scholarly journals Strategi Pemasaran Usaha Art Shop Lokal Dalam Menghadapi Persaingan Global Di Lingkungan Batu Belig, Kelurahan Kerobokan Kelod, Kabupaten Badung

2018 ◽  
Vol 5 (1) ◽  
pp. 17
Author(s):  
Kadek Ayu Purnamasari ◽  
Made Sukana
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Market Segmentation ◽  
Qualitative Data ◽  
New Product ◽  
Corporate Identity ◽  
Innovative Design ◽  
Innovative Products ◽  
Depth Interviews

This study aims to determine the marketing strategy for the local art shops at Batu Belig, Badung Regency. This research is interesting to be conducted because there is a difference between local and foreign art shops which could be identified from several aspects. This research is both interesting as well as important to make the local peoples as locals entrepreneurs  to be able to compete with the investors. The data in this study are qualitative data, which were obtained based on the results of observation, in- depth interviews, literature studies, and questionnaires. The amount of sampling is 60 respondents and they were selected using purposive and accidental sampling. In  order to survive in this tourism business, local owners must have a marketing strategy to increase the promotion by introducing Balinese culture, creat the innovative design of new product, making corporate identity, and increasing market segmentation,  the positive image, product quality and the quality of service. The suggestion in this study is local entrepreneurs should be able to create some innovative products that are more representing  Balinese culture.  Keywords: art shop, strategy, Balinese culture

scholarly journals PROMOTION AND QUALITY OF SERVICE WITH INTERESTS TO VISIT TOURIST OBJECTS: SISTEMATIC SEARCH

2020 ◽  
Vol 2 ◽  
pp. 3-7
Author(s):  
Nellyn Lutur
Keyword(s):  
Quality Of Service ◽  
Local Government ◽  
Service Quality ◽  
Marketing Strategy ◽  
Local Governments ◽  
Tourism Industry ◽  
Systematic Search ◽  
Stable Conditions ◽  
The Right

The aim of the research is the systematic search of promotion and quality of service with interest to visit tourist objects. This article is a systematic search that collects data from relevant indexed journals in Indonesia. These findings are discussed in a theoretical study so as to produce a conclusion. This article draws the conclusion that in the current era, the use of the right marketing strategy is very important because many new attractions are emerging as competitors. Applying the right marketing strategy will bring tourists and make tourists who have visited have an interest to visit again. The interest in revisiting is the encouragement of someone to carry out a visit to the destination that was visited. The regional tourism industry pays attention to the duties and functions of the promotion department and service quality in planning and implementing strategies that optimize a tourist interest. The quality of service within these institutions and local governments in the field of tourism is very closely related and has a strong influence on the tourism industry. There are promotion factors and service quality, connected with the interest of the local government in tourists visiting directly or indirectly, thus affecting the development of industries in the region. The attitude of the local government directly influences the visit of domestic and foreign tourists, then indirectly the situation and stable conditions in political, economic and security developments. The contribution of this research is to study theories about promotion and service quality with an interest in visiting tourist objects.

scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN WISATAWAN MELALUI KUALITAS PELAYANAN (STUDI KASUS OBYEK WISATA KEPULAUAN SERIBU)

2018 ◽  
Vol 13 (1) ◽  
pp. 90-104
Author(s):  
Sukarni Novita Sari
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Structural Equation ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
Analysis Technique ◽  
The Face

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.

scholarly journals Pengelolaan Ekowisata Boonpring oleh Badan Usaha Milik Desa (BUMDes) Dalam Meningkatkan Pendapatan Asli Desa

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Driana Leniwati ◽  
Aliya Nur Aisyah
Keyword(s):  
Qualitative Data ◽  
Case Study Design ◽  
Tourism Sector ◽  
Qualitative Descriptive ◽  
Community Data ◽  
The Village ◽  
Depth Interviews ◽  
Descriptive Method

The aimed of this study was to analyze the management of Boonpring Ecotourism by Village Owned Enterprises (BUMDes) in order to increase income of the village (PADes). This study uses a case study design with a qualitative descriptive method. Qualitative data obtained by conducting in depth interviews, observations and documentation. The informants in this study were the Head of village, the Head of BUMDes, staff and community. Data reduction, data presentation, trianggulation and conclusion are data analysis  used in this study. The results of the study stated that the management of Boonpring Ecotourism had been carried out well by the Village-Owned Enterprises (BUMDes) of Sanan Kerto in accordance with the cooperative, participatory, transparent, accountable, and sustainable principles. Good management of Boonpring Ecotourism is expected to increase Income of village in a sustainable manner by exploring the potential of villages through the tourism sector even though there are obstacles in the application of participatory principles, namely the quality of Human Resources (HR) that need to be trained.Keywords: Management Principles; tourismp; BUMDes; Income of Village. AbstrakTujuan dari penelitian ini adalah untuk menganalisis pengelolaan Ekowisata Boonpring oleh Badan Usaha Milik Desa (BUMDes) dalam rangka meningkatkan pendapatan desa (PADes). Penelitian ini menggunakan desain studi kasus dengan metode deskriptif kualitatif. Data kualitatif diperoleh dengan melakukan wawancara secara mendalam, observasi dan dokumentasi. Informan dalam penelitian ini adalah Kepala Desa, kepala BUMDes, karyawan, dan masyarakat. Reduksi data, penyajian data, trianggulasi dan penarikan kesimpulan merupakan analisis data yang digunakan dalam penelitian ini. Hasil penelitian menyatakan pengelolaan Ekowisata Boonpring sudah dilakukan dengan baik oleh Badan Usaha Milik Desa (BUMDes) Sanan kerto sesuai dengan prinsip kooperatif, partisipatif, emansipatif, transparan, akuntable, dan sustainable. Pengelolaan Ekowisata Boonpring yang baik diharapkan dapat meningkatkan Pendapatan Asli Desa secara berkelanjutan dengan menggali potensi desa melalui sektor pariwisata walaupun ada kendala dalam penerapan prinsip partisipatif yaitu kualitas Sumber Daya Manusia (SDM) yang perlu dilatih.Kata Kunci: Prinsip Pengelolaan, wisata, BUMDes, PADes. 

scholarly journals IDENTIFIKASI NON VALUE ADDED ACTIVITY MELALUI ACTIVITY-BASED MANAGEMENT UNTUK MENINGKATKAN EFISIENSI HOTEL TRAVELLO MANADO

2013 ◽  
Vol 8 (4) ◽  
Author(s):  
Irna Prisye Daleno ◽  
David Paul Elia Saerang ◽  
Inggriani Elim
Keyword(s):  
Quality Of Service ◽  
Qualitative Data ◽  
Service Industry ◽  
Value Added ◽  
The Other ◽  
Manufacture Industry ◽  
Fierce Competition ◽  
Cost Report ◽  
The Given

Faced with the globalization era filled with fierce competition, companies must be able to improve the performance and adaptability to the existing environment to be able to continue to compete. The rivalry does not happen in manufacture industry environmentbut also in service industry, with increasing the competition in service industry especially in hotel, so Travello Hotel should create a competitive excellence. Therefore to create that excellence,  Travello Hotel should has efficiency with the way to manage the activity without cutdown the quality of service that give to customer. This method use to manage the activity, so that create this efficiency is calledActivity-Based Management.The research has done in room division of Manado Travello Hotel. The research is descriptive which analyze to all activity in room division of  Travello  Hotel and classify that activity to be value added activity and non value added activity. The value added activity will be eliminated or combined with the other activity that is similar, so that the value added non cost appear from this activity could reduced the amount. The data that used in this research is quantitative as cost report in room division in Travello Hotel tahun 2012 and the qualitative data is like tool from the Hotel.The conclusion this research is to apply the method of activity-basedManagement, Travello Hotel reduces the non value added cost so it can create afficiency without cutdown the quality of service the given from Travello Hotel to customer, with using the activity-based management,the totally of expense in room division are decreases as much as Rp. 176.226.624,08 from Rp. 3.576.508.933,00 to be Rp. 3.400.282.308,92.

scholarly journals Layanan Prima menuju ”Quality Tourism” Bali

1970 ◽  
Vol 1 (1) ◽  
pp. 53-66
Author(s):  
I Wayan Nurjaya ◽  
Solihin Solihin ◽  
I Nyoman Kanca
Keyword(s):  
Qualitative Research ◽  
Quality Of Service ◽  
Data Collection ◽  
Hotel Management ◽  
Positive Image ◽  
Special Services ◽  
Tourist Accommodation ◽  
The Impact ◽  
Depth Interviews

Increasingly competitive competition among tourist accommodation providers, encourage the star hotel management and villas in Kuta to provide special services to their guests. In fact, such kind of services will lead to a concept of tourism called ”quality tourism”. This paper is a qualitative research. Its data collection was done through document study, observation, and in-depth interviews with 11 informants, consisting of five villas’s star hotel liners, three hotel and villa’s guests, and three observers of Bali tourism business. The result of the study shows that the excellent services to the guests provided by villa and hotel management in Kuta is the implementation of the concept of sapta pesona, done at the stage of pre-arrival service, reception service, housekeeping service, and food & bevarage. The impact of this excellent services gives tourist loyalty and revisit, reinforces the positive image of Bali tourism, and supports the sustainability of accommodation services and tourism business. In general, the excellent services for hotel and villa guests in Kuta has supported the efforts to realize the quality tourism in Bali. Innovations to improve the quality of service for hotel and villa guests are needed according to the development and demands of the tourism market.

scholarly journals Organisational citizenship behaviour and service delivery in urban local governments in Uganda

2021 ◽  
pp. 24-39
Author(s):  
Wilberforce Turyasingura ◽  
Lazarus Nabaho
Keyword(s):  
Quality Of Service ◽  
Service Delivery ◽  
Local Governments ◽  
Qualitative Data ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Performance Culture ◽  
Legal Frameworks ◽  
National Governments

The quality of service delivery in decentralised local governments (LGs) in Uganda remains largely unsatisfactory, despite central government’s efforts to improve resource allocation and develop supporting legal frameworks. This has been partly linked to the extent to which LG staff exhibit ‘organisational citizenship behaviour’ (OCB). Extant literature has not given adequate attention to OCB in the decentralisation discourse, especially in sub-national governments within developing countries such as Uganda. This paper tackles the issue of OCB among LG employees and its relationship to service delivery by addressing the following questions: (a) what is the level of OCB among LG employees and (b) to what extent do various dimensions of OCB relate to the quality of service delivery in the decentralised LG context? The study is a cross-sectional survey of 165 LG staff in central Uganda. Both quantitative and qualitative data were collected. Using content analysis and correlational analysis, the study found that OCB among LG employees is too low, and that higher levels of OCB are associated with improved service delivery. The study recommends that LGs should prioritise effective leadership and supervision, a client-centred performance culture, and empowerment of staff in order to promote OCB among employees and thereby enhance service delivery to local communities.

scholarly journals MEMAKNAI FENOMENA KETERLAMBATAN PENGELUARAN KAS DAERAH PADA SEKRETARIAT DAERAH KABUPATEN GIANYAR

2017 ◽  
pp. 4069
Author(s):  
I Wayan Budi Mahendra ◽  
I Putu Sudana ◽  
Ni Putu Sri Harta Mimba
Keyword(s):  
Financial Planning ◽  
Financial Management ◽  
Qualitative Data ◽  
Participant Observation ◽  
Management Training ◽  
Quality Of Leadership ◽  
Interpretive Paradigm ◽  
Accounts Payable ◽  
Depth Interviews

This study aims to find out how the concerned parties understand and interpret such phenomenon. In order to explore the understanding of related parties, phenomenology is used as a methodology, with interpretive paradigm as a study umbrella. The focus of the study taking place at the Regional Secretariat of Gianyar regency of three informants who deal directly with the Regional Accounts Payable process. Qualitative data were collected by conducting in-depth interviews and participant observation. The findings indicate that the leadership has an important role in the process of local cash outlay. The key problem faced is the quality of leadership that ultimately affeects the non-optimal financial planning, competence apparatus and bureaucratic. This study advises that it is required some efforts such as: arranging financial management training, regular meetings to evaluate the performance and implementing shorten bureaucracy policy.

WHAT ATTRIBUTES ARE SOUGHT BY CHINESE CASINO VISITORS WHEN THEY VISIT A CASINO?

2013 ◽  
Vol 7 (1) ◽  
pp. 17-37
Author(s):  
Sow Hup Chan ◽  
Penny Yim King Wan ◽  
Mark Speece
Keyword(s):  
Quality Of Service ◽  
Quantitative Data ◽  
Demographic Characteristics ◽  
Competitive Advantages ◽  
Benefit Segmentation ◽  
Innovative Products ◽  
Segmentation Approach

Understanding what attributes are sought by casino visitors during their visit to a casino can enable casino operators to enhance the quality of service elements. This study assessed the important casino attributes that casino visitors seek when visiting a casino. The study also seek to identify the major segments of casino visitors with similar preferences for casino attributes, and determine whether difference(s) may exist between segments in terms of trip behavior and socio-demographic characteristics. Using the benefit segmentation approach, quantitative data were collected from 371 Chinese casino visitors. Four distinct segments of Chinese casino visitors were identified; namely games customers, casual tryout customers, employee service customers, and casino goers. Two segments were actually concerned with gaming specifically. Based on the findings, we established that casinos need to identify strategic segments and allocate adequate resources to achieve the competitive advantages of each segment. Casinos also need to develop innovative products or services for particular segments whose members may not see gaming as the main reason to visit casinos. This research highlights the need to use benefit segmentation to understand the visitors to casino properties.

scholarly journals Allergy to Peanuts imPacting Emotions And Life (APPEAL): the impact of peanut allergy on children, adolescents, adults and caregivers in France

2020 ◽  
Vol 16 (1) ◽  
Author(s):  
Pascale Couratier ◽  
Romain Montagne ◽  
Sarah Acaster ◽  
Katy Gallop ◽  
Ram Patel ◽  
...  
Keyword(s):  
Peanut Allergy ◽  
Qualitative Data ◽  
Psychological Impact ◽  
Unmet Need ◽  
Developed Countries ◽  
Online Questionnaire ◽  
Life Study ◽  
The Impact ◽  
Depth Interviews

Abstract Background Peanut allergy (PA) has increased in developed countries and can have a dramatic effect on quality of life but data surrounding this is limited in France. Allergy to Peanuts imPacting Emotions And Life study (APPEAL) investigated the experience and impact of living with PA in France. Methods Respondents affected by PA directly (children aged 8–12 years, teenagers aged 13–17 years, or adults aged ≥ 18 years) or indirectly (caregiver) completed either an online questionnaire (APPEAL-1, N = 198), or provided in-depth interviews (APPEAL-2, N = 32). Quantitative data was evaluated using descriptive statistics. Qualitative data was analysed thematically, using MAXQDA software. Results Of 198 responders in APPEAL-1, 88% stated that PA affects their daily activities, and 74% felt isolated as a result of living with PA. Feelings of worry about exposure to peanuts on social occasions where food is involved was reported by 91%. A total of 44% reported some restrictions in their job options, 85% in socializing. Psychological impact of PA included responders feeling emotions of frustration (89%), uncertainty (87%), and stress (93%) and 93% reporting encountering instances of feeling different due to their PA. Main factors that drove PA impact included social activities and relationships; whereas main coping strategies to avoid peanuts included monitoring, communication and planning. Conclusion The analysis of French respondents from the APPEAL study demonstrates the impact and burden of PA on allergic children, teenagers, adults and their caregivers, and highlights the unmet need to be addressed.

Efficient lighting: reactivating the market through consumer stimulus

2014 ◽  
Vol 4 (4) ◽  
pp. 1-8
Author(s):  
Pável Reyes-Mercado ◽  
Dr Rajagopal
Keyword(s):  
Marketing Strategy ◽  
New Product Development ◽  
New Product ◽  
Subject Area ◽  
Marketing Strategies ◽  
Content Type ◽  
Innovative Products ◽  
Marketing Analysis ◽  
Product Technology ◽  
Compact Fluorescent Lamp

Subject area Marketing. Study level/applicability This case is oriented to undergraduate (BA) students taking courses in marketing strategy, branding, new product development and market research. Case overview This case deals with the events surrounding branding and positioning of a compact fluorescent lamp (CFL) by a multinational company settled in Mexico. After working in a private–public partnership (PPP) that deployed millions of CFLs in the Mexican market, the company is now striving to understand customer repurchase behaviour. The company executives are struggling with product, technology, and distribution issues. Their primary task is to develop an appealing marketing strategy and a tactical plan in the context of reduced budget and sceptic customers. Expected learning outcomes This study's task is to enhance student's ability to perform functional marketing analysis; to frame issues according to a given business model to solve the problems that organizations face in developing innovative products; and to propose alternate courses of action and formulate competitive marketing strategies. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

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