Mobile Business Retailing: Driving Experiential Learning on Campus

2017 ◽  
Vol 40 (1) ◽  
pp. 56-65 ◽  
Author(s):  
Sarah Fischbach ◽  
Veronica Guerrero
Keyword(s):  
Digital Media ◽  
Modern Technology ◽  
Future Research ◽  
Marketing Plan ◽  
Marketing Concept ◽  
Mobile Business ◽  
Food Trucks ◽  
Implementation Evaluation ◽  
Novel Approach ◽  
Hands On

Engaging students in the classroom is a struggle all faculty face especially in the age of modern technology. This article proposes a novel approach to engage and motivate students through the mobile business “on wheels” marketing concept. The growth in mobile business retailing (e.g., food trucks, mobile dog groomers, etc.) is an appealing concept for today’s entrepreneurial-minded students. This concept provides students with an opportunity to combine their creativity with their understanding of the seminal marketing concepts of a principles of marketing course. The project involves two marketing challenges: the promotion of a mobile business retailing event on campus and the development of a marketing plan for a unique mobile business retailing idea developed by the students. The project provides a variety of hands-on, engaging pedagogies to guide the students from concept creation based on primary research through campaign proposals integrating digital media examples. Resources in project design, implementation, evaluation, and critical analysis of this comprehensive marketing project are outlined in this article. Recommendations for future research and implementation are also provided.

The Importance of the Posterolateral Area of the Diaphragm Muscle for Palpation and for the Treatment of Manual Osteopathic Medicine

2021 ◽  
pp. 1-9
Author(s):  
Bruno Bordoni ◽  
Stevan Walkowski ◽  
Allan Escher ◽  
Bruno Ducoux
Keyword(s):  
Functional Anatomy ◽  
Diaphragm Muscle ◽  
Physiological Data ◽  
Future Research ◽  
Physical Aspect ◽  
Osteopathic Medicine ◽  
Self Healing ◽  
Hands On ◽  
Critical Issues ◽  
Solid Foundation

The eupneic act in healthy subjects involves a coordinated combination of functional anatomy and neurological activation. Neurologically, a central pattern generator, the components of which are distributed between the brainstem and the spinal cord, are hypothesized to drive the process and are modeled mathematically. A functionally anatomical approach is easier to understand although just as complex. Osteopathic manipulative treatment (OMT) is part of osteopathic medicine, which has many manual techniques to approach the human body, trying to improve the patient’s homeostatic response. The principle on which OMT is based is the stimulation of self-healing processes, researching the intrinsic physiological mechanisms of the person, taking into consideration not only the physical aspect, but also the emotional one and the context in which the patient lives. This article reviews how the diaphragm muscle moves, with a brief discussion on anatomy and the respiratory neural network. The goal is to highlight the critical issues of OMT on the correct positioning of the hands on the posterolateral area of the diaphragm around the diaphragm, trying to respect the existing scientific anatomical-physiological data, and laying a solid foundation for improving the data obtainable from future research. The correctness of the position of the operator’s hands in this area allows a more effective palpatory perception and, consequently, a probably more incisive result on the respiratory function.

scholarly journals Analysis of High-Friction Surface Texture with Respect to Friction and Wear

Coatings ◽  
2021 ◽  
Vol 11 (7) ◽  
pp. 758
Author(s):  
Cibi Pranav ◽  
Minh-Tan Do ◽  
Yi-Chang Tsai
Keyword(s):  
Friction Coefficient ◽  
Surface Texture ◽  
Safety Concern ◽  
Future Research ◽  
Scanning System ◽  
Novel Approach ◽  
Texture Parameters ◽  
Aggregate Loss ◽  
Friction Surfaces ◽  
The Impact

High Friction Surfaces (HFS) are applied to increase friction capacity on critical roadway sections, such as horizontal curves. HFS friction deterioration on these sections is a safety concern. This study deals with characterization of the aggregate loss, one of the main failure mechanisms of HFS, using texture parameters to study its relationship with friction. Tests are conducted on selected HFS spots with different aggregate loss severity levels at the National Center for Asphalt Technology (NCAT) Test Track. Friction tests are performed using a Dynamic Friction Tester (DFT). The surface texture is measured by means of a high-resolution 3D pavement scanning system (0.025 mm vertical resolution). Texture data are processed and analyzed by means of the MountainsMap software. The correlations between the DFT friction coefficient and the texture parameters confirm the impact of change in aggregates’ characteristics (including height, shape, and material volume) on friction. A novel approach to detect the HFS friction coefficient transition based on aggregate loss, inspired by previous works on the tribology of coatings, is proposed. Using the proposed approach, preliminary outcomes show it is possible to observe the rapid friction coefficient transition, similar to observations at NCAT. Perspectives for future research are presented and discussed.

scholarly journals A New Model Averaging Approach in Predicting Credit Risk Default

Risks ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 114
Author(s):  
Paritosh Navinchandra Jha ◽  
Marco Cucculelli
Keyword(s):  
Machine Learning ◽  
Credit Risk ◽  
Model Averaging ◽  
Research Direction ◽  
Future Research ◽  
Classification Problems ◽  
Average Technique ◽  
Model Average ◽  
Novel Approach ◽  
Unbalanced Dataset

The paper introduces a novel approach to ensemble modeling as a weighted model average technique. The proposed idea is prudent, simple to understand, and easy to implement compared to the Bayesian and frequentist approach. The paper provides both theoretical and empirical contributions for assessing credit risk (probability of default) effectively in a new way by creating an ensemble model as a weighted linear combination of machine learning models. The idea can be generalized to any classification problems in other domains where ensemble-type modeling is a subject of interest and is not limited to an unbalanced dataset or credit risk assessment. The results suggest a better forecasting performance compared to the single best well-known machine learning of parametric, non-parametric, and other ensemble models. The scope of our approach can be extended to any further improvement in estimating weights differently that may be beneficial to enhance the performance of the model average as a future research direction.

Making the point? The audiovisual/digital media dissertation

2014 ◽  
Vol 6 (1) ◽  
pp. 98-118
Author(s):  
Coral Houtman ◽  
Maureen Thomas ◽  
Jennifer Barrett
Keyword(s):  
Digital Media ◽  
Film Theory ◽  
Education And Training ◽  
Content Type ◽  
Hands On ◽  
Practice Based Research ◽  
The University ◽  
Depth Interviews ◽  
And Training ◽  
Practical Recommendations

Purpose – The purpose of this paper is to address the advantages of education and training in creating the “Audiovisual/Digital Media Essay” (AV/DME), starting from visual and cinematic thinking as a way of setting up, developing and concluding an argument. Design/methodology/approach – Recognising the advantages to education and training of the “AV/DME” this paper explores ways of enabling visually disciplined students to work on film theory within their chosen medium, and to develop arguments incorporating audiovisual sources, using appropriate academic skills. It describes a hands-on BA/MA workshop held at Newport Film School (May 2011) and subsequent initial implementation of an examinable DME. The paper contextualises the issue in the light of practice-led and practice-based research and of parity with written dissertations. Drawing on analysis of in-depth interviews with students and tutors, it makes practical recommendations for how to resource, staff and support the implementation and continuation of the AV/DME and/or dissertation. Findings – The paper feeds back from both students and staff on the running of an initial AV/DME workshop and finds that the Film School Newport is suited to running the AV/DME and suggests a framework for its support. Research limitations/implications – The study needs to be followed up when the students complete their full dissertations. Practical implications – The AV/DME needs sufficient technical and human resources to support student learning. Originality/value – The paper provides a clear and original framework for teaching, supporting and assessing the AV/DME. This framework can be disseminated beyond the University of Wales Newport, and can be used to teach the AV/DME in further contexts and to wider groups of students.

scholarly journals Avatars, Monsters, and Machines: A Cyborg Archaeology

2019 ◽  
Vol 22 (3) ◽  
pp. 324-337 ◽  
Author(s):  
Colleen Morgan
Keyword(s):  
Digital Media ◽  
Future Research ◽  
Archaeological Research ◽  
Creative Potential ◽  
The Past

As digital practice in archaeology becomes pervasive and increasingly invisible, I argue that there is a deep creative potential in practising a cyborg archaeology. A cyborg archaeology draws from feminist posthumanism to transgress bounded constructions of past people as well as our current selves. By using embodied technologies to disturb archaeological interpretations, we can push the use of digital media in archaeology beyond traditional, skeuomorphic reproductions of previous methods to highlight ruptures in thought and practice. I develop this argument through investigating the avatars, machines, and monsters in current digital archaeological research. These concepts are productively liminal: avatars, machines, and monsters blur boundaries between humans and non-humans, the past and the present, and suggest productive approaches to future research.

scholarly journals Reconnecting a Fragmented Monument through Digital Mapping: The City Walls of Athens

2019 ◽  
Vol 2 (2) ◽  
pp. 177-195
Author(s):  
Markos Katsianis ◽  
Stamatina Lampraki ◽  
Anna-Maria Theocharaki ◽  
Maria Pigaki ◽  
Leda Costaki ◽  
...  
Keyword(s):  
Digital Media ◽  
Archaeological Sites ◽  
Geospatial Technologies ◽  
Archaeological Investigation ◽  
Digital Mapping ◽  
Cadastral Maps ◽  
Novel Approach ◽  
City Walls ◽  
High Level ◽  
The City

The fortifications of Athens have been a recurrent theme of archaeological investigation. In the past two centuries, parts of the walls have been located during rescue interventions at numerous sites in the urban fabric. At present, the visibility of the entire monument remains rather low as the traces of the walls are hidden beneath the modern city, marginalized within larger archaeological sites or preserved entirely by record. Despite the high level of scholarly work devoted to synthesize the available material, the volume of information accumulated over the years requires a novel approach that would systematize different types of evidence using digital media. In this respect, we attempt to revisit the city walls of Athens through the use of geospatial technologies. We target the informed development of an efficient GIS platform to record, store, integrate, explore and eventually disseminate resources on the Athenian fortifications. Our research employs published and archival sources (e.g. excavation drawings) in combination with historical maps (e.g. early cadastral maps, first maps of modern Athens) and complementary historical evidence (e.g. writings, illustrations, photography) to locate, document and integrate in space and time available data on lost and surviving fortification remains.

scholarly journals Kajian Kebutuhan Pasar untuk Penerapan Teknologi Tepat Guna Bidang Permukiman

2008 ◽  
Vol 3 (4) ◽  
pp. 280
Author(s):  
Lia Yulia Iriani ◽  
Anita Firmanti
Keyword(s):  
Marketing Research ◽  
Marketing Plan ◽  
Marketing Concept ◽  
Concept Evaluation

Pusat Litbang Permukiman yang merupakan salah satu unit di bawah Badan Litbang Departemen Pekerjaan Umum memiliki visi untuk menghasilkan teknologi perumahan permukiman yang inovatif, aplikatif, kompetitif dan bermanfaat bagi masyarakat. Untuk mencapai visi tersebut secara lebih efektif dan efisien berbagai upaya dan harus dilakukan. Salah satu bentuk upaya tersebut adalah  memahami kebutuhan masyarakat umumnya dan para pemangku kepentingan di bidang perumahan dan permukiman khususnya sebagai pemanfaat produk Pusat Litbang Permukiman. Kajian Kebutuhan Pasar untuk Penerapan Teknologi Tepat Guna Bidang Permukiman ini dilakukan karena dirasakan intrusi teknologi tepat guna yang dihasilkan oleh Pusat Litbang Permukiman kepada para penerima masih berjalan pelan. Kajian ini dilakukan melalui peningkatan kemampuan pelaksana untuk memahami teori dan aplikasi kebutuhan pasar pada umumnya seperti marketing concept evaluation, marketing research dan marketing plan. Kajian dimulai dari pemahaman terhadap isu-isu bidang permukiman serta kebijakan-kebijakan Departemen PU untuk menangani permasalahan, inventarisasi teknologi tepat guna yang telah dihasilkan oleh Pusat Litbang Permukiman serta identifikasi kebutuhan masyarakat yang kemudian dilakukan analisis dengan menggunakan instrumen-instrumen perumusan masalah, untuk mengenali permasalahan yang dominan serta usulan strategi-strategi penanganan serta prediksinya di masa depan. Hasil kajian menunjukkan bahwa dari berbagai strategi yang dapat dilakukan, sebagai peringkat pertama adalah menyusun masukan konsep kebijakan dan strategi tentang penerapan teknologi tepat guna dan tepat sasaran, serta  merumuskan permasalahan kebijakan, strategi dan program kebutuhan litbang bersama stakeholders secara sinergi, terpadu, berkelanjutan.

scholarly journals Martin Heidegger’s Anti-Semitism: Philosophy of Technology and the Media in the Light of the "Black Notebooks". Implications for the Reception of Heidegger in Media and Communication Studies

2015 ◽  
Vol 13 (1) ◽  
Author(s):  
Christian Fuchs
Keyword(s):  
Digital Media ◽  
Philosophy Of Technology ◽  
Modern Technology ◽  
Being And Time ◽  
German Philosophy ◽  
Black Forest ◽  
Media Communication ◽  
Anti Semitism ◽  
The Media ◽  
The Moment

“Heidegger is the petty bourgeois of German philosophy, the man who has placed on German philosophy his kitschy night-cap […] When I see that even super-intelligent people have been taken in by Heidegger, […] I feel sickened to this day. […] Heidegger used to hold court at Todtnauberg and at all times would allow himself to be admired on his philosophical Black Forest plinth like a sacred cow. […] They made their pilgramages, as it were, into the philosophical Black Forest, to the sacred Martin Heidegger and knelt down before their idol”--- Thomas BernhardAbstract:In spring 2014, three volumes of the Schwarze Hefte (Black Notebooks), Heidegger’s philosophical notebooks, were published in the German edition of his collected works. They contain notes taken in the years 1931-1941 and have resulted in public debates about the role of anti-Semitism in Heidegger’s thought.This article asks: What are and should be the implications of the publication of the Black Notebooks for the reception of Heidegger in the study, theory, and philosophy of media, communication, and technology? It discusses Theodor W. Adorno’s and Moishe Postone’s contributions to the critical theory of anti-Semitism and applies these approaches for an analysis of Heidegger’s Black Notebooks.The analysis shows that the logic of modern technology plays an important role in the Black Notebooks. The paper therefore also re-visits some of Heidegger’s writings on technology in light of the Black Notebooks. There is a logical link between the Black Notebooks' anti-Semitism and the analysis of technology in Being and Time and The Question Concerning Technology. The first publication provides the missing link and grounding for the second and the third.Heidegger’s works have had significant influence on studies of the media, communication, and the Internet. Given the anti-Semitism in the Black Notebooks, it is time that Heideggerians abandon Heidegger, and instead focus on  alternative traditions of thought. It is now also the moment where scholars should consider stopping to eulogise and reference Heidegger when theorising and analysing the media, communication, culture, technology, digital media, and the Internet.Image source: By Willy Pragher (Landesarchiv Baden-Württemberg) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

scholarly journals Digital Literation Models Development Based School Culture to Improve Students' Life Skill in the 21st Century

2021 ◽  
Vol 13 (1) ◽  
pp. 307-316
Author(s):  
Mandra Saragih ◽  
Habib Syukri Nst ◽  
Rita Harisma ◽  
Ismail Hanif Batubara
Keyword(s):  
School Culture ◽  
Research And Development ◽  
Digital Media ◽  
21St Century ◽  
Digital Literacy ◽  
Literacy Programs ◽  
Life Skill ◽  
Model Design ◽  
Implementation Evaluation ◽  
Assessment Program

This research aims to develop digital literacy model through a school culture-based. Digital literacy was chosen considering the development of information through digital media. This study used Research and Development (RD). The research step was to collect data and design a product in a literacy model design based on school culture. The components of developing a school culture-based digital literacy model consist of participants, select participants, a digital literacy program in the form of training, the content of digital literacy programs in the form of exercise, media, teaching materials, assessment, program socialization, implementation, evaluation and mentoring. This research is the design of a guideline for implementing a school culture-based digital literacy model that can be used in digital literacy activities in schools.

scholarly journals AN EX-ANTE ASSESSMENT OF CITY DISTRIBUTION ALTERNATIVES BASED ON MULTI ACTOR MULTI CRITERIA FRAMEWORK

2020 ◽  
Vol 8 (5) ◽  
pp. 4241-4272
Author(s):  
Türkan Müge ÖZBEKLER ◽  
Arzu KARAMAN AKGÜL
Keyword(s):  
Urban Areas ◽  
Noise Pollution ◽  
Distribution Patterns ◽  
Distribution Networks ◽  
Future Research ◽  
Negative Externalities ◽  
Novel Approach ◽  
Load Factors ◽  
Ex Ante ◽  
Urban Consolidation

Recently, urban areas face challenges that result from negative externalities of traditional distribution networks. Especially, city actors increasingly suffer from issues as inefficient load factors in operations, traffic volume on roads, and noise pollution. To overcome these problems, modern city distribution patterns integrated with the consolidation strategy have the potential to provide satisfying solutions. Align with city actors’ expectations, alternatives of consolidation-distribution schemes can offer improvements in both economic, social, and environmental issues. In particular, this study aims at an ex-ante evaluation of city distribution alternatives on the typology of consolidation-distribution schemes ensuring win-win solutions to each city actor. This paper adopts Multi Actor Multi-Criteria Analysis (MAMCA) as a novel approach to evaluating different city actors’ objectives and a set of city distribution alternatives comprehensively. The paper results highlight that micro consolidation centre facilities can be more suitable in response to city actors’ expectations among distribution alternatives to urban consolidation centre and mobile depot. Finally, future research in this topic can focus on evaluating distribution alternatives on a sector basis and marketing types such as B2B and B2C.  

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