Shaping the glo/cal in Greek–English tourism advertising

2016 ◽  
Vol 16 (2) ◽  
pp. 191-212 ◽  
Author(s):  
Stavroula Kefala ◽  
Maria Sidiropoulou

The study explores mediated identity construction on the local and global stage, in Greek-English tourism material. It examines sample data, drawing on the Greek National Tourism Organization website, to identify shifts in the Greek and English versions of the data using Swain’s (2009) model of critical cosmopolitan orientations. The critical cosmopolitan framework is shown to be instrumental in revealing identity construction tendencies in the two versions, which shape the interaction of host and visitor, the destination and the travel experience. Findings raise awareness of how identities are perceived and constructed in the tourism business and of the formative potential of these practices on discourses. They also have consequences for training practices in tourism advertising, the translation of identities and self-representation practices. Results are expected to carve a path towards raising awareness of the complexities involved in cultural communication and the construction of messages.

2021 ◽  
Vol 33 (1) ◽  
pp. 67-80
Author(s):  
Katarzyna Kozińska

The purpose of the article is to explore and describe the resources made available by the United Nations World Tourism Organization (UNWTO) during the COVID-19 pandemic and discuss their role in fostering knowledge and promoting awareness in society. The resources are examined using a conceptual model of website evaluation proposed by Li and Wang (2010), which has been adapted to be applicable to the organizational context of UNWTO. The findings show that the UNWTO website resources can be divided into two categories: resources related to the COVID-19 pandemic, e.g. information about existing special groups, and resources connected with the core mission of the UNWTO, e.g. important events from before the pandemic or the organization’s main goals. There are new interactive tools, developed specifically in relation to the pandemic, with relevant data for those involved or interested in the tourism sector. The resources are freely available, easily accessible, abundant, varied and highly informative. The UNWTO website is a gateway to knowledge, providing information about, reasons for and effects of relevant actions of the organization, e.g. raising awareness of the importance of both the pandemic problem but also tourism itself, securing considerable funding for the tourism sector by making world leaders aware of the facts and the importance of tourism, or promoting safe travel measures and encouraging actions aimed at accelerating the recovery of the tourism sector.


2019 ◽  
Vol 4 (2) ◽  
pp. 117-137
Author(s):  
Amy M. Corey

This article explores the complex intersections of visibility, identity and consumer activism in LGBTQ+ communities. While the purchase of consumer goods may serve important functions for identity construction and increasing awareness, it also raises concerns about commodification and the effectiveness of consumer activism. Beginning with a description of support for LGBTQ+ communities following the massacre at the Pulse nightclub, the discussion moves to a brief history of different modes of consumer activism. Next, Herman and Chomsky’s Propaganda Model (PM) is presented, adapted and then applied to LGBTQ+ consumer activist commodities with a focus on the role of flak. Distinct from other forms of consumer activism, flaktivism refers to the merging of flak with activism. Key issues surrounding identity formation and raising awareness are integrated into questions of LGBTQ+ visibility and the importance of symbolic values generated through consumption practices. The article concludes with a critique of the limitations of flaktivism and calls for the advancement of LGBTQ+ civil and human rights.


Author(s):  
G.K. Tussupova ◽  

Identity options available in secondary school textbooks may play an important role in stimulating or inhibiting the learners’ success. They are particularly significant in the multi-ethnic Kazakhstani context with a large number of minorities and their cross-cultural communication in the society.This paper investigates identity options provided in second language textbooks for Kazakhstani secondary-school students. The identities of imagined learners, imagined interlocutors, and hidden identities that are not included were analyzed in the texts. The study resultsconclude that the textbooks’ sets of identity options are likely stimulate or impede language learning. Findings from this study may contribute to the evaluation of current teaching methodology and materials and inform future textbook development with regard to identity representations and identity construction.


2012 ◽  
Vol 18 (3) ◽  
pp. 207-219 ◽  
Author(s):  
Carmela Bosangit ◽  
Juline Dulnuan ◽  
Miguela Mena

This study proposes that travel blogging has become part of tourist practices, particularly in the postconsumption stage. Travel blogs serve as platforms where tourists can remember, evaluate, store, and enrich their travel experiences. Extant literature has recognized travel blogs as a valuable source of information on tourists’ activities, perceptions of destinations, and word-of-mouth communication. This study suggests that an examination of travel blogs, looking at how tourists reconstruct their travel experiences and the actions behind the blogging, can provide a deeper understanding of the postconsumption behavior of tourists. Recent tourist experience models have emphasized that the postconsumption stage of a travel experience extends beyond the evaluation of the experience by the tourist. In this study, the discourse analysis of travel blogs by 19 British long-haul and multiple-destination travelers reveals three common actions behind travel blogging: representing places, acts of self-presentation, identity construction, and “othering.” The analysis shows bloggers employing linguistic techniques and self-presentation strategies in their travel narratives. Implications of the key findings for marketing strategies and destination image are discussed.


Tourism apps often try to anticipate the needs and demands of travellers to make sure it can make profit for the producer. Sometimes, collaboration between producer of tourism apps and owner of tourism organization such as, accommodation, activities, travel agency and airline play an important role to create effective apps. Apps have many benefits in developing the tourism industry in order to increase economic sector and provide travellers the best travel experience. This paper focuses on the significance of conceptual framework towards the tourism apps in influencing tourist travel experience. The finding of paper also can be used to developing new prototype of tourism apps based on tourist needs. It is to determine the independent variables, dependent variables and moderator for this study. This paper will introduce the best features to be including in tourism apps


Author(s):  
Brynne D. Ovalle ◽  
Rahul Chakraborty

This article has two purposes: (a) to examine the relationship between intercultural power relations and the widespread practice of accent discrimination and (b) to underscore the ramifications of accent discrimination both for the individual and for global society as a whole. First, authors review social theory regarding language and group identity construction, and then go on to integrate more current studies linking accent bias to sociocultural variables. Authors discuss three examples of intercultural accent discrimination in order to illustrate how this link manifests itself in the broader context of international relations (i.e., how accent discrimination is generated in situations of unequal power) and, using a review of current research, assess the consequences of accent discrimination for the individual. Finally, the article highlights the impact that linguistic discrimination is having on linguistic diversity globally, partially using data from the United Nations Educational, Scientific and Cultural Organization (UNESCO) and partially by offering a potential context for interpreting the emergence of practices that seek to reduce or modify speaker accents.


Author(s):  
Ying-Chiao Tsao

Promoting cultural competence in serving diverse clients has become critically important across disciplines. Yet, progress has been limited in raising awareness and sensitivity. Tervalon and Murray-Garcia (1998) believed that cultural competence can only be truly achieved through critical self-assessment, recognition of limits, and ongoing acquisition of knowledge (known as “cultural humility”). Teaching cultural humility, and the value associated with it remains a challenging task for many educators. Challenges inherent in such instruction stem from lack of resources/known strategies as well as learner and instructor readiness. Kirk (2007) further indicates that providing feedback on one's integrity could be threatening. In current study, both traditional classroom-based teaching pedagogy and hands-on community engagement were reviewed. To bridge a gap between academic teaching/learning and real world situations, the author proposed service learning as a means to teach cultural humility and empower students with confidence in serving clients from culturally/linguistically diverse backgrounds. To provide a class of 51 students with multicultural and multilingual community service experience, the author partnered with the Tzu-Chi Foundation (an international nonprofit organization). In this article, the results, strengths, and limitations of this service learning project are discussed.


Methodology ◽  
2009 ◽  
Vol 5 (1) ◽  
pp. 3-6 ◽  
Author(s):  
Merton S. Krause

There is another important artifactual contributor to the apparent improvement of persons subjected to an experimental intervention which may be mistaken for regression toward the mean. This is the phenomenon of random error and extreme selection, which does not at all involve the population regression of posttest on pretest scores but involves a quite different and independent reversion of subjects’ scores toward the population mean. These two independent threats to the internal validity of intervention evaluation studies, however, can be detected and differentiated on the sample data of such studies.


2014 ◽  
Author(s):  
Kim Case ◽  
Jeremy Olivares ◽  
Heather Tolleson ◽  
Jade Divita

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