Canonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase Decisions

1969 ◽  
Vol 6 (3) ◽  
pp. 351-354 ◽  
Author(s):  
Michael Perry ◽  
B. Curtis Hamm

The socioeconomic evaluation of products by consumers generates information search. This article reports a study that investigates the relationship between the importance of personal influence as an information source and degree of risk in 25 purchase decisions.

1979 ◽  
Vol 16 (3) ◽  
pp. 303-312 ◽  
Author(s):  
Robert A. Westbrook ◽  
Claes Fornell

Durable goods buyers’ prepurchase information search activities were studied to determine whether distinctive patterns of information source usage could be identified. A method based on canonical analysis of retail, neutral, and personal source usage measures in conjunction with selected explanatory variables proved useful in distinguishing four different patterns. Tradeoffs were evident in the usage of and reliance on different information sources. The results emphasize the need for further study of consumer information need and information-gathering abilities.


2021 ◽  
Vol 14 (8) ◽  
pp. 338
Author(s):  
Peter Balsarini ◽  
Claire Lambert ◽  
Maria M. Ryan ◽  
Martin MacCarthy

Franchising has long been a method by which organizations seek to expand and facilitate local market development. However, franchising as a growth strategy can often be hampered by lack of suitable franchisees. To mitigate this shortage, some franchisors have engaged in recruiting franchisees internally from the ranks of their employees in addition to the traditional approach of recruiting franchisees externally. Predominantly franchisees are individuals rather than corporations and thus purchasing a franchise should most commonly be characterized as a consumer acquisition. To explore the relationship between subjective knowledge, perceived risk, and information search behaviors when purchasing a franchise qualitative interviews were conducted with franchisees from the restaurant industry. Half of these respondents were externally recruited having never worked for the franchisor and half were internally recruited having previously been employees of the franchisor. The external recruits expressed a strong desire to own their own business and engaged in extensive decision-making processes with significant information search when purchasing their franchises. Contrastingly, the internal recruits expressed a strong desire to be their own boss and engaged in limited, bordering on habitual decision-making processes with negligible information search when acquiring their franchises. The results reveal that differences in subjective knowledge and perceived risk appear to significantly impact the extent of information search between these two groups. A model of the relationship between subjective knowledge, perceived risk and information search in the purchasing of a franchise is developed that reconciles these findings. The findings also have practical implications for franchisors’ franchisee recruiting efforts which are integral to their capacity to develop local markets.


2014 ◽  
Vol 15 (2) ◽  
pp. 316-334 ◽  
Author(s):  
Scott K. Weaven ◽  
Debra A. Grace ◽  
Lorelle Frazer ◽  
Jeffery Giddings

In this study, we develop and examine the network of relationships explaining perceived conflict in franchise relationships from a franchisee perspective. Our research contributes to the current knowledge of asymmetric exchange relationships through demonstrating the importance of a franchisee's expectations confirmation, relational trust and relationship satisfaction in franchisee assessments of network conflict. The goal of this paper is to empirically examine (1) the relationship between franchisee perceptions of information quality (information dissemination and information search) and the confirmation of franchisee performance expectations, (2) franchisee characterizations of their relationships with their franchisors in terms of relational sentiments such as trust and relational satisfaction, communication and conflict management, (3) the relationship between franchisee satisfaction and perceived conflict, and (4) the moderating effect of franchisee experience on the relationship between franchisee satisfaction and franchisee perceptions of conflict. Empirical results, utilizing a sample of 345 franchisees in Australia, present strong evidence for the support of nine of the ten hypotheses drawn from the conceptual model. Specifically, data reveal that in an effort to cultivate a network of cooperative and satisfied franchisees, franchisors should adopt strategies that promote the timely dissemination of relevant and meaningful pre- and post-entry information, open communication exchange, transparent conflict management systems and personalized support in accommodating individual franchisee needs.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrea Lučić ◽  
Marija Uzelac ◽  
Andrea Previšić

Purpose The purpose of this paper is to investigate the effects of values of materialism on cognitive and affective impulsiveness and responsible financial behavior among young adults. Design/methodology/approach A large-scale study (n = 483) was conducted on a sample of young adults 18 to 25 years of age in Croatia. Findings The research found that materialism has no direct effect on responsible financial behaviour (RFB), however, cognitive impulsiveness fully mediates the relationship of all three there three elements of materialism, centrality, success and happiness and RFB. Affective impulsiveness has no effect on the relationship. Furthermore, only materialism as centrality strongly and positively influences cognitive and affective impulsiveness. Practical implications Presented conclusions could be used by policymakers as guidelines for developing educational plans and curriculum to build financial capability and consumer protection among young adults and could be helpful for brand management activities targeting young people purchase decisions. Originality/value This paper’s ultimate purpose is to uncover the mechanism and the power of materialism on impulsiveness and responsible financial behavior. The paper’s originality is established by the focus on the investigation of materialism as an antecedent factor of impulsiveness and by questioning the nature of the relationship between materialism and responsible financial behavior through the mediating effect of impulsiveness.


2019 ◽  
Vol 8 (1) ◽  
pp. 562
Author(s):  
Yuni Rahmah ◽  
Elva Rahmah

AbstractIn this paper the language about Millennial Generation Information Search Behavior To Meet Information Needs. This study aims to describe the information seeking behavior of the millennial generation to meet the information needs of this study at the Padang State University. Data were collected through observation and distribution of questionnaires with students of the Indonesian and Regional Languages and Literature Department at Padang State University. Analyzing the data, concluded the following matters. (1). Starting - consists of activities that initiate information seeking activities. In general (100%) determine the topic especially before conducting an information search, in general (90%) conduct information search after discussion or consultation with lecturers, in general (95.23%) know the information needs when attending lectures, (88.4 %) know the information needs specifically, and in general (88%) do information when they are aware of and know the need for information. (2). Chaining - activities following a series of citations, citations or forms of reconciliation between documents with each other. In general (92.8 uses a bibliography to search information, generally (90.4%) use the author's name from the core reference to look for other references in conducting information searches, and in general (92.9%) use subjects from core reference to look for other references (3) Browsing - merawak, looking for, but rather directed, in areas that are considered to have the potential for the information needed.In general (73%) libraries can always meet information needs, in general In general (95.2%) look for information on the internet if the information you are looking for is not found in the printed source of information, (92.8%) generally directly looking for information on the internet if the information you need is not found in the printed source of information, at generally (45.22%) query identification (keywords). (4). Differentiating - sorting, using the features in the information source as a basic reference for checking quality or information content. in general (88%) the internet is the main source of information, in general (92.84%) The source of information printed is still very much needed in fulfilling information needs. (5). Monitoring - monitoring progress by focusing on selected sources. In general (88.09%) looked for the latest information through the internet by searching for the latest articles, in general (78.56%) needed to find the latest information to enrich the reference sources. (6). Extracting - systematically digging in one source to retrieve information that is considered important. In general (90.47 when you need information you often search the search engine (google, yahoo), in general (88.09 often uses a journal database to get information, in general (78.56%) after getting information on the internet , you directly copy the information, in general (76.19%) use the "Google" search engine because it is more relevant than other search engines.Keywords: behavior, millennial generation and information.


2019 ◽  
Vol 12 (4) ◽  
pp. 63-87
Author(s):  
Johannes Reiterer ◽  
Karin Strecker

The involvement level of customers in the buying process influences the information search of a potential customer to a huge extent. An understanding of the involvement level from consumers in a purchasing process can increase the efficiency and effectivity of communication efforts from companies. This study examines the level of involvement from consumers in the purchasing processes of non-prescription pain relivers in Austria. The objective of this paper is to detect potential differences in the level of involvement among customers with different demographic characteristics. An online-questionnaire was used to collect data from consumers in Austria. Responses from 406 participants were collected through a non-probability sampling method. Results revealed that people between 18–38 have a rather moderate involvement level in purchasing processes of non-prescriptive pain relivers. Moreover, there were no significant differences between people from different social classes and people with different education levels. Men and women do not have different involvement levels in this age group as well. Additionally, this study revealed that recommendations from experts are seen as a very important information source. People with a high involvement level towards the purchase of non-prescription pain relivers are collecting online information about pain relivers more often than people with a low involvement level.


2019 ◽  
pp. 119-129
Author(s):  
Daria Pankratenkovа

The aim of the research is devoted to reveal the importance of creating an inventory of sea coasts for the effective management and rational use of natural resources in the coastal shore zone of Ukrainian seas. Methods. The development and materials of domestic and foreign authors formed the methodological basis of the research. In the course of writing research methods as retrospective, systematization method, analytical and constructive-geographical were used. Research results. The article presents the theoretical foundations and elements that the cadastre of sea coasts should contain. The basic principles of the sea coast cadastre were proposed and substantiated to optimize economic activities and preserve the natural environment in the coastal zone of the seas of Ukraine. The scientific novelty of the results obtained consists in the development of the foundations of the cadastre of seashores, which are a qualitatively new step of generalization and registration of data on the current state of the coastal zone. Thus, the cadastre is a necessary information source for making important decisions regarding the management of economic activities for the harmonization of the relationship between nature and society. Practical value. The results of the study constitutes an important information base for the creation of legislative projects that regulate all types of anthropogenic impact on the coastal zone for the organization of effective management and environmental management of coastal areas.


Author(s):  
Hyun Woong (Daniel) Chang ◽  
Steven Kaszak ◽  
Peter C. Kipp ◽  
Jesse C. Robertson

Following the SEC’s mandate for Inline XBRL (iXBRL) formatted financial filings, we experimentally investigate the effects of iXBRL filings and tag type (matching or non-matching) on managers’ decisions. iXBRL filings facilitate information search and information match by allowing users to view XBRL data in HTML filings, while XBRL filings facilitate information search only because they do not include this integration with human-readable HTML filings. Matching tags consistently tag data across firms and disclosures, which should facilitate inter-firm comparisons and improve decision making relative to non-matching tags. Drawing on cognitive load theory, we find that managers make more (less) effective decisions when presented with financial information formatted in iXBRL (XBRL) and when tags match (do not match). Mediation analysis reveals that managers’ cognitive load mediates the relationship between iXBRL disclosure format and decision effectiveness, but only for non-matching tags, consistent with moderated-mediation. We offer implications for practice and research suggestions.


Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.


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