Identifying elementary school student opinion leaders for engagement in evidence-based program adaptation and implementation

2017 ◽  
Vol 38 (6) ◽  
pp. 565-585
Author(s):  
Christopher J. Reiger ◽  
Jennifer E. Gibson ◽  
Rebecca E. Passarelli ◽  
Paul D. Flaspohler
Keyword(s):  
Social Groups ◽  
Opinion Leader ◽  
Bullying Prevention ◽  
Opinion Leaders ◽  
School Staff ◽  
Evidence Based ◽  
Staff Members ◽  
Program Adaptation ◽  
The Social ◽  
Evidence Based Programs

Evidence-based programs, such as bullying prevention, often demonstrate disappointing outcomes when widely disseminated. Engaging opinion leaders – those individuals whom others emulate and go to for advice – in the process of adaptation and implementation may improve outcomes. However, opinion leaders have the most influence on individuals who are similar to them, making social groups an important consideration in opinion leader recruitment. In a series of studies we examined the social groups of childhood and whether teacher nominations can be used to identify opinion leaders within these groups. In Study 1, students ( N = 35) and school staff members ( N = 23) reported on social groups at their school. Results suggest four predominant social groups (Elites, Athletes, Academic, and Deviants), and that students and adults are equally likely to identify these groups. In Study 2, students ( N = 29) and school staff members ( N = 10) identified opinion leaders from each of the four predominant social groups. Student and school staff members agreed on the primary opinion leader within the Elites, Athletes, and Academics groups, but identified different opinion leaders from the Deviants group. We conclude with relevance of these findings to schools and suggestions for further research.

scholarly journals How Opinion Leaders Affect Others on Seeking Truth in a Bounded Confidence Model

Symmetry ◽  
2020 ◽  
Vol 12 (8) ◽  
pp. 1362
Author(s):  
Shuwei Chen ◽  
David H. Glass ◽  
Mark McCartney
Keyword(s):  
Large Scale ◽  
Social Groups ◽  
Opinion Leader ◽  
The Other ◽  
Opinion Leaders ◽  
Bounded Confidence ◽  
The Social ◽  
Seeking Behavior ◽  
The Impact ◽  
Bounded Confidence Model

Seeking truth is an important objective of agents in social groups. Opinion leaders in social groups may help or hinder the other agents on seeking the truth by symmetric nature. This paper studies the impact of opinion leaders by considering four characteristics of opinion leaders—reputation, stubbornness, appeal, and extremeness—on the truth-seeking behavior of agents based on a bounded confidence model. Simulations show that increasing the appeal of the leader whose opinion is opposite to the truth has a straightforward impact, i.e., it normally prevents the agents from finding the truth. On the other hand, it also makes the agents who start out close to the truth move away from the truth by increasing the group bound of confidence, if there is an opinion leader opposite to the truth. The results demonstrate that the opinion of the leader is important in affecting the normal agents to reach the truth. Furthermore, for some cases, small variations of the parameters defining the agents’ characteristics can lead to large scale changes in the social group.

scholarly journals Hot Topic Propagation Model and Opinion Leader Identifying Model in Microblog Network

2013 ◽  
Vol 2013 ◽  
pp. 1-13 ◽  
Author(s):  
Yan Lin ◽  
Huaxian Li ◽  
Xueqiao Liu ◽  
Suohai Fan
Keyword(s):  
Opinion Leader ◽  
Propagation Model ◽  
Opinion Leaders ◽  
Time Varying ◽  
Propagation Characteristics ◽  
Propagation Process ◽  
Ahp Model ◽  
Healthy Development ◽  
Undirected Network ◽  
The Social

As the network technique is fast developing, the microblog has been a significant carrier representing the social public opinions. Therefore, it is important to investigate the propagation characteristics of the topics and to unearth the opinion leaders in Micro-blog network. The propagation status of the hot topics in the Micro-blog is influenced by the authority of the participating individuals. We build a time-varying model with the variational external field strength to simulate the topic propagation process. This model also fits for the multimodal events. The opinion leaders are important individuals who remarkably influence the topic discussions in its propagation process. They can help to guide the healthy development of public opinion. We build an AHP model based on the influence, the support, and the activity of a node, as well as a microblog-rank algorithm based on the weighted undirected network, to unearth and analyze the opinion leaders’ characteristics. The experiments in the data, collected from the Sina Micro-blog from October 2012 to November 2012 and from January 2013 to February 2013, show that our models predict the trend of hot topic efficiently and the opinion leaders we found are reasonable.

scholarly journals The Effect of Caregiver Key Opinion Leaders on Increasing Caregiver Demand for Evidence-Based Practices to Treat Youth Anxiety: Protocol for a Randomized Control Trial

2021 ◽  
Author(s):  
Margaret Crane ◽  
Marc S. Atkins ◽  
Sara J. Becker ◽  
Jonathan Purtle ◽  
Thomas M. Olino ◽  
...  
Keyword(s):  
Unmet Need ◽  
Community Outreach ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Evidence Based ◽  
Direct To Consumer ◽  
Youth Anxiety ◽  
Caregiver Demand ◽  
Key Opinion Leaders ◽  
Key Opinion Leader

Abstract Background:Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. Despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address the unmet need for youth receiving effective treatments. Involving a local caregiver key opinion leader in direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments.Method:Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek CBT for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster-randomized by school to receive one of two different approaches for presentations on CBT for youth anxiety. Both approaches will involve community outreach presentations providing information on recognizing youth anxiety, strategies caregivers can use to decrease youth anxiety, and how to seek CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at three-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT.Discussion:This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments.Trial registration:This trial was registered on clinicaltrials.gov (NCT04929262) on June 18, 2021. At the time of trial registration, pre/post presentation data had been collected from 17 participants; thus, it was retrospectively registered.

scholarly journals Women's Social Network in The Worker Union of PT. Tirta Mahakam Resources Tbk

2020 ◽  
Vol 1 (1) ◽  
pp. 25-30
Author(s):  
Novitasari Novitasari ◽  
Aji Qamara Hakim
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Women Workers ◽  
Labor Union ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Power Network ◽  
Bridging Social Capital ◽  
Women In It ◽  
The Social

ABSTRACT: This study aims to analyze the social networks of women workers in the KASBI Labor Union. The union was founded in 2005 to fight for women workers who work in the PT. Tirta Mahakam Resources Tbk. In a factory that is predominantly women, the need for a union is a must as a means of protection. For this reason, the existence of the Union is very dependent on the struggle of women in it. From the observations, it can be identified that six actors are the centers of information for women labor union members. Divided into categories of stars (Star) and opinion leaders (Opinion Leader) and recruitment. From the observations, six actors have the most extensive social networks among other individuals. The six actors also have different interaction models, this is a potential asset for both the actor and the Union. There are three networks in it, namely interest networking (interests), sentiment networking (emotional network), and power networking (power network). The typology of social capital of the Union is also to bridge the bridging of social capital, which is that it leads to the search for joint answers to solve problems faced by the group and is open to other unions. ABSTRAK: Penelitian ini bertujuan menganalisis jaringan sosial buruh perempuan di dalam Serikat Buruh KASBI. Serikat yang berdiri pada tahun 2005 dalam upaya perjuangan buruh perempuan yang bekerja di dalam pabrik PT. Tirta Mahakam Resources Tbk. didalam pabrik yang mayoritas perempuan, Kebutuhan akan adanya Serikat merupakan keharusan sebagai sebuah wadah perlindungan. Untuk itu eksistensi Serikat sangat tergantung pada perjuangan perempuan di dalamnya. Dari hasil pengamatan dapat diidentifikasi terdapat enam aktor yang menjadi pusat informasi bagi anggota Serikat Buruh perempuan.  Terbagi menjadi kategori bintang (Star) dan pemimpin opini (Opinion Leader) dan rekrutmen. Dari hasil pengamatan, terdapat enam aktor memiliki jaringan sosial yang paling luas diantara indivisu-individu lainya. Keenam aktor juga memiliki model interaksi yang berbeda-beda, hal tersebut merupkan modal yang potensial bagi aktor maupun Serikat. Terdapat tiga jaringan di dalamnya yaitu jaringan interest networking (kepentingan), sentiment networking (jaringan emosi), dan power networking (jaringan kekuasaan). Tipologi modal sosial Serikatpun bersifat menjembatani bridging social capital yaitu yang mengarah kepada pencarian jawaban bersama untuk menyelesaikan masalah yang dihadapi oleh kelompok serta terbuka kepada Serikat lain.

scholarly journals The Effect of Caregiver Key Opinion Leaders on Increasing Caregiver Demand for Evidence-Based Practices to Treat Youth Anxiety: Protocol for A Randomized Control Trial

2021 ◽  
Author(s):  
Margaret Crane ◽  
Marc S. Atkins ◽  
Sara J. Becker ◽  
Jonathan Purtle ◽  
Thomas M. Olino ◽  
...  
Keyword(s):  
Opinion Leader ◽  
Opinion Leaders ◽  
Trial Registration ◽  
Evidence Based ◽  
Direct To Consumer ◽  
Youth Anxiety ◽  
Evidence Based Treatments ◽  
Caregiver Demand ◽  
Key Opinion Leaders ◽  
Key Opinion Leader

Abstract Background: Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. However, despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address unmet need for effective. Involving a local caregiver key opinion leader to direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments.Method: Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek EBPs for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster-randomized by school to receive one of two different approaches for presentations on EBPs for youth anxiety. Both approaches will involve community outreach presentations providing information about (a) youth anxiety, (b) effective treatments for youth anxiety, and (c) seeking CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at a three-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT.Discussion: This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments. Trial registration: This trial was registered on clinicaltrials.gov (NCT04929262) on June 18, 2021. At the time of trial registration, pre/post presentation data had been collected from 17 participants; thus, it was retrospectively registered.

scholarly journals Innovations in veterinary markets: opinion leaders’ social capital

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ignat Kulkov ◽  
Wilhelm Barner-Rasmussen ◽  
Maria Ivanova-Gongne ◽  
Anastasia Tsvetkova ◽  
Magnus Hellström ◽  
...  
Keyword(s):  
Social Capital ◽  
Qualitative Methodology ◽  
Professional Community ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Content Type ◽  
Adoption Of Innovations ◽  
Start Up ◽  
The Social ◽  
Start Ups

Purpose This study aims to identify how the personal social capital of opinion leaders contributes to the market adoption of start-up innovations. Design/methodology/approach A design-oriented case study is undertaken with a start-up company focusing on the development and commercialization of innovations in the veterinary market. Based on a literature review, the authors examine the social capital in value creation and the role of opinion leaders and use qualitative methodology and semi-structured in-depth interviews to collect data. Findings The adoption of innovations could start with opinion leaders that will later share their experience with other members of the professional community. In turn, social capital allows for creating a collaboration between start-ups and leaders based on a number of specific parameters. Originality/value This paper contributes to marketing literature by providing new insights regarding collaboration between start-ups and opinion leaders. The collaboration between opinion leaders and start-ups could be implemented not only in the veterinary industry but also in other industries with minor adaptations. Authors demonstrate how the social capital of external stakeholders may be used as a resource of the company for business development. The main contribution of this study is to demonstrate that social capital could be used as a parameter for the adoption of innovations. The key parameters that allow creating cooperation between start-up and opinion leader have been identified.

scholarly journals The effect of caregiver key opinion leaders on increasing caregiver demand for evidence-based practices to treat youth anxiety: protocol for a randomized control trial

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Margaret E. Crane ◽  
Marc S. Atkins ◽  
Sara J. Becker ◽  
Jonathan Purtle ◽  
Thomas M. Olino ◽  
...  
Keyword(s):  
Opinion Leader ◽  
Opinion Leaders ◽  
Trial Registration ◽  
Evidence Based ◽  
Direct To Consumer ◽  
Youth Anxiety ◽  
Evidence Based Treatments ◽  
Caregiver Demand ◽  
Key Opinion Leaders ◽  
Key Opinion Leader

Abstract Background Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. Despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address the unmet need for youth receiving effective treatments. Involving a local caregiver key opinion leader in direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments. Method Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek CBT for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster randomized by school to receive one of two different approaches for presentations on CBT for youth anxiety. Both approaches will involve community outreach presentations providing information on recognizing youth anxiety, strategies caregivers can use to decrease youth anxiety, and how to seek CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at 3-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT. Discussion This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments. Trial registration This trial was registered on clinicaltrials.gov (NCT04929262) on June 18, 2021. At the time of trial registration, pre/post-presentation data had been collected from 17 participants; thus, it was retrospectively registered.

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