scholarly journals Innovations in veterinary markets: opinion leaders’ social capital

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ignat Kulkov ◽  
Wilhelm Barner-Rasmussen ◽  
Maria Ivanova-Gongne ◽  
Anastasia Tsvetkova ◽  
Magnus Hellström ◽  
...  
Keyword(s):  
Social Capital ◽  
Qualitative Methodology ◽  
Professional Community ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Content Type ◽  
Adoption Of Innovations ◽  
Start Up ◽  
The Social ◽  
Start Ups

Purpose This study aims to identify how the personal social capital of opinion leaders contributes to the market adoption of start-up innovations. Design/methodology/approach A design-oriented case study is undertaken with a start-up company focusing on the development and commercialization of innovations in the veterinary market. Based on a literature review, the authors examine the social capital in value creation and the role of opinion leaders and use qualitative methodology and semi-structured in-depth interviews to collect data. Findings The adoption of innovations could start with opinion leaders that will later share their experience with other members of the professional community. In turn, social capital allows for creating a collaboration between start-ups and leaders based on a number of specific parameters. Originality/value This paper contributes to marketing literature by providing new insights regarding collaboration between start-ups and opinion leaders. The collaboration between opinion leaders and start-ups could be implemented not only in the veterinary industry but also in other industries with minor adaptations. Authors demonstrate how the social capital of external stakeholders may be used as a resource of the company for business development. The main contribution of this study is to demonstrate that social capital could be used as a parameter for the adoption of innovations. The key parameters that allow creating cooperation between start-up and opinion leader have been identified.

scholarly journals Women's Social Network in The Worker Union of PT. Tirta Mahakam Resources Tbk

2020 ◽  
Vol 1 (1) ◽  
pp. 25-30
Author(s):  
Novitasari Novitasari ◽  
Aji Qamara Hakim
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Women Workers ◽  
Labor Union ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Power Network ◽  
Bridging Social Capital ◽  
Women In It ◽  
The Social

ABSTRACT: This study aims to analyze the social networks of women workers in the KASBI Labor Union. The union was founded in 2005 to fight for women workers who work in the PT. Tirta Mahakam Resources Tbk. In a factory that is predominantly women, the need for a union is a must as a means of protection. For this reason, the existence of the Union is very dependent on the struggle of women in it. From the observations, it can be identified that six actors are the centers of information for women labor union members. Divided into categories of stars (Star) and opinion leaders (Opinion Leader) and recruitment. From the observations, six actors have the most extensive social networks among other individuals. The six actors also have different interaction models, this is a potential asset for both the actor and the Union. There are three networks in it, namely interest networking (interests), sentiment networking (emotional network), and power networking (power network). The typology of social capital of the Union is also to bridge the bridging of social capital, which is that it leads to the search for joint answers to solve problems faced by the group and is open to other unions. ABSTRAK: Penelitian ini bertujuan menganalisis jaringan sosial buruh perempuan di dalam Serikat Buruh KASBI. Serikat yang berdiri pada tahun 2005 dalam upaya perjuangan buruh perempuan yang bekerja di dalam pabrik PT. Tirta Mahakam Resources Tbk. didalam pabrik yang mayoritas perempuan, Kebutuhan akan adanya Serikat merupakan keharusan sebagai sebuah wadah perlindungan. Untuk itu eksistensi Serikat sangat tergantung pada perjuangan perempuan di dalamnya. Dari hasil pengamatan dapat diidentifikasi terdapat enam aktor yang menjadi pusat informasi bagi anggota Serikat Buruh perempuan.  Terbagi menjadi kategori bintang (Star) dan pemimpin opini (Opinion Leader) dan rekrutmen. Dari hasil pengamatan, terdapat enam aktor memiliki jaringan sosial yang paling luas diantara indivisu-individu lainya. Keenam aktor juga memiliki model interaksi yang berbeda-beda, hal tersebut merupkan modal yang potensial bagi aktor maupun Serikat. Terdapat tiga jaringan di dalamnya yaitu jaringan interest networking (kepentingan), sentiment networking (jaringan emosi), dan power networking (jaringan kekuasaan). Tipologi modal sosial Serikatpun bersifat menjembatani bridging social capital yaitu yang mengarah kepada pencarian jawaban bersama untuk menyelesaikan masalah yang dihadapi oleh kelompok serta terbuka kepada Serikat lain.

The role of public libraries in the development of social capital in local communities – a theoretical study

2021 ◽  
Vol 42 (3) ◽  
pp. 184-196
Author(s):  
Maja Dorota Wojciechowska
Keyword(s):  
Social Capital ◽  
Social Engagement ◽  
Social Life ◽  
Public Libraries ◽  
Local Communities ◽  
Social Needs ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeSocial capital, understood as intangible community values available through a network of connections, is a factor in the development of societies and improving quality of life. It helps to remove economic inequalities and prevent poverty and social exclusion, stimulate social and regional development, civic attitudes and social engagement and build a civic society as well as local and regional identity. Many of these tasks may be implemented by libraries, which, apart from providing access to information, may also offer a number of services associated with social needs. The purpose of this paper is to present the roles and functions that libraries may serve in local communities in terms of assistance, integration and development based on classical social capital theories.Design/methodology/approachThe paper reviews the classical concepts of social capital in the context of libraries. It analyses the findings of Pierre-Félix Bourdieu, James Coleman, Francis Fukuyama, Robert Putnam, Nan Lin, Ronald Stuart Burt, Wayne Baker and Alejandro Portes. Based on their respective concepts, the paper analyses the role of the contemporary library in the social life of local communities. In particular, it focuses on the possible new functions that public libraries may serve.FindingsA critical review of the concept of social capital revealed certain dependencies between libraries and their neighbourhoods. With new services that respond to the actual social needs, libraries may serve as a keystone, namely they may integrate, animate and engage local communities. This, however, requires a certain approach to be adopted by the personnel and governing authorities as well as infrastructure and tangible resources.Originality/valueThe social engagement of libraries is usually described from the practical perspective (reports on the services provided) or in the context of research on the impact of respective projects on specific groups of users (research reports). A broader approach, based on original social theories, is rarely encountered. The paper draws on classical concepts of social capital and is a contribution to the discussion on possible uses of those concepts based on an analysis of the role of libraries in social life and in strengthening the social capital of local communities.

Student entrepreneurship ecosystems at Australian higher education institutions

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alex Maritz ◽  
Quan Nguyen ◽  
Sergey Ivanov
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Entrepreneurship Education ◽  
University Student ◽  
Content Type ◽  
Student Entrepreneurship ◽  
Start Up ◽  
Entrepreneurship Ecosystems ◽  
Start Ups ◽  
The Impact

PurposeDespite the significance, university student start-ups and student entrepreneurship ecosystems (SEEs) have been subject to little research. This study aims to apply a qualitative emergent enquiry approach to explore best practice SEEs in Australia, complimented by narratives from leading scholars in higher education institutions with the aim of delineating the integrative components of SEEs.Design/methodology/approachAdopting the entrepreneurial ecosystem framework and aligned to the social cognitive theory, this paper explores the components and dynamics of SEEs, contributing to an understanding of how such components can better support the growth, sustainability and success of student start-ups. The authors extend entrepreneurship research on social construction using narrative research.FindingsThe findings provide guidelines for researchers, entrepreneurship scholars and educators, entrepreneurship students, policymakers and practitioners to enhance the impact and success of university student start-ups by adopting a student ecosystem approach.Research limitations/implicationsThe narratives represent a limited number of universities with an opportunity for further research to empirically measure the impact and outcomes of SEEs. The research is exploratory, inherently conceptual and emergent, providing an opportunity for validation of narrative frameworks in future studies.Practical implicationsThe findings may assist university managers to be more aware of their own subconscious preferences to student entrepreneurship and start-up initiatives, which may be useful in refining their impact and offerings regarding a quest toward the entrepreneurial university.Social implicationsFrom social perspectives, the alignment of the components of SEE has the ability to enhance and shift the entrepreneurial mindset of entrepreneurship students, notwithstanding enhancement of intentionality and self-efficacy.Originality/valueThis is the first study of SEEs in Australia, highlighting the importance of the integration of entrepreneurship education programs, entrepreneurship education ecosystems, the entrepreneurial university and specific start-up initiatives such as university accelerators. Furthermore, students may enhance their entrepreneurial mindset by actively engaging in such ecosystems.

Tolerance zones: a pragmatic approach to respond to problems related to open alcohol and drug scenes in Bremen/Germany

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Susanna Prepeliczay ◽  
Henning Schmidt-Semisch
Keyword(s):  
Public Space ◽  
Drug Users ◽  
Qualitative Methodology ◽  
Related Disorder ◽  
Content Type ◽  
The Social ◽  
Local Actors ◽  
Tolerance Zones ◽  
Drug And Alcohol ◽  
The City

Purpose This study aims to describe and analyse an approach in the city of Bremen (Germany) to establish streetwork-supported tolerance zones for local open drug and alcohol scenes to reduce related disorder and nuisance in public spaces. Design/methodology/approach The qualitative methodology included systematic participant observations at public sites of drug and alcohol use, and problem-centred interviews with different groups of respondents (residents, passers-by, trades people, drug users, experts from addiction help and police). Findings In residential districts, tolerance zones were well accepted by their target group and found to reduce perceived disorder and nuisance in public space. However, their success depends on the social and spatial conditions of the chosen location, its surrounding urban infrastructure, cooperation among local actors and characteristics of drug using groups. Originality/value Usually, policing of open drug scenes focuses on repression and law enforcement. The example of Bremen suggests that streetwork-supported tolerance zones dedicated to the drug scene can substantially reduce disorder and nuisance in public space.

Co-creating value and developing social capital: Centre of Science for Villages (CSV), Wardha

2017 ◽  
Vol 7 (3) ◽  
pp. 1-22 ◽  
Author(s):  
Anagha Shukre ◽  
Naresh Verma
Keyword(s):  
Social Capital ◽  
Consumer Behaviour ◽  
Word Of Mouth ◽  
Opinion Leaders ◽  
Marketing Communications ◽  
Innovative Technology ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Content Type ◽  
Rural Markets

Subject area Marketing management, consumer behaviour, rural marketing and integrated marketing communications. Study level/applicability The case is for the use of undergraduate and also postgraduate students of management in courses of marketing management, consumer behaviour, rural marketing and integrated marketing communications. This case may also be used in human resources’ management course lectures which focus on social capital. Case overview This case on the Centre of Science for Villages (CSV), Wardha, attempts to identify how value can be co-created through innovative technology and how social capital can be developed for rural markets through the use of integrated marketing communications tools, particularly word-of-mouth and the influence of opinion leaders. Effective campaigns can be designed for the target audience based on the 3A framework (Awareness, Adoption and Addition of Value) and McGuire’s Model of Persuasion. The CSV has been typically chosen for the study because its products are unique, innovative and eco-friendly and blend well with the rural lives. It has been able to enrich the lives of rural population by generating employment and in creating entrepreneurial opportunities. The biggest challenge, however, lies in educating rural consumers to accept and adopt its innovative technology in their daily lives. Expected learning outcomes The case study has been written to enable students to understand the concepts of value co-creation and social capital in the context of Indian rural markets. The students will learn the dynamics of rural markets by pondering over these points: understand the concept of value co-creation for rural markets; comprehend the creation of social ecology for managing knowledge in an organisation; identify the development and role of social capital and use it as a promotional tool, particularly word-of-mouth and opinion leaders(reference groups); recommend the use of different marketing mix variables for an organisation, operating in rural markets; and connote designing of effective campaigns for the target audience, based on the 3A framework and the Persuasion Model (6 steps) suggested by McGuire. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing

Entrepreneurs’ network evolution – the relevance of cognitive social capital

2015 ◽  
Vol 21 (2) ◽  
pp. 197-223 ◽  
Author(s):  
Sara Jonsson
Keyword(s):  
Social Capital ◽  
Private Information ◽  
Three Dimensional ◽  
Network Evolution ◽  
Fashion Industry ◽  
Cognitive Dimension ◽  
Content Type ◽  
Start Up ◽  
The Creation ◽  
Cognitive Social Capital

Purpose – The purpose of this paper is to investigate entrepreneurs’ network evolution in the start-up phase. Design/methodology/approach – Based on the case studies of six fashion start-up firms, this study uses a three-dimensional perspective on social capital (structural, relational, cognitive) to investigate entrepreneurs’ network evolution (i.e. initiation of new relationships) in the start-up phase so as to acquire resources and support for firms’ goals. The study focuses particularly on the understudied cognitive dimension of social capital. The fashion industry provides a relevant research setting because it is characterised by changes in demand, which generate opportunities for entrepreneurship. Findings – The findings show that the display of cognitive attributes is important for the creation of structural social capital (the establishment of new relationships). The findings also indicate that relationships initiated based on the cognitive dimension have a high probability of developing into embedded relationships, thereby becoming high in the relational dimension and providing access to private information containing referrals to other actors. Thus, these relationships also promote the continued development of the structural dimension. Originality/value – The findings imply that the entrepreneurs’ sets of cognitive attributes constitute an important asset in the creation of social capital. They also point to the importance of signalling these values to potential resource holders. Relationships initiated through the display of cognitive attributes can provide resources without requiring immediate economic remuneration.

Satisfaction with democracy and social capital in Greece

2018 ◽  
Vol 45 (4) ◽  
pp. 614-628 ◽  
Author(s):  
Irene Daskalopoulou
Keyword(s):  
Social Capital ◽  
Multivariate Regression Analysis ◽  
Political Organization ◽  
Content Type ◽  
Satisfaction With Democracy ◽  
The Social ◽  
Different Types ◽  
European Values ◽  
The Relationship ◽  
The Continuum

Purpose The purpose of this paper is to investigate how different types of social capital contribute to the satisfaction with democracy (SWD) in Greece. Understanding the relationship between different variants of social capital and SWD allows one to situate the Greek democracy in the continuum of democracy types, from primary to modern. Design/methodology/approach The study uses microdata extracted from the European Values Surveys of 2002-2010 and multivariate regression analysis. Findings The results are compatible with a conception of the Greek political organization as a civil virtue democracy. A change in the nature of the relationship is observed after the recent economic crisis in the country. Research limitations/implications The study contributes to the empirical knowledge regarding the relationship between different variants of social capital and SWD. Originality/value Using a typology approach, the micro-relationship between democracy and social capital is analyzed as embedded in a continuum of different democracy types. In addition, this is the first study that uses microdata to analyze the effect of social capital upon SWD in Greece. The results of the study provide valuable understanding of the social and institutional arrangements that might sustain Greece’s efforts to meet its overall developmental challenges.

Anthill creations – scaling and sustaining a new social enterprise

2021 ◽  
Vol 11 (4) ◽  
pp. 1-29
Author(s):  
Sonia Mehrotra
Keyword(s):  
Early Childhood ◽  
Early Childhood Development ◽  
Childhood Development ◽  
Social Sector ◽  
Indian Government ◽  
Content Type ◽  
Marginalized Communities ◽  
Start Up ◽  
Methodical Approach ◽  
The Social

Subject area Entrepreneurship, Strategic Management, Social Sector. Study level/applicability The case can be used in undergraduate, graduate and executive education courses in entrepreneurship and strategic management. It is a perfect fit for executive sessions at incubation centers for not-for-profit (NPO) start-up social enterprises. The case is aimed at early-phase social entrepreneurs and those interested in the field. Case overview Anthill Creations (hereafter referred to as Anthill) is a NPO organization engaged in building low-cost sustainable playscapes for underprivileged children. Their mission is to “Bring Back play” in the lives of millions of children of marginalized communities by building sustainable playscapes. It is an effort that contributes toward the objectives of clause 1.2 (Ministry of Human Resource Development, Government of India, 2020), on “Early Childhood Care and Education” (ECCE) in the new National Education Policy (NEP) 2020 of India as released on July 30, 2020. The ECCE clause emphasizes the importance of “learning through play”; and recognizes it to be central to quality early childhood pedagogy and education. Anthill has been working on the same philosophy since its inception in 2016. They have successfully built 300 playscapes across 18 states of the country and impacted the lives of more than 200,000 children. The playscapes are built using upcycled waste material, such as scrap tires, waste cable and oil drums; further, they use local resources and contextual designs and built them by mobilizing community participation. The playscape play elements provide for unstructured free play for children and encourage them to use their imagination to invent new games. Pooja Rai – the founder and CEO of Anthill Creations, an architect by discipline started the NPO immediately after her graduation. It was her “calling” in life that pushed her to quit a corporate job in the early stages of her career and instead pursue a career in the social sector. The case details her methodical approach in pursuing her intuitive response to a social need, the way she adopts a lean start-up framework to set-up Anthill, her frustrations, personal resilience and ability to balance different stakeholder interests as she treads the difficult journey of building the awareness of inculcating play as a pedagogy in the early years of childhood development. The case provides data on the large proportion of the marginalized population in India and the abysmal conditions of the Indian Government schools. The objectives of clause 1.2 on ECCE in NEP 2020 show the Indian Government’s good intent. And yet with the prevailing conditions, the policy’s ambitious target of universalization of ECCE by 2030 (Chanda, 2020), seems a mammoth task, even for the Indian Government. On the other hand, Anthill as a small NPO of young dedicated individuals is invested and experimental in their approach; they have a tested model but financial dependency limits their activities. The ECCE clause is a sign of new hope for NPOs such as Anthill who want to reach out to millions of Indian children from marginalized communities. What could be a compatible, perhaps complementary or even skillful pathway to integrate Anthill’s tested model of building sustainable playscapes with the Indian Government’s good intentions of universalization of ECCE by 2030? How could Anthill “scale” for a systemic “impact”? Should not the NPOs, early childhood development researchers, funders and government authorities study collaboratively instead of the present siloed approach so as to bring about a systemic change in the thinking lenses about “play” to be an integral part of early childhood development? Rai ponders on the above questions. Expected learning outcomes To explain the importance of one’s purpose (calling) in life and how the authors can identify with it. To explain how an intuitive response to social need can be complemented with a methodical approach to social entrepreneurship. To discuss the importance of business model canvas from the social sector lens. To explain the important elements in sustaining small start-up social organizations. To discuss and evaluate the options an early-stage social enterprise can engage into “scale” for “impact.” Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.

Technology business incubation for start-up generation

2019 ◽  
Vol 25 (7) ◽  
pp. 1471-1493 ◽  
Author(s):  
Bala Subrahmanya Mungila Hillemane ◽  
Krishna Satyanarayana ◽  
Deepak Chandrashekar
Keyword(s):  
Conceptual Framework ◽  
Global Economy ◽  
Systematic Evaluation ◽  
Empirical Literature ◽  
Future Research ◽  
Business Incubation ◽  
Content Type ◽  
Start Up ◽  
Start Ups ◽  
Goals And Objectives

Purpose Technology business incubators (TBIs) form an indispensable part of an entrepreneurial ecosystem for the promotion of tech start-ups across the global economy. However, they have evolved in varied forms over a period of time, in terms of typologies, sponsors and stakeholders, goals and objectives, functions and services offered, process of incubation support provided through hard and soft infrastructure, outcomes and achievements and even in terms of theoretical bases. The purpose of this paper, therefore, is to review the extant literature on TBIs to arrive at a framework that explains how TBIs contribute to start-up generation. Design/methodology/approach This paper reviews extant empirical literature for a systematic evaluation to throw light on the various dimensions of TBIs: typology, goals and objectives, functions and services, process and provision of incubation support, outcomes and achievements. Further, after critically reviewing some of the theoretical propositions, it develops a conceptual framework combining pre-incubation, incubation and post-incubation processes of TBIs. Findings Based on literature understanding and some of the key theoretical constructs, a conceptual framework is developed comprising pre-incubation, incubation and post-incubation stages of start-up formation and graduation. The paper also identifies some prospective areas for future research. Research limitations/implications Any empirical research on technology business incubation must focus on pre-incubation and post-incubation processes as much as on the incubation process, to derive meaningful implications and enhance the productivity of TBIs. Originality/value The conceptual framework derived out of the systematic literature review will enable further research and exploration of micro-aspects of pre-incubation, incubation and post-incubation phases across multiple dimensions.

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