Commodities and the Import Trade in Early Plantation Ulster

2020 ◽  
pp. 033248932096438
Author(s):  
Brendan Scott

As a new wave of British settlers moved into Ulster following the plantation there in the early seventeenth century, ports, towns, markets and fairs were both established and further developed. The survival of the port books for Londonderry, Coleraine, Carrickfergus and the Lecale ports of County Down for the years 1612–15 offers detailed information of goods imported into Ulster which affords us insights into the consumer habits and preferences of the British settlers now living in that province. While it was hoped by some that the introduction of a new market and trade culture would have a ‘civilising’ effect upon the Gaelic Irish, evidence of consumer preferences tells a somewhat different story, which a study of Ulster’s import trade and settler society in early Plantation Ulster can illustrate.

2009 ◽  
Vol 3 (1-2) ◽  
pp. 67-70 ◽  
Author(s):  
Zoltán Szakály ◽  
Orsolya Szigeti ◽  
Viktória Szente

As a consortium partner the authors took part in a research project aiming at the development of high added value, healthy and environment friendly animal products. From among the products developed by the consortium (rabbit meat, omega3-fatty acid enriched beef, goose liver from non forcible feeding, selenium-, vitamin-E and natural color enriched eggs) the present study describes the results concerning beef and rabbit meat. The given products are chosen because they are produced in and exported from Hungary in considerable quantities and their competitiveness can be further improved. In order to able to map the consumer preferences a 300 count nationwide, representative, questionnaire based survey was designed and performed. Actual products were tested by focus groups and professional interviews. Beside the specific features of the products a common character is that the marketing strategy focuses on the distinctive nutritional benefits and other quality parameters that seem to be of crucial importance for the targeted consumer segment. Their unique character and health protecting effects make their branding and using community labeling easy. Their positioning points toward the prestige products therefore consumers tend to accept higher prices. In marketing communication the image building advertisement can be a common goal.


Res Mobilis ◽  
2021 ◽  
Vol 10 (12) ◽  
pp. 109-126
Author(s):  
Ahmet Genc ◽  
Rahim Merdan

Our purpose of doing this study is to determine how the COVID-19 pandemic, which affects the whole world, affects the park garden furniture. Our hypothesis before we started working was this; we assumed that people who stayed in their houses for a long time due to quarantine would increase their interest in park and garden furniture. For this reason, we conducted a survey consisting of 30 questions to measure consumer habits. Within the scope of our research, the socio-demographic data of 472 individuals with different socio-economic (Lower / Middle / Upper) levels were investigated for indoor and outdoor garden furniture and usage habits during the Covid-19 Pandemic process using Google surveys application. Survey technique was used to obtain research data by using social communication tools. In our study, we learnt that people's interest in nature had increased due to the long time spent indoors; and their desire to renew their park garden furniture had, too.


Author(s):  
Alicia Presencio Herrero ◽  
Sergio Díez Hermano ◽  
María Teresa García Nieto

<p align="left"><strong>Resumen</strong></p><p class="Cuerpo">La figura de la mujer en los medios audiovisuales ha estado tradicionalmente asociada a una sobrexposición de sus atributos sexuales como objeto de deseo y no como sujeto deseante. Con el objetivo de analizar si esta tendencia sigue presente en los hábitos de consumo actuales, en este trabajo se presenta un estudio de casos para analizar los 10 videoclips más vistos en 2020 en YouTube España. Los resultados del análisis de los videoclips revelan que el uso de referentes sexuales y la representación del cuerpo de la mujer se alejan de la neutralidad. Además, la aparición de mujeres latinas y caucásicas de complexión ectomorfa se asoció con un mayor grado de sexismo. Esto revela que la tendencia sexista se mantiene en las preferencias de consumo de la sociedad española en cuanto a videoclip y letras de las canciones.</p><p><strong>Abstract</strong></p><p class="Cuerpo">The figure of women in the audiovisual media has traditionally been associated with an overexposure of their sexual attributes as an object of desire and not as a desiring subject. In order to analyze whether this trend is still present in current consumer habits, this work presents a case study to analyze the 10 most viewed video clips in 2020 on YouTube Spain. The results of the content analysis reveal that the use of sexual references and the representation of the woman's body are far from neutrality. In addition, the appearance of Latina and Caucasian women with an ectomorphic complexion was associated with a higher degree of sexism. This reveals that the sexist trend is maintained in the consumer preferences of Spanish society in terms of video clips and song lyrics.</p>


1997 ◽  
Vol 32 (1) ◽  
pp. 167-171
Author(s):  
Colin M. Coates

Experiment ◽  
2019 ◽  
Vol 25 (1) ◽  
pp. 276-294
Author(s):  
Olga Khoroshilova

Abstract This article focuses on the revival and development of a “national style” in Russian civilian and military dress from the 1880s to the period of World War I. The Slavophile movement [slavianophilstvo] and the Russo-Turkish War of 1877-78 played a large part in the Russian style revival during the reign of Tsar Alexander III. The idea of a national style was a source of inspiration for the Tsar when he ordered the introduction of new army outfits based on peasant dress. This policy also served to represent the Tsar visually as a skazochnyi silach-bogatyr [mighty fairytale bogatyr]—symbol of a new and powerful Russia. This article analyzes ways in which Russian civilian dress changed under the influence of the Russian-style military outfits of Alexander III’s army. It then examines the impact of the later “Neo-Russian” style on costume from nineteenth-century Russian operas, to the All-Russian Art and Industry exhibitions of the 1880s, to the boutiques for national dress which opened in Russia during this period. The second part of the article focuses on the later evolution of the national style in civilian dress during the reign of Tsar Nicholas II. It analyzes examples of early designs for reformed military outfits that were based on Russian folklore traditions. Although these were not actually manufactured, they were much discussed, and influenced the growth of public interest in Russian costume of the seventeenth century. Finally, this article argues that a new wave of popularity of a style in dress that was inspired by Russian folklore was connected with the beginning of World War I.


2021 ◽  
pp. 11-17
Author(s):  
Polina Alekseevna Zaborina

Today, the process of communication with potential consumers is largely determined by the preferences of the target audience. The article discusses such an approach as the theory of generations, designed to systematize consumer preferences by identifying generations of consumers. Consumer habits of representatives of different generations are considered. A number of recommendations for attracting consumers, based on the identified preferences, are given.


2021 ◽  
Author(s):  
Diana Pindešová ◽  
Kristína Predanócyová ◽  
Drahoslav Lančarič ◽  
Jaroslava Košařová

Consumers have started looking for non-traditional types of beer with a specific taste and aroma usually offered by craft breweries. These breweries are characterized by brewing various beer specialties from special types of hops and yeasts. They differ from industrial breweries by brewing technology, production volume and the duration of the beer production process. This paper evaluates the development of beer consumption and describes consumer preferences with an emphasis on craft beer in the Slovak Republic. We analyzed the development of beer consumption per capita in Slovakia in the period from 2010 to 2019. For collecting data related to consumer behavior, we used a questionnaire which was realized on the sample of 281 respondents. We examined dependencies between places of beer consumption, factors affecting beer purchasing, consumer preferences with emphasis on craft beer consumption and selected demographic characteristics using different statistical methods. Domestic and foreign craft beer from small breweries is more preferred by men and by consumers living in cities with more than 20,000 inhabitants. It is most popular among respondents in the age category from 26 to 40 years. Usually, the price of craft beer is higher than the price of beer produced by industrial breweries. We assume that consumers from 26 to 40 years old are the most economically active and therefore they can afford to consume more expensive beer. Due to changes in consumer preferences and lifestyles, we anticipate an increasing interest in the consumption of craft beer. Changing consumer habits can generate new opportunities in the beer market and initiate to production of innovative products.


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