scholarly journals Pricing Strategies of Registration System and Transaction System in Live Broadcast Platform

2022 ◽  
Vol 2022 ◽  
pp. 1-14
Author(s):  
Rong Zhang ◽  
Ying Xu ◽  
Bin Liu
Keyword(s):  
Production Cost ◽  
Sensitivity Coefficient ◽  
Network Externality ◽  
Quality Level ◽  
Pricing Strategies ◽  
Consumer Group ◽  
Market Theory ◽  
Registration System ◽  
Content Quality ◽  
Live Broadcast

This paper investigates a supply chain consisting of the monopoly live broadcast platform, content producers, and consumers. Based on the two-sided market theory, the platform’s pricing strategies and their analysis are considered under the registration system and the transaction system. Firstly, it shows that platform users’ scale and profit are positively correlated with the intergroup network externality from both sides and the intragroup network externality inside the consumer group and negatively correlated with the intragroup network externality inside the content producer group. Secondly, the platform profit, registration fee charged to content producers, and transaction fee charged to consumers are negatively correlated to the content production cost and positively related to consumers’ content quality sensitivity coefficient. When consumers are more sensitive to content quality, they are positively correlated to content quality. Finally, the registration fee charged by the platform to consumers is positively correlated with the content production cost, negatively correlated with the content quality level, and positively associated with the consumer content quality sensitivity coefficient.

scholarly journals Selling to strategic customers with cost uncertainty

2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Guodaohou Song ◽  
Xiaofang Wang
Keyword(s):  
Production Cost ◽  
Learning Effect ◽  
Optimal Pricing ◽  
Pricing Strategies ◽  
Strategic Customers ◽  
Cost Uncertainty ◽  
Intertemporal Pricing ◽  
Negative Comments ◽  
Second Period

AbstractProduction cost can be influenced by previous sales in an uncertain way. In reality, production cost may decrease in the number of initial buyers due to the learning effect, or increase in the number of initial buyers due to the quality-improving pressure from negative comments of unhappy users. Taking this uncertainty into account, this paper studies the optimal intertemporal pricing strategies of a firm when selling to strategic customers in two periods where production cost in the second period randomly changes with the number of buyers in the first period. Our results suggest how firms should adjust their optimal pricing strategies under different market circumstances.

Study on Regional Logistics Information Platform Pricing Strategy Based on Bilateral Market Theory

2013 ◽  
Vol 694-697 ◽  
pp. 3596-3599
Author(s):  
Jia Juan Chen ◽  
Song Bo Zhang ◽  
Shou Wen Ji ◽  
Yu Fei Guo ◽  
Zeng Rong Su
Keyword(s):  
Network Externality ◽  
Pricing Strategy ◽  
Stable Operation ◽  
Pricing Model ◽  
Market Theory ◽  
Service Network ◽  
Information Platform ◽  
Regional Logistics ◽  
Logistics Information ◽  
Market Structure And Pricing

The paper analyzes the optimal market structure and pricing strategy of regional logistics information platform based on bilateral market theory and network externality. Taking Zhejiang logistics information platform as an example, it establishes a two-stage (users gather stage, stable operation stage) regional logistics information platform pricing model. In the end, it draws a conclusion that the pricing strategy is mainly affected by platform service, network externality factor and user scale of both sides.

scholarly journals Optimal Software Feature-Limited Freemium Model Design: A New Consumer Learning Theoretical Framework

Mathematics ◽  
2021 ◽  
Vol 9 (9) ◽  
pp. 944
Author(s):  
Kang Li ◽  
Jingwei Zhang ◽  
Lunchuan Zhang
Keyword(s):  
Software Industry ◽  
Network Externality ◽  
Network Effect ◽  
Pricing Strategies ◽  
Consumer Learning ◽  
Prior Beliefs ◽  
Free Trial ◽  
Learning Framework ◽  
Strategy Design ◽  
New Consumer

The software industry is increasingly adopting a feature-limited freemium business model that combines “free” and “premium” contents in one product, to sell its products. How to determine the optimal product quality differences between the free and premium versions of software is a central business problem facing many software vendors. In this paper, we study the optimal feature-limited freemium software strategy design, as well as the associated pricing strategies based on consumer learning and network externality effects. We propose a new consumer learning framework induced by cross-module synergies that contains both direct and indirect learning processes. By employing a two-stage mathematical theoretical model and a numerical analysis method, we gained some insights regarding the feature-limited free trial strategy design and associated pricing strategies while considering the associated trade-off between the benefits and costs of the free trial strategy. In our modeling and numerical results, consumers’ prior beliefs about the quality of premium content before the free trial, network effect intensity, and indirect learning intensity were found to be three conditions that need to be studied to examine software vendors’ management decisions. For the software industry, the quality difference between free and premium functionality or the service and price strategy for a feature-limited free trial model can be designed while considering these factors, which will provide some useful guidelines for the industry.

scholarly journals Quality and Pricing Decisions in a Two-Echelon Supply Chain with Nash Bargaining Fairness Concerns

2018 ◽  
Vol 2018 ◽  
pp. 1-19 ◽  
Author(s):  
Ji-cai Li ◽  
Ji-hong Lu ◽  
Qi-liang Wang ◽  
Changwen Li
Keyword(s):  
Supply Chain ◽  
Product Quality ◽  
Bargaining Power ◽  
Reference Points ◽  
Nash Bargaining ◽  
Quality Level ◽  
Pricing Strategies ◽  
Pricing Decisions ◽  
Decision Structure ◽  
Fairness Concern

Product quality and pricing, as the important competitive tools, play a key role in attracting consumers. In a supply chain, the decisions on product quality and pricing are usually interlinked and would influence the cooperation relation between the members, especially when they are fairness-concerned and have different bargaining power. However, linking the quality and pricing decisions to the decision-makers’ behavioral factors such as fairness concern draws a little attention in the literature of supply chain management. This paper incorporates the members’ fairness preference and bargaining power into the product quality and pricing decisions in a two-echelon supply chain, where the supplier offers core components with a certain quality level to the downstream manufacturer, who subsequently sells the final products in the end market. Both the supplier and the manufacturer are assumed to be fairness-concerned by adopting Nash bargaining solutions as their fairness reference points. We use game-theoretic models to analyze the equilibrium product quality and pricing strategies under the setting of integrated and decentralized supply chain, respectively. Detailed comparisons and sensitivity analysis are further conducted to examine the impacts of members’ strengths of fairness concern, bargaining power, and decision structure on their equilibrium product quality and pricing strategies and corresponding payoffs.

Comparative study of NOTES alone vs. NOTES guided by a new image registration system for navigation in the mediastinum: A study in a porcine model

Endoscopy ◽  
2012 ◽  
Vol 44 (10) ◽  
Author(s):  
H Córdova ◽  
R San José Estépar ◽  
A Rodríguez-D'Jesús ◽  
G Martínez-Pallí ◽  
P Arguis ◽  
...  
Keyword(s):  
Image Registration ◽  
Comparative Study ◽  
Porcine Model ◽  
Registration System

IMPLEMENTASI JOB ORDER COSTING METHOD DALAM PERHITUNGAN HARGA POKOK PRODUKSI MAP

2018 ◽  
Vol 4 (2) ◽  
pp. 43-55
Author(s):  
Ika Yulianti ◽  
Endah Masrunik ◽  
Anam Miftakhul Huda ◽  
Diana Elvianita
Keyword(s):  
Production Process ◽  
Quantitative Data ◽  
Production Cost ◽  
Qualitative Data ◽  
Cost Data ◽  
Method Calculation ◽  
Cost Of Production ◽  
The Right ◽  
The Cost

This study aims to find a comparison of the calculation of the cost of goods manufactured in the CV. Mitra Setia Blitar uses the company's method and uses the Job Order Costing (JOC) method. The method used in this study is quantitative. The types of data used are quantitative and qualitative. Quantitative data is in the form of map production cost data while qualitative data is in the form of information about map production process. The result of calculating the cost of production of the map between the two methods results in a difference of Rp. 306. Calculation using the company method is more expensive than using the Job Order Costing method. Calculation of cost of goods manufactured using the company method is Rp. 2,205,000, - or Rp. 2,205, - each unit. While using the Job Order Costing (JOC) method is Rp. 1,899,000, - or Rp 1,899, - each unit. So that the right method used in calculating the cost of production is the Job Order Costing (JOC) method

A Research on Introduction of Registration System for Social Enterpise in Korea

2018 ◽  
Vol 11 (3) ◽  
pp. 95-124
Author(s):  
Hyewon Kim ◽  
양동수 ◽  
박향희 ◽  
변형석 ◽  
김성기 ◽  
...  
Keyword(s):  
Registration System
Sign in / Sign up

Export Citation Format

Share Document