Tourism Marketing Stimulus Characteristics: A Self-Validation Analysis of Iran

2020 ◽  
pp. 004728752098114
Author(s):  
Arghavan Hadinejad ◽  
Anna Kralj ◽  
Noel Scott ◽  
Brent D. Moyle ◽  
Sarah Gardiner
Keyword(s):  
Least Squares ◽  
Cognitive Processing ◽  
Source Credibility ◽  
Positive Impact ◽  
Emotional Arousal ◽  
The Self ◽  
Three Dimensions ◽  
Multigroup Analysis ◽  
Tourism Marketing ◽  
Positive Attitudes

Prior self-validation hypothesis studies suggest that an individual’s attitude toward advertising is affected by the cognitive processing of the message and the valence of emotion. Yet, the effect of emotional arousal and stimulus credibility on attitudes toward a destination has not been discerned. This study employs the self-validation hypothesis to investigate the effect of the three dimensions of thinking on attitudes toward Iran. Participants (N = 416) were randomly assigned to a two (high vs. low arousal) × two (high vs. low source credibility) experiment. The partial least squares multigroup analysis results indicated that the emotionally arousing stimulus led to a greater influence of the amount and confidence of thought on attitudes. The effect of the amount of thought on attitude was greater in response to a credible stimulus. This research advances knowledge by revealing that emotional arousal has a significant positive impact on three dimensions of thinking and positive attitudes.

scholarly journals eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

2021 ◽  
Vol 16 (5) ◽  
pp. 1612-1630
Author(s):  
Salvador Bueno ◽  
M. Dolores Gallego
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Structural Equation ◽  
Source Credibility ◽  
Positive Impact ◽  
Equation Modeling ◽  
Research Model ◽  
Argument Quality ◽  
The Impact

This study is focused on communications that come from consumer-to-consumer (C2C) ecommerce relationships. This topic is directly associated with the electronic word-of-mouth (eWOM) phenomenon. eWOM is related to the set of positive or negative opinions made by potential, actual, or former customers about a seller. The present study proposes a structural equation modeling with partial least squares (PLS-SEM) research model to analyze consumers’ opinions impact on attitude toward purchasing. This model is based on the Information Adoption Model (IAM) in combination with an ecommerce satisfaction perspective, comprising five constructs: (1) service quality, (2) ecommerce satisfaction, (3) argument quality, (4) source credibility and (5) purchase intention. The model was tested by applying the Smart Partial Least Squares (SmartPLS) software for which 116 effective data from customers of the Taobao C2C platform were used. The findings reveal that all of the defined relationships were supported, confirming the positive impact of all the proposed constructs on the purchase intention. In this respect, the findings suggest that C2C platforms should strengthen the analyzed connections to grow the business and to promote transactions. Finally, implications and limitations related to the explanatory capacity and the sample are identified.

Are information quality and source credibility really important for shared content on social media?

2019 ◽  
Vol 31 (1) ◽  
pp. 513-534 ◽  
Author(s):  
Bekir Bora Dedeoglu
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Partial Least Squares ◽  
Information Quality ◽  
Source Credibility ◽  
Positive Impact ◽  
Media Content ◽  
Content Type ◽  
Predictive Variables ◽  
Shared Content

Purpose This paper aims to first examine tourists’ perceptions of the source credibility and information quality of social media content to see whether they would have an impact on their perceptions of the importance of shared content on social media. The moderating role of gender in this relationship was then examined. Design/methodology/approach The research sample was composed of domestic and foreign tourists in Alanya, an important tourist destination in Turkey. The data in the current study were collected by the questionnaire method. The structural relationships in the research were examined using the partial least squares structural equation modeling, and the moderating effect of gender was examined via the partial least squares multiple group analysis. Findings According to the research findings, tourists’ perceptions of source credibility regarding social media content had a positive impact on the importance attached to non-participant shared content, whereas their perceptions of information quality had a positive impact on the importance attached to participant shared content. Furthermore, it was also observed that gender had a moderating effect on the relationship between information quality and source credibility perceptions and the importance of shared content on social media. Originality/value Two important predictive variables have been examined in the current research in term of customer-generated contents. It has been demonstrated that the effects of these predictive variables on different customer-generated types could be different. Furthermore, it has been determined that the effects of these influences differ according to the gender of the individuals following the content. Thus, the current study provides significant findings to understand the impacts of these variables on the basis of gender.

The Impact of Integrated Marketing Communications on Hotel Brand Equity

2020 ◽  
pp. 63-91
Author(s):  
Maja Šerić ◽  
Irene Gil-Saura ◽  
Alejandro Mollá-Descals
Keyword(s):  
National Culture ◽  
Brand Equity ◽  
Survey Methodology ◽  
Positive Impact ◽  
Three Dimensions ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Tourism Marketing ◽  
The Impact

The Integrated Marketing Communications (IMC) approach appeared as a response to the need for more sophisticated marketing communication discipline in a confusing tourism marketing environment. This chapter examines the impact of IMC on the hotel brand equity dimensions, i.e. brand image, perceived quality, and brand loyalty. Moreover, it estimates the moderating effect of national culture on the relationships examined. The study is approached from the customer perspective and uses survey methodology to assess guests' perception of IMC and brand equity in the hotel contexts. In particular, 335 hotel guests participated in the empirical investigation while staying in high-quality hotels in Rome, Italy. The findings reveal that IMC exerts a positive impact on hotel brand equity. Furthermore, the inter-relationship exists between the three dimensions of hotel brand equity. In general, national culture does not exert a significant impact within the posited model.

scholarly journals Antecedents and consequences of luxury brand engagement in social media

2019 ◽  
Vol 23 (2) ◽  
pp. 163-183 ◽  
Author(s):  
Amélia Brandão ◽  
Eva Pinho ◽  
Paula Rodrigues
Keyword(s):  
Social Media ◽  
Cognitive Processing ◽  
Structural Equation ◽  
Positive Impact ◽  
Consumer Involvement ◽  
Three Dimensions ◽  
Online Questionnaire ◽  
Content Type ◽  
Luxury Brand ◽  
Brand Engagement

Purpose The purpose of this study is to analyse the antecedent (Consumer Involvement) and the consequences (Brand Connection and Brand Usage Intent [BUI]) of the three dimensions of Consumer Brand Engagement (CBE) (Cognitive Processing, Affection and Activation) in luxury brand engagement on Facebook. Design/methodology/approach Data were collected through an online questionnaire completed by fans/followers of luxury brands’ Facebook pages. The empirical study was conducted using structural equation modelling. Findings Consumer Involvement has a positive impact on the three dimensions of CBE (Cognitive Processing, Affection and Activation). This leads to the conclusion that Activation and Affection have an impact both on Self-Brand Connection and on BUI. Moreover, it was found that Cognitive Processing impacts only on BUI. Practical implications The results identified the factors which brand managers should focus on to increase CBE on Facebook. Originality/value This study is a pioneer, as it extends the consumer engagement model to the social media context in a hedonic and conspicuous consumption category which includes luxury brand products.

The Impact of Integrated Marketing Communications on Hotel Brand Equity

2015 ◽  
pp. 440-467
Author(s):  
Maja Šerić ◽  
Irene Gil-Saura ◽  
Alejandro Mollá-Descals
Keyword(s):  
National Culture ◽  
Brand Equity ◽  
Survey Methodology ◽  
Positive Impact ◽  
Three Dimensions ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Tourism Marketing ◽  
The Impact

The Integrated Marketing Communications (IMC) approach appeared as a response to the need for more sophisticated marketing communication discipline in a confusing tourism marketing environment. This chapter examines the impact of IMC on the hotel brand equity dimensions, i.e. brand image, perceived quality, and brand loyalty. Moreover, it estimates the moderating effect of national culture on the relationships examined. The study is approached from the customer perspective and uses survey methodology to assess guests' perception of IMC and brand equity in the hotel contexts. In particular, 335 hotel guests participated in the empirical investigation while staying in high-quality hotels in Rome, Italy. The findings reveal that IMC exerts a positive impact on hotel brand equity. Furthermore, the inter-relationship exists between the three dimensions of hotel brand equity. In general, national culture does not exert a significant impact within the posited model.

scholarly journals Exploring the Influence of Social Media Usage for Academic Purposes Using a Partial Least Squares Approach

Computation ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 64
Author(s):  
Jabar H. Yousif ◽  
Firdouse R. Khan ◽  
Safiya N. Al Al Jaradi ◽  
Aysha S. Alshibli
Keyword(s):  
Social Media ◽  
Online Education ◽  
Least Squares ◽  
Partial Least Squares ◽  
Quantitative Research ◽  
Creative Thinking ◽  
Teaching And Learning ◽  
Positive Impact ◽  
Sampling Technique ◽  
Linear Regression Method

Social media applications have been increasingly gaining significant attention from online education and training platforms. Social networking tools provide multiple advantages for communicating, exchanging opinions, and discussing specific issues. Social media also helps to improve the processes of teaching and learning through sharing educational programs. In this study, we used a quantitative research technique based on the partial least-squares (PLS) linear regression method to determine the influence of using social media as an online discussion and communication platform for academic purposes by assessing the relationships among the skills obtained through social media, the usage of social media, and the purpose of social media. A total of 200 students participated in this study (88% female and 12% males), and a purposive sampling technique was used to select a suitable population for the study. The results show that 61.5% of the participants use the web daily for more than five hours, mainly for social communication (meaningful dialog and discussion skills) and entertainment. The students agreed that social media develops their creative thinking, but it has no positive impact on their academic performance.

scholarly journals How Loan Bank of Assistive Technology Impacts on Life of Persons with Amyotrophic Lateral Sclerosis and Neuromuscular Diseases: A Collaborative Initiative

2021 ◽  
Vol 18 (2) ◽  
pp. 763
Author(s):  
Thais Pousada ◽  
Jessica Garabal-Barbeira ◽  
Cristina Martínez ◽  
Betania Groba ◽  
Laura Nieto-Riveiro ◽  
...  
Keyword(s):  
Amyotrophic Lateral Sclerosis ◽  
Assistive Technology ◽  
Positive Impact ◽  
Outcome Measurement ◽  
Neuromuscular Diseases ◽  
Three Dimensions ◽  
Assistive Device ◽  
Cross Sectional ◽  
The Impact ◽  
Lateral Sclerosis

(1) Background: The study is focused on the implementation of outcome measurement tools to assess the impact of an assistive device from a loan bank in the lives of people with Amyotrophic Lateral Sclerosis and Neuromuscular Diseases. The secondary purpose is to analyse the correct matching between the person and technology, derived from the counselling of an occupational therapist. (2) Methods: Cross-sectional study. The sample was formed by 28 people with rare neurodegenerative disorders. A specific questionnaire, the Psychosocial Impact of Assistive Device Scale (PIADS), and the Matching Person and Technology (MPT) tool were applied to collect the data. (3) Results: The dimension of the PIADS with the best score was competence, and the variations according to gender were not remarkable. The three dimensions of the PIADS (competence, adaptability, and self-esteem) were correlated positively between them and with the mean score of the MPT tool (p < 0.01). The type of assistive technology (AT), diagnosis, and correct match between person–technology are the main factors that condition a positive impact. (4) Conclusions: The results noted the importance of assessing the needs, demands, and contexts of people with rare neurodegenerative diseases to prescribe the best AT. Loan banks of AT have to be considered a valid service that complements their lack in public health services.

Explanation information and source in service recovery initiatives

2014 ◽  
Vol 28 (4) ◽  
pp. 311-318 ◽  
Author(s):  
Thomas Baker ◽  
Tracy Meyer
Keyword(s):  
Source Credibility ◽  
Positive Impact ◽  
Service Failure ◽  
Empirical Studies ◽  
Service Recovery ◽  
Positive Outcome ◽  
Frontline Employees ◽  
Full Account ◽  
Content Type ◽  
Service Failure And Recovery

Purpose – The purpose of this paper is to specifically consider two interactional aspects that are likely to contribute to the success of an explanation of why a service failed: the adequacy of information provided and role of the person providing the information. Design/methodology/approach – Two empirical studies were conducted using a between-subjects 2 (information: low vs high) × 2 (employee: frontline vs manager) experimental design. The first study was designed to better understand when the information provided might have a more positive impact on the customer. The second study was conducted to understand why the effects exist. Findings – In Study 1, an interaction effect was seen that suggests that the most positive outcome is when the manager (vs the frontline employee) provides a full explanation (vs limited explanation) of the mishap. Results from Study 2 indicate that source credibility is in play. Research limitations/implications – Participants were asked to respond to service failure and recovery scenarios using the same service context. The means of the outcome variables suggest that the recovery effort could be improved upon with other methods. Practical implications – Contrary to suggestions that frontline employees be responsible to resolve service failures, our studies reveal that service recovery initiatives involving an explanation only are best received when the manager provides the customer a full account of what went wrong. Originality/value – This research provides empirical evidence of when and why more information regarding the cause of a service failure is most positively received by the customer.

scholarly journals Meshless Local Petrov–Galerkin Formulation of Inverse Stefan Problem via Moving Least Squares Approximation

2019 ◽  
Vol 24 (4) ◽  
pp. 101
Author(s):  
A. Karami ◽  
Saeid Abbasbandy ◽  
E. Shivanian
Keyword(s):  
Free Boundary ◽  
Least Squares ◽  
Boundary Problem ◽  
Moving Boundary ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Moving Least Squares ◽  
Heaviside Step Function ◽  
Mlpg Method ◽  
Mls Approximation

In this paper, we study the meshless local Petrov–Galerkin (MLPG) method based on the moving least squares (MLS) approximation for finding a numerical solution to the Stefan free boundary problem. Approximation of this problem, due to the moving boundary, is difficult. To overcome this difficulty, the problem is converted to a fixed boundary problem in which it consists of an inverse and nonlinear problem. In other words, the aim is to determine the temperature distribution and free boundary. The MLPG method using the MLS approximation is formulated to produce the shape functions. The MLS approximation plays an important role in the convergence and stability of the method. Heaviside step function is used as the test function in each local quadrature. For the interior nodes, a meshless Galerkin weak form is used while the meshless collocation method is applied to the the boundary nodes. Since MLPG is a truly meshless method, it does not require any background integration cells. In fact, all integrations are performed locally over small sub-domains (local quadrature domains) of regular shapes, such as intervals in one dimension, circles or squares in two dimensions and spheres or cubes in three dimensions. A two-step time discretization method is used to deal with the time derivatives. It is shown that the proposed method is accurate and stable even under a large measurement noise through several numerical experiments.

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