Nonprofits’ Internal Marketing and Its Influence on Volunteers’ Experiences and Behavior: A Multiple Mediation Analysis

2018 ◽  
Vol 48 (2) ◽  
pp. 388-416 ◽  
Author(s):  
Hellen P. Gross ◽  
Maren Rottler
Keyword(s):  
Structural Equation Modeling ◽  
Organizational Identification ◽  
Structural Equation ◽  
Internal Marketing ◽  
Equation Modeling ◽  
Arts Organizations ◽  
Relevant Factor ◽  
Multiple Mediation ◽  
Mediation Effects ◽  
And Behavior

Drawing from theory and research on internal marketing as a relevant factor influencing volunteer behavior, we hypothesize that internal marketing practices are positively associated with the way volunteers act in the interest of an organization and that this relationship is mediated by volunteers’ satisfaction and organizational identification. In a study of volunteers in German arts organizations, this relationship is analyzed using structural equation modeling. Results indicate mediation effects of satisfaction on volunteer behavior and internal marketing. Similarly, identification with the organization positively influences volunteer behavior, although not in the form of a mediation. Implications for internal marketing practices and arts organizations relying on volunteers are discussed.

Leader positive humor and employee creativity: The mediating role of work engagement

2021 ◽  
Vol 49 (7) ◽  
pp. 1-8
Author(s):  
Guodong Yang
Keyword(s):  
Structural Equation Modeling ◽  
Work Engagement ◽  
Structural Equation ◽  
Equation Modeling ◽  
Employee Creativity ◽  
Mediating Role ◽  
And Behavior ◽  
The Relationship ◽  
Positive Effect

Leader humor plays an important role in organizations because it affects employees' attitude and behavior. The positive effect of humor in organizations has been widely touted; however, research on the effect of leader humor on employee creativity is still rare. This study addressed how leader positive humor affects employee creativity and whether work engagement mediates this relationship. Data were collected from 233 supervisor–subordinate dyads in 23 Chinese hightech companies. Results of structural equation modeling indicate that leader positive humor was positively related to work engagement, and that work engagement was positively related to employee creativity. Additionally, work engagement mediated the relationship between leader positive humor and employee creativity. Thus, organizations should encourage managers to use positive humor to enhance employees' engagement at work, which will, in turn, lead to creative outcomes. This research extends understanding of the leader positive humor–employee creativity relationship.

scholarly journals Factors affecting breast-feeding practice among a sample of Iranian women: a structural equation modeling approach

2019 ◽  
Vol 45 (1) ◽  
Author(s):  
Reyhaneh Rafizadeh ◽  
Zahra Heidari ◽  
Mahmood Karimy ◽  
Fereshteh Zamani-Alavijeh ◽  
Marzieh Araban
Keyword(s):  
Social Support ◽  
Structural Equation Modeling ◽  
Breast Feeding ◽  
Self Efficacy ◽  
Structural Equation ◽  
Equation Modeling ◽  
Feeding Practice ◽  
Statistical Population ◽  
Breastfeeding Intention ◽  
And Behavior

Abstract Background Breastfeeding is one of the most sensitive stages in the development of children, having many benefits for the mother and the child. The present study aimed to determine factors associated with breastfeeding intention and behavior in mothers living in Taft County, Iran. Methods In this cross-sectional design, the statistical population consisted of 420 mothers with infants under 1 year of age living in Taft County of Yazd province, Iran. The research data were collected from health records of infants under one in health centers of the county as well as a researcher-made questionnaire including demographic information, knowledge and attitude towards breastfeeding, social support and perceived self-efficacy, and breastfeeding intention and behavior. Structural Equation Modeling (SEM) based on AMOS 18 were employed to analyze the relationship between research variables. Results The mean age of mothers was 28.04 ± 6.49 year and the children were 10 ± 6 months. Half of the mothers (50.3%) had cesarean sections and more than half (55.8%) of the children were males. Mothers’ attitude (β = 0.442; 95% CI: 0.284, 0.599), self-efficacy (β = 0.186; 95% CI: 0.047, 0.324) and perceived social support (β = 0.178; 95% CI: 0.035, 0.322) were respectively the strongest predictors of breastfeeding intention. Besides, the breastfeeding intention affected breastfeeding behavior with a high coefficient (0.857; 95% CI: 0.735, 0.979). Conclusions The study provided informative pathways on the association of maternal attitude, social support and self-efficacy with breast feeding behavior. These findings could be useful for designing health education and promotion programs about breast feeding among women.

scholarly journals The Influence of Destination Image on Tourist Loyalty and Intention to Visit: Testing a Multiple Mediation Approach

2019 ◽  
Vol 11 (22) ◽  
pp. 6401 ◽  
Author(s):  
Shahida Kanwel ◽  
Zhou Lingqiang ◽  
Muhammad Asif ◽  
Jinsoo Hwang ◽  
Abid Hussain ◽  
...  
Keyword(s):  
Structural Equation ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Equation Modeling ◽  
Multiple Mediation ◽  
Mediation Effects ◽  
Tourist Satisfaction ◽  
Research Findings ◽  
The Impact

Pakistan holds an important geographical status, but extremism and sabotage have severely damaged the tourism industry. In the present study, we examined the impact of destination image (DI) on tourist loyalty (TL) and intension to visit (IV) in Pakistan. Additionally, the study analyzed the mediation effects of electronic word of mouth (eWOM) and tourist satisfaction (TS) on these relationships. Data was collected from 780 tourists in Pakistan. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to obtain the results. Our results demonstrated the positive relationships among DI, eWOM, TS, TL, and IV. This study also disclosed that eWOM has a partial mediation effect on the DI–TL relationship, and both eWOM and TS fully mediate the association between DI and IV. Hence, tourist satisfaction can be enhanced by eWOM and destination image, which directly effect tourist loyalty and intention to visit in Pakistan. The proposed framework and research findings will help stakeholders significantly to recognize the multi-facet association in the tourism industry of Pakistan. Testing the above relationships through multiple mediators is a relatively novel idea.

scholarly journals Predictors of Quality of Life in Portuguese Obese Patients: A Structural Equation Modeling Application

2014 ◽  
Vol 2014 ◽  
pp. 1-9 ◽  
Author(s):  
Estela Vilhena ◽  
José Pais-Ribeiro ◽  
Isabel Silva ◽  
Helena Cardoso ◽  
Denisa Mendonça
Keyword(s):  
Quality Of Life ◽  
Mental Health ◽  
Structural Equation Modeling ◽  
Negative Affect ◽  
Physical Health ◽  
Structural Equation ◽  
Equation Modeling ◽  
Obese Patients ◽  
Mediation Effects

Living with obesity is an experience that may affect multiple aspects of an individual’s life. Obesity is considered a relevant public health problem in modern societies. To determine the comparative efficacy of different treatments and to assess their impact on patients’ everyday life, it is important to identify factors that are relevant to the quality of life of obese patients. The present study aims to evaluate, in Portuguese obese patients, the simultaneous impact of several psychosocial factors on quality of life. This study also explores the mediating role of stigma in the relationship between positive/negative affect and quality of life. A sample of 215 obese patients selected from the main hospitals in Portugal completed self-report questionnaires to assess sociodemographic, clinical, psychosocial, and quality of life variables. Data were analysed using structural equation modeling. The model fitted the data reasonably well, CFI = 0.9, RMSEA = 0.06. More enthusiastic and more active patients had a better quality of life. Those who reflect lower perception of stigma had a better physical and mental health. Partial mediation effects of stigma between positive affect and mental health and between negative affect and physical health were found. The stigma is pervasive and causes consequences for psychological and physical health.

Using Structural Equation Modeling to Analyze Knowledge, Attitudes, and Behavior Concerning Wetland Conservation

2014 ◽  
Vol 955-959 ◽  
pp. 1418-1422
Author(s):  
Fong Jueh Ho ◽  
Yaw Jian Lin ◽  
Hsin Yi Kuo ◽  
Yung Chuan Huang ◽  
Chung Yi Chung ◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Structural Model ◽  
Wetland Conservation ◽  
Total Effect ◽  
Equation Modeling ◽  
Normality Test ◽  
Path Coefficients ◽  
And Behavior ◽  
Attitudes And Behavior

This study surveyed 338 the 5th and 6th grade students at an elementary school in Pingtung County, Taiwan, after they received three months education on wetland conservation. A total of 325 valid responses were received, accounting for 96.2% of the students. The data was analyzed using structural equation modeling (SEM), and the outcome showed that the structural model of wetland conservation passed the normality test and that the model had a good fit. It was understood through path coefficients that conservation attitude is a partial mediator. The total effect of conservation knowledge on conservation attitude and behavior is 0.78, and the total effect of conservation attitude on conservation behavior is 0.59.

Sign in / Sign up

Export Citation Format

Share Document