scholarly journals Exploring the Influence of Social Media Usage for Academic Purposes Using a Partial Least Squares Approach

Computation ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 64
Author(s):  
Jabar H. Yousif ◽  
Firdouse R. Khan ◽  
Safiya N. Al Al Jaradi ◽  
Aysha S. Alshibli
Keyword(s):  
Social Media ◽  
Online Education ◽  
Least Squares ◽  
Partial Least Squares ◽  
Quantitative Research ◽  
Creative Thinking ◽  
Teaching And Learning ◽  
Positive Impact ◽  
Sampling Technique ◽  
Linear Regression Method

Social media applications have been increasingly gaining significant attention from online education and training platforms. Social networking tools provide multiple advantages for communicating, exchanging opinions, and discussing specific issues. Social media also helps to improve the processes of teaching and learning through sharing educational programs. In this study, we used a quantitative research technique based on the partial least-squares (PLS) linear regression method to determine the influence of using social media as an online discussion and communication platform for academic purposes by assessing the relationships among the skills obtained through social media, the usage of social media, and the purpose of social media. A total of 200 students participated in this study (88% female and 12% males), and a purposive sampling technique was used to select a suitable population for the study. The results show that 61.5% of the participants use the web daily for more than five hours, mainly for social communication (meaningful dialog and discussion skills) and entertainment. The students agreed that social media develops their creative thinking, but it has no positive impact on their academic performance.

Are information quality and source credibility really important for shared content on social media?

2019 ◽  
Vol 31 (1) ◽  
pp. 513-534 ◽  
Author(s):  
Bekir Bora Dedeoglu
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Partial Least Squares ◽  
Information Quality ◽  
Source Credibility ◽  
Positive Impact ◽  
Media Content ◽  
Content Type ◽  
Predictive Variables ◽  
Shared Content

Purpose This paper aims to first examine tourists’ perceptions of the source credibility and information quality of social media content to see whether they would have an impact on their perceptions of the importance of shared content on social media. The moderating role of gender in this relationship was then examined. Design/methodology/approach The research sample was composed of domestic and foreign tourists in Alanya, an important tourist destination in Turkey. The data in the current study were collected by the questionnaire method. The structural relationships in the research were examined using the partial least squares structural equation modeling, and the moderating effect of gender was examined via the partial least squares multiple group analysis. Findings According to the research findings, tourists’ perceptions of source credibility regarding social media content had a positive impact on the importance attached to non-participant shared content, whereas their perceptions of information quality had a positive impact on the importance attached to participant shared content. Furthermore, it was also observed that gender had a moderating effect on the relationship between information quality and source credibility perceptions and the importance of shared content on social media. Originality/value Two important predictive variables have been examined in the current research in term of customer-generated contents. It has been demonstrated that the effects of these predictive variables on different customer-generated types could be different. Furthermore, it has been determined that the effects of these influences differ according to the gender of the individuals following the content. Thus, the current study provides significant findings to understand the impacts of these variables on the basis of gender.

scholarly journals eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

2021 ◽  
Vol 16 (5) ◽  
pp. 1612-1630
Author(s):  
Salvador Bueno ◽  
M. Dolores Gallego
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Structural Equation ◽  
Source Credibility ◽  
Positive Impact ◽  
Equation Modeling ◽  
Research Model ◽  
Argument Quality ◽  
The Impact

This study is focused on communications that come from consumer-to-consumer (C2C) ecommerce relationships. This topic is directly associated with the electronic word-of-mouth (eWOM) phenomenon. eWOM is related to the set of positive or negative opinions made by potential, actual, or former customers about a seller. The present study proposes a structural equation modeling with partial least squares (PLS-SEM) research model to analyze consumers’ opinions impact on attitude toward purchasing. This model is based on the Information Adoption Model (IAM) in combination with an ecommerce satisfaction perspective, comprising five constructs: (1) service quality, (2) ecommerce satisfaction, (3) argument quality, (4) source credibility and (5) purchase intention. The model was tested by applying the Smart Partial Least Squares (SmartPLS) software for which 116 effective data from customers of the Taobao C2C platform were used. The findings reveal that all of the defined relationships were supported, confirming the positive impact of all the proposed constructs on the purchase intention. In this respect, the findings suggest that C2C platforms should strengthen the analyzed connections to grow the business and to promote transactions. Finally, implications and limitations related to the explanatory capacity and the sample are identified.

scholarly journals Hubungan Motif dan Kepuasan Penggunaan Media Sosial Instagram di Mahasiswa Komunikasi Penyiaran Islam Angkatan 2014-2017

2019 ◽  
Vol 2 (2) ◽  
pp. 74-78
Author(s):  
Ngudi Ambar Sari ◽  
Bukhari Bukhari ◽  
Usman Usman ◽  
Prima Kurinati Hamzah
Keyword(s):  
Social Media ◽  
User Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Research Methods ◽  
The Public ◽  
Media Usage ◽  
Active User ◽  
The Relationship

Instagram is one of the most popular social media for the public. One difference between Instagram and other social media, is that instamam is more likely to be used to find information and share information with users than to interact directly with fellow users. The purpose of this study is to find out and explain the motives and active user satisfaction in using Instagram social media and find out the relationship between the motives and satisfaction of Instagram social media usage. This study uses use and gratification theory which assumes that individuals have certain goals in using media. The method used in this research is quantitative research methods. The data collection tool is the questionnaire has been validated. The research sample was 70 people. The sampling technique is simple random sampling. The statistic test that the researchers used was the Partial Correlation Test (Pearson Product Moment). Data is processed using SPSS version 20. The results of this study indicate users want to get information and knowledge that is happening at the present time. Information satisfaction becomes the most obtained by Instagram social media users. Overall Instagram social media has given satisfaction to users and there is a significant relationship between motives and satisfaction.

scholarly journals The Effectiveness of Using Social Media to Teach Writing Hortatory Exposition Text at Eleventh Grade of SMAN 1 Ngadiluwih

2021 ◽  
Vol 3 (1) ◽  
pp. 77
Author(s):  
Nila Sari ◽  
Agus Amroni
Keyword(s):  
Social Media ◽  
Research Design ◽  
Quantitative Research ◽  
Teaching And Learning ◽  
T Test ◽  
Teaching Writing ◽  
Learning Activity ◽  
Research Approach ◽  
Writing Test ◽  
The Mean

The aim of this research was to motivate students by using social media to teach writing hortatory exposition text. The researcher chooses two media such us Instagram and Facebook. The application of teaching writing of hortatory exposition text at eleventh grade of SMAN 1 Ngadiluwih by using social media Instagram and Facebook to hold the interesting and enjoyable learning activity. This research was quantitative research approach, whereas the research design used true experimental. This research chosen randomly in Instagram class (social one class) and Facebook class (social two class). The instrument used in the research was writing test. The procedure lasted 4 meeting and 1 meeting to do test. The result of t-test showed that: the mean score of Instagram class (M= 68.79) is lower than Facebook class (M= 77.07), and independent sample t-test which values of the sig-2 tailed is 0.000 and 0.000<0.005. Thus, it can be concluded that Facebook is more effective than Instagram in teaching and learning English Hortatory Exposition Text.

scholarly journals Students' Perceptions of the Physics-Mathematical E-Module on Partial Differential Material Based on Gender

2021 ◽  
Vol 54 (3) ◽  
Author(s):  
Astalini Astalini ◽  
Darmaji Darmaji ◽  
Dwi Agus Kurniawan ◽  
Mashelin Wulandari
Keyword(s):  
Gender Differences ◽  
Physics Education ◽  
Quantitative Research ◽  
Teaching And Learning ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
T Test ◽  
Homogeneity Test ◽  
Partial Differential ◽  
Class A

Based on the observations in mathematics physics I, several obstacles were found in teaching and learning activities such as the lack of teaching materials that were easily understood by students. This is because the main books used are books in English as a whole. Therefore, the researcher developed an electronic book, namely the e-module of mathematical physics I on partial differential material created using the 3D PageFlip Professional application. The type of research used is a comparative type of quantitative research. The population in this study were students of physics education class 2019 with a sample of 80 regular classes A and B. The sampling technique used is simple random sampling. The data were analyzed by descriptive and inferential statistics using the IBM SPSS Statistic 25 application consisting of descriptive test, normality test, homogeneity test, and t-test. In the assumption test, the data is normally distributed and homogeneous so that a t-test can be performed. The t-test obtained a sig value of 0,043 for gender differences in class A, and 0,010 for gender differences in class B. So it can be concluded that Ho is rejected and Ha is accepted, meaning that there are significant (significant) differences in perceptions based on gender in each. class A and B. Where the perception of female students is higher than the perception of male students, but overall students gave a good perception of the mathematics physics e-module on partial differential material.

scholarly journals The Social Media and Digitalization of Political Participation in Youths: An Indonesian Perspective

Society ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 83-93
Author(s):  
Muhammad Saud ◽  
Rachmah Ida ◽  
Ansar Abbas ◽  
Asia Ashfaq ◽  
Araz Ramazan Ahmad
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
Online Survey ◽  
Equal Opportunity ◽  
Sampling Technique ◽  
Political Awareness ◽  
Use Of Social Media ◽  
The Right

Digitalization in the modern era has provided opportunities for the youths to participate in this information and social spheres. The concentrated use of social media has contributed to the astonishing factor among the voters where social media has changed the preferences of youths toward the right to vote. The research aims to investigate the contributions and preferences of youths toward political participation in the contemporary discussion in Indonesia. This research was quantitative research using a purposive random sampling technique to give equal opportunity to each respondent. The mode of data collection was an online survey. The majority of the respondents in this research were the student of the universities. Data were collected in April 2019 to examine the interest of youths in general elections in Indonesia. This research found that social media and Social Networking Sites (SNSs) have provided a unique platform to discuss political matters and ‘take apart’ in political discussions. Existing in-depth researches on this phenomenon show that political awareness among youths in Indonesia is an essential part and social media is the leading indicator. This research suggested some recommendations for to usage of social media for the socialization of youths.

Contribution of Mindfulness to Individuals' Tendency to Believe and Share Social Media Content

2020 ◽  
pp. 858-878
Author(s):  
Peerayuth Charoensukmongkol
Keyword(s):  
College Students ◽  
Social Media ◽  
Regression Analysis ◽  
Least Squares ◽  
Partial Least Squares ◽  
Media Content ◽  
Positive Contribution ◽  
Full Time ◽  
Direct Link ◽  
Least Squares Regression

The objective of this research was to explore the effect of mindfulness on individuals' tendencies to believe social media content and share it without realizing the potential consequences. The sample used in this study comprised 300 participants in Bangkok, Thailand, of whom 157 were full-time employees and 143 were college students. Results from partial least squares regression analysis supports the hypothesis that individuals who exhibit higher levels of mindfulness tend to be skeptical of the validity of information to which they are exposed. In addition, skepticism is linked to a decreased tendency to believe social media content and to share content on social media. The findings further support a direct link between mindfulness and a decreased tendency to share social media content. Overall, these findings confirm the positive contribution of mindfulness as a quality that may allow individuals to question the validity of social media content before they decide to believe it and share it with others.

scholarly journals The Impact of Social Media on Sales Promotion in Entertainment Companies

2021 ◽  
Vol 24 (2) ◽  
pp. 189-206
Author(s):  
Dalia Štreimikienė ◽  
Asta Mikalauskienė ◽  
Urtė Sturienė ◽  
Grigorios L. Kyriakopoulos
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Positive Impact ◽  
Current Trend ◽  
Sales Promotion ◽  
Online Marketing ◽  
Communication Model ◽  
Social Commerce ◽  
User Friendliness ◽  
The Impact

Social networks including various social media are one of the main online marketing tools that help to achieve marketing aims of the company. Most of social media overlap and have more than one characteristic, aim or purpose. It should be noted that interaction, user-friendliness, openness, freedom and real time are the main features of all social media. When starting to discuss sales promotion of a company on social media, the concept of social commerce becomes inevitable. Taking into account current trend of expansion of internet marketing because it unites the biggest number of users and has the means to implement different aims of the companies, it is necessary explore the impact of social media on sales growth in specific sectors. The paper analyses the impact of social media for sales promotion in entertainment sector. During the quantitative research, 385 respondents were surveyed. The questionnaire of the quantitative research has been prepared based on the marketing communication model for social media used by entertainment companies. The questionnaire included closed type of questions, most of them are provided in Likert scale. The empirical study found that elements (promotion of sales increase; brand strengthening), maintaining connections with present and potential company’s clients that are used by the entertainment companies on social media help to promote sales with users’ engagement. Regular communication of entertainment companies on social media has a positive impact on sales, because users tend to follow such type of accounts actively. The study emphasised the main elements to be applied by the entertainment companies using social media. Therefore, the regular communication and use of influencers are highly recommended for sales promotion of companies. It is also important to stress that companies are advised to communicate regularly, as regularity in communication is one of the most important drivers of sales promotion.

scholarly journals Social Media, Consumer Motivation, And Consumer Purchase Decision For Fashion Consumers In Semarang District

2021 ◽  
Vol 12 (1) ◽  
pp. 78
Author(s):  
Frans Sudirjo
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Partial Least Squares ◽  
Quantitative Methods ◽  
Census Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Consumer Motivation

<strong>Abstract: </strong>This study aims to analyze the influence of social media on purchasing decisions through consumer motivation in fast fashion consumers in Semarang Regency. This study uses quantitative methods as many as 100 respondents were determined using a census. Data were collected using a questionnaire and processed using partial least squares. The results showed that social media had a positive and significant effect on purchasing decisions, consumer motivation had a positive and significant effect on purchasing decisions and social media had a positive and significant effect on purchasing decisions.

scholarly journals Multilingual learning program: pesantren students’ perceptions of the multilingual simultaneous-sequential model

2017 ◽  
Vol 3 (2) ◽  
pp. 44
Author(s):  
Saidna Zulfiqar Bin-Tahir ◽  
Haryanto Atmowardoyo ◽  
Syarifuddin Dollah ◽  
Yulini Rinantanti
Keyword(s):  
Quantitative Research ◽  
Teaching And Learning ◽  
Positive Impact ◽  
Survey Design ◽  
Lesson Plan ◽  
Learning Material ◽  
Learning Program ◽  
Sequential Model ◽  
Multilingual Learning ◽  
The City

This study aimed at determining whether or not the knowledge, educational level, perception, and attitude of the pesantren students affect the implementation of the multilingual simultaneous-sequential model (MSSM). This research employed quantitative research using a survey design. The sample of the study consisted of 100 students of three pesantren schools in the city of Makassar (Pesantren Modern IMMIM, Pondok Madinah, and Pesantren Darul Arqam Muhammadiyah Gombara). The data were collected through the questionnaire and be analyzed descriptively and inferentially using SPSS program. The results found that the knowledge, level of education, perception, and attitude of pesantren students collectively had a positive impact on the MSSM. However, these perceptions have no significant effect on the MSSM implementation partially. The results of this study contributed to developing further multilingual teaching and learning material such as syllabus, lesson plan, and course book for pesantren students in Indonesia, especially in Makassar.

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