From zones to Zoom: Shakespeare on screen in the digital era

2021 ◽  
pp. 018476782110083
Author(s):  
Sarah Hatchuel ◽  
Nathalie Vienne-Guerrin
Keyword(s):  
Social Media ◽  
20Th Century ◽  
The Internet ◽  
Digital Revolution ◽  
Digital Era ◽  
Production Distribution ◽  
Production And Distribution

This introduction explores the consequences of the digital revolution on the production, distribution, dissemination, and study of Shakespeare on screen. Since the end of the 20th century, the rise (and fall) of the DVD, the digitalisation of sounds and images allowing us to experience and store films on our computers, the spreading of easy filming/editing tools, the live broadcasts of theatre performances in cinemas or on the Internet, the development of online archives and social media, as well as the globalisation of production and distribution have definitely changed the ways Shakespeare on screen is (re)created, consumed, shared, and examined.

Effects of Consumers' Social Media Participation on Consumer Behavior

2014 ◽  
pp. 1128-1152
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

Effects of Consumers' Social Media Participation on Consumer Behavior

2015 ◽  
pp. 1567-1591
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

Effects of Consumers' Social Media Participation on Consumer Behavior

2015 ◽  
pp. 1670-1694
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

Effects of Consumers’ Social Media Participation on Consumer Behavior

2014 ◽  
pp. 53-78 ◽  
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers’ social media participation. Second, the chapter discusses how this participation affects consumers’ behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers’ social media participation and quantifying its impact on their behaviors.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals Da’wah of Digital Era Applicative Study: Qs. An-Nahl: 125 on Millennial Generation

2019 ◽  
Vol 2 (2) ◽  
pp. 380-391
Author(s):  
Muhammad Raihan Nasution
Keyword(s):  
Social Media ◽  
Young People ◽  
New Media ◽  
Communication Technology ◽  
The Internet ◽  
Research Approach ◽  
Digital Era ◽  
Library Research ◽  
The Media ◽  
Getting Lost

In this digital era, young people are very vulnerable to negative things, therefore Islam as a religion which is rahmatan lil alamin, must take appropriate and fast actions to save young generations of Islam from getting lost in the darkness of cyberspace life. This article is prepared with a library research approach by conducting a literature review and collecting data from various sources and subsequently, the data is analyzed descriptively by presenting facts or findings which are then theoretically reviewed. Therefore da’wah of digital era really must use the media, especially new media. The development of communication technology has changed the way people communicate and interact. Nowadays, almost everyone uses the internet to send, search, and read information. Therefore, the Qur’an Surah An-Nahl: 125 offering da'wah methods of digital era have to be able to attract sympathetic Millennials, presenting representative, interactive and innovative da'wah methods through social media is the best way to save the young generations of Islam in the future.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

scholarly journals RANCANG BANGUN APLIKASI E-PROPERTI BERBASIS FRAMEWORK CODEIGNITER

2021 ◽  
Vol 9 (2) ◽  
pp. 67-74
Author(s):  
Tukino Tukino ◽  
Sasa Ani Arnomo
Keyword(s):  
Social Media ◽  
Information System ◽  
The Internet ◽  
Web Based ◽  
Digital Era ◽  
Effective Media ◽  
Property Sales ◽  
At Home

The progress of the internet has become the best means to start a property business and it has been proven to be an effective and effective media of information from the internet to disseminate information that is fully accessible to anyone,anytime and anywhere. The great effect on the property business is caused through the internet because only by accessing it from smartphone device and computers at home or in the office of prospective buyers can see property add information.In today’s digital era property sales are mostly done on social media. Social media has many users. But social media has the disadvantages of having to pay if you want to advertise sales, consumers are only users of social media, sales posts quickly sink. In this research, a web-based property sales and leasing information system will be built to cover the shortage.

Understanding memes on Chinese social media

2020 ◽  
Vol 11 (2) ◽  
pp. 226-260
Author(s):  
Lu Ying ◽  
Jan Blommaert
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Facial Expression ◽  
Social Norms ◽  
The Internet ◽  
Cultural Form ◽  
Digital Era ◽  
Online Culture ◽  
Chinese Social Media

Abstract Memes as online graphic semiotic resources have developed into a globalized genre and a cultural form. The vernacularization of this global cultural form on Chinese social media is Biaoqing (literally, ‘facial expression’). Biaoqing is a phenomenon and a genre engendered by the development of information technology and growing accessibility to the internet. The most prominent features of Biaoqing on Chinese social media (cute, mischievous, decadent, dirty, violent) are spawned by and therefore reflect the structure of society. The ludic nature of Biaoqing enables them to serve as resources for new forms of communication, potential of reshaping existing social norms, the landscape of online culture, and culture and society at large. The results of this contribution constitute an invitation for a reimagination of the role of graphic semiotic signs and digital infrastructures in society, and a rethinking of theories for sociolinguistic research in a digital era.

scholarly journals Defensa del usuario de servicios de comunicaciones en Colombia: un camino tortuoso en la era digital

2017 ◽  
Vol 9 (17) ◽  
pp. 169-184
Author(s):  
Ingrid Montes Alvarino
Keyword(s):  
Digital Age ◽  
The Internet ◽  
Digital Revolution ◽  
Digital Era ◽  
The Social ◽  
Nuevas Tecnologías

La masificación del Internet y la incorporación de Nuevas Tecnologías nos condujo hacia la era digital y la revolución digital, en las que emergen nuevos usuarios TIC en un entorno convergente que generan retos y desafíos distintos para la protección de sus derechos como usuarios de las comunicaciones que han seguido un tortuoso camino de PQRS desde la Ley 1341 de 2009, Resolución CRC 3066 de 2011 hasta llegar al Nuevo Régimen de Protección mediante la Resolución CRC 5111 de 2017 en la búsqueda de maximizar el bienestar social, ofrece un nuevo camino que recorrer en la era digital. .ABSTRACTThe massification of the Internet and the incorporation of Ne Technologies led us into the digital age and the digital revolution, here ne ICT users emerge in a convergent environment that generate different challenges and challenges for the protection of their rights as users of the communications they have Folloed a tortuous PQRS road from La 1341 of 2009, Resolution CRC 3066 of 2011 until arriving at the Ne Regime of Protection by means of Resolution CRC 5111 of 2017 in the search to maximize the social ell-being, offers a ne ay to cross in the digital era. KEYWORDS Communications, Users, ICT, Suppliers, digital era, digital revolution.

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