Consumer Preferences and Purchase Decision-making for Micro-packs— An Empirical Study

In response to the recent impact of Generation Y in the sport marketplace, this researach article examines the association between consumer behavior preferences and two segmentation variables, gender and physical activity level, for an adolescent segment (ages 14-17 years) of Canadian Generation Y youth. Questionnaire results from a sample of 1,127 respondents yielded data related to various consumer preferences for sporting goods purchases. These factors include purchase decision making, price, frequency, location, and product features. Results indicate an association among Generation Y, gender, and physical activity level with respect to a number of consumer preferences related to sport footwear, apparel, and equipment. Discussion and implications address how sport marketers might interpret the consumer profile results according to both age and cohort perspectives.

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The effects of social commerce design on consumer purchase decision-making: An empirical study

Electronic Commerce Research and Applications ◽

10.1016/j.elerap.2017.08.003 ◽

2017 ◽

Vol 25 ◽

pp. 40-58 ◽

Cited By ~ 36

Author(s):

Zhao Huang ◽

Morad Benyoucef

Keyword(s):

Decision Making ◽

Empirical Study ◽

Purchase Decision ◽

Social Commerce

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Regional differences of consumer preferences when shopping for regional products

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis ◽

10.11118/actaun201361072255 ◽

2013 ◽

Vol 61 (7) ◽

pp. 2255-2259

Author(s):

Jitka Kalábová ◽

Stanislav Mokrý ◽

Jana Turčínková

Keyword(s):

Decision Making ◽

Czech Republic ◽

Data Model ◽

Regional Differences ◽

Consumer Preferences ◽

Purchase Decision ◽

Statistical Software ◽

The Czech Republic ◽

Significant Difference ◽

Gis Software

This paper presents partial results of a research on consumer preferences when shopping for groceries. It is focused on regional products and consumer preferences in relation to the country of origin of food products. The main objective of this paper is to find the existence of spatial relationships between spatial deployment of regional products and consumer preferences for regional products. It will be necessary to create a data model for monitoring the deployment of regional products and also a data model for tracking important indicators of consumer behavior in all regions of the Czech Republic. The results are based on questionnaire survey that was conducted within the period from October 2010 to January 2011 on a sample of 3767 respondents from the Czech Republic, via both online questionnaires and their printed version. For the data collection the questionnaire system ReLa, developed by the Department of Marketing and Trade at Faculty of Business and Economics at Mendel University in Brno, was used. Data was processed with statistical software STATISTICA (ver. 10). Spatial visualisation was processed with GIS software ArcGIS (ver. 10.1). Preferences for food of Czech origin were analysed in relation to identification criteria. The research results show that the origin of food has an important role in consumer purchase decision-making. There is no significant difference in importance of this factor based on gender of consumers, however, we could prove moderate dependence on respondent’s occupation, education and age. We could also experience regional differences in levels of preferences of local products or products of Czech origin in regard of 14 regions of the Czech Republic. χ2 (N = 3767) = 245.25; p < 0.001. Value of Pearson’s coefficient of contingency is 0.334.

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