The Legitimization Effect of Crowdfunding Success: A Consumer Perspective

2021 ◽  
pp. 104225872110570
Author(s):  
Lukas Maier ◽  
Christian V. Baccarella ◽  
Jörn H. Block ◽  
Timm F. Wagner ◽  
Kai-Ingo Voigt
Keyword(s):  
Field Experiment ◽  
Purchase Intentions ◽  
Positive Outcomes ◽  
Brand Attitudes ◽  
Controlled Experiments ◽  
Product Categories ◽  
Positive Effects ◽  
Consumer Perspective ◽  
Willingness To Recommend ◽  
Inference Theory

Based on legitimacy and consumer inference theory, we examine when, how, and why past crowdfunding success influences the perceptions and behaviors of consumers. Across five studies (four controlled experiments and one field experiment), our findings demonstrate that a young venture’s past crowdfunding success enhances consumers’ perceptions of its cognitive legitimacy. This “legitimization effect of crowdfunding success” leads to positive outcomes with respect to purchase intentions, brand attitudes, and consumers’ willingness to recommend young ventures to others. These effects are robust across different product categories. However, our findings also reveal that these positive effects occur exclusively for young ventures, whereas they disappear or even reverse for established ones.

Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals

2019 ◽  
Vol 20 (3) ◽  
pp. 190-207 ◽  
Author(s):  
Juhi Gahlot Sarkar ◽  
Abhigyan Sarkar ◽  
Rambalak Yadav
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Control Group ◽  
Brand Attitudes ◽  
Content Type ◽  
Advertising Appeals ◽  
Product Categories ◽  
Brand Advertising ◽  
Young Consumers

Purpose This paper aims to analyze the impacts of distinct advertising appeals on brand attitudes and purchase intentions toward green brands across two different product categories (technology-intensive and technology non-intensive) among the young adult consumers. Design/methodology/approach On the basis of focus group discussion, recyclable shopping bags (technology non-intensive) and hybrid cars (technology intensive) were identified as two product categories for the final study. A total of eight advertisement copies were developed (three in each product class + two control group ads) and distributed across 240 young consumers. A 4 (three advertising appeals + one control group) × 2 (product classes) between group experimental design was used to test the hypotheses formulated. Findings The study findings show that all the three advertisement appeals significantly influence attitudes and purchase intentions toward green brands across both the product categories. However, it was also found that functional appeal generated significantly lower mean scores for brand attitude and purchase intention for recyclable shopping bags compared to hybrid cars, whereas emotional appeal generated significantly lower mean scores for brand attitude, as well as purchase intention for hybrid cars compared to bags. This implies that functional green ad appeal would be more effective for technology-intensive products and emotional green ad appeal would be more effective for technology non-intensive products. Self-expressive green ad appeal was found to be equally effective in impacting brand attitudes and purchase intentions across both product categories. Originality/value The value of this research lies in investigating how the effects of distinct green brand advertising appeals on brand attitude and purchase intention can vary across technology-intensive and technology non-intensive products.

Policing and the Legacies of Wartime State Predation: Evidence from a Survey and Field Experiment in Liberia

2021 ◽  
pp. 002200272110130
Author(s):  
Robert A. Blair ◽  
Benjamin S. Morse
Keyword(s):  
Field Experiment ◽  
Police Officers ◽  
Positive Interactions ◽  
Security Sector Reform ◽  
Security Sector ◽  
Sector Reform ◽  
Positive Effects ◽  
State Security ◽  
Post Conflict ◽  
Conflict Period

How does violence during civil war shape citizens’ willingness to trust and rely on state security providers in the post-conflict period? Can post-conflict security sector reform restore perceptions of state security forces among victims of wartime state predation? Using a survey and field experiment in Liberia, we show that rebel-perpetrated violence is strongly positively correlated with trust and reliance on the police after conflict is over, while state-perpetrated violence is not. Victims of wartime state predation are, however, more likely to update their priors about the police in response to positive interactions with newly reformed police officers. We also show that abuses committed by police officers in the post-conflict period are negatively correlated with citizens’ perceptions of the police, potentially counteracting the positive effects of security sector reform. We corroborate our quantitative findings with detailed qualitative observations of interactions between civilians and police officers in the field.

scholarly journals Effective Programs in Elementary Mathematics: A Meta-Analysis

AERA Open ◽  
2021 ◽  
Vol 7 ◽  
pp. 233285842098621
Author(s):  
Marta Pellegrini ◽  
Cynthia Lake ◽  
Amanda Neitzel ◽  
Robert E. Slavin
Keyword(s):  
Professional Development ◽  
Elementary Mathematics ◽  
Meta Analysis ◽  
Experimental Studies ◽  
Positive Outcomes ◽  
Classroom Organization ◽  
Benchmark Assessment ◽  
Positive Effects ◽  
Organization And Management ◽  
Achievement Outcomes

This article reviews research on the achievement outcomes of elementary mathematics programs; 87 rigorous experimental studies evaluated 66 programs in grades K–5. Programs were organized in six categories. Particularly positive outcomes were found for tutoring programs (effect size [ES] = +0.20, k = 22). Positive outcomes were also seen in studies focused on professional development for classroom organization and management (e.g., cooperative learning; ES = +0.19, k = 7). Professional development approaches focused on helping teachers gain in understanding of mathematics content and pedagogy had little impact on student achievement. Professional development intended to help in the adoption of new curricula had a small but significant impact for traditional (nondigital) curricula (ES = +0.12, k = 7), but not for digital curricula. Traditional and digital curricula with limited professional development, as well as benchmark assessment programs, found few positive effects.

scholarly journals The Effectiveness of Branded Mobile Apps on User’s Brand Attitudes and Purchase Intentions

2016 ◽  
Vol 9 (1) ◽  
pp. 141-154 ◽  
Author(s):  
Victoria A. Seitz ◽  
Nada M. Aldebasi
Keyword(s):  
United States ◽  
Correlation Analysis ◽  
Mobile Device ◽  
Mobile Apps ◽  
The United States ◽  
Purchase Intentions ◽  
Smart Phones ◽  
Brand Attitudes ◽  
Limited Impact ◽  
The Past

AbstractThe mobile device market, particularly for smart phones, has experienced incredible growth over the past five years. What sets this market apart is the use of applications or apps for just about anything from information to purchases. The purpose of the study was to examine the effectiveness of branded apps on consumers’ attitudes toward brands as well as purchase intentions. The sample was drawn from students enrolled at a southwestern university in the United States, resulting in 50 usable questionnaires. Results of Pearson’s correlation analysis indicated that using branded apps strongly influenced users’ attitudes toward brands; however, using branded apps had a smaller impact on purchase intentions. As well, attitudes towards the branded apps, although significant, had a limited impact on purchase intentions. Implications of the findings were then discussed.

Promoting authenticity through celebrity brands

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amanda Kennedy ◽  
Stacey M. Baxter ◽  
Alicia Kulczynski
Keyword(s):  
Design Methodology ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Consumer Perceptions ◽  
Positive Outcomes ◽  
Content Type ◽  
Monetary Compensation ◽  
High Level ◽  
Practical Implications

Purpose This paper aims to examine the importance of celebrity brands in influencing consumer perceptions of celebrity authenticity, which drives positive consumer attitudes and intentions. In addition, the notion of low-celebrity investment is investigated as a factor that diminishes the positive outcomes associated with celebrity brands. Design/methodology/approach Study 1 examines the effect of brand situation (endorsement versus celebrity brand) on consumer attitudes and intentions. Studies 2 and 3 investigate the role of celebrity authenticity in explaining the effects observed in Study 1. Study 4 examines celebrity investment as a bound of the phenomenon. Findings Study 1 demonstrates that consumers report heightened attitudes and intentions towards celebrity brands when compared to endorsements. Studies 2 and 3 provide evidence that authenticity explains the effects observed in Study 1. Results of Study 4 show that when consumers are aware of low-celebrity investment, the celebrity is viewed as inauthentic regardless of brand situation. Research limitations/implications This research is limited as it focuses only on known celebrity endorsers who were matched with products that had a high level of fit. In addition, purchase intentions were measured as opposed to the study of actual purchase behaviour. Practical implications This research has important implications for the development of endorsements and celebrity brands by demonstrating that consumers view celebrities as authentic when they are involved with brands for reasons other than monetary compensation. Originality/value This research shows that consumers have heightened attitudes and intentions towards celebrity brands compared to endorsements. This research identifies celebrity authenticity as the process underlying the observed phenomenon. However, celebrity investment is identified as a boundary condition demonstrating that knowledge of low investment results in a celebrity being viewed as inauthentic.

scholarly journals Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles

2019 ◽  
Vol 11 (12) ◽  
pp. 3268
Author(s):  
Farhad Aliyev ◽  
Ralf Wagner ◽  
Stefan Seuring
Keyword(s):  
Environmental Sustainability ◽  
Positive Impact ◽  
Substantial Effect ◽  
Purchase Intentions ◽  
Specific Product ◽  
Product Categories ◽  
The Social ◽  
Study Results ◽  
Managerial Implications ◽  
Survey Results

Luxury is often blamed for creating social inequality and hampering sustainability, especially in the social and environmental realms. For instance, luxury goods entice people to conspicuous consumption that may result in showing off. However, study results show that luxury and environmental sustainability have common features. Notably, previous research mainly examined motivations for green purchases in general without relating to the specific product categories such as durables. Therefore, this study examines the relationship between these two—green and luxury automobile buying intentions—by analyzing the survey results of 1601 respondents relating to more than 60 nationalities. In contrast to a substantial effect on luxury buying intentions, perceived conspicuousness has no significant positive effect on green auto purchase intentions, and that price value has a limited influence compared with the effect on luxury automobile purchase intentions. Furthermore, hedonism has a less positive impact on green auto purchase intentions compared to its impact on luxury automobile buying intentions. The ‘extended self’ and the perception of high quality have been found to be drivers of luxury and green automobile purchase intentions, while unique value appears to have no impact on purchase intentions for green and conventional luxury automobiles. The present study contributes to the extant research by investigating common and contradictory motivations for luxury and green buying intentions of automobiles. Furthermore, it suggests a reconsideration of the traditional view that luxury and environmental consumption are inconsistent and contradictory concepts. The complementary managerial implications of this study guide practitioners in positioning the situatable variants of their automobiles as ethical luxury.

scholarly journals The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia

2020 ◽  
Vol 2 (2) ◽  
pp. 55-60
Author(s):  
Devi Septiani ◽  
Ahmad Ajib Ridlwan
Keyword(s):  
Purchase Intention ◽  
World Wide ◽  
Food Products ◽  
Purchase Intentions ◽  
Life World ◽  
Service Demand ◽  
Positive Effects ◽  
Intention To Purchase ◽  
Halal Food ◽  
Regression Techniques

Halal has become part of life world wide style that the service demand is advancing in the big scale of industrial and economic frame. This study aim is to determine the effects of halal certification and customers’ halal awareness of the intention to purchase halal food products. This study belongs to quantitative type with samples of 105 Muslim respondents. Accidental sampling is applied in sampling data. Four-point Likert scale questionnaire is utilized in data collecting which is analyzed with multiple linear regression techniques using SPSS 23 program. The results of this study indicate that halal certification variables and halal awareness both partially have positive effects on purchase intentions of halal food products. Meanwhile, the two variables simultaneously, namely halal certification and halal awareness, also have positive influences on the intention to purchase halal food products.

Branded Entertainment

2015 ◽  
pp. 1-21 ◽  
Author(s):  
José Martí-Parreño ◽  
Carla Ruiz-Mafé ◽  
Lisa L. Scribner
Keyword(s):  
Purchase Intentions ◽  
Legal Issues ◽  
Brand Attitudes ◽  
Editorial Content ◽  
Indirect Approach ◽  
Historical Approach ◽  
Brand Recall ◽  
Ethical Concerns ◽  
Brand Recognition ◽  
Advertising Content

Branded entertainment is the insertion of a brand within an entertainment property in such a way that the line between entertainment and advertising becomes blurred (Moore, 2006). This hybrid message develops in an increasingly convergent environment in which editorial content and advertising content are blended (Shrum, 2004). This indirect approach to deliver brand messages is gaining momentum as a marketing communications tool to engage consumers with brand messages in a non-interruptive and entertainment context. By using branded films, advergames, and other advertainment-type genres, advertisers aim to enhance consumers´ brand perceptions, brand awareness, brand recall, and brand recognition, along with increasing consumers´ brand attitudes and purchase intentions while providing value to consumers through brand communications. This chapter gives an overview to branded entertainment from an historical approach, analyzing the origins, conceptualization, and genres of branded entertainment. Ethical concerns and legal issues related to branded entertainment are discussed. New trends in branded entertainment are also analyzed.

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