Other Dimensions Involved in Shopping Center Preference
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What determines customer preference for shopping centers? How important is driving time? A study of driving times for shoppers in seven shopping centers in Cleveland, Ohio is reported and compared with the findings of an earlier study published in the JOURNAL OF MARKETING.
2019 ◽
Vol 8
(11)
◽
pp. 3192-3194
2019 ◽
2021 ◽
Vol 12
(5)
◽
pp. 333-339
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Keyword(s):
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