Are information quality and source credibility really important for shared content on social media?

2019 ◽  
Vol 31 (1) ◽  
pp. 513-534 ◽  
Author(s):  
Bekir Bora Dedeoglu
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Partial Least Squares ◽  
Information Quality ◽  
Source Credibility ◽  
Positive Impact ◽  
Media Content ◽  
Content Type ◽  
Predictive Variables ◽  
Shared Content

Purpose This paper aims to first examine tourists’ perceptions of the source credibility and information quality of social media content to see whether they would have an impact on their perceptions of the importance of shared content on social media. The moderating role of gender in this relationship was then examined. Design/methodology/approach The research sample was composed of domestic and foreign tourists in Alanya, an important tourist destination in Turkey. The data in the current study were collected by the questionnaire method. The structural relationships in the research were examined using the partial least squares structural equation modeling, and the moderating effect of gender was examined via the partial least squares multiple group analysis. Findings According to the research findings, tourists’ perceptions of source credibility regarding social media content had a positive impact on the importance attached to non-participant shared content, whereas their perceptions of information quality had a positive impact on the importance attached to participant shared content. Furthermore, it was also observed that gender had a moderating effect on the relationship between information quality and source credibility perceptions and the importance of shared content on social media. Originality/value Two important predictive variables have been examined in the current research in term of customer-generated contents. It has been demonstrated that the effects of these predictive variables on different customer-generated types could be different. Furthermore, it has been determined that the effects of these influences differ according to the gender of the individuals following the content. Thus, the current study provides significant findings to understand the impacts of these variables on the basis of gender.

scholarly journals Exploring the Influence of Social Media Usage for Academic Purposes Using a Partial Least Squares Approach

Computation ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 64
Author(s):  
Jabar H. Yousif ◽  
Firdouse R. Khan ◽  
Safiya N. Al Al Jaradi ◽  
Aysha S. Alshibli
Keyword(s):  
Social Media ◽  
Online Education ◽  
Least Squares ◽  
Partial Least Squares ◽  
Quantitative Research ◽  
Creative Thinking ◽  
Teaching And Learning ◽  
Positive Impact ◽  
Sampling Technique ◽  
Linear Regression Method

Social media applications have been increasingly gaining significant attention from online education and training platforms. Social networking tools provide multiple advantages for communicating, exchanging opinions, and discussing specific issues. Social media also helps to improve the processes of teaching and learning through sharing educational programs. In this study, we used a quantitative research technique based on the partial least-squares (PLS) linear regression method to determine the influence of using social media as an online discussion and communication platform for academic purposes by assessing the relationships among the skills obtained through social media, the usage of social media, and the purpose of social media. A total of 200 students participated in this study (88% female and 12% males), and a purposive sampling technique was used to select a suitable population for the study. The results show that 61.5% of the participants use the web daily for more than five hours, mainly for social communication (meaningful dialog and discussion skills) and entertainment. The students agreed that social media develops their creative thinking, but it has no positive impact on their academic performance.

scholarly journals eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

2021 ◽  
Vol 16 (5) ◽  
pp. 1612-1630
Author(s):  
Salvador Bueno ◽  
M. Dolores Gallego
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Structural Equation ◽  
Source Credibility ◽  
Positive Impact ◽  
Equation Modeling ◽  
Research Model ◽  
Argument Quality ◽  
The Impact

This study is focused on communications that come from consumer-to-consumer (C2C) ecommerce relationships. This topic is directly associated with the electronic word-of-mouth (eWOM) phenomenon. eWOM is related to the set of positive or negative opinions made by potential, actual, or former customers about a seller. The present study proposes a structural equation modeling with partial least squares (PLS-SEM) research model to analyze consumers’ opinions impact on attitude toward purchasing. This model is based on the Information Adoption Model (IAM) in combination with an ecommerce satisfaction perspective, comprising five constructs: (1) service quality, (2) ecommerce satisfaction, (3) argument quality, (4) source credibility and (5) purchase intention. The model was tested by applying the Smart Partial Least Squares (SmartPLS) software for which 116 effective data from customers of the Taobao C2C platform were used. The findings reveal that all of the defined relationships were supported, confirming the positive impact of all the proposed constructs on the purchase intention. In this respect, the findings suggest that C2C platforms should strengthen the analyzed connections to grow the business and to promote transactions. Finally, implications and limitations related to the explanatory capacity and the sample are identified.

Contribution of Mindfulness to Individuals' Tendency to Believe and Share Social Media Content

2020 ◽  
pp. 858-878
Author(s):  
Peerayuth Charoensukmongkol
Keyword(s):  
College Students ◽  
Social Media ◽  
Regression Analysis ◽  
Least Squares ◽  
Partial Least Squares ◽  
Media Content ◽  
Positive Contribution ◽  
Full Time ◽  
Direct Link ◽  
Least Squares Regression

The objective of this research was to explore the effect of mindfulness on individuals' tendencies to believe social media content and share it without realizing the potential consequences. The sample used in this study comprised 300 participants in Bangkok, Thailand, of whom 157 were full-time employees and 143 were college students. Results from partial least squares regression analysis supports the hypothesis that individuals who exhibit higher levels of mindfulness tend to be skeptical of the validity of information to which they are exposed. In addition, skepticism is linked to a decreased tendency to believe social media content and to share content on social media. The findings further support a direct link between mindfulness and a decreased tendency to share social media content. Overall, these findings confirm the positive contribution of mindfulness as a quality that may allow individuals to question the validity of social media content before they decide to believe it and share it with others.

Contribution of Mindfulness to Individuals' Tendency to Believe and Share Social Media Content

2020 ◽  
pp. 216-235
Author(s):  
Peerayuth Charoensukmongkol
Keyword(s):  
College Students ◽  
Social Media ◽  
Regression Analysis ◽  
Least Squares ◽  
Partial Least Squares ◽  
Media Content ◽  
Positive Contribution ◽  
Full Time ◽  
Direct Link ◽  
Least Squares Regression

The objective of this research was to explore the effect of mindfulness on individuals' tendencies to believe social media content and share it without realizing the potential consequences. The sample used in this study comprised 300 participants in Bangkok, Thailand, of whom 157 were full-time employees and 143 were college students. Results from partial least squares regression analysis supports the hypothesis that individuals who exhibit higher levels of mindfulness tend to be skeptical of the validity of information to which they are exposed. In addition, skepticism is linked to a decreased tendency to believe social media content and to share content on social media. The findings further support a direct link between mindfulness and a decreased tendency to share social media content. Overall, these findings confirm the positive contribution of mindfulness as a quality that may allow individuals to question the validity of social media content before they decide to believe it and share it with others.

Consumers’ decisions in social commerce: the role ofguanxielements

2019 ◽  
Vol 31 (4) ◽  
pp. 759-772 ◽  
Author(s):  
Xue Yang
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Partial Least Squares ◽  
Sense Of Belonging ◽  
Design Methodology ◽  
Online Survey ◽  
Research Model ◽  
Social Commerce ◽  
Content Type ◽  
Social Shopping

PurposeRecently, the popularity and growth of social media have boosted the development of social commerce (s-commerce). The purpose of this paper is to investigate consumers’ decisions in s-commerce, for which this study conducted empirical research on WeChat, a very popular social media in China, to validate howguanxielements (e.g.ganqing,renqingandxinren) affect consumers’ decisions in s-commerce.Design/methodology/approachTo examine the research model, an online survey instrument was developed to gather data. The hypotheses were tested using partial least squares modeling.FindingsThe results confirm thatguanxielements are positively related to eWOM sharing intention and social shopping intention. Moreover, these effects are mediated by a sense of belonging.Originality/valueThis study enhances the existing literature by introducing the concept ofguanxielements to the context of s-commerce, and linking the concept ofguanxielements and consumers’ decisions. Moreover, this study improves the theoretical and empirical understanding ofguanxielements by investigating its impact on eWOM sharing intention and social shopping intention. Third, the results confirm thatguanxielements not only influence a sense of belonging but also conjointly impacts eWOM sharing intention and social shopping intention in s-commerce.

Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework

2019 ◽  
Vol 31 (2) ◽  
pp. 480-498 ◽  
Author(s):  
Angelina Nhat Hanh Le ◽  
Mai Dong Tran ◽  
Dong Phong Nguyen ◽  
Julian Ming Sung Cheng
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Positive Impact ◽  
Unobserved Heterogeneity ◽  
Personal Values ◽  
Path Modeling ◽  
Content Type ◽  
Green Consumption ◽  
Individual Level ◽  
The Individual

PurposeThe purpose of this paper is to study the roles of dual personal values (individualistic and collectivistic) and consumer attitudes toward dual purchase consequences (individual and environmental) as the precursors of a commitment to green consumption. Furthermore, the variance within the studied relationships is explored across the segments of the selected consumer sample.Design/methodology/approachPartial least squares and finite mixture–partial least squares path modeling approaches are employed to examine the studied relationships and check for heterogeneity, respectively, among the sample of 406 Vietnamese consumers.FindingsThe results indicate that individualistic values positively and negatively affect attitudes toward purchase consequences at the individual and environmental levels, respectively, while collectivistic values have only a positive impact on attitudes at the environment level. Compared to the individual level, attitudes toward environmental purchase consequences propagate a fuller commitment to green consumption. Collectivistic, but not individualistic, consumers are a suitable target segment for green business. Consumers within the selected sample exhibit different green behavioral patterns.Originality/valueThis research provides valuable insights into the under-researched aspect of green consumption commitment based on an extended value–attitude–behavior model. Previously unobserved heterogeneity is revealed and green consumption tendency segments are identified.

Predicting Users’ willingness to diffuse healthcare knowledge in social media

2019 ◽  
Vol 32 (4) ◽  
pp. 1044-1064 ◽  
Author(s):  
Xiao-Ling Jin ◽  
Zhongyun Zhou ◽  
Xiaoyu Yu
Keyword(s):  
Social Media ◽  
Interpersonal Communication ◽  
Large Scale ◽  
Online Survey ◽  
Information Quality ◽  
Source Credibility ◽  
Perceived Usefulness ◽  
Related Factors ◽  
Data Set ◽  
Content Type

Purpose The purpose of this paper is to investigate why users are willing to diffuse healthcare knowledge in social media by drawing on the communicative ecology theory (CET) and prior research on interpersonal communication. Design/methodology/approach This paper conducts a large-scale scenario-based online survey in WeChat (the most popular social media platform in China) to test the proposed research model and hypotheses. The final data set consists of 1,039 useful responses from WeChat users. Findings The results indicate that interestingness, emotionality and institution-based trust are the strongest antecedents in predicting healthcare knowledge-diffusing likelihood, followed by usefulness, source credibility and positivity. Further, the relationship between institution-based trust and healthcare knowledge-diffusing likelihood is partially mediated by source credibility. Practical implications Healthcare practitioners who seek to motivate individuals to disseminate healthcare knowledge need to phrase or frame healthcare knowledge in a way that draws greater interest, evokes stronger emotion, increases perceived usefulness or reflects positively on themselves. Healthcare organizations should also pay attention to strengthening users’ trust in the platform and source-related information that can indicate source authority. Originality/value This study is one of the first to investigate the dissemination of healthcare knowledge in the context of social media (WeChat in particular). Compared with other types of information, healthcare knowledge is more scientific and professional to the extent that most laypersons do not have relevant expertise to directly evaluate whether the content is credible and of high quality. Rather, their sharing likelihood is dependent more on other factors than perceived information quality and credibility; those factors include platform-related factors that may play an important role but has been overlooked in prior literature on interpersonal communication. By combining CET with interpersonal communication-related research and including institution-based trust as an important determinant of healthcare knowledge dissemination, this study provides a comprehensive analysis of healthcare knowledge diffusion process.

Motivating Exercise Through Social Media: Is a Picture Always Worth a Thousand Words?

2018 ◽  
Author(s):  
Caitlyn Johnston ◽  
William E. Davis
Keyword(s):  
Social Media ◽  
Individual Differences ◽  
Experimental Design ◽  
Health Behaviors ◽  
Media Content ◽  
Exercise Motivation ◽  
Positive Health ◽  
Content Type ◽  
Within Subjects

In the present study, we examined how the influence of exercise-related social media content on exercise motivation might differ across content type (with images vs. without images) and account type (individual vs. corporate). Using a 2 × 2 within-subjects experimental design, 229 participants viewed a series of 40 actual social media posts across the four conditions (individual posts with images, corporate posts with images, individual posts without images, and corporate posts without images) in a randomized order. Participants rated the extent to which they felt each social media post motivated them to exercise, would motivate others to exercise, and was posted for extrinsic reasons. Participants also completed other measures of individual differences including their own exercise motivation. Posts with images from individuals were more motivating than posts with images from corporations; however, corporate posts without images were more motivating than posts without images from individuals. Participants expected others to be similarly motivated by the stimuli, and perceived corporate posts as having been posted for more extrinsic reasons than individuals’ posts. These findings enhance our understanding of how social media may be used to promote positive health behaviors.

Tourism Marketing Stimulus Characteristics: A Self-Validation Analysis of Iran

2020 ◽  
pp. 004728752098114
Author(s):  
Arghavan Hadinejad ◽  
Anna Kralj ◽  
Noel Scott ◽  
Brent D. Moyle ◽  
Sarah Gardiner
Keyword(s):  
Least Squares ◽  
Cognitive Processing ◽  
Source Credibility ◽  
Positive Impact ◽  
Emotional Arousal ◽  
The Self ◽  
Three Dimensions ◽  
Multigroup Analysis ◽  
Tourism Marketing ◽  
Positive Attitudes

Prior self-validation hypothesis studies suggest that an individual’s attitude toward advertising is affected by the cognitive processing of the message and the valence of emotion. Yet, the effect of emotional arousal and stimulus credibility on attitudes toward a destination has not been discerned. This study employs the self-validation hypothesis to investigate the effect of the three dimensions of thinking on attitudes toward Iran. Participants (N = 416) were randomly assigned to a two (high vs. low arousal) × two (high vs. low source credibility) experiment. The partial least squares multigroup analysis results indicated that the emotionally arousing stimulus led to a greater influence of the amount and confidence of thought on attitudes. The effect of the amount of thought on attitude was greater in response to a credible stimulus. This research advances knowledge by revealing that emotional arousal has a significant positive impact on three dimensions of thinking and positive attitudes.

Explanation information and source in service recovery initiatives

2014 ◽  
Vol 28 (4) ◽  
pp. 311-318 ◽  
Author(s):  
Thomas Baker ◽  
Tracy Meyer
Keyword(s):  
Source Credibility ◽  
Positive Impact ◽  
Service Failure ◽  
Empirical Studies ◽  
Service Recovery ◽  
Positive Outcome ◽  
Frontline Employees ◽  
Full Account ◽  
Content Type ◽  
Service Failure And Recovery

Purpose – The purpose of this paper is to specifically consider two interactional aspects that are likely to contribute to the success of an explanation of why a service failed: the adequacy of information provided and role of the person providing the information. Design/methodology/approach – Two empirical studies were conducted using a between-subjects 2 (information: low vs high) × 2 (employee: frontline vs manager) experimental design. The first study was designed to better understand when the information provided might have a more positive impact on the customer. The second study was conducted to understand why the effects exist. Findings – In Study 1, an interaction effect was seen that suggests that the most positive outcome is when the manager (vs the frontline employee) provides a full explanation (vs limited explanation) of the mishap. Results from Study 2 indicate that source credibility is in play. Research limitations/implications – Participants were asked to respond to service failure and recovery scenarios using the same service context. The means of the outcome variables suggest that the recovery effort could be improved upon with other methods. Practical implications – Contrary to suggestions that frontline employees be responsible to resolve service failures, our studies reveal that service recovery initiatives involving an explanation only are best received when the manager provides the customer a full account of what went wrong. Originality/value – This research provides empirical evidence of when and why more information regarding the cause of a service failure is most positively received by the customer.

Sign in / Sign up

Export Citation Format

Share Document