The Effect of Caregiver Key Opinion Leaders on Increasing Caregiver Demand for Evidence-Based Practices to Treat Youth Anxiety: Protocol for A Randomized Control Trial

Abstract Background: Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. However, despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address unmet need for effective. Involving a local caregiver key opinion leader to direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments.Method: Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek EBPs for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster-randomized by school to receive one of two different approaches for presentations on EBPs for youth anxiety. Both approaches will involve community outreach presentations providing information about (a) youth anxiety, (b) effective treatments for youth anxiety, and (c) seeking CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at a three-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT.Discussion: This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments. Trial registration: This trial was registered on clinicaltrials.gov (NCT04929262) on June 18, 2021. At the time of trial registration, pre/post presentation data had been collected from 17 participants; thus, it was retrospectively registered.

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The effect of caregiver key opinion leaders on increasing caregiver demand for evidence-based practices to treat youth anxiety: protocol for a randomized control trial

Implementation Science Communications ◽

10.1186/s43058-021-00213-x ◽

2021 ◽

Vol 2 (1) ◽

Author(s):

Margaret E. Crane ◽

Marc S. Atkins ◽

Sara J. Becker ◽

Jonathan Purtle ◽

Thomas M. Olino ◽

...

Keyword(s):

Opinion Leader ◽

Opinion Leaders ◽

Trial Registration ◽

Evidence Based ◽

Direct To Consumer ◽

Youth Anxiety ◽

Evidence Based Treatments ◽

Caregiver Demand ◽

Key Opinion Leaders ◽

Key Opinion Leader

Abstract Background Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. Despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address the unmet need for youth receiving effective treatments. Involving a local caregiver key opinion leader in direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments. Method Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek CBT for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster randomized by school to receive one of two different approaches for presentations on CBT for youth anxiety. Both approaches will involve community outreach presentations providing information on recognizing youth anxiety, strategies caregivers can use to decrease youth anxiety, and how to seek CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at 3-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT. Discussion This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments. Trial registration This trial was registered on clinicaltrials.gov (NCT04929262) on June 18, 2021. At the time of trial registration, pre/post-presentation data had been collected from 17 participants; thus, it was retrospectively registered.

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The Effect of Caregiver Key Opinion Leaders on Increasing Caregiver Demand for Evidence-Based Practices to Treat Youth Anxiety: Protocol for a Randomized Control Trial

10.21203/rs.3.rs-801004/v2 ◽

2021 ◽

Author(s):

Margaret Crane ◽

Marc S. Atkins ◽

Sara J. Becker ◽

Jonathan Purtle ◽

Thomas M. Olino ◽

...

Keyword(s):

Unmet Need ◽

Community Outreach ◽

Opinion Leader ◽

Opinion Leaders ◽

Evidence Based ◽

Direct To Consumer ◽

Youth Anxiety ◽

Caregiver Demand ◽

Key Opinion Leaders ◽

Key Opinion Leader

Abstract Background:Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. Despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address the unmet need for youth receiving effective treatments. Involving a local caregiver key opinion leader in direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments.Method:Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek CBT for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster-randomized by school to receive one of two different approaches for presentations on CBT for youth anxiety. Both approaches will involve community outreach presentations providing information on recognizing youth anxiety, strategies caregivers can use to decrease youth anxiety, and how to seek CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at three-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT.Discussion:This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments.Trial registration:This trial was registered on clinicaltrials.gov (NCT04929262) on June 18, 2021. At the time of trial registration, pre/post presentation data had been collected from 17 participants; thus, it was retrospectively registered.

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Analisis Key Opinion Leaders di Media Sosial dalam Membentuk Opini Khalayak

Koneksi ◽

10.24912/kn.v5i1.10170 ◽

2021 ◽

Vol 5 (1) ◽

pp. 90

Author(s):

Jacksen Jacksen ◽

Eko Harry Susanto ◽

Nigar Pandrianto

Keyword(s):

Social Media ◽

Diffusion Of Innovation ◽

Opinion Leader ◽

Business Owners ◽

Qualitative Approach ◽

Opinion Leaders ◽

Social Media Marketing ◽

Key Opinion Leaders ◽

Key Opinion Leader

Content is a new way of doing promotions that have various forms, such as videos and images. This research discusses the process of creating content created by a key opinion leader. The person who acts as the key opinions leader is the owner of his own business. The theories used in this study are advertising, social media, marketing content, key opinion leaders, two-stage communication, diffusion of innovation and opinion. The method used is case study with qualitative approach and using interview, observation, and documentation techniques. The results of this study can be known that the content created by a key opinion leader must be diverse in order to attract the attention of the audience. The diversity of content produced must have a clear purpose, so that later the message can be conveyed properly and the goal can be achieved. Content created by engaging business owners directly will increase credibility in the business. Therefore, it can be concluded that the creation of a content must be diverse, informative, educational. While content involving its own business owners will increase high credibility.Konten merupakan cara baru seseorang dalam melakukan promosi yang memiliki berbagai macam bentuk, seperti video dan gambar. Penelitian ini membahas tentang proses pembuatan konten yang diciptakan seorang key opinion leaders. Orang yang berperan sebagai key opinions leader adalah pemilik bisnisnya sendiri. Teori yang digunakan pada penelitian ini adalah periklanan, media sosial, marketing content, key opinion leaders, komunikasi dua tahap, difusi inovasi dan opini. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dan menggunakan teknik wawancara, observasi, serta dokumentasi. Hasil penelitian ini dapat diketahui bahwa konten yang diciptakan oleh seorang key opinion leader harus lah beragam agar dapat menarik perhatian penontonnya. Keberagaman konten yang dihasilkan harus memiliki tujuan yang jelas, sehingga nantinya pesan dapat tersampaikan dengan baik dan tujuan dapat tercapai. Konten-konten yang diciptkana dengan melibatkan pemilik bisnisnya secara langsung akan meningkatkan kredibilitas pada bisnis yang dijalani. Untuk itu dapat disimpulkan bahwa pembuatan sebuah konten harus lah beragam, informatif, mengedukasi. Sedangkan konten yang melibatkan pemilik bisnisnya sendiri akan meningkatkan kredibilitas yang tinggi.

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Identification of Key Opinion Leaders in Pharmaceutics Using Network Analysis

International Journal of Scientific Research in Science and Technology ◽

10.32628/ijsrst21831 ◽

2021 ◽

pp. 01-05

Author(s):

Prof. Anuja Phapale ◽

Sarthak Kulkarni ◽

Pritam Bagad ◽

Hrishikesh Joshi ◽

Himanshu Randad

Keyword(s):

Social Network ◽

Network Analysis ◽

Life Science ◽

Opinion Leader ◽

Opinion Leaders ◽

Centrality Measures ◽

Pubmed Central ◽

Key Opinion Leaders ◽

Key Opinion Leader ◽

The Web

The term Key Opinion Leader in marketing is not new. Key Opinion Leaders (KOLs) commonly known as thought leaders who play a crucial role in the life science industry. We through this project intend to implement the concept of identifying key opinion leaders using weighted Social Network Analysis (SNA). We intend to use European PubMed Central dataset for creating a weighted social Network of authors who have healthcare and medicine related publications and apply different centrality measures on it. In order to collect the data, we will be using one of the web scraping methods and predefined libraries like scrapy. After fetching and processing the data we intend to form a network of authors using python’s NetworkX library. This network will then be subjected to various centrality measures which in turn will give prominent opinion leaders as the output.

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Identifying elementary school student opinion leaders for engagement in evidence-based program adaptation and implementation

School Psychology International ◽

10.1177/0143034317710692 ◽

2017 ◽

Vol 38 (6) ◽

pp. 565-585

Author(s):

Christopher J. Reiger ◽

Jennifer E. Gibson ◽

Rebecca E. Passarelli ◽

Paul D. Flaspohler

Keyword(s):

Social Groups ◽

Opinion Leader ◽

Bullying Prevention ◽

Opinion Leaders ◽

School Staff ◽

Evidence Based ◽

Staff Members ◽

Program Adaptation ◽

The Social ◽

Evidence Based Programs

Evidence-based programs, such as bullying prevention, often demonstrate disappointing outcomes when widely disseminated. Engaging opinion leaders – those individuals whom others emulate and go to for advice – in the process of adaptation and implementation may improve outcomes. However, opinion leaders have the most influence on individuals who are similar to them, making social groups an important consideration in opinion leader recruitment. In a series of studies we examined the social groups of childhood and whether teacher nominations can be used to identify opinion leaders within these groups. In Study 1, students ( N = 35) and school staff members ( N = 23) reported on social groups at their school. Results suggest four predominant social groups (Elites, Athletes, Academic, and Deviants), and that students and adults are equally likely to identify these groups. In Study 2, students ( N = 29) and school staff members ( N = 10) identified opinion leaders from each of the four predominant social groups. Student and school staff members agreed on the primary opinion leader within the Elites, Athletes, and Academics groups, but identified different opinion leaders from the Deviants group. We conclude with relevance of these findings to schools and suggestions for further research.

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Refining Evidence-Based Treatments for Late-Life Depression

GeroPsych ◽

10.1024/1662-9647/a000127 ◽

2015 ◽

Vol 28 (2) ◽

pp. 67-76

Author(s):

Grace C. Niu ◽

Patricia A. Arean

Keyword(s):

Older Adults ◽

Mental Illness ◽

Brain Plasticity ◽

Late Life ◽

Aging Population ◽

The United States ◽

Future Research ◽

Evidence Based ◽

Late Life Depression ◽

Evidence Based Treatments

The recent increase in the aging population, specifically in the United States, has raised concerns regarding treatment for mental illness among older adults. Late-life depression (LLD) is a complex condition that has become widespread among the aging population. Despite the availability of behavioral interventions and psychotherapies, few depressed older adults actually receive treatment. In this paper we review the research on refining treatments for LLD. We first identify evidence-based treatments (EBTs) for LLD and the problems associated with efficacy and dissemination, then review approaches to conceptualizing mental illness, specifically concepts related to brain plasticity and the Research Domain Criteria (RDoc). Finally, we introduce ENGAGE as a streamlined treatment for LLD and discuss implications for future research.

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