Enhancements in Decision Making Through Sentiment Analysis of Twitter Data
All trades and business run predominantly on customer satisfaction and serves as the key to success. Usually, the decisions made by people is largely dependent on others’ perspectives. Hence, it becomes important to have reviews in your favor to sustain and outperform competitors in the market. Collecting reviews and predictions and analyzing them is an effective method to get insights on how the product, service or subject is accepted by the public. It also helps us discover the fields or aspects that needs to be improved. This comes under the field of Sentiment Analysis which refers to the computational identification of views, perspectives, opinions and emotions from text and speech through Natural Language Processing. With the emergence of the internet, blogging and social-networking sites are a rage. Twitter is one of the popular and ubiquitous sites and acts as a reliable source of feedback. In this paper, we seek to detect the emotion portrayed in a given tweet with significant accuracy. We propose the use of Word2Vec model and Count Vectorizer to extract features from pre-processed data. The output is fed to trained Multi-Layer Perceptron classifier to detect the emotion behind the sentence.