scholarly journals How Travel Earns Us Bragging Rights: A Qualitative Inquiry and Conceptualization of Travel Bragging Rights

2020 ◽  
pp. 004728752096459
Author(s):  
Hongbo Liu ◽  
Xiang (Robert) Li
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Personal Values ◽  
Qualitative Inquiry ◽  
The Self ◽  
Social Psychological ◽  
The Social ◽  
Managerial Implications ◽  
Travel Decision ◽  
Depth Interviews

Travel bragging rights have become an important factor influencing travel decision making in the social media era, yet research on this topic remains scant in the tourism literature. The present study attempted to answer the question “What constitutes travel bragging rights?” from tourists’ perspectives using in-depth interviews and means–end analysis. A comprehensive conceptualization of travel bragging rights was provided. Specifically, we identified seven dimensions of travel bragging rights. These dimensions are located on a continuum between a focus on the self and a focus on the audience and serve several social psychological functions reflecting social media posters’ (those who post content on social media) personal values. The conceptualization of travel bragging rights highlights the perception gaps between travel posters and the audience. Theoretical and managerial implications are discussed.

scholarly journals SOCIAL MEDIA’S OFFICIAL DESTINATION PROMO VIDEOS AND COUNTRY IMAGE INFLUENCING VISITING INTENTION TO RISKY DESTINATIONS

2021 ◽  
Vol 14 (8) ◽  
pp. 02`-16
Author(s):  
Dyuty Firoz
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Sources ◽  
Study Data ◽  
Country Image ◽  
Promotion Strategy ◽  
The Social ◽  
Study Results ◽  
Social Media Platforms ◽  
Travel Decision

Social media destination promo videos (DPVs), are among the most important information sources of travel decision-making for their interactive and sharing features, and outstanding destination promotion strategy. Country image is also another important factor for travel decision-making. This study’s purpose is to assess whether the social media DPVs like DMOs’ promo videos and country image have any impact on visiting intentions towards risky destinations. A quantitative method was used for this study. Data was collected by online questionnaires, and 609 valid responses were considered for the analysis of the study. The results showed that the country's image positively influences the attitude of young tourists towards the country and that attention towards the promo videos positively influences young tourists’ overall emotions, attitudes, social norms, interests, desires and behaviours toward visiting a risky destination. This study results would be beneficial for those who are interested in using social media DPVs as part of their destination-promotion strategy, and also can guide destination-marketers to monitor and create better destination promotional contents in social media platforms, to encourage tourism to the destinations, especially risky ones.

Brand yourself, design your future: Portfolio-building in the social media age

2019 ◽  
Vol 21 (9) ◽  
pp. 1891-1909 ◽  
Author(s):  
Leah Scolere
Keyword(s):  
Social Media ◽  
Graphic Design ◽  
Creative Industries ◽  
Media Ecology ◽  
The Self ◽  
Creative Work ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Depth Interviews

While the portfolio-building narrative has long been established as central to work in the creative industries, the evolving form of the creative portfolio as a key component of the self-brand and the implications on creative work in the age of social media have been comparatively underexplored. This empirical project draws on a year-long qualitative study composed of in-depth interviews of 56 graphic design professionals about their use of social media platforms that cater to creative professionals. This study identifies the social media logics of the design portfolio as multi-platformed, connected, and temporally dynamic, suggesting a new pace, constancy, and subjectivity of what it means for cultural producers to build, maintain, and distribute their portfolio of projects to sustain their creative careers. As the portfolio becomes digitally distributed across a social media ecology, the labor of portfolio production for creative aspirants becomes never-ending and requires an intensified performative of “always designing.”

Providing Freshmen with a Good “Starting-Block”

2019 ◽  
Vol 78 (1-2) ◽  
pp. 69-75 ◽  
Author(s):  
Mikaël De Clercq ◽  
Charlotte Michel ◽  
Sophie Remy ◽  
Benoît Galand
Keyword(s):  
The Self ◽  
The Other ◽  
Student Adjustment ◽  
Social Psychological ◽  
Pivotal Phase ◽  
Study Program ◽  
Study Task ◽  
The Social ◽  
Social Belonging ◽  
Intention To Persist

Abstract. Grounded in social-psychological literature, this experimental study assessed the effects of two so-called “wise” interventions implemented in a student study program. The interventions took place during the very first week at university, a presumed pivotal phase of transition. A group of 375 freshmen in psychology were randomly assigned to three conditions: control, social belonging, and self-affirmation. Following the intervention, students in the social-belonging condition expressed less social apprehension, a higher social integration, and a stronger intention to persist one month later than the other participants. They also relied more on peers as a source of support when confronted with a study task. Students in the self-affirmation condition felt more self-affirmed at the end of the intervention but didn’t benefit from other lasting effects. The results suggest that some well-timed and well-targeted “wise” interventions could provide lasting positive consequences for student adjustment. The respective merits of social-belonging and self-affirmation interventions are also discussed.

scholarly journals The Influence of Masculinity and the Moderating Role of Religion on the Workplace Well-Being of Factory Workers in China

2021 ◽  
Vol 18 (12) ◽  
pp. 6250
Author(s):  
Quan Gao ◽  
Orlando Woods ◽  
Xiaomei Cai
Keyword(s):  
Well Being ◽  
Spiritual Support ◽  
Social Psychological ◽  
Factory Workers ◽  
The Social ◽  
Being There ◽  
Role Of Religion ◽  
Depth Interviews ◽  
Moderating Role

This paper explores how the intersection of masculinity and religion shapes workplace well-being by focusing on Christianity and the social construction of masculinity among factory workers in a city in China. While existing work on public and occupational health has respectively acknowledged masculinity’s influences on health and the religious and spiritual dimensions of well-being, there have been limited efforts to examine how variegated, and especially religious, masculinities influence people’s well-being in the workplace. Drawing on ethnography and in-depth interviews with 52 factory workers and 8 church leaders and factory managers, we found that: (1) Variegated masculinities were integrated into the factory labor regime to produce docile and productive bodies of workers. In particular, the militarized and masculine cultures in China’s factories largely deprived workers of their dignity and undermined their well-being. These toxic masculinities were associated with workers’ depression and suicidal behavior. (2) Christianity not only provided social and spiritual support for vulnerable factory workers, but also enabled them to construct a morally superior Christian manhood that phytologically empowered them and enhanced their resilience to exploitation. This paper highlights not only the gender mechanism of well-being, but also the ways religion mediates the social-psychological construction of masculinity.

Brand and influencer strategies in social media marketing of luxury brands in African cities

2021 ◽  
Vol 7 (1) ◽  
pp. 105-121 ◽  
Author(s):  
Mehita Iqani
Keyword(s):  
Social Media ◽  
Luxury Brands ◽  
African Cities ◽  
Global Brands ◽  
Global Brand ◽  
Critical Theories ◽  
The Social ◽  
The Relationship ◽  
Depth Interviews

This article explores the role of social media promotions in the marketing of luxury, from the perspectives of both representatives of global brands and the local influencers contracted to promote them online. It provides insights into role of social media in marketing luxury in ‘new’ markets (African cities) and the complexities attendant to the relationship between brand representatives and influencers. It reports on in-depth interviews with brand representatives and social media influencers working in the luxury sector in large anglophone African cities. Empirical findings show the role of social media in how luxury is promoted by those working in the industry. Three key complexities to do with value, trust and authenticity were evident in how global brand representatives and local influencers discussed social media. In terms of value, influencers emphasize strategies for monetizing visibility, while brand managers emphasize the need to get their money’s worth. Regarding trust, influencers express caution about brands trying to exploit them, while brands express scepticism about the extent of influencer’s abilities. On the topic of authenticity, influencers emphasize how the integrity of their personal brands is paramount, while brand representatives are mostly concerned with how genuine the social media posts seem. The article provides original empirical details about the relationships between brand managers and social media influencers, as well as to the nuances of social media luxury marketing in African cities. It contributes to critical theories of branding practice in media economies of the global south.

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

scholarly journals PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽  
2016 ◽  
Vol 46 (1) ◽  
pp. 87
Author(s):  
Ika Hariyani
Keyword(s):  
Social Media ◽  
Social Network ◽  
Qualitative Method ◽  
Social Relation ◽  
Executive Board ◽  
The Social ◽  
Environmental Campaigns ◽  
The University ◽  
Depth Interviews

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

scholarly journals THE INTERPRETATION AND ATTITUDE OF BODY SHAMING BEHAVIOR ON SOCIAL MEDIA (A DIGITAL ETHNOGRAPHY STUDY ON INSTAGRAM)

2020 ◽  
Vol 3 (1) ◽  
pp. 12-25
Author(s):  
Kusnul Fitria ◽  
Yessi Febrianti
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Physical Condition ◽  
Ethnographic Study ◽  
The Body ◽  
Primary Data ◽  
Digital Ethnography ◽  
The Social ◽  
Negative Comments ◽  
Depth Interviews

The main objective of this research is to reveal the meaning and attitudes of victims of body shaming behavior on social media. Body shaming is the behavior of giving negative comments about a person's physical condition. Instagram is the social media most often used by body-shaming actors to carry out their actions. This research is a digital ethnographic study with primary data collection through digital observation, and in-depth interviews with five informants who were selected purposively. The results of this study, in general, encompass the description of three things which are: a) the awareness and experiences of the victim; b) the attitude of the victim; and c) the two ways interactions between the victim and the followers. The interpretation of the body shamming victims reflects body positivity and self-love form of content on their personal Instagram.

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