Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

1998 ◽  
Vol 62 (4) ◽  
pp. 76-87 ◽  
Author(s):  
R. Bruce Money ◽  
Mary C. Gilly ◽  
John L. Graham

In this study, the authors examine how national culture affects referral behavior for industrial services such as advertising, banking, and accounting. The authors collected data using interviews with managers of small- and medium-sized companies in the United States and Japan. The results show that national culture has a strong effect on the number of referral sources consulted and that Japanese companies use more than comparable American companies do.

Author(s):  
Sebastian Schneider

AbstractPrices are among the most frequently discussed topics in consumer research. Although word-of-mouth is known to be highly influential and it is considered to be of growing importance, previous research has largely neglected price-related word-of-mouth, especially in a cross-cultural context. The present study fills this research gap by analyzing the effects of price-related word-of-mouth valence, price changes communicated by word-of-mouth, market mavenism and national culture on price fairness and expensiveness perceptions, as well as on subsequent word-of-mouth intentions. Two studies employing Hofstede’s national culture dimensions reveal considerable differences between the cultures of the United States and China.


2006 ◽  
Vol 7 (1) ◽  
pp. 67-86
Author(s):  
Steve Jenner ◽  
Brent MacNab ◽  
Richard Brislin ◽  
Reg Worthley

A great number of studies have been reported based on Hofstede’s seminal work on national culture (1980). Our findings for a very recent sample of people attending executive and MBA programs found no significant differences in Power Distance between the United States (U.S.), Mexico and Canada. Our results suggest that caution should be taken in automatically assuming cultural parity between the U.S. and Canada and that more traditional culture positions between the NAFTA member nations may be more subject to change than stable through phenomena like crossvergence. Our findings suggest that Hofstede’s (1980) study provides one useful framework; however, the relative positions of national culture are not necessarily applicable to present day.


Author(s):  
Mark A. Anderson

Observable harm has been inflicted upon business by unethical decisions and misconduct. Much of this phenomenon can be traced to impoverished ethical attitudes. Among the various reasons for this problem is that of a manager's culture, which has a distinct influence on attitudes and behaviors. The purpose of this chapter was to determine, through empirical data, whether differences rooted in culture significantly contribute to differences in ethical attitudes. Management scholar Geert Hofstede's classification of cultural elements for understanding and explaining aspects of national culture was correlated with the ethical attitudes of business managers in the two national cultures of the United States and Mexico. Results indicated a significant positive relationship between national culture and ethical attitudes and the dultural dimensions of uncertainty avoidance, masculinity, and long-term orientation. A significant difference in ethical attitudes between managers from the United States and Mexico was also found.


2019 ◽  
Vol 37 (2) ◽  
pp. 110-130
Author(s):  
Henri Bergeron ◽  
Patrick Castel ◽  
Abigail C. Saguy

The French news media has framed “obesity” largely as a product of corporate greed and social inequality. Yet, France has—like other nations including the United States—adopted policies that focus on changing individual-level behavior. This article identifies several factors—including food industry lobbying, the Ministry of Agriculture’s rivalry with the Ministry of Health and alliance with the food industry, and competition with other policy goals—that favored the development of individual-level policy approaches to obesity in France at the expense of social-structural ones. This case points to the need to more systematically document inconsistencies and consistencies between social problem framing and policies. It also shows that national culture is multivalent and internally contradictory, fueling political and social struggles over which version of national culture will prevail at any given moment.


2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Mayasuki Kondo

<p>In the age of globalization, Japanese companies are globalizing their operations. They have recently been increasing the number of overseas R&amp;D centers in Asia, especially in China and Thailand. Using the United States patent and industrial design data, the paper finds the following points quantitatively. Japanese companies are increasing the number of patents and industrial designs created in the two countries. They used local talents from the beginning in China for both patents and industrial designs. In Thailand, they used local talents for industrial designs from the beginning, while Japanese expertise in Thailand was used for patents in the beginning. In any case, the role of Japanese in Japan is important. Compared with multi-national companies (MNCs) from other countries, the IP creation activities of Japanese companies are weak compared to their amount of foreign direct investment to China and Thailand.</p>


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