The Quantitative Analysis of Reasoned Action Theory

2012 ◽  
Vol 640 (1) ◽  
pp. 28-41 ◽  
Author(s):  
Amy Bleakley ◽  
Michael Hennessy
Keyword(s):  
Structural Equation ◽  
Reasoned Action ◽  
Action Theory ◽  
Equation Modeling ◽  
Past Behavior ◽  
Segmentation Analysis ◽  
Action Analysis ◽  
Action Context ◽  
Reasoned Action Theory

This article serves as a guide for conducting statistical analyses in a reasoned action context. Using structural equation modeling concepts, the authors identify two elements of reasoned action data: the structural component relating theoretical variables to one another and a measurement component defining the theoretical constructs. The authors then describe a three-step analytic approach: analyzing the proximal determinants of intention to perform a behavior, analyzing the underlying beliefs, and performing a segmentation analysis for intervention design purposes. In each step, when appropriate, the authors discuss the role of background/precursor variables. The authors conclude by addressing several common analytic issues that may arise when conducting a reasoned action analysis, such as the role of past behavior and testing for moderation.

scholarly journals The reasoned action approach applied to health behavior: Role of past behavior and test of some key moderators using meta-analytic structural equation modeling

2018 ◽  
Author(s):  
Martin S Hagger ◽  
Juho Polet ◽  
Taru Lintunen
Keyword(s):  
Structural Equation Modeling ◽  
Health Behavior ◽  
Indirect Effects ◽  
Structural Equation ◽  
Social Cognitive ◽  
Reasoned Action ◽  
Equation Modeling ◽  
Reasoned Action Approach ◽  
Data Set ◽  
Past Behavior

Rationale: The reasoned action approach (RAA) is a social cognitive model that outlines the determinants of intentional behavior. Primary and meta-analytic studies support RAA predictions in multiple health behaviors. However, including past behavior as a predictor in the RAA may attenuate model effects. Direct effects of past behavior on behavior may reflect non-conscious processes while indirect effects of past behavior through social cognitive variables may represent reasoned processes. Objective: The present study extended a previous meta-analysis of the RAA by including effects of past behavior. The analysis also tested effects of candidate moderators of model predictions: behavioral frequency, behavior type, and measurement lag.Method: We augmented a previous meta-analytic data set with correlations between model constructs and past behavior. We tested RAA models that included and excluded past behavior using meta-analytic structural equation modeling and compared the effects. Separate models were estimated in studies on high and low frequency behaviors, studies on different types of behavior, and studies with longer and shorter measurement lag.Results: Including past behavior attenuated model effects, particularly the direct effect of intentions on behavior, and indirect effects of experiential attitudes, descriptive norms, and capacity on behavior through intentions. Moderator analyses revealed larger intention-behavior and past behavior-behavior effects in high frequency studies, but the differences were not significant. No other notable moderator effects were observed.Conclusion: Findings indicate a prominent role for habitual processes in determining health behavior and inclusion of past behavior in RAA tests is important to yield precise estimates of model effects.

scholarly journals Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions

2016 ◽  
Vol 8 (6) ◽  
pp. 1
Author(s):  
Ernesto Gonzalez
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Reasoned Action ◽  
Action Theory ◽  
Business Students ◽  
Descriptive Analysis ◽  
Equation Modeling ◽  
Use Of Technology ◽  
Mobile Coupons ◽  
The Impact

<p>This paper examined the impact of coupon proneness and redemption efforts on the intention to redeem or use mobile coupons from the smartphones in a sample of business students at Florida National University. The descriptive analysis, which was based on the Theory of Reasoned Action, Theory of Plan Behavior, Acquisition-Transaction Utility Theory, Unified Theory of Acceptance and Use of Technology, and The Technology Acceptance Model Theory, used the coupon proneness, redemption efforts and the intention to redeem or use mobile coupons scales adapted to mobile coupons setting. Structural equation modeling revealed two subcomponents of the coupon proneness (coupon propensity and enjoyment) and high and significant values of coupon propensity and enjoyment on the intention to redeem or use mobile coupons for the groups of students. However, the impact of redemption efforts on the intention to redeem or use mobile coupons was negative as expected, but weak and not significant.</p>

scholarly journals Measurement Models for Reasoned Action Theory

2012 ◽  
Vol 640 (1) ◽  
pp. 42-57 ◽  
Author(s):  
Michael Hennessy ◽  
Amy Bleakley ◽  
Martin Fishbein
Keyword(s):  
Latent Variable ◽  
Reasoned Action ◽  
Action Theory ◽  
Reasoned Action Approach ◽  
Behavioral Beliefs ◽  
Measurement Models ◽  
Action Analysis ◽  
Causal Indicators ◽  
Reasoned Action Theory ◽  
Beliefs And Attitudes

Quantitative researchers distinguish between causal and effect indicators. What are the analytic problems when both types of measures are present in a quantitative reasoned action analysis? To answer this question, the authors use data from a longitudinal study to estimate the association between two constructs central to reasoned action theory: behavioral beliefs and attitudes toward the behavior. The belief items are causal indicators that define a latent variable index while the attitude items are effect indicators that reflect the operation of a latent variable scale. The authors identify the issues when effect and causal indicators are present in a single analysis and conclude that both types of indicators can be incorporated into analyses of data based on the reasoned action approach.

Exploring the Role of Media Use Within an Integrated Behavioral Model (IBM) Approach to Vote Likelihood

2020 ◽  
pp. 000276422097505
Author(s):  
R. Lance Holbert ◽  
Nicholas C. Dias ◽  
Bruce W. Hardy ◽  
Kathleen Hall Jamieson ◽  
Matthew S. Levendusky ◽  
...  
Keyword(s):  
Reasoned Action ◽  
Action Theory ◽  
Media Use ◽  
Behavioral Model ◽  
Political Interest ◽  
Mediation Model ◽  
Integrated Behavioral Model ◽  
Vote Intention ◽  
Reasoned Action Theory

Political interest is a key predictor of likelihood to vote. We argue that the political interest–vote intention relationship can be explained by well-established theories that predict behavior across domains (e.g., theory of reasoned action, theory of planned behavior). Relying on the integrated behavioral model, we propose a core mediation model with vote likelihood (i.e., behavioral intention) as the dependent variable. Two types of media use (conservative and liberal–moderate) are then assessed in relation to the core model. We explore the ways in which our results contribute to theory and outline a research agenda.

Aspek Cognitive, Affective dan Siubjective Norm dalam Keputusan - Pembelian Konsumen Pada Industri Jasa Penerbangan di Yogyakarta

2006 ◽  
Vol 1 (1) ◽  
pp. 51
Author(s):  
Santi Santi ◽  
Gidion P. Adirinekso
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Reasoned Action ◽  
Action Theory ◽  
Air Transportation ◽  
Subjective Norm ◽  
Service Industries ◽  
Cognitive Aspect ◽  
Reasoned Action Theory ◽  
The Individual

This research tries to analyze the fficts of cognitive aspect,affictive aspect and subjective norm on consumer purchasing behavior in the services of Air Transportation Industries in Yog'takarta. Reason Action Theory that is suggested by Ajzen and Fishbein (1980) is used to develop research model. The model is composed of attitudinal, social influence and intention variables to predict iehavior. The theory assertsthat the intention to perform behavior is determined by the individual attitude towards performing the behavior and subjective norm that are held by an individual.To solve the problem, this research uses Structural EquationModel (SEITI) technique to test research hypothesis with 186 samples that have been gathered with purposive random sampling method. In this research, attitude has been measured by cognitive aspect (reliability, empathy, ossurance and responsiveness) and affective aspect (facility, equipment and ambience), and subjective norrn by group of references (family andfriends).The result shows that cognitive and affective aspect has positiveand significant ffict to consumer behavior. The attitude also haspositive and significant ffict to consumer behavior. This result supports Kirk L. Wakefield and J"ffrey G. Blodgett research in Customer Response to Intangible and Tangible Service Factors, 1999. On the contrary, subjective norms aspects have positive fficts on behavior, but it's not significant. Service industries like air transportation in Yogtakarta have to pay more attention to the voriable of responsivenessempathy, reliability and assurance as a one of strategt to draw more consumers.Keywords: Reasoned Action Theory, Structural Equation Motdel.

scholarly journals Management of Student Entrepreneurship Development at the West Java-Indonesia Private Islamic College

2020 ◽  
Vol 9 (6) ◽  
pp. 286
Author(s):  
Ahmad Rusdiana ◽  
Rahman Setia ◽  
Abdul Muin ◽  
Aam Abdillah
Keyword(s):  
Structural Equation ◽  
Reasoned Action ◽  
Action Theory ◽  
Entrepreneurial Intention ◽  
The Philippines ◽  
Entrepreneurial Intentions ◽  
Entrepreneurial Education ◽  
Student Entrepreneurship ◽  
Negative Effect ◽  
Reasoned Action Theory

This study aims to explore the relations between the factors of the start-up environment and entrepreneurial intentions of students in universities in Vietnam and the Philippines by com­bining key elements of theory of reasoned action, theory of planned behaviour, theory of en­trepreneurial events and model of entrepreneurial potential. Research findings were expected to test the appropriateness of this proposed model in the context of Vietnam and the Philippines. A bilateral survey was carried out among 819 students at five universities in Vietnam and the Philippines and the Structural Equation Modelling was applied to estimate the determinants of the students’ entrepreneurial intentions. The findings indicated that subjective norms, en­trepreneurial education, entrepreneurial desirability, and entrepreneurial motivation were po­sitively related to perceived feasibility. Entrepreneurial education was the key determinant of entrepreneurial intention. Barriers for startups demonstrated a negative effect on the perceived feasibility. The key role of entrepreneurial education to entrepreneurial intention was confirmed in both countries. However, there are existing challenges in entrepreneurial education which required more respective supports from governments to promote the enterprise development.

The Role of Career Self-Efficacy on the Effect of Parental Career Behaviors on Career Exploration: A Study on School of Tourism and Hotel Management’ Students

2016 ◽  
Vol 3 (1) ◽  
pp. 143 ◽  
Author(s):  
Selahattin Kanten ◽  
Pelin Kanten ◽  
Murat Yeşiltaş
Keyword(s):  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Career Exploration ◽  
Equation Modeling ◽  
Survey Method ◽  
Hotel Management ◽  
Mediating Role ◽  
The Impact

This study aims to investigate the impact of parental career behaviors on undergraduate student’s career exploration and the mediating role of career self-efficacy. In the literature it is suggested that some social and individual factors facilitate students’ career exploration. Therefore, parental career behaviors and career self-efficacy is considered as predictors of student’s career exploration attitudes within the scope of the study. In this respect, data which are collected from 405 undergraduate students having an education on tourism and hotel management field by the survey method are analyzed by using the structural equation modeling. The results of the study indicate that parental career behaviors which are addressed support; interference and lack of engagement have a significant effect on student’s career exploration behaviors such as intended-systematic exploration, environment exploration and self-exploration. In addition, it has been found that one of the dimensions of parental career behaviors addressed as a lack of engagement has a significant effect on career self-efficacy levels of students. However, research results indicate that student’s career self-efficacy has a significant effect on only the self-exploration dimension. On the other hand, career self-efficacy has a partial mediating role between lack of engagement attitudes of parents and career exploration behaviors of students.

Application Of Technology Acceptance Model Of Unified Payment Interface Services Adoption In Mysuru City: An Exploratory Study

2019 ◽  
Vol 118 (6) ◽  
pp. 25-35
Author(s):  
Vinay S
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Banking Sector ◽  
Primary Data ◽  
Equation Modeling ◽  
Security Issues ◽  
Acceptance Model ◽  
Structured Questionnaire

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.

Work Life Balance and Job Satisfaction - A Structural Equation Modeling

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 156-162
Author(s):  
Dr. D. Shoba ◽  
Dr. G. Suganthi
Keyword(s):  
Job Satisfaction ◽  
Structural Equation ◽  
Well Being ◽  
Work Life ◽  
Work Life Balance ◽  
Equation Modeling ◽  
Subjective Well Being ◽  
Life Balance ◽  
Study Results

Work-Life balance has its importance from ancient days and the concept is very old, from the day the world has been created. There was a drastic change that has occurred in the market of teachers and their personal profiles. There are tremendous changes in various families which have bartered from the ‘breadwinner’ role of traditional men to single parent families and dual earning couples. This study furnishes an insight into work life balance and job satisfaction of teachers working in School of Villupuram District. The sample comprises of 75 school teachers from Government and private schools in Villupuram District. The Study results that there is increasing mediating evidence in Work-life balance as well as Job satisfaction of teachers are not affected by the type of school in which they are working. Job satisfaction or Pleasure of life will be affected as a whole by Work life balance of an individual which is the main which can be calculated by construct of subjective well being.

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