scholarly journals Strategi Pemasaran Pembiayaan Arrum Haji Dalam Meningkatakan Jumlah Nasabah di Unit Pegadaian Syariah (UPS) Cirebon Bisnis Center

2019 ◽  
Vol 2 (2) ◽  
pp. 163
Author(s):  
Oktavia Fajrin ◽  
Afif Muamar
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Analytical Approach ◽  
New Product ◽  
Marketing Strategies ◽  
Product Strategy ◽  
Product Price ◽  
Head Office ◽  
Promotion Strategies ◽  
Branch Office

<p>Hajj Financing for Micro Business (Arrum) Hajj in Pegadaian Syariah is relatively new, because this product was only launched in 2016. For this new product an introduction is needed to be able to attract the interest of the community. Therefore, this study aims to determine marketing strategies, the mechanism of Arrum Hajj financing registration, and to determine customer responses to Arrum Hajj products at the Pegadaian Syariah Cirebon Business Center. This study used a qualitative method with a descriptive analytical approach, and this research resulted in a marketing strategy conducted by the CBC Sharia Pawnshop Unit using a 4p strategy, namely Product, Price, Place, and Promotion. The results of this study found that the price and place strategy had been determined by the head office and the Pegaadian Sharia branch office. While the product strategy has been going very well, by providing services and comfort, as well as promotion strategies carried out by sharia pawnshops are quite diverse such as holding seminars, socialization, cross selling techniques and so on. Hajj arrum registration mechanism is in accordance with existing procedures. And the response given by Arrum Hajj financing customers is very good, because with the availability of Arrum Hajj products can ease the burden on customers and can quickly get a portion of Hajj.</p>

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

scholarly journals Jenang Karomah Marketing Strategy and Its Impact on Women's Purchase Intention

2021 ◽  
Vol 4 (2) ◽  
pp. 2200-2207
Author(s):  
Yulia Friyanni
Keyword(s):  
Marketing Strategy ◽  
Purchase Intention ◽  
Research Method ◽  
Marketing Strategies ◽  
Internet Technology ◽  
Pricing Strategies ◽  
City Center ◽  
Product Price ◽  
Place Promotion ◽  
Promotion Strategies

Jenang Karomah is a business brand that has been established for 24 years to experience the dynamics of sales ups and downs. It is estimated that there is a link between variables of marketing strategy and service quality, especially for women buyers. This variable encourages researchers to research more about marketing strategies which include product, price, place, promotion. This study aims to analyze the marketing strategy of Jenang Karomah in Kudus and their impact on women's buying interest. The research method used in this study is a qualitative method, namely observation and interviews as data collection techniques. The results found four strategies developed by Jenang Karomah. First, the product strategy; packing with a good color, shape and brand, although still found packaging that is less tidy or defective. Second, place strategy; Jenang Karomah is located near the Kudus City Center where the majority of the community are also jenang sellers which results in competition to attract women buyers. Third, pricing strategies; Jenang Karomah fluctuates prices, especially during the moments of the big day before Lebaran or celebration which results in women's buying interest becoming very selective. Fourth, promotion strategies; Jenang Karomah has done offline promotions, but lacks promotion based on internet technology, namely social media such as YouTube, Instagram, Facebook, and Twitter which are widely used by young women as potential buyers. Four strategies developed by Jenang Karomah have influenced women's buying interest in Kudus City. The research method used in this study is qualitative with a descriptive analytical approach.

scholarly journals STRATEGI PEMASARAN TERHADAP PENJUALAN PRODUK TABUNGAN IB HASANAH DI PT. BANK NEGARA INDONESIA SYARIAH KANTOR CABANG JAKARTA BARAT

2017 ◽  
Vol 9 (1) ◽  
pp. 53 ◽  
Author(s):  
Raden Ajeng Entaresmen ◽  
Desy Putri Pertiwi
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Islamic Banks ◽  
Product Price ◽  
Place Promotion ◽  
Product Marketing ◽  
Conventional Banks ◽  
Branch Office

<p>BNI Syariah branch office in West Jakarta has one of funding products that Savings iB Hasanah useful for pure investment vehicles Shariah compliance, where customers can make deposits and withdrawals of cash very easily. In marketing this product, BNI Syariah use 2 pattern to implement a marketing strategy that intensification patterns for customers who already have a product BNI Syariah and extension patterns for prospective customers at other banks that have not used that product at BNI Syariah. Besides, in general BNI Syariah has some marketing strategies that include 9P is Process, People, Product, Price, Place, Promotion, Partners, Presentation, and Passion. Employees who are experts in marketing their products to barriers such as the lack of make Savings iB Hasanah customers, how to services and lack of staff was quick to respond, competition between conventional banks and Islamic banks BNI Syariah office supplies in some areas.</p><p>Keywords : Marketing strategy, Savings iB Hasanah, Product marketing barriers savings iB Hasanah</p>

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

scholarly journals IMPORTÂNCIA DAS ESTRATÉGIAS DE MARKETING PARA AS EMPRESAS BRASILEIRAS DE PAPEL E CELULOSE

FLORESTA ◽  
2001 ◽  
Vol 31 (12) ◽  
Author(s):  
João Carlos Garzel Leodoro Da Silva ◽  
Rubens Da Costa Santos ◽  
Elisabeth Hildebrand ◽  
José Sawinski Júnior ◽  
Pedro Giovani Lacowicz ◽  
...  
Keyword(s):  
Marketing Strategies ◽  
Pulp And Paper ◽  
Minor Importance ◽  
Price Promotion ◽  
Product Price ◽  
External Market ◽  
Promotion Strategies ◽  
The One ◽  
Product Strategies ◽  
Price Strategies

Este trabalho mostra a importância atribuída pelas empresas brasileiras exportadoras de papel e celulose às estratégias de produto, preço, promoção, distribuição e variáveis estratégicas de marketing, nos períodos de 1990-1995 e 1996-2000. Com base no volume produzido, volume exportado e participação das exportações na produção, as empresas foram separadas em dois grupos: EGI (empresas com grande interesse no mercado externo) e EPI (empresas com pequeno interesse no mercado externo). Os resultados apontam para um aumento da importância das estratégias propostas para o período 1996-2000, na opinião dos dois grupos de empresas (EGI e EPI). Ocorreu pouca diferença quanto à importância atribuída às estratégias de produto, preço, promoção, distribuição e marketing, tanto pelas EGI quanto EPI. Do conjunto de estratégias analisadas, as que apresentaram menor importância foram às estratégias de promoção, para os dois grupos de empresas, em ambos períodos. Por outro lado, as estratégias consideradas mais importantes, entre 1990-1995, foram as de preço, para os dois grupos. No período 1996-2000 passaram a ser consideradas mais importantes, pelas EGI, as de marketing e produto, e pelas EPI, as estratégias de produto e preço. International marketing strategies in the Brazilian pulp and paper companies Abstract This work shows the importance the Brazilian pulp and paper export companies attribute to the product, price, promotion and distribution strategies and to the marketing strategic variables in the 1990-2995 and 2996-2000 periods. Considering the produced volume, exported volume and the export participation in the production, the companies were classified in two groups: EGI (companies with large interest in the external market) and EPI (companies with small interest in the external market). The results point to an increase of the importance of the strategies proposed to the 1996-2000 period in the opinion of the two groups of companies (EPI and EGI). It was verified minimum differences about the importance attributed to the product, price, promotion, distribution and marketing strategies by the two groups. Of the set strategies analyzed, the one that presented minor importance was the promotion strategies, for both groups and periods. On the other hand, the price strategies were considered more important to the 1990-1995 periods, for the two groups. In relation of the 1996-2000 period, the EGI companies, and the product and price strategies by the EPI companies considered the marketing and product strategies more important.

Efficient lighting: reactivating the market through consumer stimulus

2014 ◽  
Vol 4 (4) ◽  
pp. 1-8
Author(s):  
Pável Reyes-Mercado ◽  
Dr Rajagopal
Keyword(s):  
Marketing Strategy ◽  
New Product Development ◽  
New Product ◽  
Subject Area ◽  
Marketing Strategies ◽  
Content Type ◽  
Innovative Products ◽  
Marketing Analysis ◽  
Product Technology ◽  
Compact Fluorescent Lamp

Subject area Marketing. Study level/applicability This case is oriented to undergraduate (BA) students taking courses in marketing strategy, branding, new product development and market research. Case overview This case deals with the events surrounding branding and positioning of a compact fluorescent lamp (CFL) by a multinational company settled in Mexico. After working in a private–public partnership (PPP) that deployed millions of CFLs in the Mexican market, the company is now striving to understand customer repurchase behaviour. The company executives are struggling with product, technology, and distribution issues. Their primary task is to develop an appealing marketing strategy and a tactical plan in the context of reduced budget and sceptic customers. Expected learning outcomes This study's task is to enhance student's ability to perform functional marketing analysis; to frame issues according to a given business model to solve the problems that organizations face in developing innovative products; and to propose alternate courses of action and formulate competitive marketing strategies. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals Aspek Digital Marketing Bagi Kemajuan Disc Jockey

2019 ◽  
Vol 11 (1) ◽  
pp. 13-20
Author(s):  
Liliana Dewi ◽  
Marco Tantomo
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Research Subjects ◽  
Disc Jockey

This study aimed  to find out the Evaluation of Marketing Strategies for Shift Paradigm. The method used in this research was a qualitative method. Research subjects involved 7 consumers, Shift Paradigm members, expert marketing, and lecturers EP6. This study found Paradigma Shift’s marketing strategy was not  effective. Using digital marketing was recommended to maximize marketing strategies for Shift Paradigm. In addition to a digital marketing, involving event planner and promoter were also recommended to reach  the marketing targets of the shift paradigm. The results of this study are expected to serve as review materials for the Evaluation of Marketing Strategies for Shift Paradigm and other Disc Jockey Management.

scholarly journals Aspek Digital Marketing bagi Kemajuan Disc Jockey

2019 ◽  
Vol 11 (1) ◽  
pp. 13-20
Author(s):  
Liliana Dewi ◽  
Marco Tantomo
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Research Subjects ◽  
Disc Jockey

This study aimed  to find out the Evaluation of Marketing Strategies for Shift Paradigm. The method used in this research was a qualitative method. Research subjects involved 7 consumers, Shift Paradigm members, expert marketing, and lecturers EP6. This study found Paradigma Shift’s marketing strategy was not effective. Using digital marketing was recommended to maximize marketing strategies for Shift Paradigm. In addition to a digital marketing, involving event planner and promoter were also recommended to reach  the marketing targets of the shift paradigm. The results of this study are expected to serve as review materials for the Evaluation of Marketing Strategies for Shift Paradigm and other Disc Jockey Management.

scholarly journals ANALISIS KEBERADAAN BRANDING DALAM MENUNJANG DIGITAL MARKETING PADA USAHA MINA GIRI

2021 ◽  
Vol 3 (2) ◽  
pp. 70-80
Author(s):  
Sugeng Santoso ◽  
Ni Made Sania Indri Wahyuni ◽  
Ni Komang Aprilia Enisari
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Qualitative Method ◽  
Digital Marketing ◽  
Product Strategy ◽  
Marketing Process ◽  
Descriptive Approach ◽  
Product Marketing

Tujuan penelitian ini adalah (1) untuk menganalisis strategi pemasaran produk melalui branding yang dilakukan Usaha Mina Giri, dan (2) untuk mengetahui kendala-kendala pemasaran produk Mina Giri. Penelitian ini dilakukan sebagai bentuk aktualisasi peran peneliti dalam menyikapi problematika yang dihadapi UMKM dalam strategi memasarkan suatu produk. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang dilakukan ialah melalui observasi, wawancara, dokumentasi, dan triangulasi data. Hasil penelitian ini menunjukkan bahwa dibutuhkan adanya peranan dalam meningkatkan branding untuk menstimulus proses pemasaran produk. The purpose of this study were (1) to analyze the product marketing strategy through branding carried out by Mina Giri business (2) to determine the constraints of marketing Mina Giri products. This research was conducted as a form of actualizing the role of researchers in addressing the problems faced by MSMEs in marketing a product strategy. This study uses a qualitative method with a descriptive approach. Data collection techniques used are through observation, interviews, documentation, and data triangulation. The results of this study indicate that a role is needed in increasing branding to stimulate the product marketing process.

scholarly journals Strategi Marketing Media Cetak di Era Digital (Studi pada Majalah Sindo Weekly)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 411
Author(s):  
Desi Natalia ◽  
Muhammad Gafar Yoedtadi
Keyword(s):  
Marketing Strategy ◽  
World View ◽  
Digital Age ◽  
Marketing Strategies ◽  
The Internet ◽  
Depth Information ◽  
Media Convergence ◽  
Product Price ◽  
The Media ◽  
Fierce Competition

Development of the media today is very fast and fierce as well as increasingly fierce competition. The internet is one technology that can change the world view pattern. Consumers use the internet as a means of finding and getting the most up-to-date news. It is estimated that consumers access news through the internet every week. To be able to survive in this digital age, the right marketing strategy is needed. Marketing also helps in helping life magazines. One magazine that can still survive today is Sindo Weekly magazine. Sindo Weekly is a subsidiary of MNC Group which is still active in magazine printing and is sheltered by PT Hikmat Makna Aksara as a publisher. Sindo Weekly can survive using the media convergence strategy of having online and print editions. In addition, using media convergence, there are also several marketing strategies that are used to survive in the digital age. The marketing strategy used by Sindo Weekly is to use a mixed marketing strategy (product, price, promotion and promotion). This magazine has a special purpose which is to find out the types of marketing strategies used by Sindo Weekly magazine in the digital age. Using descriptive qualitative research to produce data from trusted informants. Data collection used in this research is to study case studies reporting comparative studies, field observations and literature studies. Researchers conducted interviews with speakers and observations with PT Hikmat Makna Aksara and used literature studies to obtain data such as company history, vision and mission and data in general. Researchers also use data analysis techniques to obtain in-depth information about research topics and also provide research to obtain important data. The core of this research is the Sindo Weekly marketing strategy magazine to survive in the digital era, namely media convergence and marketing strategies (products, prices, promotions, distribution).Perkembangan media saat ini sangat pesat dan disertai juga persaingan yang semakin ketat. Internet merupakan salah satu teknologi yang dapat merubah pola pandangan dunia. Pengguna internet menggantungkan pada situs untuk memperoleh berita. Dua sampai tiga pengguna internet mengakses situs untuk mendapatkan berita terbaru setiap minggunya. Untuk dapat bertahan di era digital ini dibutuhkan strategi pemasaran yang tepat. Marketing juga berperan dalam membantu kehidupan majalah. Salah satu majalah yang masih bisa bertahan saat ini adalah majalah Sindo Weekly. Sindo Weekly merupakan salah satu anak perusahaan dari MNC Group yang masih aktif dalam percetakan majalah dan dinaungi oleh PT Hikmat Makna Aksara sebagai penerbit. Sindo Weekly dapat bertahan dikarenakan menggunakan strategi konvergensi media yaitu memiliki edisi online dan edisi cetak. Selain, menggunakan konvergensi media, terdapat juga beberapa strategi marketing yang digunakan untuk bertahan di era digital. Strategi pemasaran yang digunakan Sindo Weekly yaitu menggunakan strategi marketing mix (produk, harga, promosi dan promosi). Penelitian ini bertujuan untuk melihat bagaimana strategi marketing majalah Sindo Weekly di era digital. Menggunakan metodologi penelitian kualitatif deskriptif untuk menghasilkan data dari narasumber terpercaya. Pengumpulan data dalam penelitian ini menggunakan  pendekatan studi kasus yaitu dengan metode wawancara, observasi dan studi literatur. Peneliti melakukan wawancara dengan narasumber dan observasi dengan mengunjungi PT Hikmat Makna Aksara serta menggunakan studi literatur untuk mendapatkan data seperti sejarah perusahaan, visi dan misi dan data pada umumnya. Peneliti juga menggunakan reduksi data, penyajian data dan kesimpulan. Dengan tujuan agar dapat memudahkan peneliti untuk mengutip data yang penting. Hasil dari penelitian ini adalah strategi pemasaran yang digunakan Sindo Weekly untuk bertahan di era digital yaitu konvergensi media, strategi produk, strategi harga, strategi promosi dan strategi distribusi.

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