scholarly journals Measurement Models for Reasoned Action Theory

Author(s):  
Michael Hennessy ◽  
Amy Bleakley ◽  
Martin Fishbein

Quantitative researchers distinguish between causal and effect indicators. What are the analytic problems when both types of measures are present in a quantitative reasoned action analysis? To answer this question, the authors use data from a longitudinal study to estimate the association between two constructs central to reasoned action theory: behavioral beliefs and attitudes toward the behavior. The belief items are causal indicators that define a latent variable index while the attitude items are effect indicators that reflect the operation of a latent variable scale. The authors identify the issues when effect and causal indicators are present in a single analysis and conclude that both types of indicators can be incorporated into analyses of data based on the reasoned action approach.

Author(s):  
Amy Bleakley ◽  
Michael Hennessy

This article serves as a guide for conducting statistical analyses in a reasoned action context. Using structural equation modeling concepts, the authors identify two elements of reasoned action data: the structural component relating theoretical variables to one another and a measurement component defining the theoretical constructs. The authors then describe a three-step analytic approach: analyzing the proximal determinants of intention to perform a behavior, analyzing the underlying beliefs, and performing a segmentation analysis for intervention design purposes. In each step, when appropriate, the authors discuss the role of background/precursor variables. The authors conclude by addressing several common analytic issues that may arise when conducting a reasoned action analysis, such as the role of past behavior and testing for moderation.


Author(s):  
Marco Yzer

The reasoned action approach is a behavioral theory that has been developed since the 1960s in a sequence of reformulations. It comprises the theory of reasoned action; the theory of planned behavior; the integrative model of behavioral prediction; and its current formulation, the reasoned action approach to explaining and changing behavior. Applied to health messages, reasoned action theory proposes a behavioral process that can be described in terms of four parts. First, together with a multitude of other potential sources, health messages are a source of beliefs about outcomes of a particular health behavior, about the extent of social support for performing that behavior from specific other people, and about factors that may hamper or facilitate engaging in the behavior. Second, these beliefs inform attitude toward performing the behavior, perceptions of normative influence, and perceptions of control with respect to performing the behavior. Third, attitude, perceived norms, and perceived control inform the intention to perform the behavior. Fourth, people will act on their intention if they have the required skills to do so and if there are no environmental obstacles that impede behavioral performance. The theory’s conceptual perspective on beliefs as the foundation of behavior offers a theoretical understanding of the role of health messages in behavior change. The theory also can be used as a practical tool for identifying those beliefs that may be most promising to address in health messages, which makes the theory useful for those designing health message interventions. Reasoned action theory is one of the most widely used theories in health behavior research and health intervention design, yet is not without its critics. Some critiques appear to be misconceptions, such as the incorrect contention that reasoned action theory is a theory of rational, deliberative decision making. Others are justified, such as the concern that the theory does not generate testable hypotheses about when which variable is most likely to predict a particular behavior.


2019 ◽  
Vol 37 (2) ◽  
pp. 75-80
Author(s):  
Majid Barati ◽  
Fariba Kazemi Kilehgolan ◽  
Sahar Parsafar ◽  
Farzad Jalilian ◽  
Maryam Afshari

Cosmetic surgeries are performed to change the appearance of people and improve their self-esteem, and according to available reports, Iran is ranked first in terms of the percentage of cosmetic surgeries performed. Therefore, this study aimed to predict the intention to undergo cosmetic surgery among female students of Hamadan University of Medical Sciences based on the reasoned action theory. This was a cross-sectional study conducted on 340 female students of Hamadan University of Medical Sciences selected by the random stratified sampling method in 2017. Data collection tools were demographic variables and the questionnaire that measured theoretical constructs of the reasoned action theory about cosmetic surgery. The questionnaire was completed by the participants through the self-reporting method. Data were analyzed by SPSS software (version 24; SPSS Inc., Chicago, IL, USA) using the independent t-test, 1-way analysis of variance (ANOVA), Pearson correlation, and linear regression. Students often obtained information about cosmetic surgery through the Internet (63.2%). Students obtained 45%, 66.4%, 49.2%, 77.5%, and 48.1% of acquired scores for behavioral beliefs, evaluations of behavioral outcomes, motivation for obedience, normative beliefs, and behavioral intention associated with cosmetic surgery, respectively. There was a positive and significant correlation between the constructs of the reasoned action theory. Among the studied constructs, motivation for obedience, evaluations of behavioral outcomes and behavioral beliefs had a significant role in explaining the behavioral intention variance. Considering the role of the constructs of the reasoned action theory and the motivation for obedience in the formation of the process of intention to undergo cosmetic surgery, training by peer group can play an important role in reducing these pressures. Therefore, the formation of student cores under the supervision of academic associations of universities and the training of these cores for the transfer of information and skills to peer groups is recommended.


2015 ◽  
Vol 31 (6) ◽  
pp. 2091 ◽  
Author(s):  
Carol Smith ◽  
Marie De Beer ◽  
Roger Bruce Mason

The sharing of tacit knowledge is an important influence on the development of intellectual capital in a University of Technology but whereas its effects are clear in a business context, they have been absent from studies in the context of higher education.This study integrated relational social capital and reasoned action theory to construct a model for investigating factors that predict an individual’s intention to share tacit knowledge.  Specifically, it examined the relationship between relational social capital in terms of trust (affect and cognitive-based trust), shared norms and values (including social norms and norms of social support and reciprocity) and the individual’s attitude towards sharing tacit knowledge.  It further examined the relationship between the individual’s attitude, their perceived norms and perceived behavioral control over the sharing of tacit knowledge and their intention to share tacit knowledge.A hypothesized, theoretical model of the individual’s intention to share tacit knowledge was developed.  This model was found to be a poor fit to the data and an alternative model was developed which was found to be a good fit to the data.  This study incorporated nine research interviews and five hundred and fifty four questionnaires. Relational social capital was found to be significant for predicting individuals’ intentions to share tacit knowledge but the reasoned action variables were found to be less significant, particularly perceived behavioral control over the sharing of tacit knowledge, indicating the need for further research.


2012 ◽  
Vol 52 (5) ◽  
pp. 546-564 ◽  
Author(s):  
Chen Yen-Tsang ◽  
João Mário Csillag ◽  
Janaina Siegler

The importance of interaction between Operations Management (OM) and Human Behavior has been recently re-addressed. This paper introduced the Reasoned Action Theory suggested by Froehle and Roth (2004) to analyze Operational Capabilities exploring the suitability of this model in the context of OM. It also seeks to discuss the behavioral aspects of operational capabilities from the perspective of organizational routines. This theory was operationalized using Fishbein and Ajzen (F/A) behavioral model and a multi-case strategy was employed to analyze the Continuous Improvement (CI) capability. The results posit that the model explains partially the CI behavior in an operational context and some contingency variables might influence the general relations among the variables involved in the F/A model. Thus intention might not be the determinant variable of behavior in this context.


10.14201/2820 ◽  
2009 ◽  
Vol 10 ◽  
Author(s):  
Rafaela García López ◽  
Auxiliadora Sales Ciges

RESUMEN: Esta investigación parte del análisis de los distintos modelos de educación intercultural y la necesidad de diseñar programas educativos estructurados para desarrollar actitudes interculturales en la escuela. Estos programas están centrados en estrategias educativas de Participación Activa, Aprendizaje Cooperativo y Comunicación Persuasiva. Hemos basado el diseño cuasi-experimental en la Teoría de la Acción Razonada de Fishbein y Ajzen. El análisis estadístico de los resultados confirma que las actitudes hacia la diversidad cultural mostradas por los alumnos que participaron en el programa mejoraron significativamente. La principal conclusión que extraemos señala la necesidad de enseñar actitudes interculturales en todas las escuela para prevenir las actitudes racistas y xenófobas que se desarrollan si no se interviene pedagógicamente. Los efectos positivos de nuestro programa pueden incrementarse si se desarrolla a lo largo de todo el curso escolar y se implica toda la comunidad educativa.ABSTRACT: This research starts from the analysis of the intercultural models and the need to design educational programmes to teach intercultural attitudes in Secondary Education. These programmes are focused on Active Participation, Cooperative Learning and Persuasive Communication strategies. We have based the quasi-experimeritai design in Reasoned Action Theory by Fishbein and Ajzen.The stadistical analysis of the results confirms that the attitudes towards cultural diversity showed by students who participated in the programme, improved significantly. Our main conclusion is the need of teaching intercultural attitudes in all the schools to prevent the racist attitudes which are developed if there is not a pedagogical intervention. The positive effects of our programme could increase if their implementation last the whole school year and all the teachers of each school were involved.


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