“Values Are Not For Sale. Values Sell”: On the Use of Axiological Realities in Tourism Advertising
2019 ◽
Vol 8
(6)
◽
pp. 79-83
Keyword(s):
The article discusses the symbols of countries and regions relevant for advertising in the tourism sector, as well as civilizational and humanitarian values, which are included by advertisers in advertising texts as a semantic dominant for promoting the proposed tours and maintaining attention to the tourist product. The results of a study on the criteria for choosing tours by consumers, as well as statistics on search queries for keywords related to the value realities of tourist destinations are presented.
2020 ◽
Vol 2
(2)
◽
pp. 243-257
2020 ◽
Vol 14
(03)
◽
pp. 139-150
Keyword(s):
Keyword(s):
Keyword(s):