scholarly journals PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽  
2016 ◽  
Vol 46 (1) ◽  
pp. 87
Author(s):  
Ika Hariyani

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.


2019 ◽  
Vol 7 (2) ◽  
pp. 015 ◽  
Author(s):  
Mariluz Congosto

The incorporation of digital sources from online social media into historical research brings great opportunities, although it is not without technological challenges. The huge amount of information that can be obtained from these platforms obliges us to resort to the use of quantitative methodologies in which algorithms have special relevance, especially regarding network analysis and data mining. The Recovery of Historical Memory in Spain on the social network Twitter will be analysed in this article. An open-code tool called T-Hoarder was used; it is based on objectivity, transparency and knowledge-sharing. It has been in use since 2012.


2017 ◽  
Vol 33 (1) ◽  
pp. 13
Author(s):  
Fino Susanto ◽  
Mora Claramita ◽  
Sri Handayani

Role of posyandu cadres in empowering the community of BintanPurposeThis study aimed to determine the role of posyandu cadres in empowering the community in Kawal village, Gunung Kijang district, Bintan regency.MethodsThis study used a qualitative method with a case study design and purposive sampling technique, with the cadres of posyandu. Data collection was done by in-depth interviews and focus group discussion (FGD), with triangulation of sources and methods.ResultsThe role of cadres are as a health motivator, with the extension officers of the health and medical services as well as cadres being able to identify the needs, barriers and help to coordinate in providing health services.ConclusionPosyandu cadres have high social spirit created by the combination of internal and external motivation, resources and potential as well as experience developing ability, with the social spirit capable of inspiring, activating, stimulating, mobilizing and motivating people. 


2018 ◽  
Vol 16 (1) ◽  
pp. 32-44
Author(s):  
Xun Lin ◽  
Hua Huang

Purpose The purpose of this paper is to reveal the underlying mechanisms that drive young adults’ participation in micro-charity. Design/methodology/approach A case study, which formed a large online ethnographic project, was conducted in which the twin methods of participatory observation and in-depth interviews were used to access the experience of a selected group (n = 60) of college students. Findings The present paper identifies that young adults’ participation in micro-charity is mainly driven by three underlying mechanisms: the formation of a powerful environment for the distribution of awareness of obligation, creation of trust towards others in distant or weak ties and symbolic construction of collective identity with a shared commitment. Originality/value This paper is an exploratory work which sheds new light on charity or other social entrepreneurship development in the social media era. Specifically, the connectivity of social media and the pre-existing relationships may work well together and lead to many positive outputs, including distributing awareness of social obligation, instilling social trust and strengthening social coherence.


2018 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Zeni Eka Putri

Abstrak: Makanan rendang khas Kota Payakumbuh, Provinsi Sumatera Barat, merupakan salah satu kuliner yang diharapkan menjadi salah satu dari tiga kuliner yang diunggulkan di Indonesia seperti yang dinyatakan Deputi Bidang Pemasaran dan Jaringan Usaha Kementerian Koperasi dan UKM Emilia Suhaimi. Modal sosial seperti jaringan merupakan salah satu hal yang perlu dikembangkan oleh pelaku UMKM. Sudah ada kampung rendang di Kel. Sungai Durian, Kec. Lamposi Tigo Nagari, Kota Payakumbuh bagi pelaku UMKM rendang. Tujuan penelitian adalah mendeskripsikan jaringan sosial yang dimiliki dan pemanfaatannya oleh pelaku UMKM. Metode penelitian yang digunakan adalah metode penelitian kualitatif, merupakan studi kasus terhadap 8 pelaku UMKM pada sentra makanan rendang. Hasil dari penelitian adalah;1)Pelaku usaha sudah memiliki jaringan sosial mikro yaitu  dalam hal produksi dan pemasaran; 2) Pelaku usaha sudah memiliki jaringan meso, baik dengan Dinas Koperasi dan UMKM, dengan pihak bank, IWAPI, maupun dengan pihak lainnya seperti perguruan tinggi, LIPI, maupun PERTAMINA; 3) Pemanfataan jaringan sodial belum dilakukan secara maksimal karena berbagai keterbatasan; 4) Ada hambatan yang dimiliki oleh pelaku baik secara ekternal maupun internal.Kata kunci: UMKM, rendang, jaringan social Abstract: Rendang is a wellknown dish originated from West Sumatra. Rendang from Payakumbuh, one of the city that produce rendang in West Sumatra, is  expected to be the top three in Indonesian culinary, as declared by Deputy of Marketing and Business Network Ministry of Coorporatives and SME, Emilia Suhaimi. Social capital like social networking is the primary capital that need to be developed in SME. In line with this purpose, Kampung Rendang has been developed in one of the district in Payakumbuh, located in Sungai Durian, Lamposi Tigo Nagari, Payakumbuh for SME. The aims of this study are to desribe the social network in this SME and the utilization of the network. This study use qualitative method, through case study from 8 SME participants at rendang food center. This study found that : 1) SME  already built network system in terms of producting and marketing ; 2) SME has built meso networking with Dinas Koperasi and SME, bank, IWAPI, universities, LIPI, and PERTAMINA; 3) These networking are not maximally utilized due to limitations ; 4) SME encounter both internal and external obstacles.Keywords: SME, rendang, social network.


2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Muhammad Maga Sule ◽  
Atiku Garba Yahaya

<p><em>The speedy advancement in internet technology has revolutionized the use of social media platforms as ways of communication globally. </em><em>This paper examines the proliferations social media sites in the world and its use among the Muslims.  Unlike traditional media, most of internet based means of social interactions are user-generated. It allows the individual to determine the content of the message with or without censorship or regulation. The liberty to open an account with any site of choice and the freedom it entails, lured some Muslim</em><em>s</em><em> to surf social media without recourse to or in line with the basic tenets of Islamic teachings.  The paper </em><em>is</em><em> a qualitative method where In-Depth Interviews were conducted with seasoned social users.  The researchers purposively selected three participants for the study and interview because they are Muslims and possessed the knowledge about the phenomenon investigated. Some of the findings of the study revealed that some Muslims finds it convenient to share or post unsubstantiated religious messages on social media. Similarly, it has paved way for increasing number of untrained social media preachers. This makes it a delicate tool at the disposal of some of Muslim to fan antagonism among Muslim of creeds and sects in Nigeria. The article concludes that social media is a double-edged sword which side-effects as apparent when Muslim user do not resort to the teachings of Islam as the guiding principle when surfing the social media sites. The unfettered user-generated content of social media in 21<sup>st</sup> century enables the users to operate outside the ambit of the Islamic convention of social interactions.</em></p>


2021 ◽  
Vol 13 (2) ◽  
pp. 51-58
Author(s):  
Dwi Putra Darmawan ◽  
Gede Mekse Korri Arisena ◽  
Ni Wayan Febriana Utami ◽  
Anak Agung Keswari Krisnandika

A reduction in the number of farmers, urbanization, limited land, poverty, environmental changes, uncertainty of production results and limited access to resources are still being serious problems and have a direct effect on farmers' income. Facing that conditions, in order to survive, social networks are one of the adaptation strategies implemented by the farmers. This research aimed to examine the social phenomena of urban farmers in Subak Sembung, Denpasar City and to try to find the rational actions conducted by the farmers in dealing with economic problems that occurred. This research was conducted in March - October 2020. The location of Subak Sembung was chosen because Subak Sembung is a subak that still exists in Denpasar City. The total samples were 20% of the total population, which is 40 people. This research used qualitative and quantitative approaches. The qualitative method in this research was using a case study, while the quantitative method used a survey. The research results showed that social, economic and environmental changes that occurred caused urban farmers to adapt. The adaptation pattern that was implemented was to apply a survival strategy and a double income pattern. The economic condition of urban farmers in Denpasar City was very good. The social network that was formed is a social network to fellow farmers, farmers to management subak, and farm shops. Action rationalism was performed in the context of improving the economy, working relations, and preserving culture.


2019 ◽  
Vol 6 (2) ◽  
pp. 101
Author(s):  
Anggar Prasetyo

Kampung Ratmakan merupakan sebuah kampung yang terletak ditengah perkotaan Yogyakarta. Kampung Ratmakan memiliki citra yang bersih dan ikatan sosial yang kuat antar anggota masyarakat. Namun perilaku masyarakat perkotaan menjadi ancaman bagi masyarakat masyarakat Kampung Ratmakan. Ancaman datang berupa dari karakter masyarakat perkotaan yang cenderung individu dan mengancam karakter sosial masyarakat Kampung Ratmakan. Untuk itu dibangun beberapa ruang komunal pada Kampung Ratmakan yang terletak ditengah perkampungan dan tersebar ditepi Sungai Code. Ruang-ruang komunal tersebut dibangun untuk mewadahi aktifitas perilaku masyarakat dengan membentuk setting ruang pada tiap ruang komunal. Sehingga perlu diketahui sejauh mana ruang-ruang komunal terdebut dengan setting yang ada mampu mewadahi aktifitas komunal masyarakat Kampung Ratmakan.  Metode dalam penelitian ini adalah metode kualitatif dengan pencarian data menggunakan teknik observasi langsung dan wawancara mendalam. Kemudian dari data-data tersebut dikaitkan dengan teori-teori mengenai konsep affordance dan karakter masyarakat kampung. Hasil yang dicapai menyatakan bahwa ruang komunal tepi sungai dan ruang komunal tengah kampung memiliki peranan berbeda untuk mewadahi perilaku sosial masyarakat. Ruang komunal tengah kampung cenderung berperan sebagai physical affordances melalui fasilitas-fasilitas yang ada. Sedangkan ruang komunal tepi sungai cenderung berperan sebagai sensory affordances melalui kenyamanan thermal yang terbentuk.ROLE OF COMMUNAL SPACES IN ACCOMMODATING SOCIAL COMMUNITY BEHAVIOR OF RATMAKAN KAMPUNG Kampung Ratmakan is an area that located in the middle part of Yogyakarta. Kampung Ratmakan has character as clean kampong and they have strong social relation between member of kampong. But the character of urban citizen has became threat for Ratmakan people. The threat has the shape of urban citizen character that inclined as individuality and become threat for kampong people character. So, they had built several communal spaces in the Kampung Ratmakan that located in the middle part of kampong and the side of Code River. The communal spaces are built to accommodate the behavior of the community by forming a space setting in each communal space. So that it is necessary to know the extent to which communal spaces have been contested with the existing settings capable of accommodating communal activities of the Kampung Ratmakan community. The method in this study is a qualitative method with data search using direct observation techniques and in-depth interviews. Then from these data are associated with theories about the concept of affordance and character of the village community. The results achieved stated that the riverside communal space and the middle communal space of the village had different roles to accommodate the social behavior of the community. Central village communal space tends to act as physical affordances through existing facilities. While riverfront communal spaces tend to act as sensory affordances through the thermal comfort that was formed.


Author(s):  
Sanjay Chhataru Gupta

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.


Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.


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