Patterns of Information Source usage among Durable Goods Buyers
1979 ◽
Vol 16
(3)
◽
pp. 303-312
◽
Keyword(s):
Durable goods buyers’ prepurchase information search activities were studied to determine whether distinctive patterns of information source usage could be identified. A method based on canonical analysis of retail, neutral, and personal source usage measures in conjunction with selected explanatory variables proved useful in distinguishing four different patterns. Tradeoffs were evident in the usage of and reliance on different information sources. The results emphasize the need for further study of consumer information need and information-gathering abilities.
2017 ◽
Vol 6
(1)
◽
pp. 42-60
◽
2019 ◽
Vol 33
(7)
◽
pp. 753-770
◽
1969 ◽
Vol 6
(3)
◽
pp. 351-354
◽
Keyword(s):
2021 ◽
pp. 096100062199280
2012 ◽
Vol 22
(2)
◽
pp. 125-131
◽
1990 ◽
Vol 12
(1)
◽
pp. 56-65
◽