated that the proposed model can effectively determine the value of emergency-related blogs.

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