Migrant Sampling Using Facebook Advertisements

2016 ◽  
Vol 35 (5) ◽  
pp. 633-653 ◽  
Author(s):  
Steffen Pötzschke ◽  
Michael Braun
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Target Population ◽  
Random Digit Dialing ◽  
The United Kingdom ◽  
Random Digit ◽  
Efficient Alternative ◽  
Cost Efficient ◽  
Migrant Groups ◽  
Cross National

Sampling of migrants in cross-national survey research is challenging. Established techniques such as random-route sampling or random-digit-dialing are associated with high monetary costs, in particular when small migrant groups are targeted. The use of onomastic (name based) telephone sampling is a relatively cost-efficient alternative, but it relies on a number of conditions (e.g., existence of telephone directories in the respective countries and inclusion of the target population). As the use of social networking sites (SNSs) has spread around the globe in the last 20 years, the present paper investigates whether a specific SNS, Facebook, can be used to sample migrants, with the ultimate goal to supplement other approaches. This article is based on data collected as part of a survey that used Facebook advertisements to sample Polish migrants in Austria, Ireland, Switzerland, and the United Kingdom. The study succeeded in sampling a total of 1,103 individuals who completed the relatively extensive questionnaire within the field period of 8 weeks (1,100 within the 4 weeks the advertisements were placed). In contrast to most of the few other studies that tried to sample respondents with the help of Facebook advertisements, no incentives were used. With nearly all (96%) of the respondents belonging to the target population and a total sampling budget of €500 (US$557), the method can be considered both accurate and cost efficient in recruiting people from the target population. Furthermore, our results suggest that the vast majority of the sample would not have been reached if onomastic sampling had been employed.

scholarly journals Realizing a Global Survey of Emigrants through Facebook and Instagram

2021 ◽  
Author(s):  
Steffen Pötzschke ◽  
Bernd Weiß
Keyword(s):  
Social Networking Sites ◽  
Cost Efficiency ◽  
Online Survey ◽  
Target Population ◽  
Global Scale ◽  
German Population ◽  
Asian Countries ◽  
Sampling Frame ◽  
German Citizenship ◽  
Cross National

Research on international migrants has seen a sharp increase during the last decades, yet sampling them remains a major challenge, especially in a cross-national setting and on a global scale. While various sampling methods are established in the field, most of them cannot easily be implemented globally due to their dependence on specific administrative or infrastructure elements or simply their costs. Since Social Networking Sites (SNS) operate on a global scale, they provide a sampling frame that can be utilized for the targeted recruitment of migrants worldwide. Increasingly used for research purposes and among the largest and most popular SNSs are Facebook and Instagram. In our project GEOOS (German Emigrants Overseas Online Survey), we utilize paid advertisements on these networks to target German emigrants, particularly Germans living outside of Europe. Our research aims to ascertain whether such ads could be used to recruit a nonprobability (migrant) sample on a global scale. More specifically, we are interested in the success of this approach concerning three performance indicators: Cost efficiency, coverage, and sample size. Our advertisement campaign ran for 18 days and resulted in total costs of about 2,223 Euro. This investment led a total of 3,895 individuals to complete the survey; of those, 98 percent belonged to the target population, meaning they were (a) either born in Germany or held German citizenship and (b) did not live in Germany. GEOOS participants lived in a total of 148 countries and territories around the globe. Similar to findings reported in previous studies on this target population, the largest sub-groups resided in predominantly Anglo-phone countries; however, taken together, participants in these countries only constitute 38 percent of our overall sample, with nearly a quarter of GEOOS participants (n = 867) living in Middle and South America, 862 residing in Asian countries, and 476 in Africa. Furthermore, a considerable share of our sample is constituted by individuals who would either not have been included in a sampling frame based on German population registers or who would have been unlikely to be reached through this method due to incomplete or outdated information.

scholarly journals Employing Social Networking Sites in migration research: Preliminary findings of the German Emigrants Overseas Online Survey

2020 ◽  
Author(s):  
Steffen Pötzschke ◽  
Bernd Weiß
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Online Survey ◽  
Target Population ◽  
Global Scale ◽  
Major Difficulty ◽  
Migration Research ◽  
Methodological Challenges

Migration research faces many methodological challenges. This is already true when the focus is on newcomers (immigrants) in a single or a small number of countries. A major difficulty in this regard is finding, contacting, and convincing members of the target population to participate. But what if we would even want to go further and beyond a hand full of countries to survey emigrants (say, from Germany) on a near global scale? In this project, Steffen Pötzschke and Bernd Weiß explored whether social networking sites might be of any help in this regard.

scholarly journals The Effect of Media Technology on Electronic Shopping

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 1424-1435
Author(s):  
Hussein Najm Abd Ali ◽  
- -
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Major Part ◽  
Media Technology ◽  
Commercial Success ◽  
Goods And Services ◽  
The World ◽  
Social Media Platforms ◽  
Cost Efficient

Social networking helps create greater online presence, leads and traffic for businesses. Strategic social media preparation is an integral part of an E-commerce sector. Social media continues to achieve global prominence because of commercial success. There is a great percentage of promotional campaigns taking place via social media platforms. Getting social media presence can make ecommerce even more useful. It makes it incredibly convenient to draw consumers via social media. Social media has motivated many people to buy different things, you know. Lots of firms have been able to market their goods and business through Facebook and other social networking platforms. Generally, only bigger corporations can use social media. To build profitable company on social media, you need to set specific goals. Companies now use social media with the intention of expanding their market. Social networking has the potential to boost revenue and it is an efficient cost-efficient way to communicate with customers. If you connect with your customers on Facebook and Twitter, you will be able to figure out what your customers want. Social networking sites cater for conversational features by 'liking' and 'discussing' features. Sharing knowledge online is relevant because it affects the decisions taken by customers when purchasing goods and services. A perfect way to promote your company is to add Sharing buttons for social media sites on your website. In this way, it's likely that you'll raise the number of users your site gets. Several individuals base their buying choices on things seen in the internet. Social media play a major part in one's networking and selling practices. Consumers around the world will be spending billions of their hard earned dollars yearly on social media sites.

scholarly journals A study on the Impact of Social Networking Sites among Higher Secondary Students

2015 ◽  
Vol 2 (4) ◽  
pp. 339-342
Author(s):  
M. Arjun ◽  
B. Juna
Keyword(s):  
Social Networking ◽  
Secondary Students ◽  
Social Networking Sites ◽  
Target Population ◽  
Total Sample ◽  
Negative Influence ◽  
Media Usage ◽  
Descriptive Research ◽  
Study Habit ◽  
The Impact

The Influence of Social Net Working Sites (SNS) is being so widely discussed around the world and range of studies conducted with the usage of SNS among higher secondary students is negligible in India. The purpose of the study was to determine the Influence of Social Networking Sites on the study habit of higher secondary students. The researcher is followed descriptive research design for this study. A semi structured research questionnaire was designed to determine the factors of social networking sites that have influenced on higher secondary students. Objectives were to study about socio demographic profile of the children and understand the positive and negative influence of SNS with respect to study habits, identify the study habit among the respondents. The investigator used random sampling method and the total sample size was 40 students. The target population of this study was defined as the students belonging to the higher secondary students in Mammalashery govt. higher secondary school Piravom, Ernakulam. Findings of the study indicated that SNS had been greatly influenced among adolescents. The extend usage of media, usage pattern of SNS, the level of and study habit have been dealt scientifically in this paper. The study was also undertaken to determine how much time students actively use social media and if there has been an increase or decrease in usage over time and its impact on their study and academics.Int. J. Soc. Sci. Manage. Vol-2, issue-4: 339-342

Viral Marketing via Social Networking Sites

2011 ◽  
pp. 301-323
Author(s):  
Ranadeva Jayasekera ◽  
Thanos Papadopoulos
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Viral Marketing ◽  
University Environment ◽  
Efficient Alternative ◽  
Brand Perception ◽  
Customer Attitudes ◽  
Positive Effect

This chapter focuses on the role of social networking sites in viral marketing through a case study in a university environment. Over the last years, companies are using alternative channels including social networking sites to promote their products. The specific channel provides the opportunity to connect with customers and achieve marketing objectives. The study aims to gather the perspectives of students on social networking sites as a form of marketing and draw on their views to establish implications and practical recommendations for marketers. By using questionnaires and focus groups interviews, the study ascertained that companies which were active in social networking sites developed a positive effect on customer attitudes, particularly brand perception, but had little to no effect on the actual customer behaviour patterns. It is also concluded that social networking sites suggest an efficient alternative channel for marketing purposes.

Viral Marketing via Social Networking Sites

E-Marketing ◽  
2012 ◽  
pp. 389-411
Author(s):  
Ranadeva Jayasekera ◽  
Thanos Papadopoulos
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Viral Marketing ◽  
University Environment ◽  
Efficient Alternative ◽  
Brand Perception ◽  
Customer Attitudes ◽  
Positive Effect

This chapter focuses on the role of social networking sites in viral marketing through a case study in a university environment. Over the last years, companies are using alternative channels including social networking sites to promote their products. The specific channel provides the opportunity to connect with customers and achieve marketing objectives. The study aims to gather the perspectives of students on social networking sites as a form of marketing and draw on their views to establish implications and practical recommendations for marketers. By using questionnaires and focus groups interviews, the study ascertained that companies which were active in social networking sites developed a positive effect on customer attitudes, particularly brand perception, but had little to no effect on the actual customer behaviour patterns. It is also concluded that social networking sites suggest an efficient alternative channel for marketing purposes.

Online Social Networks

2012 ◽  
Vol 3 (2) ◽  
pp. 24-38 ◽  
Author(s):  
James Melton ◽  
Robert Miller ◽  
Michelle Salmona
Keyword(s):  
United States ◽  
College Students ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Information Disclosure ◽  
Cultural Context ◽  
The United States ◽  
The United Kingdom ◽  
Authority Figures

Previous research has shown that many college students in the United States post content to social networking sites that they know would be considered inappropriate by employers and other authority figures. However, the phenomenon has not been extensively studied in cross-cultural context. To address this knowledge gap, a survey of college students in Australia, Denmark, the United Kingdom, and the United States was conducted. The study found a universal tendency among the four groups: students knew the content they were posting would be considered inappropriate by employers and other authority figures, but they chose to post it anyway. The article also reports on differences in the way this tendency was manifested and on related aspects of social networking across cultures, including decisions about privacy and information disclosure.

Segmentation of Users of Social Networking Websites

2012 ◽  
Vol 40 (3) ◽  
pp. 401-414 ◽  
Author(s):  
Carlota Lorenzo-Romero ◽  
María-del -Carmen Alarcón-del -Amo
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Online Social Networks ◽  
Online Survey ◽  
Low Cost ◽  
Segmentation Analysis ◽  
Efficient Alternative ◽  
Cost Efficient ◽  
Patterns Of Interaction

The typology of networked consumers in The Netherlands presented in this study, was based on an online survey and obtained using latent segmentation analysis. This approach is based on the frequency with which users perform different activities, their sociodemographic variables, social networking experience, and patterns of interaction. The findings present new insights for marketing strategists wishing to use the communication potential of online social networks and for marketers willing to explore the potential of online networking as a low-cost, efficient alternative to traditional networking approaches. The findings also present researchers of social behavior with interesting insights into the role of online social networks as a platform for social interaction and communication.

Sign in / Sign up

Export Citation Format

Share Document