Salespeople as Researchers: Help or Hazard?

1980 ◽  
Vol 44 (3) ◽  
pp. 36-39
Author(s):  
James H. Fouss ◽  
Elaine Solomon
Keyword(s):  
Pilot Study ◽  
Market Research ◽  
Sales Representatives ◽  
Research Results

This article describes the background, methodology, and results of a pilot study which compared the market research results achieved by airline representatives versus professional interviewers. The study demonstrates that it is difficult for sales representatives to collect unbiased information.

MORAL SKILLS OF SCHOOLCHILDREN

2005 ◽  
Vol 33 (4) ◽  
pp. 383-390
Author(s):  
Sarunas Sniras ◽  
Romualdas Malinauskas
Keyword(s):  
Middle School ◽  
Pilot Study ◽  
Middle Schools ◽  
Age Groups ◽  
Selection Method ◽  
Random Selection ◽  
Age Group ◽  
Significant Extent ◽  
Research Results

Data which would reveal the importance and level of moral skills of schoolchildren are still lacking. This research investigated children in 2 age groups and was based on the Moral Skills Inventory (Bakutyte, 1999). For the present study, this inventory was adapted after carrying out a pilot study at one middle school in Kaunas, Lithuania. Subjects were chosen by a random selection method in the Lithuanian middle schools of Kaunas, Klaipeda and Vilnius. Schoolchildren were questionned in the age groups 10 to 12 (258) and 13 to 15 (294) respectively. Our research results prove that schoolchildren aged from 13 to 15 try very hard to be sensitive towards others: and are trying much harder to console to a statiscally significant extent (p<.05) in comparison to the 10 to 12 age group.

INTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION

2021 ◽  
pp. 363-374
Author(s):  
NEDELJKO PRDIĆ ◽  
SARA KOSTIĆ
Keyword(s):  
Market Research ◽  
Social Role ◽  
Marketing Research ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Research Results ◽  
The Future ◽  
Market Approach ◽  
Agriculture Products

Bazaars are important topic in historical and also modern market approach, as one of the basic marketing channals for sale of agriculture products. Perception of bazaar markets in the future is not real without usage of integrated marketing communications in comuniaction with costumers. IMC enable for bazaars to make an efficient contact with consumers and other public, for the purpise of fullfiling busines aims of bazaars on market. Research results show that the efficiency of bussines is manifested in tactical integrated marketing communications. By experience method and methods of marketing research, we came to conclusion that integrated marketing communications may promote bazaars on the market using sinergy of different instruments. The conclusion is that IMK are much cheaper in comparison to mass comunications and ti is possible to promote bazaars on the market and stress their social role, using IMK.

scholarly journals Labor Market Need Analysis as Basis for the Foundedness of Occupational Standards in the Field of Maritime Management

2016 ◽  
Vol 5 (1) ◽  
pp. 29-39
Author(s):  
Merica Slišković ◽  
Helena Ukić ◽  
Eli Marušić
Keyword(s):  
Labor Market ◽  
Market Research ◽  
Personnel Training ◽  
Specific Knowledge ◽  
Training And Education ◽  
Knowledge And Skills ◽  
Research Results ◽  
Need Analysis ◽  
Occupational Standards

This paper presents the results of a maritime sector labor market research conducted to identify key tasks, specific knowledge and skills required for the development of appropriate occupational standards in the field of maritime management. Data were collected by survey of a sample of potential employers for the professions of “Manager in Marinas and Nautical Tourism“ and “Maritime Personnel Training and Education Coordinator”. Research results indicate both professions are recognized by prospective employers and that appropriate standards need to be developed.

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