Industry Clients’ Perceptions and Preferences for R&D Services: Indicators from Comparative Market Research Results

1998 ◽  
Vol 1 (5-6) ◽  
pp. 27-36
Author(s):  
Judy Marcure
Keyword(s):  
Market Research ◽  
Research Results

INTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION

2021 ◽  
pp. 363-374
Author(s):  
NEDELJKO PRDIĆ ◽  
SARA KOSTIĆ
Keyword(s):  
Market Research ◽  
Social Role ◽  
Marketing Research ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Research Results ◽  
The Future ◽  
Market Approach ◽  
Agriculture Products

Bazaars are important topic in historical and also modern market approach, as one of the basic marketing channals for sale of agriculture products. Perception of bazaar markets in the future is not real without usage of integrated marketing communications in comuniaction with costumers. IMC enable for bazaars to make an efficient contact with consumers and other public, for the purpise of fullfiling busines aims of bazaars on market. Research results show that the efficiency of bussines is manifested in tactical integrated marketing communications. By experience method and methods of marketing research, we came to conclusion that integrated marketing communications may promote bazaars on the market using sinergy of different instruments. The conclusion is that IMK are much cheaper in comparison to mass comunications and ti is possible to promote bazaars on the market and stress their social role, using IMK.

scholarly journals Labor Market Need Analysis as Basis for the Foundedness of Occupational Standards in the Field of Maritime Management

2016 ◽  
Vol 5 (1) ◽  
pp. 29-39
Author(s):  
Merica Slišković ◽  
Helena Ukić ◽  
Eli Marušić
Keyword(s):  
Labor Market ◽  
Market Research ◽  
Personnel Training ◽  
Specific Knowledge ◽  
Training And Education ◽  
Knowledge And Skills ◽  
Research Results ◽  
Need Analysis ◽  
Occupational Standards

This paper presents the results of a maritime sector labor market research conducted to identify key tasks, specific knowledge and skills required for the development of appropriate occupational standards in the field of maritime management. Data were collected by survey of a sample of potential employers for the professions of “Manager in Marinas and Nautical Tourism“ and “Maritime Personnel Training and Education Coordinator”. Research results indicate both professions are recognized by prospective employers and that appropriate standards need to be developed.

Use of Web Analytics in Portals

2012 ◽  
pp. 63-67
Author(s):  
Jana Polgar
Keyword(s):  
Web Site ◽  
Market Research ◽  
Multidimensional Analysis ◽  
Audience Response ◽  
Web Analytics ◽  
Business Research ◽  
Research Results ◽  
Data Usage ◽  
Expected Values ◽  
The Web

Web analytics are typically branded as a tool for measuring website traffic. They can be equally used as a tool for business research, results of advertising campaigns, and market research. Web analytics provide data on the number of visitors, page views, measure a visitor’s navigation through a website, etc. This collection of data is typically compared against some metrics to indicate whether the web site is delivering expected values, what improvements should be considered, and so on. These metrics are also used to improve a web site or marketing campaign’s audience response. Tracking portal visits are important in order to obtain a better understanding of which parts of the portal are delivering value. However, portals have unique attributes associated with the page composition techniques, page, and portlet refresh. Portal always presents multiple topics on the same page, which pose specific challenges to explore exciting opportunities allowing the web designer to gain insights about portal usage and user behaviour. Furthermore, portals are inherently multidimensional, and effective tools to monitor and analyse portal data usage must be able to support multidimensional analysis.

Strategies for managing passenger car fleets applied on the Polish market - research results

2019 ◽  
Vol 125 ◽  
pp. 181-190
Author(s):  
Daniel Trzaskowski ◽  
Mariusz Wasiak
Keyword(s):  
Management Strategy ◽  
Market Research ◽  
Fleet Management ◽  
Passenger Car ◽  
Maintenance Strategies ◽  
Replacement Strategy ◽  
Research Results ◽  
It Resources ◽  
Service Strategies ◽  
A Company

Strategies used in passenger car fleets management are diverse in terms of choice of sources of vehicle financing, operational periods or service strategies, which is due to the specificity of individual enterprises and, above all, the industries they operate in. With this in mind, to develope a method for selecting vehicle replacement strategy, a survey regarding the fleet management strategy was carried out. Selected results of the survey are described in the paper. The questionnaires were filled in by 106 respondents people responsible for corporate vehicle fleets. The main areas covered by the questions are strategies regarding the usage period of vehicles in the company, human and IT resources for fleet management, as well as documents regulating the rules of using the company vehicles. In addition, the main criteria for selecting a car for a company were identified, as well as the methods of financing the purchase of vehicles and their maintenance strategies. The paper presents only selected research results.

Salespeople as Researchers: Help or Hazard?

1980 ◽  
Vol 44 (3) ◽  
pp. 36-39
Author(s):  
James H. Fouss ◽  
Elaine Solomon
Keyword(s):  
Pilot Study ◽  
Market Research ◽  
Sales Representatives ◽  
Research Results

This article describes the background, methodology, and results of a pilot study which compared the market research results achieved by airline representatives versus professional interviewers. The study demonstrates that it is difficult for sales representatives to collect unbiased information.

scholarly journals Discrimination Against Elderly People on the Polish Labor Market – Research Results

2016 ◽  
Vol 59 (2/1) ◽  
pp. 73-92 ◽  
Author(s):  
Ewa Sobolewska-Poniedziałek ◽  
Anna Niewiadomska
Keyword(s):  
Labor Market ◽  
Elderly People ◽  
Market Research ◽  
Research Results

Use of Web Analytics in Portals

2010 ◽  
Vol 2 (4) ◽  
pp. 40-44
Author(s):  
Jana Polgar
Keyword(s):  
Web Site ◽  
Market Research ◽  
Multidimensional Analysis ◽  
Audience Response ◽  
Web Analytics ◽  
Business Research ◽  
Research Results ◽  
Data Usage ◽  
Expected Values ◽  
The Web

Web analytics are typically branded as a tool for measuring website traffic. They can be equally used as a tool for business research, results of advertising campaigns, and market research. Web analytics provide data on the number of visitors, page views, measure a visitor’s navigation through a website, etc. This collection of data is typically compared against some metrics to indicate whether the web site is delivering expected values, what improvements should be considered, and so on. These metrics are also used to improve a web site or marketing campaign’s audience response. Tracking portal visits are important in order to obtain a better understanding of which parts of the portal are delivering value. However, portals have unique attributes associated with the page composition techniques, page, and portlet refresh. Portal always presents multiple topics on the same page, which pose specific challenges to explore exciting opportunities allowing the web designer to gain insights about portal usage and user behaviour. Furthermore, portals are inherently multidimensional, and effective tools to monitor and analyse portal data usage must be able to support multidimensional analysis.

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